Peter Crone

What Peter Crone does

Peter Crone is a California-based sole proprietorship founded in 2011 that operates a personal coaching, online education, and corporate speaking business under founder Peter Crone's "Mind Architect" personal brand. The company delivers its services through a self-serve subscription portal hosted at freedom.petercrone.com, a Squarespace marketing website, video content hosted on Vimeo, podcast distribution via YouTube, Apple Podcasts, and Spotify, in-person events sold through Eventbrite, and direct enterprise sales for corporate engagements. Headcount is reported at 1–10 employees and the business serves a global audience spanning USA, UK, and India. Customer segments include individuals seeking personal transformation, professional and Olympic athletes, entertainment figures, and corporate executive teams.

The core product is the Freedom Membership at $29/month, providing access to over 100 hours of pre-recorded content including the foundational Free Your Mind course, a workshop library, weekly community calls, and an AMA archive. Above this entry tier sits a layered premium offering: a 3-month Mastermind Program, Virtual Group Coaching priced at $7,725 per person capped at six participants, a one-week Inception Week private intensive, and a 3-Month Retainer with weekly one-hour conversations and 48-hour text access. A la carte workshops are sold on topics including anxiety, depression, relationships, health, finances, and Ayurveda, priced from $347 to $997. In-person experiences include the annual Mastermind Retreat at Calamigos Ranch in Malibu ($2,297, exclusive to existing coaching clients) and Finding Freedom Live events. Corporate revenue is generated through keynote speaking and team training programs including Free Your Mind for Teams. The Finding Freedom Podcast launched in July 2025 and has produced 23 episodes through August 2026.

The go-to-market combines direct-to-consumer self-serve subscription acquisition, community-led growth through the member forum and weekly calls, event-driven activation via live events and retreats, and high-touch sales for premium coaching and corporate engagements. Discovery is driven primarily by owned media — the podcast, YouTube, Instagram, free email-based lead magnets (Manifestation Series, From Stress to Freedom, 11 Days of Wisdom), and an SEO-optimized website. Revenue is not publicly disclosed. The business carries no external capital, no parent company, and no identified investors; Peter Crone retains full ownership and control. The product technology is a human-delivered coaching methodology rather than a software platform; there are no APIs, no mobile applications, and no AI/ML capabilities disclosed.

Name

Peter Crone

Legal name

Peter Crone

Website

https://petercrone.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Peter Crone is a California sole proprietorship founded in 2011 selling mindset coaching, online courses, workshops, live events, and corporate keynotes under founder Peter Crone's "Mind Architect" personal brand, with a $29/month membership, premium 1:1 coaching, and in-person retreats serving individuals and corporate clients globally.

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Freedom Membership Subscription: Monthly subscription at $29/month providing access to over 100 hours of content including the Free Your Mind course, workshop library, private community with weekly calls, AMA library, and IG Live archives. Cancel anytime.
2. A La Carte Workshops and Courses: Individual workshops and courses sold for one-time purchase. Pricing ranges from $347 to $997 USD. Includes Financial Freedom Retreat ($997), Ayurveda Masterclass ($547), Free Your Future ($447), Free Your Relationships ($347), Year of Freedom ($347).
3. Virtual Group Coaching: 6-person virtual coaching day at $7,725 USD per person. Participants receive one hour of direct coaching from Peter Crone plus access to session recording.
4. Inception Week Private Intensive: One-week private coaching experience with Tuesday session (60 min), Friday integration (30 min), and following Tuesday closing (60 min). Designed for those in transition or seeking immediate clarity.
5. 3-Month Retainer Program: Personalized coaching program with weekly hour-long conversations plus 30-minute Friday follow-ups. Includes text access to Peter with 48-hour response time. Can continue month-to-month after initial 3 months.
6. Mastermind Retreat: In-person weekend retreat at Calamigos Ranch, Malibu, CA (July 17-19, 2026). Price $2,297 per person, exclusively for previous Mastermind participants and coaching clients.
7. Mastermind Program: 3-month group program with live sessions, member forum, peer support, and 1-year access to recordings. First-time participants who pay in full may qualify for money-back guarantee.
8. Keynote Speaking and Corporate Engagements: Corporate workshops and keynote speaking for organizations. Workshops include 'Freedom from Constraints of the Mind', 'Performance and Presence', and 'The Power of Language'.
9. Live Event Tickets: In-person 'Finding Freedom Live' events such as Santa Monica event on September 11, 2026. Tickets sold through Eventbrite.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

