Pack Leaders Inc

What Pack Leaders Inc does

Pack Leaders Inc (DBA Pack Leaders ATL) is a privately held pet care services company founded in 2018 and headquartered in Midtown Atlanta, Georgia. The company provides a comprehensive suite of premium pet care services targeting affluent urban pet parents in intown Atlanta neighborhoods including Midtown, Buckhead, Virginia Highlands, Ansley Park, Morningside, and surrounding luxury areas. Core offerings include dog walking (15-minute potty breaks to 60-minute walks), in-home pet sitting (drop-in visits, overnight stays, private boarding), cat care, professional dog training (puppy foundations, behavior modification, aggression training up to $6,750 for the 6-month Puppy to Pro course), mobile grooming via a fully equipped van, pet taxi, companion care, and specialty concierge services for weddings and travelers.

The company's revenue model combines transactional per-visit pricing ($22-$75 per service), discounted multi-visit packages valid for 60 days, and subscription memberships at $29/month (Pack Leaders LIVE virtual training and Pack Walk & Train Club). Services are delivered through a multi-channel infrastructure including the Time to Pet client portal and mobile app (iOS/Android), a separate Moego booking system for mobile grooming, phone-based concierge booking, and in-home service delivery. The business operates with 11-50 employees, maintains $2M general liability insurance, and emphasizes FetchFind certification, Pet First Aid & CPR training, and consistent Pack Leader assignments as key competitive differentiators against app-based dog walking services.

Founded and led by CEO Bruno Rose with Lead Trainer Jeron Noel (K9ine Kampus), Pack Leaders has no external institutional investment or private equity backing identified in the source materials. The company leverages a third-party technology stack (Time to Pet, Moego) rather than proprietary platform infrastructure, and has expanded its service line and geographic coverage organically across 18+ intown Atlanta neighborhoods. Strategic partnerships include FetchFind for staff training/development and Laskey's Lucky Ones and Volunteers (LLOV) rescue for customer acquisition through adoption referrals.

Name

Pack Leaders Inc

Legal name

Pack Leaders Inc

Website

https://packleadersatl.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Pack Leaders ATL is a privately held pet concierge company founded in 2018 in Atlanta, providing premium dog walking, pet sitting, cat care, dog training, mobile grooming, and pet taxi services to affluent pet parents across 18+ intown Atlanta neighborhoods.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Pet Errands & Pet Care Coordination (HSACAIAJ)

akta.pro secondary industries

Dog Walking Add-On (Scheduled Walks During Sits) (HSANAEAD), Live-In In-Home Pet Sitting (24/7 Presence) (HSANAEAC)

Keywords

• Pet care services
• Dog walking services
• Mobile pet grooming
• Dog training programs
• Pet sitting services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Service Packages (Recurring): Pet parents purchasing multi-visit packages (e.g., 20 walks for $600) receive discounts compared to per-visit pricing. Packages are valid for 60 days, encouraging repeat usage and predictable revenue.
2. Dog Walking (Per Visit): One-time or occasional dog walking visits billed per service — potty breaks, 30-min, 45-min, and 60-min walks. Package pricing offers discounted per-visit rates.
3. Pet Sitting (Per Visit / Overnight): Drop-in pet sitting visits (30/45/60 min), overnight stays in the customer's home ($130/night), and private boarding at a Pack Leader's home ($90-$110/night). Holiday surcharges apply.
4. Mobile Grooming: Mobile dog and cat grooming performed in a fully equipped van at the customer's home. Booked through the Moego booking system. Premium pricing reflecting one-on-one, stress-free luxury service.
5. Dog Training Programs: Structured training programs including Puppy Foundations (2 & 4 week intensive at $375-$750/week), Advanced Obedience ($375-$650/week), Behavior Modification ($1,000-$1,500), Aggression Training (starting $3,250), and Puppy to Pro 6-month course ($6,750).
6. Virtual Training Membership (Pack Leaders LIVE): Monthly subscription membership at $29/month offering live Q&A sessions with a certified trainer, recorded session library, and community access.
7. Pack Walk & Train Club: Monthly subscription at $29/month for group pack walks and training meetups led by a certified trainer, with 15% discount on private training for members.
8. Pet Concierge / Pet Taxi: Pet transport service with $35 base fee plus $30 per 30-minute wait time, $25 pick-up/drop-off, and per-mile charges. Also includes extended hourly concierge care.
9. Wedding Pet Attendant: Specialty concierge service for including dogs in weddings — Essential (3 hrs/$525), Extended (5 hrs/$825), and Full-Day (8 hrs/$1,200) packages, with add-ons for extra hours, additional pets, rehearsal attendance, and photography.
10. Travel Concierge Pet Care: Concierge pet care for travelers staying in Atlanta hotels or Airbnbs, with 30/45/60-minute visit options ($55-$75) and a one-time $15 new client setup fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Pack Leaders ATL is a premium pet concierge company delivering dog walking, in-home pet sitting, cat care, professional dog training, and mobile grooming services to affluent pet parents in Intown Atlanta. Services are performed by insured, bonded, FetchFind-certified Pet Care Professionals and include one-on-one dog walks, overnight stays, multi-week training intensives, mobile dog and cat grooming in a fully equipped van, pet taxi, wedding pet attendant, and companion care, all booked through a mobile app, client portal, or concierge phone support.

