Moberly Auto Auction
Moberly Auto Auction is a family-owned, dealers-only auto auction in Moberly, Missouri, running weekly live auctions with in-lane and online bidding via the IAS Marketplace platform, serving licensed dealers across the Midwest with repossession coordination, transport, and title services.
- Company typePrivate
- Founded2020
- HeadquartersMoberly, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Moberly Auto Auction does
Moberly Auto Auction (MAA) is a family-owned, dealers-only auto auction company headquartered at 1305 W Outer Rd, Moberly, Missouri, founded in 2020. The company operates weekly live auto auctions featuring repossessed vehicles, lease returns, and dealer consignments, with simultaneous in-lane and online bidding available through the IAS Marketplace platform (maa.iasmarketplace.com). Beyond the core auction, MAA provides ancillary services including vehicle repossession coordination (via third-party partners Auto Recovery and Transport and Paragon Recovery), auto transport, and title transfer services, positioning itself as a one-stop remarketing hub for the Midwest.
MAA's business model is sales-led and event-driven, anchored by weekly Wednesday Night Sales starting at 5:30 PM with a complementary Tuesday evening sale at 6:30 PM. Revenue is generated primarily through auction transaction fees on vehicle sales, supplemented by ancillary fees from repossession coordination, transport, and title services. Inventory is sourced through consignor partnerships with financial institutions and leasing companies including Colonial Finance, Diamond Leasing, and multiple local credit unions, while buyer-side demand comes from licensed auto dealers across Missouri, Illinois, Iowa, Kansas, and surrounding metros including St. Louis, Kansas City, Quincy, Springfield, Chicago, and Des Moines. Pricing is quote-based and not publicly disclosed; dealer bidding can begin with a $1,500 down payment, and payment is accepted via cash, business checks, and select floorplan providers.
The technology stack is lightweight and outsourced rather than proprietary: bidding runs on the third-party IAS Marketplace platform, dealer registration is handled via DocuSign PowerForm, the website is protected by Google reCAPTCHA, and a custom Run-List frontend (frontend-moberly-production.up.railway.app) sits alongside the marketplace. With a headcount of 1-10 employees and a single physical location, MAA operates a focused regional model that competes on personal service, accessibility, and bundled workflow offerings rather than scale or technology differentiation.
Moberly Auto Auction firmographics
Firmographics- Name
- Moberly Auto Auction
- Legal name
- Moberly Auto Auction
- Website
- https://moberlyautoauction.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Moberly Auto Auction is a family-owned, dealers-only auto auction in Moberly, Missouri, running weekly live auctions with in-lane and online bidding via the IAS Marketplace platform, serving licensed dealers across the Midwest with repossession coordination, transport, and title services.
- Ownership category
- akta.pro rank
Moberly Auto Auction industry classification
Industry- Product category
- Auto Auction Services
- NAICS
- Automobile and Other Motor Vehicle Merchant Wholesalers (42311)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)
- akta.pro secondary industry
- Auction-based Generalist Marketplaces (CRAFAAAC)
Keywords
Where Moberly Auto Auction is headquartered
LocationHeadquarters
- HQ city
- Moberly
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Moberly Auto Auction business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Auction Transaction Fees: The company earns revenue through auction transaction fees charged on vehicle sales conducted at its weekly auctions. Dealers pay to participate in the auction and purchase vehicles.
- Vehicle Repossession Services: MAA coordinates with third-party repo companies to assist with vehicle repossession. This service generates referral or coordination fees.
- Auto Transport Services: Vehicle transportation services to and from the auction for buyers and sellers, charged as a separate service.
- Title Services: Title transfer and registration services provided to ensure smooth vehicle ownership transfers, handling the paperwork for buyers and sellers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Low down payments starting at $1500 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Moberly Auto Auction product offering
Product offeringCore offering
Moberly Auto Auction runs weekly dealer-only in-lane and online vehicle auctions out of its Moberly, Missouri facility for licensed automotive dealers and institutional consignors. It supplements its core auction business with vehicle repossession coordination, auto transport coordination, and title services, positioning itself as a one-stop remarketing and dealer-support hub for the regional Midwest dealer market.
Product overview
Moberly Auto Auction operates as a dealers-only vehicle auction offering a single unified auction experience. The core offering is the weekly live auto auction with both in-lane and online bidding capabilities via the IAS Marketplace platform. Additional services include vehicle repossession coordination, auto transport, and title services—all of which support the main auction transaction cycle.
Differentiator
Problem solved
Functional benefit
Products and services
- Weekly In-Lane Vehicle Auction
Companies that use Moberly Auto Auction
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Moberly Auto Auction technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Moberly Auto Auction partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Auto Recovery and TransportcoreThird-party vehicle repossession service provider that Moberly Auto Auction coordinates with for vehicle recovery. Dealers and financial institutions can request repossession through MAA, which arranges the service via this partner.
- Paragon RecoverycoreVehicle repossession partner linked through MAA's services page. MAA directs customers needing repossession services to Paragon Recovery.
- IAS MarketplacecoreTechnology platform provider for Moberly Auto Auction's online auction bidding functionality. Dealers access live online auctions through the maa.iasmarketplace.com platform.
