Visit Jefferson Parish

Name

Visit Jefferson Parish

Legal name

Jefferson Convention & Visitors Bureau, Inc.

Website

https://visitjeffersonparish.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Destination marketing services
• Tourism promotion
• Convention visitors bureau
• Travel planning resources
• Meeting event services

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism-driven Economic Impact: As a non-profit Destination Marketing Organization (DMO), Visit Jefferson Parish generates economic impact through visitor spending rather than direct revenue. Jefferson Parish ranks 2nd highest in Louisiana for visitor spending, employment earnings, and government revenue from state and local taxes. In 2024, visitors contributed nearly $209 million in state and local tax revenues for Jefferson Parish, with visitor spending saving each household $1,228 annually. The JCVB supports a membership program for hospitality partners across various levels.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Visit Jefferson Parish is the official non-profit destination marketing organization for Jefferson Parish, Louisiana, promoting tourism through a digital platform that includes a website, mobile app, visitor guides, and an Experience Builder itinerary tool. The organization also delivers B2B meeting and event planning services through a professional sales team and RFP process, and operates a hospitality partner membership program providing marketing access, networking, and FAM tours to hotels, restaurants, attractions, and transportation companies.

Product overview

Visit Jefferson Parish operates the official destination marketing website and supporting digital services for Jefferson Parish, Louisiana. The core offering is the comprehensive tourism information platform covering events, attractions, restaurants, hotels, and trip planning. Supporting products include a mobile app for on-the-go visitors, specialty programs like the Louisiana Oyster Trail and Sno-ball Showcase, B2B meeting planning services, and a partner membership program for hospitality industry stakeholders.

Differentiator

Problem solved

Functional benefit

Brands

• Louisiana Oyster Trail: A culinary trail focusing on Jefferson Parish restaurants serving Louisiana oysters and seafood.

Products and services

• Visit Jefferson Parish Website

Quantifiable outcome

• $2 billion in visitor spending in Jefferson Parish in 2024
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Destinations InternationalcoreStrategic or Co-development PartnerVisit Jefferson Parish is accredited through Destinations International's Destination Marketing Accreditation Program (DMAP), which serves as a visible industry distinction that defines quality and performance standards in destination marketing and management. This accreditation positions the JCVB as a valued and respected organization in the community.
• Louisiana Office of TourismcoreStrategic or Co-development PartnerVisit Jefferson Parish operates in partnership with the Louisiana Office of Tourism. The 2023 data cited by the JCVB references the Louisiana Office of Tourism 2023 Visitor Spending Report as the source for visitor economic impact figures.
• Louisiana Travel AssociationminorGTM or Marketing PartnerVisit Jefferson Parish is linked on the Louisiana Travel Association website, promoting Jefferson Parish as part of the state's broader tourism ecosystem.
• Louisiana TravelminorGTM or Marketing PartnerCross-promotional partner linking to Visit Jefferson Parish as part of the state tourism network.
• Louisiana Oyster TrailcoreStrategic or Co-development PartnerVisit Jefferson Parish promotes the Louisiana Oyster Trail, an experience focusing on Jefferson Parish restaurants serving Louisiana oysters. Featured as a key culinary attraction and partnership on the JCVB website.
• JCVB Hospitality Partners (Members)coreChannel Partner/ Reseller/ DistributorJCVB membership comprises diverse partners promoting the arts, entertainment, culture, cuisine, heritage, traditions, professional services, and products of the region. Partners are valued members contributing to the growth of the region through the tourism industry, including hotels, attractions, restaurants, and transportation companies.
• Louisiana TourismminorGTM or Marketing PartnerVisit Jefferson Parish is featured on the Louisiana Tourism website as an official destination within Louisiana.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Others

• Brand USA: National destination marketing organization promoting inbound travel to the United States. Operates one level up from parish CVBs but partners with regional DMOs like Jefferson Parish for international promotion and FAM tours.
• Destinations International: Industry association that administers the DMAP accreditation Visit Jefferson Parish holds. Provides peer benchmarking, professional standards, and industry data across the DMO ecosystem.

Direct peers

• Visit Lake Charles / Southwest Louisiana: Louisiana-based CVB operating a similar destination marketing, convention sales, and partner membership model. Comparable in scale and mission, and competing for in-state tourism share.
• New Orleans & Company: The official DMO for New Orleans, operating in the same metropolitan region and directly competing for the same leisure and meeting traveler demand. Both organizations chase overlapping RFPs and visitor mindshare in Southeast Louisiana.
• Baton Rouge Area Convention & Visitors Bureau: State-level peer DMO for Louisiana's capital, performing the same destination marketing, group sales, and partner membership functions. Directly comparable as a mid-sized Louisiana CVB competing for in-state tourism share.
• Visit Shreveport-Bossier: Regional DMO serving the Shreveport-Bossier City area of Louisiana, offering directly comparable CVB services including visitor guides, partner memberships, and group/meeting sales.

Broad incumbents

• Visit Houston: Large U.S. metropolitan DMO offering directly comparable CVB services—visitor information, group sales RFPs, partner memberships, and digital content platforms—for a Gulf Coast metro with similar visitor profile.
• Destination DC: Well-established U.S. city DMO widely cited as a benchmark in destination marketing. Operates a comparable mix of visitor information, mobile platforms, meeting sales, and partner membership programs.
• Louisiana Office of Tourism: State-level tourism authority that Visit Jefferson Parish partners with for co-marketing and visitor data. Operates broadly across all of Louisiana rather than a single parish, but directly comparable in DMO function and metrics.
• Visit Orlando: One of the largest U.S. DMOs, providing benchmark comparison for destination marketing at scale, mobile apps, partner membership programs, and convention/group sales infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/visitjeffersonparish
• Instagraminstagram.com/visitjeffersonparish

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Jefferson Parish