Motuihe Group Limited
Motuihe Group Limited is a privately held Auckland, New Zealand media strategy, content production, and media training firm founded in 2020. It serves organisations with authentic stories, delivering content-led PR campaigns across video, audio, print, and digital channels.
- Company typePrivate
- Founded2020
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Motuihe Group Limited does
Motuihe Group Limited is a privately held, Auckland-based media strategy, content production, and media training firm founded in 2020 and operating with 1–10 employees. The company operates a three-pillar service model covering Media Strategy (planning how best to share client stories with target audiences), Media Production (video, audio, photography, and graphic design across television, radio, print, and digital), and Media Training (broadcaster-led coaching for interviews and press engagements). Its positioning is built around content-led public relations that finds existing, authentic stories within clients rather than manufacturing narratives, with Director Hamish Williams—a broadcaster and media strategist—anchoring the offering.
The firm's commercial model is professional-services based, with quote-based project pricing (no publicly disclosed rates) and a sales-led go-to-market that relies on direct outreach, case-study publishing on its website, and community/word-of-mouth referrals. Distribution is direct and consultation-driven via phone, email, and in-person meetings at the Wynyard Quarter, Auckland headquarters; no app, platform, or API product exists. Customer segments are horizontal: organisations with stories to tell, plus a secondary segment of campaign-driven organisations running public awareness or behaviour-change initiatives.
Motuihe's documented body of work includes the 'Why Not Waihi?' tourism campaign for OceanaGold, the 'Rinse Recycle Repeat' behaviour-change campaign for WasteMINZ (delivered with Eco Central, featuring a NZ$25k prize and over 400 personalised Facebook videos), and the community mobilisation that secured a 12-month licence renewal for The White Lady food truck. Other named clients span sailing (RNZYS), tech (NZ HI Tech Awards), fashion (WoolOn), entertainment (Beebro, Tangiwai), and AI media (NewZealand.AI). The company has no disclosed funding, no parent entity, no subsidiaries, and no M&A or leadership-change activity in the input data.
Motuihe Group Limited firmographics
Firmographics- Name
- Motuihe Group Limited
- Legal name
- Motuihe Group
- Website
- https://motuihe.co.nz
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Motuihe Group Limited is a privately held Auckland, New Zealand media strategy, content production, and media training firm founded in 2020. It serves organisations with authentic stories, delivering content-led PR campaigns across video, audio, print, and digital channels.
- Ownership category
- akta.pro rank
Motuihe Group Limited industry classification
Industry- Product category
- Public Relations & Media Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Motion Picture and Video Production (51211)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where Motuihe Group Limited is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Motuihe Group Limited business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Media Strategy Consulting: Professional consulting services focused on developing media strategies that support client outcomes. The company creates comprehensive media approaches tailored to each client's goals.
- Media Production: Content creation across all media platforms including video, audio, photography and graphic design for television, radio, print and digital channels.
- Media Training: Training services to prepare clients for media interactions, building confidence and delivery skills for interviews and press engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Motuihe Group Limited product offering
Product offeringCore offering
Motuihe Group is a professional services firm that delivers media strategy, media production, and media training to New Zealand organisations and campaigns. The company designs how stories reach target audiences, creates video, audio, photography, and graphic design content across television, radio, print, and digital channels, and coaches clients for media interactions. Its distinguishing approach is finding authentic stories already present within clients rather than manufacturing promotional narratives.
Product overview
Motuihe Group is a media strategy, production, and training consultancy offering three integrated service pillars: Media Strategy (developing strategic plans to achieve client outcomes), Media Production (creating video, audio, photography, and graphic design content across platforms), and Media Training (preparing clients for media interactions through broadcaster-led coaching). The company specialises in finding existing authentic stories worth telling from within clients rather than manufacturing narratives, with expertise across print, radio, television, and digital channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Strategy Development of media strategies that support the achievement of client outcomes by understanding media mechanics and planning how best to share stories with target audiences. Offered to organisations seeking high-value media exposure through authentic storytelling.
