Marina auto group
Marina Auto Group is a family-owned franchised CDJR dealership in Webster, NY, founded in 1989, that sells new and pre-owned vehicles, offers financing and certified Mopar service, and operates Level 3 DC fast EV chargers for retail and commercial customers across the Greater Rochester area.
- Company typePrivate
- Founded1989
- HeadquartersWebster, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Marina auto group does
Marina Auto Group, operating as Marina Chrysler Dodge Jeep Ram, is a family-owned franchised automotive dealership founded in 1989 and headquartered at 943 Ridge Road in Webster, New York. The company retails new Chrysler, Dodge, Jeep, and Ram (CDJR) vehicles alongside a multi-brand pre-owned inventory that includes Chevrolet, Ford, GMC, Honda, Hyundai, Kia, Nissan, Toyota, and Volkswagen models, supplemented by Mopar Certified Pre-Owned units. The dealership also operates a certified Mopar service and parts department staffed by factory-trained technicians using genuine OEM parts, a finance center working with a network of third-party lenders and Stellantis Financial Services, and a Level 3 DC fast-charging station for electric vehicles managed through the ChargeSmart platform.
The underlying technology stack combines a Stellantis Uconnect connected-services integration (SiriusXM Guardian, Uconnect Access, in-vehicle Wi-Fi, SiriusXM Satellite Radio, and HD Radio), the Overfuel-powered dealer website for inventory browsing, online financing applications, trade-in valuation, and service scheduling, and the ChargeSmart mobile app for EV charger discovery, reservations, and payments. The company carries an inventory of approximately 326 vehicles, of which 218 are SUVs, with new units priced at MSRP less factory incentives (example: a 2026 Ram 1500 Big Horn at $53,383 with $7,242 below MSRP discount) and pre-owned vehicles priced from approximately $11,400 to $53,075 plus a $175 processing fee and $100 prep fee.
Revenue is generated through one-time new and used vehicle sales, transactional commissions on arranged finance and lease products, professional service and parts work, and ancillary EV charging fees. The go-to-market motion is direct-to-consumer from a single physical retail location in Webster, NY, supported by an e-commerce storefront and a secondary commercial channel for fleet and work-truck buyers across Monroe County and the broader Greater Rochester region. The business is privately held with no disclosed institutional investors, no parent company, and no acquisition, restructuring, or leadership-change history identified in the source data.
Marina auto group firmographics
Firmographics- Name
- Marina auto group
- Legal name
- Marina Chrysler Dodge Jeep Ram
- Website
- https://marinadodgeny.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Short description
- Marina Auto Group is a family-owned franchised CDJR dealership in Webster, NY, founded in 1989, that sells new and pre-owned vehicles, offers financing and certified Mopar service, and operates Level 3 DC fast EV chargers for retail and commercial customers across the Greater Rochester area.
- Ownership category
- akta.pro rank
Marina auto group industry classification
Industry- Product category
- Automotive Retail (Franchised Dealership)
- NAICS
- Used Car Dealers (441120)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Auto & Vehicle Loan Brokerage (FSAEAEAK)
Keywords
Where Marina auto group is headquartered
LocationHeadquarters
- HQ city
- Webster
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Marina auto group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Sales: Sale of new Chrysler, Dodge, Jeep, and Ram vehicles as a franchised dealer, plus pre-owned vehicles from multiple brands including Chevrolet, Ford, GMC, Honda, Hyundai, Kia, Nissan, Toyota, and Volkswagen.
- Certified Pre-Owned Vehicles: Mopar Certified Pre-Owned vehicles with additional warranty protection and rigorous inspection standards, commanding premium pricing over standard used vehicles.
- Finance and Insurance Products: Financing services through network of trusted lenders offering competitive loan and lease options. Dealer assists customers in obtaining financing and may earn commissions on arranged loans.