- Colonial FinancecoreFinancial company bringing repossessed vehicles and trades to MAA's weekly auction events. Regular consignor of inventory to Moberly Auto Auction.
- Diamond LeasingcoreLeasing company bringing repossessed vehicles and trade-ins to MAA's auction sales. Regular consignor of inventory.
- Local Credit UnionscoreMultiple local credit unions partner with MAA to bring repos and trades to weekly auction events, providing a steady supply of quality inventory.
- Poage AutominorTop local dealer with vehicles consigned to Moberly Auto Auction. Represented as a key dealer listing on MAA's platform.
- Moberly MotorsminorTop local dealer with vehicles consigned to Moberly Auto Auction. Represented as a key dealer listing on MAA's platform.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Moberly Auto Auction competitors and assessment
Company assessmentBroad incumbents
- Adesa: Multi-site wholesale used vehicle auction company serving dealers, fleets, and financial institutions across North America. Comparable as a wholesale vehicle auctioneer serving institutional consignors and licensed dealers, with overlapping physical auction and online bidding channels.
- Manheim: The largest US dealer auto auction operator, part of Cox Automotive, with a national network of physical auction sites and the Manheim online bidding platform. Directly comparable as a wholesale vehicle auctioneer serving licensed dealers, but at vastly greater scale and geographic breadth.
- Copart: Leading online vehicle auction platform with a national footprint and a strong focus on salvage, repossession, and dealer inventory. Comparable to Moberly as an auction intermediary connecting consignors (finance companies, leasing firms) with dealers, but with a much larger buyer network and digital-first model.
- IAA (Insurance Auto Auctions): National vehicle auction house (now part of RB Global) specializing in salvage and total-loss vehicles from insurance carriers. Comparable to Moberly in auctioning repossessed and institutional consignor vehicles to dealers, though at significantly larger scale.
Direct peers
- Manheim Express: Manheim's dealer-to-dealer online auction product, enabling dealers to buy and sell inventory digitally. Comparable to Moberly's online bidding channel and competes directly for remote dealer transaction volume within the Midwest.
- America's Auto Auction: Multi-location independent dealer auto auction operator with in-lane and online bidding across several US states. Directly comparable to Moberly as a regional/multi-state independent dealer-only auction with hybrid digital bidding.
Regional players
- Greater Rockford Auto Auction: Independent dealer-only auction house serving the upper Midwest (Illinois/Wisconsin). Directly comparable to Moberly as a regional independent auto auction with in-lane and online bidding for licensed dealers — a like-for-like Midwest competitor.
- Dealers Auto Auction (DAA Northwest / DAA Atlanta): Regional independent dealer-only auto auction groups operating physical auction sites in the US. Comparable to Moberly as a regional physical-and-online dealer-only auction, though serving different geographies.
Emerging players
- ACV Auctions: Digital-first dealer-to-dealer wholesale vehicle auction platform. Comparable to Moberly in serving licensed dealers in a wholesale vehicle auction format, but differentiated by an entirely online, mobile-first model that competes for the same dealer customers.
- EBlock: Online dealer auction platform enabling live simulcast bidding for independent dealer auctions. Comparable to Moberly as an online vehicle auction technology provider serving dealer-only auction houses — and a potential alternative or complement to IAS Marketplace.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Moberly Auto Auction social profiles
Digital presenceMoberly Auto Auction financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moberly Auto Auction leadership team
Management profileNumber of profiles
Moberly Auto Auction funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moberly Auto Auction M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moberly Auto Auction
What does Moberly Auto Auction do?
Moberly Auto Auction runs weekly dealer-only in-lane and online vehicle auctions out of its Moberly, Missouri facility for licensed automotive dealers and institutional consignors. It supplements its core auction business with vehicle repossession coordination, auto transport coordination, and title services, positioning itself as a one-stop remarketing and dealer-support hub for the regional Midwest dealer market.
Is Moberly Auto Auction a public or private company?
Moberly Auto Auction is a private company. It is classified as family owned and is currently operating.
When was Moberly Auto Auction founded?
Moberly Auto Auction was founded in 2020. It employs 1 to 10 people.
Where is Moberly Auto Auction based?
Moberly Auto Auction is headquartered in Moberly, United States, in the North America region.
How does Moberly Auto Auction make money?
Four revenue lines are on record. Auction Transaction Fees are the primary driver. The others are vehicle Repossession Services, auto Transport Services and title Services.
Who are Moberly Auto Auction's main competitors?
Broad incumbents on record are Adesa, Manheim, Copart and IAA (Insurance Auto Auctions). Direct peers are Manheim Express and America's Auto Auction. Regional players are Greater Rockford Auto Auction and Dealers Auto Auction (DAA Northwest / DAA Atlanta). Emerging players are ACV Auctions and EBlock.
Does Moberly Auto Auction have an API?
No public API is recorded for Moberly Auto Auction.
What industry is Moberly Auto Auction in?
Moberly Auto Auction's product category is Auto Auction Services. Its primary akta.pro industry code is TLABAKAA, Wholesale Vehicle Auctions (Physical & Online), with a secondary code of CRAFAAAC, Auction-based Generalist Marketplaces. Its NAICS code is 42311 and its SIC code is 5010.