Por el Mar

What Por el Mar does

Por el Mar (PEM) is an Argentine marine conservation non-profit founded in 2022, headquartered in Argentina with team members distributed across the Patagonian provinces of Río Negro, Santa Cruz, and Tierra del Fuego. Its mission is to develop science-based conservation initiatives that connect public policy, community management, strategic communication, and activism. The organization operates a portfolio of six projects bundled under four pillars: science and conservation, policy and advocacy, local community stewardship, and communication and activism. Active initiatives include Los 5 Grandes (a biodiversity corridor protecting sharks, orcas, whales, sea lions, and dolphins in the San Matías Gulf), Acuicultura Marina Regenerativa (Argentina's first regenerative ocean farming pilot in Puerto San Julián cultivating native seaweeds and bivalves), Guardianes del Mar (a shark conservation program using BRUVS cameras and satellite tagging of the Broadnose Sevengill Shark with Stanford's Tag A Giant), Bosques Marinos del Fin del Mundo (mapping and protecting Patagonian kelp forests through Kelpwatch and Más Kelp partnerships), and The Global Salmon Farming Resistance (a global NGO alliance against open-net salmon aquaculture). The completed Península Mitre project resulted in a 1 million-hectare provincial protected area in Tierra del Fuego.

Por el Mar's underlying technology is scientific and field-based rather than software-driven: BRUVS underwater camera systems deployed for biodiversity monitoring, satellite tags transmitting geographic, depth, and water temperature data for shark tracking, acoustic recorders, and kelp forest distribution mapping in collaboration with Kelpwatch and Stanford's Hopkins Marine Station. Operationally, the organization sustains a research fleet, scientific diving teams, and an algae farm pilot supported by Hortimare technology.

The business model is donation-driven: Por el Mar is a non-profit entity funded by individuals, foundations, organizations, and grants, with donation processing handled through Ocean Foundation as fiscal sponsor. There are no products or services sold; revenue is generated via charitable contributions and project-specific grants. The organization distributes conservation outcomes through direct community implementation, provincial and federal government partnerships (Administración de Parques Nacionales, COFEMA, provincial governments of Santa Cruz, Tierra del Fuego, and Río Negro), research collaborations, and global alliance coordination via GSFR.

Name

Por el Mar

Legal name

Por el Mar

Website

https://porelmar.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Por el Mar is an Argentine marine conservation non-profit founded in 2022 that runs science-based projects, policy advocacy, community stewardship, and global alliances to protect Patagonian marine ecosystems and influence public policy.

Ownership category

akta.pro rank

Product category

Marine Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Administration of Conservation Programs (92412), Aquaculture (11251)

SIC

Fishing, Hunting And Trapping (900)

akta.pro industry

PRIMARYBPAGAGAE

Marine & Freshwater Conservation

Business & Public Services/Nonprofit, NGO & Social Services/Environmental & Conservation Organizations

SECONDARYBPAIAMAI

Coastal & Marine Resources Administration (Oceans, Fisheries, Shorelines)

Business & Public Services/Public Sector & Government Administration/Environmental Protection & Natural Resources Administration

SECONDARYBPADALAI

Oceans, Coastal & Marine Resource Management

Business & Public Services/International Organizations & Development/Climate, Environment & Sustainable Development Programs

SECONDARYTHAAAIAH

Marine Conservation & Citizen-Science Experiences (reef monitoring, turtle walks)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Marine & Coastal Ecotourism (Diving, Snorkeling, Whale Watching)

Keywords

• Marine conservation services
• Ocean ecosystem protection
• Marine protected areas
• Kelp forest conservation
• Shark conservation research

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: Por el Mar relies primarily on donations from individuals, foundations, and organizations committed to marine conservation. The organization accepts donations through its website and partners with Ocean Foundation for donation processing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Por el Mar is a marine conservation nonprofit that conducts science-based conservation projects, policy advocacy, and community stewardship programs to protect ocean and kelp forest ecosystems in Patagonia, Argentina. The organization delivers six active programs spanning biodiversity corridor protection, regenerative ocean farming, shark conservation, kelp forest preservation, and global anti-salmon-farming advocacy, while also securing marine protected areas through legislative influence.

Product overview

Por el Mar (PEM) is a marine conservation organization offering a portfolio of six distinct projects organized around four operational pillars: science and conservation, policy and advocacy, local community stewardship, and communication and activism. The active project portfolio includes: (1) Los 5 Grandes, a biodiversity corridor protecting five flagship marine species in Rio Negro via scientific monitoring and sustainable tourism; (2) Acuicultura Marina Regenerativa, Argentina's first regenerative ocean farming pilot cultivating native seaweeds and bivalves in Santa Cruz; (3) Guardianes del Mar, a shark conservation program using field research and policy work in the Patagonian Sea; (4) The Global Salmon Farming Resistance (GSFR), a globally-coordinated alliance funding and amplifying local campaigns against open-net salmon aquaculture; and (5) Bosques Marinos del Fin del Mundo, protecting Patagonian kelp forests across Santa Cruz and Tierra del Fuego through expeditions, mapping, and protected area advocacy. The completed Peninsula Mitre project resulted in a million-hectare provincial protected area. Projects share a common structure combining scientific research, community engagement, policy work, and public communication to drive marine conservation outcomes.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 90% of Argentina's kelp forest ecosystem protected through policy and conservation efforts
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and major.

