OpusMúltipla

What OpusMúltipla does

OpusMúltipla is a Brazilian full-service integrated marketing communications agency founded in 1972 in Curitiba (from the 1986 merger of Opus and Múltipla) and headquartered since 2021 in Alphaville Graciosa, Pinhais, Paraná, with a secondary office in São Paulo's Itaim Bibi district. The company serves enterprise and mid-market Brazilian clients across at least eight verticals — including education (Uninter, Alfa, Sigma), cosmetics (O Boticário), F&B (Frimesa, Subway), financial services (Sicredi), automotive (Volvo, Servopa), healthcare (Hospital Pequeno Príncipe, Unimed Londrina), retail (Shopping Mueller), and agriculture/cooperative (Cocamar) — through comprehensive programs spanning strategic planning, creative development, media planning and buying, digital marketing, branding, and production. The agency is differentiated by its proprietary MUNDI (Modelo Unificado de Diagnóstico e Integração) methodology and by being the flagship of Grupo OM, a holding of six specialized companies (Brainbox, HouseCricket, Tailor Media, Senso Performance, D'OM Soluções Improváveis, and OpusMúltipla itself) that together deliver branding, digital, media, performance, and disruptive strategy services under one structure.

Revenue is generated on a professional services, project-and-retainer basis through direct, senior-led enterprise sales, supported by an event- and content-driven marketing motion (website case studies, YouTube, Instagram, LinkedIn, plus participation in Cannes, Effie, NY Festivals, Globo, and other industry awards). The agency self-describes as the second-largest independent communications agency in Brazil and was elected the country's best integrated communications company in 2005; it holds ISO 9001 certification (the first Brazilian communications firm to do so, in 2007) and is a member of the global TAAN independent agency network across 47 markets. There is no proprietary software platform; the technical stack is primarily workflow and tooling (Google Partner, Meta Partner, Zedia for interactive TV), with limited disclosed use of AI for creative asset generation and audience personalization.

Name

OpusMúltipla

Legal name

OpusMúltipla

Website

https://opusmultipla.com.br

Company type

Private

Founded year

1972

Operating status

Operating

Short description

OpusMúltipla is a 50-year-old Brazilian full-service integrated marketing communications agency serving enterprise clients across education, retail, financial, automotive, and healthcare, and operating as the flagship of the six-company Grupo OM holding.

Ownership category

akta.pro rank

Headquarters

HQ city

São José Dos Pinhais

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Integrated Marketing Communications Services: OpusMúltipla generates revenue through professional services in integrated marketing communications, including strategic planning, creative development, media planning and buying, digital marketing, branding and design, and production services. As a service agency, revenue is project-based and retainer-driven for ongoing client relationships.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

OpusMúltipla is a full-service integrated marketing communications agency that provides strategic planning, creative development, media planning and buying, digital marketing, branding and design, performance media, and campaign production and measurement for enterprise and mid-market clients across Brazil. The agency operates under the proprietary MUNDI unified diagnostic methodology and is part of the Grupo OM holding, which includes five additional specialized communication firms (Brainbox, HouseCricket, Tailor Media, Senso Performance, and D'OM Soluções Improváveis). Services are delivered on a project or retainer basis through direct enterprise sales engagements.

Product overview

OpusMúltipla is a full-service integrated marketing communications agency that serves as the flagship of Grupo OM, a holding company comprising six specialized communication and marketing firms. The core agency offers integrated communications services including strategic planning, creative development, media planning/buying, digital marketing, and campaign measurement, underpinned by its proprietary MUNDI diagnostic methodology. The broader Grupo OM ecosystem includes specialized subsidiaries: Brainbox (360° branding and design), HouseCricket (digital marketing and direct response), Tailor Media (media intelligence and regionalization), Senso Performance (performance media and omnichannel), and D'OM Soluções Improváveis (disruptive marketing solutions). The company also operates the Instituto J.D. Rodrigues for research and education in integrated marketing communications.

Differentiator

Problem solved

Functional benefit

Products and services

• OpusMúltipla Integrated Communications Services Full-service integrated marketing communications agency offering strategic planning, creative development, media planning and buying, digital marketing, branding and design, performance media, and production services for enterprise and mid-market clients across Brazil.
• Media Planning and Buying Services Media strategy, planning, and buying across traditional (TV, radio, OOH) and digital (Google, Meta) channels for client campaigns, leveraging Google Partner and Meta Partner certified expertise.
• Creative Development and Production Creative concept development, campaign films, key visuals, digital assets, email marketing, and production services for integrated advertising campaigns.
• Instituto J.D. Rodrigues de Marketing e Comunicação Integrada Educational and research unit dedicated to research and dissemination of integrated marketing communication knowledge, offering continued education, university partnerships, and industry publications.

Quantifiable outcome

• Unimed Londrina campaign exceeded its goal by 18% with 1,178 new registrations
• +2 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor and core.

• D'OM Soluções ImprováveisminorOthers · 1 January 2022Launched in 2022 under the leadership of Mário D'Andrea with Filipe Cuvero and José Henrique Rodrigues. Proposes to identify and correct marketing and communication problems through disruptive strategies.
• Senso PerformancecoreOthers · 1 January 2019Incorporated in 2019, originally founded by Renato Vertemati as a sales performance and omnichannel solutions company. Specializes in performance media, serving major national and international clients.
• Tailor MediacoreOthers · 1 January 2014Founded in 2014 as a branded content company creating proprietary content and media for brands. Quickly evolved into a media intelligence company specializing in regionalizing national campaigns.
• BrainboxcoreOthers · 1 January 2010Brainbox is a branding and design company founded by José Henrique Rodrigues and Ludger Tamaoki. Acquired in 2010 as the founding acquisition of Grupo OM, forming the core of the integrated communications group alongside OpusMúltipla.
• HouseCricketcoreOthers · 1 January 2010HouseCricket was formed in 2010 when the Direct Marketing and Digital Communications units of OpusMúltipla merged, under the leadership of Fabiano Cruz and Patrícia Tavares. Specializes in digital direct communications.
• TAAN – Transmedia Advertising Agency NetworkcoreStrategic or Co-development PartnerTAAN is the oldest global network of independent advertising agencies, present in 47 markets across all continents. OpusMúltipla is a member, enabling international perspective on the future of global communications and providing international support for clients.
• Don Schultz / Northwestern UniversitycoreStrategic or Co-development PartnerIn 2018, OpusMúltipla and Grupo OM launched the Instituto J.D. Rodrigues de Marketing e Comunicação Integrada with a keynote by Professor Don Schultz, Professor Emeritus of Northwestern University of Chicago. The institute is dedicated to research and dissemination of integrated marketing communications knowledge.

Scale indicators5 records

Recent moves12 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/OpusMultipla
• Facebookfacebook.com/OpusMultipla
• LinkedInlinkedin.com/company/opusmultipla
• Instagraminstagram.com/opusmultipla

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OpusMúltipla