Caen la mer Tourisme
Caen la mer Tourisme is the official public tourism office and convention bureau for the Caen la Mer metropolitan area in Normandy, France, promoting D-Day heritage, coastal resorts, and sustainable tourism through multilingual digital platforms, tourist information offices, and a curated partner network of restaurants and activity providers.
- Company typePrivate
- Founded-
- HeadquartersCaen, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Caen la mer Tourisme does
Caen la mer Tourisme is the official public tourism office and convention bureau (legal entity: Office de Tourisme et des Congrès de Caen la mer Normandie) serving the Caen la Mer metropolitan area in Normandy, France. The organization promotes the destination — which combines D-Day and WWII historical heritage (Sword Beach, Pegasus Bridge, Mémorial de Caen), the Côte de Nacre coastal resort zone, and a base of eco-certified restaurants and activity providers — through multilingual digital channels (website in French, English, Dutch), physical tourist information offices in Caen and Ouistreham Riva-Bella, social media, print brochures, and an event calendar.
The core technology stack is a destination-level digital platform: a multilingual content and booking website, an online reservation system for tours and activities, a live webcam feed for Ouistreham beach, and the proprietary Soldat Léon augmented reality experience (a web- and rooftop-accessible AR application reconstructing the June 6, 1944 landing at Ouistreham alongside the 177 French Commandos of Kieffer). Additional product lines include the City Pass multi-attraction ticket, a Bureau des Congrès for MICE clients, an Espace Groupes for organized tours, an Espace Pro partner portal, and a Responsible Tourism Program ("Voyager durablement") curating sustainable operators.
The organization does not disclose financials and operates as a public entity under the Caen la Mer urban community (communauté urbaine), funded through public sources and tourism-related services (likely booking commissions, partner fees, and event services through the congress bureau). Customer segments span individual leisure tourists and families, history enthusiasts, eco-conscious travelers, group tours, and MICE/business event organizers. The organization bears the Atout France "Destination d'Excellence" quality label and curates a network of 21+ restaurants holding Maître Restaurateur, Normandie Qualité Tourisme, and Écotable sustainability certifications.
Caen la mer Tourisme firmographics
Firmographics- Name
- Caen la mer Tourisme
- Legal name
- Office de Tourisme et des Congrès de Caen la mer Normandie
- Website
- https://caenlamer-tourisme.fr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Caen la mer Tourisme is the official public tourism office and convention bureau for the Caen la Mer metropolitan area in Normandy, France, promoting D-Day heritage, coastal resorts, and sustainable tourism through multilingual digital platforms, tourist information offices, and a curated partner network of restaurants and activity providers.
- Ownership category
- akta.pro rank
Caen la mer Tourisme industry classification
Industry- Product category
- Destination Tourism Services
- NAICS
- Convention and Visitors Bureaus (561591), Nature Parks and Other Similar Institutions (71219), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
- akta.pro secondary industry
- Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)
Keywords
Where Caen la mer Tourisme is headquartered
LocationHeadquarters
- HQ city
- Caen
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Caen la mer Tourisme business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tourism Promotion Services: Public tourism office providing destination promotion and visitor services for the Caen la mer metropolitan area, funded through public sources and potentially booking commissions.
- Convention & Congress Bureau: Services for organizing congresses and professional events in the region through the dedicated Bureau des Congrès.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Restaurant menu pricing - La Voile Blanche |
| Other | Multi-year contract | See My Normandy guided tours - Half day |
| Other | Multi-year contract | See My Normandy guided tours - Full day |
| Unit Pricing | Pay-as-you-go | Pegasus Bridge guided tour - Adult |
| Unit Pricing | Pay-as-you-go | Pegasus Bridge guided tour - Child |
| Unit Pricing | Pay-as-you-go | Pegasus Bridge guided tour - Family |
| Unit Pricing | Pay-as-you-go | Climb Up Caen climbing gym - Base admission |
| Unit Pricing | Pay-as-you-go | Loterot Loisirs activities - Base |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Caen la mer Tourisme product offering
Product offeringCore offering
Caen la mer Tourisme is the official public tourism and congress office (Office de Tourisme et des Congrès de Caen la mer Normandie) for the Caen la mer metropolitan area in Normandy, France. It provides destination information, activity booking, and congress/event organization services to promote tourism across the region's historical D-Day sites, coastal attractions, and cultural offerings. The organization operates tourist information offices in Caen and Ouistreham, a multilingual website (French, English, Dutch), and a network of certified tourism partners.
Product overview
Caen la mer Tourisme operates as the official tourism office for the Caen la mer metropolitan area in Normandy, France. The organization offers a comprehensive digital platform providing tourist information, experience bookings, and professional services. Key offerings include the Soldat Léon augmented reality D-Day experience, City Pass multi-attraction tickets, conference bureau services (Bureau des Congrès), group visit coordination (Espace Groupes), a professional partners portal (Espace Pro), a responsible tourism program with eco-certified accommodations and restaurants, an experiences portal with themed curated activities, and a live beach webcam. The platform serves both individual visitors seeking to explore the region's historical heritage (D-Day landing beaches, Pegasus Bridge, Memorial of Caen), coastal attractions (Côte de Nacre, Ouistreham Riva-Bella), and gastronomic offerings, as well as professional clients organizing conferences and group tours.
Differentiator
Problem solved
Functional benefit
Products and services
- Expérience Soldat Léon
Quantifiable outcome
- 21+ sustainable tourism certified restaurants in the region
- +2 more outcomes
Companies that use Caen la mer Tourisme
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Caen la mer Tourisme technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Caen la mer Tourisme partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- See My NormandycoreSee My Normandy provides private guided tours of D-Day sites including Pegasus Bridge and Normandy beaches, operated by Karine Poullard, an experienced guide-lecturer and transport conductor with over 20 years of experience. Tours include transport in climate-controlled vehicle for 2-4 persons.
