Pippy Houldsworth Gallery

What Pippy Houldsworth Gallery does

Pippy Houldsworth Gallery is a contemporary art gallery headquartered at 6 Heddon Street in central London, operating under the legal entity Houldsworth Gallery Ltd (registered in England and Wales, No. 05591367). The gallery represents a roster of contemporary artists spanning painting, sculpture, photography, textile, and new media, including established figures (Mary Kelly, Jacqueline de Jong, Ming Smith) and emerging talent (Shaqúelle Whyte, KV Duong, Katy Moran, Sophia Loeb, Mario Martinez). Its core service is artist representation and exhibition curation, supported by a publications programme (catalogues, monographs, and artist books priced £3-£43), international art fair participation (Frieze London, Art Basel, EXPO Chicago), and an e-commerce store for publications and merchandise processed via Stripe. The gallery does not use proprietary technology beyond a standard Artlogic-built website and Stripe payment processing.

The business operates a sales-led go-to-market model through gallery exhibitions, art fairs, and private view events at its single London location, augmented by co-representation partnerships with international galleries (Garth Greenan, Fridman, GRIMM, Kendra Jayne Patrick) to extend geographic reach without additional physical infrastructure. Primary revenue derives from one-off artwork sales to private collectors and institutions, with works by represented artists held in major collections including Tate Britain, MoMA, Whitney, LACMA, Centre Pompidou, Serpentine, Hayward, and the Arts Council Collection. Pricing for primary artworks is not publicly disclosed and is conducted through enquiry and private negotiation. The gallery is privately held with no disclosed external funding, no parent company, and no subsidiaries.

Name

Pippy Houldsworth Gallery

Legal name

Houldsworth Gallery Ltd

Website

https://houldsworth.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Pippy Houldsworth Gallery is a London-based contemporary art gallery that represents an international roster of established and emerging artists, generating revenue through artwork sales, a publications programme, and international art fair participation for private collectors and major museums.

Ownership category

akta.pro rank

Product category

Contemporary Art Gallery

NAICS

Art Dealers (459920)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Contemporary art gallery
• Artist representation
• Art exhibition curation
• International art fairs
• Art publications

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Art Sales: Primary revenue from selling contemporary artworks by represented artists to collectors, institutions, and museums through gallery exhibitions, art fairs, and private sales.
2. E-commerce Sales: Online sales of art publications, catalogues, and merchandise through the gallery's e-commerce store.
3. Publication Sales: Sales of gallery publications including monographs, exhibition catalogues, and artist books, ranging from £3 to £43.
4. Art Fair Commissions: Revenue from participation in international art fairs including Frieze London, Art Basel, and EXPO Chicago.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pippy Houldsworth Gallery is a London-based contemporary art gallery that represents an international roster of artists and sells their work through curated exhibitions at its Heddon Street gallery, booths at major art fairs, and private viewings. The gallery also publishes exhibition catalogues and monographs, and operates a small e-commerce store selling publications. Its customers are museums, public institutions, and private collectors seeking access to significant contemporary works.

Product overview

Pippy Houldsworth Gallery is a contemporary art gallery operating as a unified offering without a platform-plus-modules architecture. The core service is artist representation and exhibition curation, supported by an e-commerce store for art sales (powered by Stripe), publications programme (catalogues and monographs), and international art fair participation. The gallery represents a diverse roster of contemporary artists across painting, sculpture, photography, textile, and new media practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibition Curation and Display Curated exhibitions of contemporary art at the London gallery, including group shows such as 'I dwell in Possibility' (17 July - 28 August 2026) and solo presentations at international art fairs. Targeted at museums, curators, collectors, and the art-viewing public.
• Artist Representation Representation of a roster of contemporary artists across painting, sculpture, photography, textile, and new media, providing exhibition opportunities, art fair participation, publication support, and career development. Targeted at contemporary artists seeking professional gallery representation.
• Art Fair Participation Booth presence at international art fairs including Frieze London, Art Basel, and EXPO Chicago, showcasing represented artists to global collectors and institutions.
• Publications and Catalogues Gallery-published monographs, exhibition catalogues, and artist books documenting represented artists' work, with titles such as 'Shaqúelle Whyte: Winter Remembers April', 'Jacqueline de Jong: La petite mort', and 'Mary Kelly: Interim, Part I – Corpus'. Sold via the gallery's online store at unit prices from £3 to £43.
• Online Art Sales Store E-commerce platform on the gallery website for purchasing artworks and publications, with Stripe payment processing supporting Visa, Mastercard, Amex, and Apple Pay. Artwork prices are not publicly disclosed and sales are by enquiry and private negotiation.

