Van Loon Reclame & Piepschuim
Van Loon Reclame & Piepschuim is a Dutch family-run custom advertising and signage manufacturer, founded in 1987 in Hengelo, specializing in bespoke EPS foam logos, letters, blow-ups and related signage for B2B clients across the Netherlands.
- Company typePrivate
- Founded1987
- HeadquartersHengelo, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Van Loon Reclame & Piepschuim does
Van Loon Reclame & Piepschuim is a Dutch custom advertising and signage manufacturer founded in 1987 and headquartered at Zaagstraat 2A in Hengelo, Twente, Netherlands. It is privately held as a father-and-son partnership with no external investors, parent company, or disclosed subsidiaries. The company designs and fabricates fully bespoke advertising products — logos, letters, figures and life-size product enlargements (blow-ups) — primarily from EPS/XPS foam marketed under the 'Isomo' brand, with capabilities to produce pieces up to 1250mm thick and apply surface finishes including spray painting, flock coating, UV printing, plastic cladding and concrete-look coatings. In-house 2D and 3D design resources allow customers to preview a digital sample within 1-2 business days before production.
The product portfolio spans interior signage (stand building, window lettering, wall decoration), exterior advertising (facade signs, flags, billboards, banners), vehicle lettering, stickers and print materials, custom clothing printing/embroidery, 3D logo printing in plastic, wood, bronze and metal, and event and festival dressing. All work is project-based and quote-priced, with the company capable of producing from 1 to 10,000 pieces. Revenue is generated entirely through one-time sales, with no subscription, licensing, or recurring service streams. Customers include a mix of regional SMBs and national/international enterprises (AWS, Samsung, Thales, Mollie, Sophos, Volker Wessels, Vandebron, Nivea, L'Oréal Cerave), and distribution is direct via phone, email and an online quote form, supported by a website portfolio and an Instagram channel.
Van Loon Reclame & Piepschuim firmographics
Firmographics- Name
- Van Loon Reclame & Piepschuim
- Legal name
- Van Loon Reclame & Piepschuim
- Website
- https://vanloonreclame.nl
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Van Loon Reclame & Piepschuim is a Dutch family-run custom advertising and signage manufacturer, founded in 1987 in Hengelo, specializing in bespoke EPS foam logos, letters, blow-ups and related signage for B2B clients across the Netherlands.
- Ownership category
- akta.pro rank
Van Loon Reclame & Piepschuim industry classification
Industry- Product category
- Custom Advertising Manufacturing
- NAICS
- Polystyrene Foam Product Manufacturing (32614), Sign Manufacturing (339950)
- SIC
- Plastics Foam Products (3086), Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)
Keywords
Where Van Loon Reclame & Piepschuim is headquartered
LocationHeadquarters
- HQ city
- Hengelo
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Van Loon Reclame & Piepschuim business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Foam Products: One-time purchase model for custom foam advertising products including logos, letters, figures, and blow-ups. Pricing is quote-based, customized per project.
- Signage and Lettering Services: Facade signage, window lettering, flags, banners, billboards, and vehicle lettering. One-time installation and product sales.
- Clothing Printing and Embroidery: Promotional clothing with various printing methods including embroidery, patches, flex printing, and flock printing. One-time orders for workwear and branded clothing.
- Print Products: Stickers, printed materials including business cards, letterhead, envelopes, banners and promotional materials.
- 3D Printing Services: Rapid manufacturing and prototyping services for custom 3D printed logos and products in various materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing for all products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Van Loon Reclame & Piepschuim product offering
Product offeringCore offering
Van Loon Reclame & Piepschuim is a Dutch custom advertising production company that designs, manufactures, and delivers bespoke advertising materials with a specialty in EPS/XPS (piepschuim/isomo) foam products such as 3D logos, letters, figures, and large-scale blow-ups. The company also produces exterior and interior signage, banners, vehicle lettering, stickers, printed clothing, 3D-printed logos, facade and window lettering, flags, wall decorations, and trade show/event dressing.
Product overview
Van Loon Reclame & Piepschuim is a Dutch advertising agency and sign manufacturing company established in 1987 in Hengelo, Twente. The company operates as a full-service custom signage provider with a specialty in EPS/XPS foam (piepschuim/isomo) advertising products. Their product portfolio centers around custom foam signage including logos, letters, figures, and large-scale blow-ups (product enlargements), complemented by interior advertising solutions (stand building, window lettering, wall decoration), exterior advertising (facade signs, flags, billboards, banners), vehicle lettering, stickers and print materials, custom clothing printing/embroidery, 3D logo printing, and event/festival dressing services. All products are made-to-order with no standard catalog items, featuring 2D and 3D design capabilities with digital visualization for clients. The company serves B2B customers throughout the Netherlands with a focus on the Twente region.