- Service and Parts: Factory-trained Mopar technicians providing maintenance and repairs using genuine OEM parts. Services include routine maintenance, major repairs, and parts sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New CDJR Vehicles - Full MSRP with dealer discounts and factory incentives |
| Unit Pricing | Pay-as-you-go | Pre-owned Vehicles - Retail pricing with processing fees |
| Unit Pricing | Pay-as-you-go | Mopar Certified Pre-Owned Vehicles - Premium pricing with extended warranty |
| Transaction based/ take rate | Monthly | Financing - Third-party lender loans and leases |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Marina auto group product offering
Product offeringCore offering
Marina Auto Group is a franchised Chrysler, Dodge, Jeep, and Ram (CDJR) dealership that retails new and pre-owned vehicles, arranges auto financing and leases through a network of third-party lenders, and operates a certified Mopar service and parts department. The dealership also offers Mopar Certified Pre-Owned vehicles, commercial fleet sales, trade-in and vehicle purchase services, and on-site Level 3 DC fast EV charging for the broader EV-driving public.
Product overview
Marina Chrysler Dodge Jeep Ram is a franchised multi-brand automotive dealership in Webster, NY, offering a unified portfolio of vehicle sales and ownership services. The core offering comprises new Chrysler, Dodge, Jeep, and Ram (CDJR) vehicles alongside a broad selection of quality pre-owned vehicles from multiple brands. These are complemented by Mopar Certified Pre-Owned vehicles, auto financing through a lender network, certified Mopar service with factory-trained technicians, and Level 3 DC Fast Chargers. The dealership also provides Uconnect connected vehicle services (SiriusXM Guardian and Uconnect Access) as a technology add-on, plus commercial vehicle sales and trade-in/sell services. This unified dealership model provides a one-stop shop for vehicle purchasing, financing, servicing, and EV charging.
Differentiator
Problem solved
Functional benefit
Products and services
- New Chrysler Vehicles New Chrysler vehicles including the Pacifica minivan (available with plug-in hybrid powertrain) sold at Marina Chrysler Dodge Jeep Ram in Webster, NY.
- New Dodge Vehicles New Dodge vehicles including the Durango SUV (V8 powertrain option) and Hornet sold at Marina Chrysler Dodge Jeep Ram in Webster, NY.
- New Jeep Vehicles New Jeep vehicles including Wrangler (with 4xe plug-in hybrid option), Grand Cherokee (with 4xe option), Compass, Cherokee, and Gladiator sold at Marina Chrysler Dodge Jeep Ram in Webster, NY.
- New Ram Vehicles New Ram trucks including 1500, 2500, and 3500 heavy-duty trucks sold at Marina Chrysler Dodge Jeep Ram in Webster, NY.
- Pre-Owned Vehicles Quality pre-owned cars, trucks, and SUVs from brands including Chevrolet, Ford, GMC, Honda, Hyundai, Kia, Nissan, Toyota, Volkswagen, and more, offered across various price points.
- Mopar Certified Pre-Owned Vehicles Mopar Certified Pre-Owned vehicles with additional warranty coverage and rigorous inspection standards, offering factory-backed protection beyond standard pre-owned vehicles.
- Auto Financing and Leasing Financing and lease options arranged through a network of trusted lenders for new vehicles, used vehicles, and CPO financing across various credit situations.
- Vehicle Service and Parts Certified Mopar service department with factory-trained technicians handling routine maintenance to major repairs using genuine OEM parts, plus parts ordering and service scheduling.
- Commercial Vehicle Sales Commercial RAM vehicles and dedicated commercial incentives for business customers needing work trucks and fleet purchases.
- Level 3 DC Fast EV Charging Level 3 DC fast charging stations at the Webster, NY dealership capable of charging EVs in 15 minutes to one hour, compatible with nearly all EVs sold in the US. Supports ChargeSmart mobile app for payment, reservations, and charging session management.
- Trade-In and Sell Services Vehicle trade-in valuation and direct car purchase services for customers looking to sell or exchange their current vehicles.
Quantifiable outcome
- Served the Greater Rochester area for over 35 years
Companies that use Marina auto group
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Marina auto group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature3 records
Marina auto group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Overfuel Inc.coreOverfuel operates the dealer website as a software vendor, providing the digital platform and website functionality for Marina Chrysler Dodge Jeep Ram. Overfuel is not involved in vehicle sales or servicing but provides the technological infrastructure for the online customer experience.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Marina auto group competitors and assessment
Company assessmentDirect peers
- Holman Enterprises: Family-owned automotive group combining franchised dealerships with fleet leasing and vehicle remarketing services. Comparable as a privately held, multi-generational dealer group with similar F&I, fleet, and service offerings and a comparable diversified revenue model.
