Paradox Museum Stockholm Ab

What Paradox Museum Stockholm Ab does

Paradox Museum Stockholm Ab operates a single indoor interactive attraction at Sergelgatan 20, in central Stockholm at Hötorget, as a franchise location of the Paradox Museum brand owned and operated under FEVER. The venue is built around more than 70 hands-on installations, including the Paradox Tunnel, Kaleidoscope, Paradox Sofa, Camouflage Room, Infinity Room, and Up-Side-Down Room, designed to create optical illusions, perspective distortion, and photogenic environments for visitors of all ages. The self-guided experience lasts approximately 80 minutes and is supported by QR-coded exhibit information, an on-site gift shop, and a premium Zero Gravity Room add-on subject to health and accessibility restrictions. The site operates with extended hours (up to 21:00 on Fridays and Saturdays) and increased hours during school holidays.

The business model is B2C at the core, monetized through per-visitor admission (195 kr for children aged 5-15, 249 kr for adults aged 16+, with children under 5 free), a premium upsell for the Zero Gravity Room, gift cards sold via the Fever platform, on-site retail, and a secondary group/event bookings service for corporate, school, and private celebrations. Ticketing infrastructure is fully delegated to the Fever platform (feverup.com) and the Fever mobile app, with additional distribution through Get Your Guide and Tiqets, and walk-up sales at the door subject to availability. Marketing relies on the @stockholm.paradoxmuseum Instagram channel, a Stockholm-focused content blog targeting organic search traffic, an email newsletter, and a "creative collabs" initiative aimed at brand partnerships and influencer-driven traffic. Customer segments span families with children (primary), groups and private event organizers, and young adults/couples seeking unique, photogenic experiences in central Stockholm.

Name

Paradox Museum Stockholm Ab

Legal name

Paradox Museum Stockholm Ab

Website

https://paradoxmuseumstockholm.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Paradox Museum Stockholm Ab operates a single indoor interactive museum in central Stockholm under the FEVER-owned Paradox Museum franchise, offering an 80-minute self-guided experience across 70+ optical illusion installations. It sells tickets via the Fever platform to families, groups, and tourists, with premium add-ons, gift cards, and event bookings.

Ownership category

akta.pro rank

Product category

Interactive Museum / Tourist Attraction

NAICS

Museums (71211), Museums (712110), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

akta.pro secondary industries

Museum, Zoo & Attraction Gift Shops (CRALAJAG), Art Museums (THAJADAA)

Keywords

• Interactive museum exhibitions
• Optical illusion attractions
• Family entertainment venues
• Experience museum tickets
• Paradox exhibitions stockholm

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Primary revenue stream from admission tickets sold online via Fever platform and at the door. Tickets are priced by age category with a 195 kr child rate and 249 kr adult rate.
2. Zero Gravity Premium Experience: Add-on premium experience available as an upgrade during ticket booking process, providing additional revenue per visitor.
3. Retail Shop Sales: On-site souvenir shop selling merchandise including games, clothing, accessories, and Paradox-branded items.
4. Group Bookings and Events: Revenue from organized group visits, corporate events, and private celebrations booked through dedicated inquiry channels.
5. Gift Cards: Prepaid gift cards available for purchase, representing deferred revenue from experience gifting.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Paradox Museum Stockholm Ab operates an indoor interactive museum in central Stockholm featuring over 70 optical illusion and paradox installations, including the Paradox Tunnel, Infinity Room, Up-Side-Down Room, Camouflage Room, and Kaleidoscope. Visitors experience an approximately 80-minute self-guided tour designed for all ages, with supplementary offerings that include a premium Zero Gravity Room add-on, gift cards, group bookings, private event hosting, and an on-site souvenir shop. Ticketing and bookings are processed through the Fever digital platform and mobile app.

Product overview

Paradox Museum Stockholm Ab operates a single indoor interactive museum location at Sergelgatan 20, Stockholm, offering a unified physical experience built around over 70 optical illusion and paradox installations. The core product is the self-guided museum tour lasting approximately 80 minutes, priced from 195 kr for children and 249 kr for adults. The portfolio includes a flagship experience plus several supplementary offerings: the Zero Gravity Room add-on (booked as an upgrade), gift cards sold via the Fever platform, group booking packages, QR-code-enabled exhibit information, an on-site gift shop, and private event hosting. The museum uses the Fever ticketing platform as its primary booking infrastructure.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 4.4 out of 5 rating from 700k+ visitors
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Fever (feverup.com)coreTechnology or IntegrationFever provides the ticketing technology platform and mobile app infrastructure for Paradox Museum Stockholm. All online ticket sales are processed through Fever's platform, and the museum is listed on their app and website. Fever is the operating company behind the Paradox Museum franchise concept.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ARTECHOUSE: Operator of immersive, technology-driven art exhibitions in NYC, Miami, DC, and other cities. Comparable as a ticketed, photogenic, experience-led attraction targeting tourists and young adults seeking Instagram-worthy content.
• Color Factory: Chain of interactive, color-themed experience museums in NYC, Chicago, Houston, and other cities. Closely comparable as a ticketed, photogenic, room-by-room installation concept with merchandise and premium add-ons.
• Meow Wolf: Operator of large-scale immersive art installations in Santa Fe, Denver, Las Vegas, and other US cities. Comparable as a ticketed, walk-through, interactive art experience targeting families and adult social groups with strong social-media content generation.
• Paradox Museum (franchise network): Same franchise brand operated by FEVER across multiple cities including Paris, Barcelona, and Berlin. Shares identical brand, installation library, and pricing model, making each location a sister peer and benchmark for unit economics.
• teamLab Borderless / teamLab Planets: Immersive digital art installations operating in Tokyo, Shanghai, and other global cities. Comparable as a destination experience attraction built on photogenic, sensory installations that drive viral social media traffic.
• Museum of Illusions: Global chain of optical illusion and perception-based experience museums with locations in dozens of cities. Most direct competitor in interactive illusion exhibits; overlapping target audience (families, tourists, Instagram-driven visitors) and comparable ticketed self-guided format.

Others

• Get Your Guide: OTA and experiences marketplace listed as a third-party reseller of Paradox Museum Stockholm tickets. Comparable as a discovery and distribution channel through which the museum reaches tourist demand.
• Fever (FEVER): Parent company of the Paradox Museum franchise and platform provider powering all online ticketing. Functions as both operator and key channel partner; comparable as a broader experience-discovery and ticketing platform relevant to the museum's distribution economics.

Regional players

• ABBA The Museum: Interactive music-themed museum on Djurgården in Stockholm. Comparable as a Stockholm-based ticketed experience museum targeting similar tourist and group-event customers, though with a themed rather than optical-illusion focus.
• Fotografiska Stockholm: Contemporary photography museum in central Stockholm operating as a ticketed tourist and cultural attraction. Comparable as a Stockholm-based ticketed cultural attraction competing for similar tourist footfall, though with a more traditional exhibition format.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Instagraminstagram.com/stockholm.paradoxmuseum
• Facebookfacebook.com/paradoxmuseum.stockholm
• LinkedInlinkedin.com/company/paradox-museum-stockholm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paradox Museum Stockholm Ab