Manuvie Canada

Name

Manuvie Canada

Legal name

La Compagnie d'Assurance-Vie Manufacturers (Manuvie)

Website

https://manuvie.ca

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Life Insurance and Financial Services

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Health and Welfare Funds (52512)

SIC

Accident & Health Insurance (6321), Hospital & Medical Service Plans (6324)

akta.pro primary industry

Individual Disability Income Insurance (Non-Group) (FSAIAIAA)

akta.pro secondary industry

Individual Dental Insurance (FSAIAEAE)

Keywords

• Life insurance products
• Group benefits administration
• Retirement savings plans
• Wealth management services
• Banking products

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Individual Insurance Premiums: Revenue from term life insurance, permanent life insurance, universal life, critical illness insurance, disability insurance, travel insurance, and mortgage protection insurance sold to individual consumers through advisors
2. Group Benefits and Insurance: Premiums from employer-sponsored group insurance plans including health, dental, life, disability, and wellness programs
3. Group Retirement and Pension Plans: Admin fees and investment management fees from registered retirement savings plans, pension plans, and other retirement savings vehicles for businesses
4. Manulife Bank Products: Banking products including savings accounts, GICs, mortgages, and credit cards offered through Manuvie Bank
5. Investment Management: Management fees from segregated funds, mutual funds, and asset management services

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Manuvie Canada provides insurance (life, health, dental, critical illness, travel, disability), group benefits, retirement savings plans (Group RRSPs, RPPs, DPSPs, RPAC, RVER), segregated funds and investment management, and banking products through Banque Manuvie. Products are sold to Canadian individuals, families, employers, and professional associations through a network of licensed advisors and digital self-service platforms.

Product overview

Manuvie Canada operates as a comprehensive financial services and insurance company offering a multi-product platform. The core offerings include life insurance products (term, universal, whole life with participating features), health and dental insurance, travel insurance, critical illness coverage, and group benefits plans for employers. Retirement solutions encompass various registered plans including Group RRSPs, RPPs, DPSPs, RPAC, and RVER. Investment products include segregated funds with partner managers (BlackRock, Fidelity, Yorkville Aegon). Banking services are provided through Banque Manuvie. The Vitalité wellness program integrates with wearable fitness devices and offers rewards for healthy behaviors. Digital services include mobile apps, online account access via Identifiant Manuvie, and virtual healthcare powered by TELUS Santé. The portfolio also includes specialized products like mortgage protection insurance and personalized medicine programs.

Differentiator

Problem solved

Functional benefit

Brands

• Manuvie Vitalité: Health and wellness program offering rewards for healthy behaviors, including activity tracking, nutrition, and preventive health measures
• Pourmeprotéger
• FlexSanté
• Banque Manuvie
• Synergie
• Emporte-moi
• Chèque-vie

Products and services

• Assurance vie temporaire (Term Life Insurance)
• Vie universelle Manuvie (Universal Life Insurance)
• Vie Manuvie avec participation (Participating Whole Life)
• Vie Manuvie à émission garantie (Guaranteed Issue Life)
• Assurance voyage Pourmeprotéger (Travel Insurance)
• Chèque-vie (Critical Illness Insurance)
• FlexSanté (Flexible Health and Dental)
• Synergie (Combined Insurance)
• Protection Accidents (Accident Protection)
• Assurance collective (Group Insurance)
• Manuvie Vitalité (Wellness Program)
• Régimes d'épargne-retraite collectifs (Group Retirement Savings Plans)
• REER collectif (Group RRSP)
• RPAC (Pooled Registered Pension Plan)
• RVER (Voluntary Retirement Savings Plan)
• Fonds distincts Manuvie (Segregated Funds)
• Banque Manuvie (Manuvie Bank)
• Soins de santé en ligne (Online Healthcare)
• Programme d'aide aux employés (PAEF)
• Programme de médecine personnalisée

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability2 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• TELUS SantécoreTechnology or IntegrationTELUS Santé provides virtual healthcare services (Soins de santé en ligne) enabling Manuvie group benefits members to access telemedicine consultations. Also provides mental health consultation services and Employee Assistance Program (PAEF) services.
• AéroplanminorGTM or Marketing PartnerManuvie has partnered with Aéroplan to offer exclusive rewards to group benefits members, allowing them to earn Aeroplan points on eligible purchases.
• BlackRockcoreTechnology or IntegrationBlackRock provides index fund management for Manuvie's BlackRock Manuvie index funds, which are offered as investment options within group retirement and savings plans.
• FidelitycoreTechnology or IntegrationFidelity provides investment management services for Fidelity Manuvie funds offered as investment options within Manuvie's group retirement and savings plans.
• Global ExcelcoreTechnology or IntegrationGlobal Excel provides travel assistance and emergency services for Manuvie travel insurance policyholders abroad, handling medical referrals and emergency support.
• FYihealth groupminorGTM or Marketing PartnerPartnership provides easier and more affordable access to glasses and vision care for Manuvie group benefits members through FYihealth group optometry clinics.
• Cleveland Clinic CanadaminorStrategic or Co-development PartnerCleveland Clinic Canada serves as Manuvie's medical director, providing medical expertise and guidance for health-related products and services.
• Manuvie Vitality Partners (Apple, Garmin, adidas, Amazon, Expedia, etc.)minorGTM or Marketing PartnerManuvie Vitality program partners with Apple, Garmin, adidas, Amazon, Expedia, Goodlife Fitness, Orangetheory Fitness, Oura Ring, and other brands to offer rewards and discounts to program members who achieve health goals.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Beneva: Mutual insurer formed from merger of La Capitale and SSQ Civil Service Insurance, focused on Quebec and group benefits. Direct regional competitor in Manuvie's core Quebec franchise.
• SSQ Insurance: Quebec-based mutual insurer offering group insurance and individual life and health products. Comparable in Quebec/French Canadian group benefits market to Manuvie.
• Co-operators: Canadian multi-line insurer offering life, health, group benefits, and wealth. Comparable mid-sized competitor across Canadian provinces with mutual structure.
• Desjardins Group: Quebec-based cooperative financial group offering insurance, wealth, and banking. Strong regional overlap with Manuvie in Quebec/French Canada across life, health, and group benefits.

Emerging players

• GreenShield Canada: Canadian not-for-profit health and dental benefits provider focused on group benefits and pharmacy. Emerging player targeting the same employer-sponsored health/dental segment as Manuvie's group business.

Direct peers

• Empire Life: Canadian life and health insurer offering individual life and health products, group benefits, and investment solutions. Comparable mid-sized competitor in the same Canadian life/health market.
• iA Financial Group (Industrial Alliance): Quebec-headquartered life and health insurer with group benefits, individual insurance, retirement, and wealth management. Highly comparable to Manuvie, especially given shared Quebec/French-language orientation.
• Canada Life (Great-West Lifeco): Major Canadian life and health insurer (part of Great-West Lifeco) offering individual insurance, group benefits, retirement, and investment products. Closest direct competitor to Manuvie across virtually every product line.
• Sun Life Financial: One of Canada's largest life and health insurers offering group benefits, retirement, individual insurance, and wealth management. Directly comparable in product mix, distribution (advisors + group), and target segments to Manuvie Canada.

Broad incumbents

• Intact Financial Corporation: Canada's largest P&C insurer with growing specialty and group benefits exposure. Broad incumbent in Canadian insurance with partial overlap in group benefits and protection products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/manuvieCA
• LinkedInlinkedin.com/company/manuviecanada

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manuvie Canada