- Garber Automotive Group: Multi-brand, multi-rooftop franchised dealer group operating in the Mid-Atlantic and Southeast, with comparable new-and-used inventory mix, factory-certified service operations, and F&I brokerage across credit tiers. Comparable as a similarly sized private dealer group with similar franchise diversification strategy.
- West Herr Automotive Group: Family-owned regional dealer group headquartered in Western New York with multiple rooftops across the Buffalo and Rochester metros, carrying multiple franchises including Chrysler, Dodge, Jeep, and Ram. Highly comparable given the same Upstate NY geography, CDJR franchise overlap, and family-owned operating model.
Broad incumbents
- Group 1 Automotive: Publicly traded automotive retailer operating ~200 franchised dealerships and collision centers in the US and UK, including CDJR franchises. Comparable on the full franchised dealer revenue model — new/used sales, F&I, service, and parts.
- AutoNation: Largest publicly traded automotive retailer in the United States with ~250+ rooftops across 20+ brands including CDJR franchises. Comparable as a franchised dealer operator offering new/used sales, F&I, service, and parts at scale, though vastly larger and publicly listed.
- Hendrick Automotive Group: Largest privately held automotive dealer group in the United States with 150+ rooftops across multiple brands. Comparable as a privately held full-service dealer with the same franchise sales, certified service, and F&I revenue model at substantially greater scale.
- Lithia Motors: One of the largest publicly traded automotive retailer groups in the US with hundreds of franchises across the country including Chrysler, Dodge, Jeep, and Ram. Comparable as a full-line franchised dealer offering the same revenue mix (sales, F&I, service, parts) at national scale.
- Sonic Automotive: Publicly traded Fortune 500 automotive retailer operating franchised dealerships and the EchoPark used-vehicle banner. Comparable on franchised new-vehicle operations, F&I, and service, with the additional overlap of a dedicated used-vehicle strategy.
- Asbury Automotive Group: Publicly traded franchised automotive retailer with ~150 new-vehicle franchises across the US Sunbelt, including CDJR franchises. Comparable on franchise mix, F&I structure, and service operations, though geographically concentrated in different regions.
Emerging players
- Carvana: Online used-vehicle retailer offering home delivery and a no-haggle digital purchasing model. Comparable as a competitor for Marina's pre-owned vehicle customer segment, particularly among younger, digitally native, and price-sensitive buyers in the Rochester region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Marina auto group social profiles
Digital presenceMarina auto group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marina auto group leadership team
Management profileNumber of profiles
Marina auto group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marina auto group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marina auto group
What does Marina auto group do?
Marina Auto Group is a franchised Chrysler, Dodge, Jeep, and Ram (CDJR) dealership that retails new and pre-owned vehicles, arranges auto financing and leases through a network of third-party lenders, and operates a certified Mopar service and parts department. The dealership also offers Mopar Certified Pre-Owned vehicles, commercial fleet sales, trade-in and vehicle purchase services, and on-site Level 3 DC fast EV charging for the broader EV-driving public.
Is Marina auto group a public or private company?
Marina auto group is a private company. It is classified as family owned and is currently operating.
When was Marina auto group founded?
Marina auto group was founded in 1989.
Where is Marina auto group based?
Marina auto group is headquartered in Webster, United States, in the North America region.
How does Marina auto group make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are certified Pre-Owned Vehicles, finance and Insurance Products and service and Parts.
Who are Marina auto group's main competitors?
Direct peers on record are Holman Enterprises, Garber Automotive Group and West Herr Automotive Group. Broad incumbents are Group 1 Automotive, AutoNation, Hendrick Automotive Group, Lithia Motors, Sonic Automotive and Asbury Automotive Group. Carvana is listed as an emerging player.
Does Marina auto group have an API?
No public API is recorded for Marina auto group.
What industry is Marina auto group in?
Marina auto group's product category is Automotive Retail (Franchised Dealership). Its primary akta.pro industry code is FSAEAEAK, Auto & Vehicle Loan Brokerage. Its NAICS code is 441120 and its SIC code is 5500.