Differentiator
Problem solved
Functional benefit
Products and services
- Piepschuim Reclame (Foam Advertising)
Quantifiable outcome
- Free digital sample within 1-2 business days
- +1 more outcomes
Companies that use Van Loon Reclame & Piepschuim
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles2 records
Van Loon Reclame & Piepschuim technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Van Loon Reclame & Piepschuim partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Van Loon Reclame & Piepschuim competitors and assessment
Company assessmentDirect peers
- Signarama: Global sign franchise network offering custom signs, vehicle graphics, banners, and promotional products for SMBs. Closely comparable business model and product mix to Van Loon's full-service signage offering.
- FASTSIGNS: International sign and graphics franchise producing custom signs, banners, vehicle wraps, and large-format displays for B2B customers. Directly comparable to Van Loon's core custom signage and large-format output, though operating at much greater scale and via a franchise model.
Broad incumbents
- Lamar Advertising: Major US outdoor advertising operator with extensive billboard and digital display network. Adjacent incumbent in the broader outdoor/structural advertising space that Van Loon's large-format signage serves.
- JCDecaux: World's largest outdoor advertising company operating street furniture, billboards, and large-format displays. Operates in the same OOH ecosystem where Van Loon's blow-ups, foam letters, and building wraps are deployed, but at vastly greater scale.
Others
- Spandex Group: European distributor of sign-making materials including vinyl, large-format print media, and finishing supplies. Adjacent ecosystem participant supplying the raw inputs Van Loon uses in its vehicle lettering and signage production.
- Avery Dennison: Global manufacturer of pressure-sensitive vinyl, reflective films, and graphic materials widely used in vehicle lettering, window graphics, and signage - the same applications that form a material portion of Van Loon's revenue.
- Roland DG: Manufacturer of large-format printers, cutters, and engraving equipment widely used by sign shops and 3D printing service bureaus. Indirectly comparable as the equipment ecosystem supporting businesses like Van Loon.
- 3M Commercial Solutions: Division of 3M supplying reflective graphic films, architectural finishes, and sign-making substrates. Provides core materials used across the sign industry and an indirect enabler of Van Loon's facade and exterior signage output.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Van Loon Reclame & Piepschuim social profiles
Digital presenceVan Loon Reclame & Piepschuim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Van Loon Reclame & Piepschuim leadership team
Management profileNumber of profiles
Profiles2 records
Van Loon Reclame & Piepschuim funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Van Loon Reclame & Piepschuim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Van Loon Reclame & Piepschuim
What does Van Loon Reclame & Piepschuim do?
Van Loon Reclame & Piepschuim is a Dutch custom advertising production company that designs, manufactures, and delivers bespoke advertising materials with a specialty in EPS/XPS (piepschuim/isomo) foam products such as 3D logos, letters, figures, and large-scale blow-ups. The company also produces exterior and interior signage, banners, vehicle lettering, stickers, printed clothing, 3D-printed logos, facade and window lettering, flags, wall decorations, and trade show/event dressing.
Is Van Loon Reclame & Piepschuim a public or private company?
Van Loon Reclame & Piepschuim is a private company. It is classified as family owned and is currently operating.
When was Van Loon Reclame & Piepschuim founded?
Van Loon Reclame & Piepschuim was founded in 1987. It employs 1 to 10 people.
Where is Van Loon Reclame & Piepschuim based?
Van Loon Reclame & Piepschuim is headquartered in Hengelo, Netherlands, in the Europe region.
How does Van Loon Reclame & Piepschuim make money?
Five revenue lines are on record. Custom Foam Products are the primary driver. The others are signage and Lettering Services, clothing Printing and Embroidery, print Products and 3D Printing Services.
Who are Van Loon Reclame & Piepschuim's main competitors?
Direct peers on record are Signarama and FASTSIGNS. Broad incumbents are Lamar Advertising and JCDecaux. Others are Spandex Group, Avery Dennison, Roland DG and 3M Commercial Solutions.
Does Van Loon Reclame & Piepschuim have an API?
No public API is recorded for Van Loon Reclame & Piepschuim.
What industry is Van Loon Reclame & Piepschuim in?
Van Loon Reclame & Piepschuim's product category is Custom Advertising Manufacturing. Its primary akta.pro industry code is BPAFALAH, Large-Format & Spectaculars (Building Wraps, 3D, Landmarks). Its NAICS code is 32614 and its SIC code is 3086.