• Tag A Giant (Stanford University)coreStrategic or Co-development Partner · 1 February 2025Research team from Stanford University collaborating on satellite tracking program for Broadnose Sevengill Sharks (Gatopardo) in Argentina. First satellite tagging program for this species in the country.
• CondrosmajorStrategic or Co-development Partner · 1 January 2024Marine research organization collaborating on scientific expeditions in the San Matías Gulf, contributing to the Big Five Corridor project with underwater monitoring equipment.
• Secretaría de Ambiente y Cambio Climático de Río NegrocoreStrategic or Co-development Partner · 1 January 2024Provincial environmental authority of Río Negro signed a collaboration agreement to share data and co-design a joint project focused on marine conservation and sustainable development in the Gulf San Matías.
• Gobierno de Santa CruzcoreStrategic or Co-development Partner · 1 January 2023Provincial government of Santa Cruz collaborating on marine protected areas, regenerative ocean farming permits, and kelp forest conservation agreements.
• GreenWavecoreStrategic or Co-development PartnerUS-based nonprofit that champions and practices Regenerative Ocean Farming, providing advisory support and best practices for the ocean farming pilot project in Puerto San Julián, Argentina. GreenWave promotes marine farming involving seaweeds and bivalves across different species and trophic levels.
• KelpwatchcoreStrategic or Co-development PartnerResearch organization collaborating on mapping kelp forest distribution, persistence, and protection status in Argentina. Partnered to create comprehensive maps of Macrocystis pyrifera forests in Patagonia.
• Más KelpcoreStrategic or Co-development PartnerCollaborating organization working on kelp forest conservation and mapping initiatives in Argentina, contributing to the understanding and protection of Patagonian kelp ecosystems.
• Proyecto ArrecifemajorStrategic or Co-development PartnerMarine research and conservation organization that collaborated on BRUVS camera deployment in Puerto Deseado to study shark species and marine biodiversity.
• CethusmajorStrategic or Co-development PartnerMarine research organization partnering on the Big Five Corridor project, deploying underwater cameras and acoustic recorders during scientific expeditions in the San Matías Gulf.
• Administración de Parques NacionalescoreStrategic or Co-development PartnerNational Parks Administration of Argentina, collaborating on protected area creation including Monte León Marine Protected Area and declaration of kelp forests as matter of national interest.
• COFEMA (Consejo Federal para el Medio Ambiente)coreStrategic or Co-development PartnerFederal Council for the Environment of Argentina, collaborating on declaration of Patagonia's kelp forests as a matter of national interest.
• Global Penguin SocietymajorStrategic or Co-development PartnerInternational conservation organization working on penguin conservation and marine education, collaborating on community outreach and conservation initiatives.
• Parque Interjurisdiccional Marino Isla PingüinomajorStrategic or Co-development PartnerMarine park contributing to conservation and education efforts in Santa Cruz province.
• Hopkins Marine Station (Stanford University)majorStrategic or Co-development PartnerStanford University's marine research facility collaborating on kelp forest mapping and marine conservation science.
• Universidad Nacional de la Patagonia AustralmajorStrategic or Co-development PartnerNational university contributing to marine conservation research and education initiatives.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Oceana: Global ocean conservation nonprofit that uses science-driven policy advocacy and campaigns to win fisheries management reforms and marine protections, closely mirroring PEM's science + policy + community model at a much larger international scale.
• WildAid: Wildlife and marine conservation nonprofit that pairs campaigns with field programs to reduce threats to marine species; comparable to PEM's Guardianes del Mar shark work and its GSFR-style multi-region campaign approach.
• Fauna & Flora International: International conservation NGO that combines species-level science, protected-area establishment, and community partnerships; comparable to PEM in its focus on science-backed conservation outcomes and durable local stewardship models.
• SeaLegacy: Ocean-focused conservation organization that combines expedition storytelling, scientific research, and advocacy to drive marine protection, sharing PEM's emphasis on strategic communication and visual storytelling to influence policy and donor audiences.
• Rewilding Argentina: Argentine conservation nonprofit where PEM's co-founders previously led the marine program 'Sin Azul, No Hay Verde'; operates with a similar science-based, public-policy, and community-engagement approach focused on rewilding and protected-area creation in Argentina.
• Global Penguin Society: Patagonia-based conservation nonprofit focused on penguin and marine ecosystem protection; already an active PEM partner and operates a similarly science-and-community-led model across Santa Cruz coastal communities.

Broad incumbents

• The Nature Conservancy: Global environmental NGO with major marine conservation programs including MPA creation, fisheries reform, and blue-carbon work; PEM operates at much smaller scale but within a similar marine-protected-areas and science-driven framework.
• Wildlife Conservation Society: Global conservation NGO with long-standing marine and wildlife programs including fisheries management, MPA support, and species conservation; operates in Latin America and shares PEM's science-and-policy advocacy approach.
• Conservation International: Global environmental NGO working on marine protected areas, blue economy, and nature-based solutions; overlaps with PEM's MPA creation, community stewardship, and policy advocacy missions at much greater scale.
• WWF: Largest global conservation organization with extensive marine programs on fisheries, MPAs, and species protection; shares PEM's combination of science, policy, and community work but at vastly greater scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/porelmar_org
• YouTubeyoutube.com/@porelmar_org
• Facebookfacebook.com/porelmar.org
• Instagraminstagram.com/porelmar_org/?hl=es
• TikToktiktok.com/@porelmar_org
• LinkedInlinkedin.com/company/porelmar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Por el Mar