Peter Crone sells mindset coaching and personal development services under the brand "The Mind Architect," offering a multi-tiered product architecture. The entry-level product is the $29/month Freedom Membership granting access to over 100 hours of content, workshops, and a private community. Premium tiers include the 3-month Mastermind Program, Virtual Group Coaching ($7,725 per person), Inception Week private intensives, and a 3-Month Retainer for personalized 1:1 coaching, supplemented by in-person events, retreats, and corporate keynote speaking.

Product overview

Peter Crone is a mindset coaching and personal development platform offering a multi-tiered product architecture. The core offering is The Freedom Membership at $29/month, which provides access to the foundational Free Your Mind Course and over 100 hours of additional content including workshops and community calls. Above the membership, the company offers premium coaching products including the 3-month Mastermind Program, Virtual Group Coaching ($7,725/person), Inception Week private intensives, and a 3-Month Retainer Program for personalized coaching. The company also conducts in-person experiences through Finding Freedom Live Events and Mastermind Retreats (Malibu, $2,297). A la carte workshops are available covering topics including anxiety, depression, relationships, health, fulfillment, finances, and Ayurveda ($347-$997). The Finding Freedom Podcast extends the brand to audio content. Peter also offers corporate keynote speaking and team training for organizations. All offerings center on dissolving mental constructs and subconscious limitations to achieve freedom and peak performance.

Differentiator

Problem solved

Functional benefit

Brands

• Finding Freedom Podcast: Podcast where Peter guides everyday people from fear and limitation to profound insights and newfound freedom.
• Freedom Membership
• The Mind Architect

Products and services

• The Freedom Membership Monthly subscription at $29/month providing access to over 100 hours of content including the Free Your Mind course, workshop library, private community with weekly calls, AMA library, and IG Live archives. Targeted at individuals seeking personal freedom from mental limitations.
• Free Your Mind Course Foundational self-paced course featuring guest coaching sessions and Q&A recordings demonstrating real breakthroughs, with over 4.5 hours of content. Included in the Freedom Membership.
• Mastermind Program 3-month group coaching program with live sessions with Peter Crone, member forum, peer support, and 1 year access to recordings. First-time participants who pay in full may qualify for a money-back guarantee.
• Virtual Group Coaching 6-person virtual live group coaching day at $7,725 USD per person. Each participant receives one hour of direct coaching from Peter Crone plus access to session recording.
• Inception Week One-week private coaching intensive with Tuesday session (60 min), Friday integration (30 min), and following Tuesday closing (60 min). Designed for those in transition or seeking immediate clarity.
• 3-Month Retainer Program Personalized coaching program with weekly hour-long conversations plus 30-minute Friday follow-ups. Includes text access to Peter with 48-hour response time. Can continue month-to-month after initial 3 months.
• Finding Freedom Live Events In-person live events featuring Peter working in real-time with audience members, including the Finding Freedom Live Santa Monica event at MUD\WTR Gather. Tickets sold through Eventbrite.
• Mastermind Retreat In-person weekend retreat at Calamigos Ranch, Malibu, CA (July 17-19, 2026). Priced at $2,297 per person, exclusively for previous Mastermind participants and coaching clients. Features advanced teachings, coaching sessions, and community connection.
• Finding Freedom Podcast Podcast featuring Peter guiding guests beyond fear and limitation through transformative conversations. Available on YouTube, Apple Podcasts, and Spotify. Episodes cover topics including grief, relationships, addiction, health struggles, and anxiety.
• Free Your Future Workshop 1.5-hour workshop teaching what is truly holding you back and how to set up for a new way of living. Priced at $447 USD standalone or included in Freedom Membership.
• Free Your Relationships Workshop 2.5-hour workshop helping understand the true nature of relationships and why you have the relationships you do. Priced at $347 USD standalone or included in Freedom Membership.
• Free Your Health Workshop 2-hour workshop exploring why humans develop imbalances and sicknesses, incorporating Ayurvedic principles.
• Freedom From Anxiety Workshop Workshop providing understanding of how to handle anxiety and live from inherent freedom beneath perceived limitations.
• Freedom From Depression Workshop Workshop discovering the primary prison humans live within and breaking out of subconscious mind depression to find freedom and joy.
• Life of Fulfillment Workshop 1.5-hour Q&A recording helping understand feelings of low-level discontentment, procrastination, and finding courage to access deeper meaning.
• Year of Freedom Workshop Approximately 2-hour Q&A recording for reconciling histories and freeing minds to start a new year with new perspective. Priced at $347 USD.
• Financial Freedom Retreat Over 7 hours of content exploring energetics of money and abundance for breaking free from financial constraints or elevating success. Priced at $997 USD with one-year access from purchase date. Non-refundable.
• Ayurveda Masterclass Masterclass on ancient Ayurvedic healing system for balancing mind, body, and spirit. Includes 3 dosha reference guides and exclusive resources. Priced at $547 USD standalone.
• Corporate Keynote Speaking Keynote speaking for executive teams, elite athletes, and organizations on topics including Freedom from Constraints of the Mind, Performance and Presence, and The Power of Language. Booked through speaking request form.
• Free Your Mind Corporate Training Corporate training program adapting the Mental Constructs Dissolution methodology for organizational contexts, focusing on communication, performance, and leadership development.

