Ocala Marion County Assn of REALTORS

What Ocala Marion County Assn of REALTORS does

Ocala Marion County Association of REALTORS (OMCAR) is a nonprofit professional trade association founded on January 1, 1922, headquartered at 3105 NE 14th Street in Ocala, Florida. It serves real estate professionals (realtors, brokers, and agents) operating in Marion County and the broader North Central Florida region through membership, continuing education, advocacy, and referral services. Core products include OMCAR Membership, an Education and Training Programs suite (Code of Ethics, fair housing, Core Law, Stellar MLS / Matrix training, RETI technology courses, and RPR webinars), Housing Statistics reports, Advocacy and Legislative Services (including RPAC participation), and access to the Florida REALTORS Legal and Tech Hotlines.

The technology stack combines the GrowthZone association management platform (powering omcar.com, members.omcar.com, and the event/education calendar) with Stellar MLS for listing data and Matrix for property search, complemented by Florida Realtors AscendR (LearnUpon), The CE Shop, and RETI for learning delivery. Native integrations are limited to what these vendor platforms expose; OMCAR itself does not develop proprietary MLS, CRM, or analytics products.

The revenue model is member-dues-driven, supplemented by a $200/year Strategic Business Partner program and event registration fees (e.g., $40/team for the Cornhole Tournament). GTM is primarily sales-led and event-driven: recruitment is handled through a member portal, in-person new-member orientations, broker training at the OMCAR office and at partner locations like the College of Central Florida's Webber Center, and community events (coffee-and-conversations, social gatherings). Customer segments fall into three personas: real estate professionals (primary), home buyers and sellers (primary, served indirectly via the Find-a-REALTOR directory), and Strategic Business Partners (secondary).

Name

Ocala Marion County Assn of REALTORS

Legal name

Ocala Marion County Association of REALTORS

Website

https://omcar.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

1–10 employees

Short description

OMCAR is a 501(c)-style nonprofit trade association founded in 1922 that serves real estate professionals and brokers in Marion County and North Central Florida through membership, continuing education, MLS access via Stellar MLS, advocacy, and member services.

Ownership category

akta.pro rank

Product category

Real Estate Trade Association Services

SIC

Real Estate (6500)

akta.pro industry

PRIMARYBPAJAHAN

Association Compliance, Governance & Board Support Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/HOA/Condominium Association Management

Keywords

• Real estate association
• Realtor membership
• Continuing education
• Legislative advocacy
• Professional development

Headquarters

HQ city

Ocala

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees for real estate professionals (realtors, brokers, agents) providing access to member portal, education, advocacy, and networking benefits.
2. Strategic Business Partner Program: $200 annual fee for business partners who join the program to connect with association members.
3. Event Registration Fees: Revenue from event registrations including continuing education courses and community events such as the Cornhole Tournament at $40 per team.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

OMCAR is a professional trade association that provides real estate professionals in Marion County and North Central Florida with annual membership, continuing education and ethics training, access to Stellar MLS data and tools, political and legislative advocacy (including RPAC), networking events, and a member portal. Consumer-facing offerings include a searchable member directory and monthly/annual housing market statistics for the Ocala/Marion County area.

Product overview

Ocala/Marion County Association of REALTORS is a professional trade association serving real estate professionals in North Central Florida. Established in 1922, the association provides a comprehensive suite of member services including membership programs, education and training courses (such as Code of Ethics, fair housing, Core Law, and Stellar MLS technology training), access to the Stellar MLS platform, housing market statistics and reports, political advocacy and legislative representation, a member portal for online registrations, the RETI Tech Learning Center for technology education, and access to Florida REALTORS resources including Tech Hotline and Legal Hotline services. The organization's offerings center on professional development, industry tools, compliance training, and member services for real estate practitioners in Marion County.

