New Ways

What New Ways does

New Ways is a privately held, founder-led consultancy practice offering organisational culture, leadership development, and facilitation services. Founded by Letesia Gibson, the company operates from Barcelona, Spain (its primary headquarters), with a secondary hub in London, United Kingdom, and delivers engagements both virtually and in person to clients globally. Its commercial focus is the mission-driven and charity/social sector, where it helps organisations close the gap between stated values and lived employee experience through bespoke consulting, structured programmes, and reflective learning.

The company's portfolio combines bespoke core services — facilitation, leadership development, and culture transformation — with packaged programmes including the Beyond White Supremacy Culture Unlearning Programme, More Than Words Programme, and the Leading on the Line Strategy Clinic. Forthcoming offerings — the JEDI Leadership Programme and Making Values Lived — indicate ongoing productisation of intellectual property into structured curricula. A self-serve online course portal at courses.timefornewways.com extends the delivery model beyond enterprise engagements to individual practitioners and mid-market teams.

Revenue is generated through professional services on a quote-based, bespoke engagement model, supplemented by programme fees and course portal access. The go-to-market motion is community-led and relationship-driven, with a monthly newsletter, quarterly community conversations, and a bimonthly practitioner network feeding top- and mid-funnel demand; client acquisition relies on referrals and organic community growth rather than paid channels. Pricing is not publicly disclosed.

Name

New Ways

Legal name

New Ways

Website

https://timefornewways.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

New Ways is a founder-led consultancy helping mission-driven organisations close the gap between stated values and lived workplace experience through facilitation, leadership development, and culture transformation programmes. Founded by Letesia Gibson and operating from Barcelona and London, it serves charities and social-sector clients globally via bespoke engagements and an online course portal.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Professional and Management Development Training (61143), Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741), Services-Educational Services (8200)

akta.pro primary industry

Change Management & Transformation (Org/HR) (BPACAJAD)

akta.pro secondary industries

Organizational Change & Transformation Coaching (EDABANAG), Organizational Culture & Values-Based Leadership (EDABAAAE), Stakeholder, Communication & Change Management (EDABAHAF), Organization Design & Restructuring (BPACAJAB)

Keywords

• Leadership development services
• Organizational culture consulting
• Equity facilitation services
• Anti-racism training programmes
• Culture transformation advisory

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Organisational Culture Consulting Services: Revenue is generated through professional services including organisational culture consulting, facilitation, leadership development, and culture transformation programmes delivered to mission-driven organisations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

New Ways is a leadership and culture practice that provides facilitation, consulting, and training to mission-driven organisations, with a focus on equity, anti-racism, and culture transformation. Offerings include bespoke facilitation, leadership development programmes, culture audits, and self-paced online courses delivered through the company's learning portal.

Product overview

New Ways is a leadership and culture practice offering a portfolio of consulting services and programmes designed to help organisations close the gap between their stated values and lived experience. The core offerings include facilitation services, leadership development, and culture work, supported by structured programmes such as Beyond White Supremacy Culture Unlearning Programme, More Than Words Programme, and Leading on the Line Strategy Clinic. The company also has forthcoming offerings including JEDI Leadership Programme and Making Values Lived. All services are delivered through human-led consulting, coaching, and reflective learning approaches rather than technology products.

Differentiator

Problem solved

Functional benefit

Brands

• More Than Words Programme: A programme offered by New Ways for organisational development
• Beyond White Supremacy Culture
• Leading On The Line Strategy Clinic
• JEDI Leadership Programme
• Making Values Lived
• Community Conversations

Products and services

• Facilitation and Culture Transformation Consulting Bespoke facilitation, consulting, and culture-transformation engagements for mission-driven organisations, focused on equity and anti-racism. Delivered to nonprofits, foundations, and social-impact teams.
• Leadership Development Programmes Structured leadership development offerings designed for leaders in mission-driven organisations, covering equity-centred leadership practice and culture change capabilities.
• Anti-Racism Training Programmes Training programmes addressing anti-racism within mission-driven organisations, supporting teams and leaders to build awareness, accountability, and practice.
• Self-Paced Online Courses On-demand learning products on equity, leadership, and culture topics, sold through the New Ways course portal to individual learners and teams.

Quantifiable outcome

• Clients report real, lasting change that goes beyond surface level

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Deloitte (Human Capital / DEI practice): Big-Four firm's Human Capital practice includes organisation transformation, leadership and inclusion services. Overlaps with New Ways on culture transformation and leadership advisory work, but at very different scale and client mix.
• Korn Ferry: Global organisational consulting firm with large leadership development, culture and DEI practices. Overlaps with New Ways on leadership and culture transformation but operates as a broad incumbent across all executive talent and consulting services, not as a culture specialist.

Direct peers

• Pearn Kandola: UK-based diversity, inclusion and unconscious-bias consultancy serving organisational clients across sectors. Comparable on the D&I-and-culture niche, UK base, and bespoke consulting delivery, although typically larger and more corporate in client mix than New Ways.
• The Diversity Practice: UK-based equality, diversity and inclusion consultancy offering training, strategy and culture programmes to organisations. Directly comparable on niche, geography, and bespoke programme-led GTM.
• Be Inclusive: UK D&I and culture consultancy working with organisations on inclusion strategy, training and leadership. Comparable on bespoke, culture-change delivery and UK mission-aligned client focus.
• Equal Approach: UK diversity and inclusion consultancy providing training, consultancy and culture audits to public, private and charity-sector clients. Comparable in practice focus, client profile, and bespoke delivery model.
• REOS Partners: Global social transformation and systems-change consultancy that designs and facilitates multi-stakeholder processes on leadership, equity, and culture. Most comparable peer to New Ways on practice type: bespoke, facilitation-led, mission-aligned work rather than standard DEI training.

Emerging players

• Coffman & Company: Independent facilitation and culture-change consultancy supporting leadership teams on difficult conversations, conflict and change. Closely comparable in facilitation-led, relationship-based methodology for values-driven organisations.
• Praxis & Co: Independent culture and organisational change consultancy working with mission-driven clients on equity and leadership. Comparable as a smaller specialist practice with similar values-led, bespoke positioning.
• The Inclusion Institute: Smaller specialist consultancy focused on equity, inclusion and culture change in organisations. Comparable as an emerging culture-and-DEI specialist with overlapping practice offerings, though smaller in scale than New Ways' stated international footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/newwaysofworking

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Ways