Quantifiable outcome

• Testimonial: Cheryl - former agoraphobic for 10 months, off antidepressants after short videos, traveled to Mexico
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Insight Timer: Largest free meditation/mindfulness app with a paid subscription tier, live events, and a robust creator economy for teachers. Comparable to Peter on the digital-community-plus-meditation angle, and a threat on price-sensitive consumer conversion.
• Deepak Chopra (Chopra App / Workshops): Established meditation/mindfulness authority offering a meditation app, certified teacher trainings, corporate programs, books, and live events. Competes in the same meditation-mindset category with significantly larger scale and a B2B-certified-instructor channel Peter has only begun to cultivate.
• Headspace Health: Series-D-funded meditation/mindfulness app with a consumer subscription and a B2B channel (Headspace for Work). Competes for the same mental-wellness subscriber dollar at a similar price point, while offering broader content depth and employer distribution Peter lacks.

Direct peers

• Mindvalley: Creator-led online learning platform selling subscription access (Mindvalley Membership) to mind-body-performance courses from figures like Vishen Lakhiani, Jim Kwik, and Ben Greenfield. Compares on the all-access subscription library model and productized transformation programs at premium price points.
• Tony Robbins (Tony Robbins Companies): Iconic mindset and performance coach operating live events (Date with Destiny, Unleash the Power Within), premium coaching programs, business masterclasses, and corporate interventions. Compares on the elite-performer positioning, multi-tier coaching pricing, and integration of retreats with digital content.
• Marie Forleo (Marie Forleo International): Personal brand running B-School, MarieTV, and a paid mastermind, monetizing a single creator through courses, events, a podcast/video show, and a community. Closely mirrors Peter's mix of self-paced content, live group coaching, and signature programs.
• Jay Shetty (On Purpose): Personal development creator with the On Purpose podcast (top 5 globally), live events, courses, and a community membership. Compares on the yoga-meditation-mindset thematic overlap, podcast-led discovery motion, and premium live event plus digital subscription stack.
• Brendon Burchard / HPX Life: Personal development brand running a branded creator school with paid courses, a membership (Growth Day), live events, masterminds, and a podcast. Mirrors Peter's model of monetizing a single creator across subscription, premium programs, events, and corporate speaking.

Emerging players

• Waking Up with Sam Harris: Subscription-based meditation and mindfulness app built around a single creator's intellectual content and community. Closely matches Peter's model of a single authority driving a recurring-revenue community plus deeper practitioner offerings.
• Temi Oyelola / Joe Dispenza-style transformation retreats: Creator-led personal transformation business built on weeklong retreats, online courses, and a community with a library of recorded content. Comparable on the premium retreat, course library, and community subscription stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCcakm7T9YgnrWYL4g15Drgw
• Instagraminstagram.com/petercrone/?hl=en
• LinkedInlinkedin.com/company/peter-crone

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peter Crone