Product overview

Pack Leaders ATL is Atlanta's premier Pet Concierge offering a comprehensive suite of pet care services. The core offering consists of dog walking (15-minute potty breaks to 60-minute walks), in-home pet sitting (drop-in visits and overnight stays), professional dog training (puppy foundations, board & train, behavior modification, and aggression training), and mobile grooming (dog and cat grooming performed in a fully equipped van at the client's home). Additional services include cat care, pet taxi/transport, wedding pet attendant, and companion care. The company also offers subscription programs including Pack Walk & Train Club and Pack Leaders LIVE virtual training memberships, plus discounted multi-visit packages. Services are managed through a mobile app and client portal available on iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Walking Services

Quantifiable outcome

• Mobile deshedding treatments achieve 60-80% less shedding after first visit, with up to 90% reduction with consistent monthly scheduling
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Laskey's Lucky Ones and Volunteers (LLOV)minorStrategic or Co-development PartnerPack Leaders ATL partnered with LLOV (a 501(c)(3) no-kill animal rescue in Atlanta) to offer a $100 gift card toward Pack Leaders ATL services with every pet adoption from LLOV. This partnership supports LLOV's rescue efforts while driving new customer acquisition for Pack Leaders ATL from newly adopting pet parents.
• FetchFindcoreStrategic or Co-development PartnerFetchFind is an ongoing training and professional development partnership. Pack Leaders ATL staff complete FetchFind curriculum covering pet behavior, health and safety, customer service, and professional skills. This is described as a key component of continued education and professional development for the entire team and a benefit for pet parents ensuring consistent standards of care.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wag!: National app-based dog walking and pet care platform with venture backing. Competes for the same Atlanta customers but at lower price points and broader scale, representing the commoditized alternative Pack Leaders differentiates against.
• Rover: Largest app-based pet care marketplace in North America offering pet sitting, walking, and boarding through independent contractors. National scale and lower price points represent competitive threat to Pack Leaders' premium positioning.
• PetSmart: Largest pet specialty retailer with PetsHotel boarding and grooming services. Operates at vastly different scale with broader product offerings; competes for share of pet care spending in Atlanta but with retail/facility-based model.
• Dogtopia: National dog daycare, boarding, and spa franchise with facility-based model. Competes for high-end pet care spending but with very different delivery model (facility vs. in-home concierge).

Direct peers

• Citizen Hound: San Diego-based premium dog walking and pet sitting company with similar concierge positioning. Boutique focus on quality, insured/bonded staff, and tech-enabled client reporting aligns closely with Pack Leaders' approach.
• Fetch! Pet Care: Franchise-based pet sitting and dog walking with similar multi-service offering (walking, sitting, overnight care). Operates through franchisees across multiple US markets; comparable service catalog and pricing model though broader geographic scope.
• Barkly Pets: Brooklyn-based premium in-home pet care concierge offering dog walking, sitting, and grooming. Closest comparable by business model — full-stack pet concierge with strong quality credentials, insured staff, and tech-enabled visit reports similar to Pack Leaders.
• Swifto: Premium dog walking service in NYC with GPS-tracked walks and consistent walker assignments. Direct comparable on technology-enabled premium walking, similar to Pack Leaders' one-household-at-a-time model.
• Pawsh: Premium in-home pet care and dog walking company focused on quality, insured staff, and personalized service. Comparable to Pack Leaders in service mix and concierge positioning though operating in different markets.

Regional players

• Barks & Recreation: Premium pet care company in select US markets offering dog walking, pet sitting, and training with similar concierge positioning. Comparable service model but different geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/packleadersatl
• Facebookfacebook.com/packleadersatl
• LinkedInlinkedin.com/company/pack-leaders-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pack Leaders Inc