Quantifiable outcome

• Multiple artist works acquired by major international museums annually
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core.

• Garth Greenan GallerycoreChannel Partner/ Reseller/ Distributor · 30 January 2025Partnership with Garth Greenan Gallery for representation of Native American artist Mario Martinez.
• Kendra Jayne PatrickcoreChannel Partner/ Reseller/ Distributor · 21 July 2022Co-representation partnership for Brooklyn-based artist Qualeasha Wood alongside Kendra Jayne Patrick. This partnership enables broader reach for the artist across different markets.
• Fridman GallerycoreChannel Partner/ Reseller/ Distributor · 8 July 2022Co-representation partnership for Philadelphia-based artist Dindga McCannon with Fridman Gallery, New York. The gallery presented her first European solo exhibition in 2022.
• GRIMM GallerycoreChannel Partner/ Reseller/ Distributor · 10 February 2022Co-representation of Angela Heisch in New York and Amsterdam through GRIMM Gallery.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• White Cube: Major London-headquartered contemporary gallery with multiple global locations and one of the broadest rosters of blue-chip contemporary artists. Overlaps on art fair participation, museum placement, and collector base but at materially larger scale.
• Pace Gallery: Global mega-gallery with multiple international outposts and a blue-chip contemporary roster including artists with strong biennial and museum track records. Comparable on artist prestige and institutional placement but at materially larger scale.
• Hauser & Wirth: Global mega-gallery with London presence, operating multiple international outposts and representing a deep roster of historically significant contemporary artists. Comparable on artist representation and institutional placement but operates at a fundamentally different scale.
• Thaddaeus Ropac: International contemporary gallery with London, Paris, Salzburg, Milan, and Seoul locations, representing an established roster of blue-chip contemporary artists. Comparable on roster type but operates at greater geographic scale.
• Lisson Gallery: One of London's longest-established contemporary galleries with a larger multi-city footprint (London, New York, Los Angeles, Shanghai). Comparable in roster prestige and institutional placement but operates at significantly greater scale.

Direct peers

• Goodman Gallery: Contemporary gallery with locations in Johannesburg, Cape Town, and London, representing a roster of internationally exhibited artists with strong institutional and biennial presence. Comparable on artist-development model and emerging-market artist pipeline.
• Stephen Friedman Gallery: A long-established London contemporary art gallery with a single flagship location, representing an international roster of established and emerging artists and participating regularly in Frieze and other major art fairs. Closely comparable in size, location, and business model to Pippy Houldsworth.
• kaufmann repetto: New York and Milan-based contemporary gallery representing an international roster across generations with strong institutional exhibition track record. Comparable on roster profile and contemporary-art positioning.
• Victoria Miro: London and Venice-based contemporary gallery representing a diverse international roster with a strong focus on painterly practices and institutional placement. Comparable in roster profile, fair participation, and collector base.

Others

• Tate Modern (reference customer, not peer): Included for reference only — Tate is a customer/museum that acquires from the gallery, not a competitor. Listed to clarify it is not a peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/pippyhouldsworthgallery
• Instagraminstagram.com/pippyhouldsworthgallery
• LinkedInlinkedin.com/company/houldsworth-gallery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pippy Houldsworth Gallery