- La Voile BlancheminorRestaurant partner with Maître Restaurateur and Normandie Qualité Tourisme certifications, promoting sustainable and local cuisine. Located in Ouistreham with sea views.
- Les 3 PlaneursminorBrasserie restaurant located at Pegasus Bridge, directly connected to D-Day historical site and Mémorial Pegasus museum.
- La Voile BlancheminorRestaurant with labels including Maître Restaurateur, Normandie Qualité Tourisme, and Normandie Qualité Tourisme (départemental).
- RCF RadiominorPartnership for 'Les voix de l'été 1944' podcast series featuring oral testimonies from World War II witnesses and veterans, including Désiré Dajon-Lamarre, Janine Dajon-Lamarre, Marie-Nicole Madelaine, and Léon Gautier.
- The Art of Wine AcademyminorWine tasting workshop partner providing Norman wine discovery experiences as part of culinary tourism offerings.
- FestylandminorFamily amusement park themed around Norman history (Vikings, Pirates, Medieval periods) for family tourism.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Caen la mer Tourisme competitors and assessment
Company assessmentBroad incumbents
- Normandie Tourisme (CRT Normandie): Regional Tourism Committee for Normandy — a broader incumbent that aggregates and promotes all sub-regional DMOs including Caen la mer, sets regional strategy, and competes for the same visitor demand at a wider geographic scale.
- Atout France: France's national tourism development agency — a broader incumbent that awards the Destination d'Excellence label and sets national inbound marketing strategy, indirectly competing for international visitor prioritization and budget.
- Visit Paris & Île-de-France: National/regional tourism board covering Paris and Île-de-France — a broader incumbent capturing the dominant share of inbound tourism to France that could otherwise extend to secondary destinations like Normandy.
Others
- Maison de la Normandie (London): Normandy's representative office in the UK focused on cross-Channel promotion — an adjacent/thematically related ecosystem participant that influences UK inbound demand to Caen la mer without directly competing on bookings.
Direct peers
- Office de Tourisme de Bayeux: DMO for Bayeux-Bessin in Calvados/Normandy, operating visitor information offices and promoting the Bayeux Tapestry and the British/Canadian D-Day sectors (Gold, Juno Beaches) — a direct local peer competing for the same heritage tourism flows.
- Office de Tourisme du Mont-Saint-Michel: Normandy DMO overseeing the Mont-Saint-Michel UNESCO site with multilingual visitor services, ticketing, and group tours — a direct local peer competing for international visitor mindshare within the same destination region.
- Office de Tourisme et des Congrès de Deauville: Calvados DMO combining leisure tourism with a Bureau des Congrès and event promotion — a direct peer by business model (DMO + MICE bureau) in the same Normandy administrative region.
Regional players
- Visit Flanders / Visit Belgium: DMO operating in a different geography (Belgium/Flanders) but comparable by function — destination marketing, multilingual web presence, and heritage tourism focus — illustrating a peer DMO model outside France.
Emerging players
- GetYourGuide: Berlin-based tours and activities marketplace that lists Normandy/D-Day experiences — an emerging player that competes for the booking and discovery layer traditionally controlled by destination tourism offices.
- Viator (Tripadvisor): Global activities marketplace owned by Tripadvisor that resells Normandy tours and D-Day excursions — an emerging player competing for direct booking conversion away from DMOs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Caen la mer Tourisme social profiles
Digital presenceCaen la mer Tourisme compliance and trust
Trust signalCompliance1 record
Caen la mer Tourisme financial estimates
Financial estimateRevenue estimate
Valuation estimate
Caen la mer Tourisme leadership team
Management profileNumber of profiles
Caen la mer Tourisme funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Caen la mer Tourisme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Caen la mer Tourisme
What does Caen la mer Tourisme do?
Caen la mer Tourisme is the official public tourism and congress office (Office de Tourisme et des Congrès de Caen la mer Normandie) for the Caen la mer metropolitan area in Normandy, France. It provides destination information, activity booking, and congress/event organization services to promote tourism across the region's historical D-Day sites, coastal attractions, and cultural offerings. The organization operates tourist information offices in Caen and Ouistreham, a multilingual website (French, English, Dutch), and a network of certified tourism partners.
Is Caen la mer Tourisme a public or private company?
Caen la mer Tourisme is a private company. It is classified as state government owned and is currently operating.
When was Caen la mer Tourisme founded?
Caen la mer Tourisme was founded in -1. It employs 11 to 50 people.
Where is Caen la mer Tourisme based?
Caen la mer Tourisme is headquartered in Caen, France, in the Europe region.
How does Caen la mer Tourisme make money?
Two revenue lines are on record. Tourism Promotion Services are the primary driver. The others are convention & Congress Bureau.
Who are Caen la mer Tourisme's main competitors?
Broad incumbents on record are Normandie Tourisme (CRT Normandie), Atout France and Visit Paris & Île-de-France. Maison de la Normandie (London) is listed as an others. Direct peers are Office de Tourisme de Bayeux, Office de Tourisme du Mont-Saint-Michel and Office de Tourisme et des Congrès de Deauville. Visit Flanders / Visit Belgium is listed as a regional player. Emerging players are GetYourGuide and Viator (Tripadvisor).
Does Caen la mer Tourisme have an API?
No public API is recorded for Caen la mer Tourisme.
What industry is Caen la mer Tourisme in?
Caen la mer Tourisme's product category is Destination Tourism Services. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of THAHAAAC, Hotel & Resort Convention Venues (Convention Hotels). Its NAICS code is 561591 and its SIC code is 7900.