NPAW (Nice People At Work)

What NPAW (Nice People At Work) does

NPAW (Nice People At Work) is a privately held SaaS company founded in 2008 that provides video intelligence and analytics for the online video streaming industry. Its product, the NPAW Suite, is a single, end-to-end platform covering quality of experience (QoE) and quality of service (QoS) monitoring, digital experience intelligence (audience, content, retention, advertising analytics, user journey, A/B experimentation), and delivery-side solutions (multi-CDN balancing and UDP multicast via Multicast Valeria). The platform is CDN- and player-agnostic and processes 2+ trillion events per day across 197 countries, monitoring 15 billion video plays per month and exposing 85+ metrics with 1-minute granularity.

The company serves three primary customer segments: OTT platforms (e.g., AMC, Rakuten, Warner Media, Fox, ProSiebenSat.1), telecom operators (e.g., Orange, Telefonica, Deutsche Telekom), and broadcasters and sports streaming operators (e.g., Arrow, TVUP, Cires21/MotoGP). Pricing is quote-based and not publicly disclosed, sold through an enterprise field-sales motion anchored on a 'Request Demo' call to action, with annual billing cadence and a self-serve login portal (YouBora) for existing customers. The company is GDPR-compliant and maintains localized marketing presence in six languages.

NPAW monetizes through recurring subscriptions to its analytics suite and add-on modules, including the NaLa AI Assistant (automated troubleshooting and QA), the AI-powered Recommender, the Share Blocker for account-sharing detection, and CDN Balancer for multi-CDN switching. To date the company remains privately held with no disclosed funding rounds, acquisitions, or leadership changes in the source material.

Name

NPAW (Nice People At Work)

Legal name

Nice People At Work

Website

https://nicepeopleatwork.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

NPAW (Nice People At Work) is a private SaaS vendor founded in 2008 that provides end-to-end video intelligence and multi-CDN optimization for OTT platforms, telecom operators, broadcasters, and sports streaming services, serving 200+ customers globally and processing 2+ trillion events per day.

Ownership category

akta.pro rank

Product category

Video Analytics Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Software Publishers (51321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Multi-CDN, Traffic Steering & Edge Optimization (MPAHAJAL)

akta.pro secondary industries

Infrastructure & Network Monitoring (NPM/NPMD) (HDABAJAA), Network Exposure & API Platforms (NEF, CAMARA, CPaaS enablement) (HDAIAIAG), Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall) (MPAHAJAB)

Keywords

• Video analytics software
• Streaming intelligence platform
• Multi-CDN switching
• QoE monitoring tools
• Digital experience intelligence

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Analytics Platform Subscription: NPAW operates as a B2B SaaS company providing a comprehensive video intelligence platform. The subscription model includes access to the full NPAW Suite of analytics solutions including QoE/QoS monitoring, Digital Experience Intelligence, CDN balancing, and multicast solutions. Pricing is quote-based and likely tiered by volume or features.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

NPAW provides a SaaS-based, holistic end-to-end video intelligence platform (the NPAW Suite) for online video and streaming services, encompassing real-time QoE/QoS monitoring, Digital Experience Intelligence (audience, content, advertising, experiments, recommender, share blocker), multi-CDN switching (CDN Balancer), and multicast video delivery (Multicast Valeria). The platform processes 2+ trillion events daily across 197 countries and is CDN- and player-agnostic, serving as a single source of truth for streaming operators.

Product overview

NPAW (Nice People At Work) offers the NPAW Suite as a single, unified streaming video analytics platform. The platform integrates multiple solution areas: QoE/QoS Solutions (including QoE Analytics for Video, App, and Ads, plus End-to-End Monitoring, Monitoring Probes, and NaLa AI Assistant), Digital Experience Intelligence (covering Engagement Intelligence with Audience & Content, Content Discovery, Growth & Retention, and Advertising; Product Analytics with User Journey and Experiments; and Actions including Recommender and Share Blocker), and Delivery Solutions (CDN Balancer and Multicast Valeria). This all-in-one architecture eliminates data inconsistencies between teams and provides a single source of truth for video streaming businesses.

Differentiator

Problem solved

Functional benefit

Brands

• YouBora: Video analytics platform/login portal for the NPAW Suite
• NaLa AI Assistant
• CDN Balancer
• Multicast Valeria
• NPAW Probes

Products and services

• NPAW Suite A comprehensive, all-in-one SaaS streaming video analytics platform that delivers end-to-end video intelligence for streaming services, combining QoE/QoS monitoring, Digital Experience Intelligence, and delivery solutions on a single platform for OTT providers, telecom operators, and broadcasters.
• CDN Balancer A smart multi-CDN switching and monitoring solution that automatically selects the right CDN based on real-time quality of experience data to meet business and audience requirements.
• Multicast Valeria A multicast video optimization solution for broadcasters featuring UDP transmission with fast packet recovery and instant channel switching, providing high-quality, low-latency, low-cost video transmission.

Quantifiable outcome

• 2+ trillion events processed daily
• +4 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

One partnership is on record.

• AMCminorOthersAMC is listed as a customer logo on the NPAW website, utilizing NPAW's video streaming analytics solutions for quality monitoring and audience insights.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bitmovin: Provides video encoding, playback, and analytics infrastructure for OTT streaming. Overlaps with NPAW on per-title/per-shot analytics and CDN-aware streaming optimization for premium streaming operators.
• Brightcove: End-to-end OTT video platform with built-in analytics, monetization, and CDN capabilities. Competes with NPAW on video analytics for streaming customers, particularly for broadcasters and media companies running Brightcove-built OTT services.
• Conviva: Closest direct competitor — provides real-time video QoE analytics and operational intelligence for streaming providers, with overlapping customers in OTT and sports streaming. Direct competition on QoE/QoS, audience analytics, and CDN optimization.
• Mux (Mux Data): Provides video analytics (Mux Data) and video infrastructure for developers and streaming platforms. Direct overlap on QoE monitoring and CDN performance, though typically targeting more developer-led and mid-market streaming customers.
• Cedexis (Cisco): Originally an independent multi-CDN intelligence and traffic steering platform, now part of Cisco. Direct competitor to NPAW's CDN Balancer and a multi-CDN traffic steering/analytics alternative for enterprise streaming customers.

Broad incumbents

• New Relic: Application performance monitoring platform with video and digital experience analytics modules. Provides an alternative analytics stack for streaming engineering teams, particularly those standardizing on broader observability suites.
• AWS Elemental Media Services: Hyperscaler offering for video processing, delivery, and analytics via MediaPackage, MediaLive, and CloudWatch. Bundles native video analytics that increasingly substitute for independent platforms like NPAW for cloud-native streamers.
• Edgio: CDN and edge platform (formerly Limelight Networks + Verizon Edgecast) offering built-in media analytics and QoE reporting. Competes with NPAW across CDN-embedded analytics and multi-CDN intelligence for premium video customers.
• Datadog: Broader observability and APM platform increasingly extending into real-user video monitoring and CDN analytics. Competes in the infrastructure monitoring layer that NPAW addresses with NPAW Probes and End-to-End Monitoring.
• Akamai Media Analytics: Akamai offers native media analytics and QoE/QoS reporting as part of its CDN delivery stack. Competes with NPAW's monitoring products by bundling analytics with CDN delivery for customers already on Akamai infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/npaw
• YouTubeyoutube.com/watch?v=9Z-Ule-IaUw
• LinkedInlinkedin.com/company/npaw
• Instagraminstagram.com/npaw_team

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NPAW (Nice People At Work)