- Media Production End-to-end content creation across all media platforms from concept to delivery, including video and audio for television and radio, photography, and graphic design for print and digital. Offered to organisations that need multi-platform content assets produced for campaigns or ongoing communication.
- Media Training Full media training facilitated by long-time broadcasters that shapes clear and genuine delivery of messaging while building knowledge and confidence with media interactions. Offered to executives, spokespeople, and team members who need to perform effectively in interviews and press engagements.
Quantifiable outcome
- 243 entries received during Rinse Recycle Repeat campaign
- +2 more outcomes
Companies that use Motuihe Group Limited
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Motuihe Group Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Motuihe Group Limited partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Eco CentralminorPartnership with Eco Central in Christchurch for the Rinse Recycle Repeat campaign to tell the story of people who sort recycling and put a face to the problem of contaminated recycling. This collaboration led to Seven Sharp coverage showcasing the campaign message.
Recent moves6 records
Expansion highlights5 records
Motuihe Group Limited competitors and assessment
Company assessmentRegional players
- Pead PR: New Zealand-based public relations and communications agency serving corporate and consumer clients. Comparable to Motuihe Group as a NZ PR consultancy with similar storytelling and media strategy services for enterprise clients.
Broad incumbents
- Ogilvy New Zealand: New Zealand arm of the global Ogilvy network, offering advertising, PR, and content at scale. Comparable to Motuihe Group as a provider of content-led communications services in NZ, but competes from a much larger portfolio and global infrastructure.
- DDB Group New Zealand: NZ office of the global DDB advertising and communications network. Comparable to Motuihe Group as a content and creative agency in the same market, but with broader service offerings and significantly larger scale.
- Saatchi & Saatchi New Zealand: New Zealand operation of the global Saatchi & Saatchi network, providing advertising, content, and brand communications. Comparable to Motuihe Group in the content-and-storytelling space, but as a much larger incumbent with broader capabilities.
Direct peers
- SenateSHJ: New Zealand-headquartered communications and PR consultancy with strong public affairs and corporate communications capabilities. Comparable to Motuihe Group as a NZ-focused PR and strategic communications firm serving enterprise and government clients.
- Special Group: New Zealand creative agency offering brand strategy, content production, and integrated communications for enterprise clients. Comparable to Motuihe Group as a domestic creative agency competing for similar brand storytelling and production mandates.
- EightyOne: Auckland-based creative content and production agency serving New Zealand brands with integrated storytelling and content production. Highly comparable to Motuihe Group because it operates in the same NZ market with overlapping content-led PR and production capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Motuihe Group Limited social profiles
Digital presenceMotuihe Group Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motuihe Group Limited leadership team
Management profileNumber of profiles
Profiles1 record
Motuihe Group Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motuihe Group Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motuihe Group Limited
What does Motuihe Group Limited do?
Motuihe Group is a professional services firm that delivers media strategy, media production, and media training to New Zealand organisations and campaigns. The company designs how stories reach target audiences, creates video, audio, photography, and graphic design content across television, radio, print, and digital channels, and coaches clients for media interactions. Its distinguishing approach is finding authentic stories already present within clients rather than manufacturing promotional narratives.
Is Motuihe Group Limited a public or private company?
Motuihe Group Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Motuihe Group Limited founded?
Motuihe Group Limited was founded in 2020. It employs 1 to 10 people.
Where is Motuihe Group Limited based?
Motuihe Group Limited is headquartered in Auckland, New Zealand, in the Oceania region.
How does Motuihe Group Limited make money?
Three revenue lines are on record. Media Strategy Consulting is the primary driver. The others are media Production and media Training.
Who are Motuihe Group Limited's main competitors?
Pead PR is listed as a regional player. Broad incumbents are Ogilvy New Zealand, DDB Group New Zealand and Saatchi & Saatchi New Zealand. Direct peers are SenateSHJ, Special Group and EightyOne.
Does Motuihe Group Limited have an API?
No public API is recorded for Motuihe Group Limited.
What industry is Motuihe Group Limited in?
Motuihe Group Limited's product category is Public Relations & Media Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 5418 and its SIC code is 7311.