Differentiator

Problem solved

Functional benefit

Products and services

• OMCAR Membership Professional trade association membership providing licensed real estate professionals in Marion County, Florida with access to member benefits including MLS services, continuing education, advocacy representation, networking events, RPAC participation, and member resources.
• Continuing Education and Training Programs Continuing education courses covering Code of Ethics, fair housing, Core Law, Stellar MLS technology training, and professional development, delivered in-person at OMCAR office and College of Central Florida as well as virtually via Zoom.
• Housing Statistics Reports Monthly and annual housing market reports providing local, state, and national housing statistics for the Ocala and Marion County area, available publicly on the OMCAR website.
• Advocacy and Legislative Services Political advocacy services representing REALTOR interests at local, state, and federal levels, including tracking of legislative priorities and wins, Broker Involvement Program promotion, and RPAC (REALTOR Political Advocacy Committee) participation and Major Investor recognition.
• Strategic Business Partner Program Annual program for service providers and businesses serving the real estate industry to gain visibility and networking access with OMCAR REALTOR members, priced at $200 annually with listing in the member directory.
• Community Networking Events Community and networking events for members and the broader OMCAR community, including tournaments and social gatherings with per-event registration fees (e.g., $40 per team for the Cornhole Tournament).

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Florida RealtorscoreStrategic or Co-development PartnerState-level affiliation providing access to Florida Realtors AscendR learning platform, FAR/BAR contract forms, Legal Hotline, Tech Helpline, and statewide advocacy through RPAC.
• Stellar MLScoreTechnology or IntegrationMultiple Listing Service platform providing Matrix property search, listing data, and MLS compliance training for association members.
• College of Central FloridaminorStrategic or Co-development PartnerEducational partner hosting broker training sessions and breakfast events at the Ocala campus Webber Center.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Florida Realtors: State-level REALTOR association and OMCAR's statewide parent affiliate. Florida Realtors provides the legal hotline, tech helpline, AscendR learning, RPAC advocacy, and FAR/BAR contract forms that OMCAR resells to its local members, making it both a partner and a strategic incumbent shaping OMCAR's service portfolio.
• National Association of REALTORS (NAR): National umbrella trade association for the U.S. real estate industry. OMCAR is part of the NAR federation and references NAR designations, certifications, and the Commitment to Excellence program; NAR sets the policy and brand framework that OMCAR extends to its local members.

Others

• Stellar MLS: Regional Multiple Listing Service covering much of Florida, including Marion County. While not a competing association, Stellar MLS is a critical infrastructure peer/provider to OMCAR — members access listing data and MLS training through Stellar — making it an ecosystem-defining counterpart rather than a direct competitor.

Regional players

• Orlando Regional REALTOR Association: Regional REALTOR association serving the Orlando metro area in Central Florida. Comparable in mission, member services, and MLS-adjacent offerings to OMCAR, but operating in a substantially larger and more tourist-driven market.
• Greater Tampa REALTORS: Tampa Bay-area REALTOR association formed via merger of the Greater Tampa and Pinellas boards. Mirrors OMCAR's local association model (membership dues, CE, advocacy, MLS access) while serving a much larger metropolitan geography.
• Space Coast Association of REALTORS: Regional REALTOR association serving Florida's Space Coast (Brevard County). Similar in structure and scale to OMCAR, providing membership, education, and advocacy for REALTORS in a single-county Florida territory.
• Northeast Florida Association of REALTORS (NEFAR): Regional REALTOR association covering the Jacksonville metro and surrounding Northeast Florida counties. Directly comparable to OMCAR in offering member education, MLS services, and advocacy to local REALTORS within a defined Florida territory.
• Naples Area Board of REALTORS: Local REALTOR association serving the Naples/Collier County market in Southwest Florida. Closely comparable to OMCAR in size, mission, and the menu of services (membership, CE, advocacy, MLS support) provided to a geographically defined Florida REALTOR population.
• Sarasota-Manatee REALTOR Association: Local REALTOR association covering Sarasota and Manatee counties on Florida's Gulf Coast. Operates the same member-services model as OMCAR — dues, CE classes, MLS support, and legislative advocacy — within a different but similarly sized Florida region.
• Miami Association of REALTORS: Large Florida local REALTOR association serving the Miami-Dade region. Operates the same membership, education, MLS, and advocacy model as OMCAR but at significantly larger scale, making it directly comparable in function though not in geographic territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/AssocOfRealtors
• Facebookfacebook.com/OMCAR1922
• LinkedInlinkedin.com/company/ocala-marion-county-association-of-realtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ocala Marion County Assn of REALTORS