Woven Housing Association

What Woven Housing Association does

Woven Housing Association Ltd is a registered non-profit social landlord operating across Northern Ireland, providing approximately 2,500 homes through general needs, supported, and sheltered housing schemes. Founded in 1976 as Habinteg Housing Association (Ulster) Ltd and rebranded to Woven in March 2024, the organization serves individuals and families seeking affordable housing via the Northern Ireland Housing Executive's Common Selection Scheme, with specialized provision for older persons and people with disabilities. Its portfolio is structured around integrated developments combining family houses, apartments, and wheelchair-accessible bungalows, with active projects including the £23.6m Beechmount Village and £15m Curlyhill Road developments in Strabane, the 33-unit Claudy scheme, and the 61-unit Duke House over-55s scheme in Derry/Londonderry.

The underlying technology stack is intentionally commoditized: tenant self-service runs through the MyTenancy portal (rent account, repair reporting), payments are processed via Allpay (online and mobile app), mutual exchange via HomeSwapper, and accessibility via Texthelp ReachDeck, with no proprietary AI or data-driven components. Revenue mechanics combine recurring weekly social rents (paid weekly, fortnightly, or monthly via direct debit or Allpay) with grant funding from the Department for Communities supporting a £150m five-year investment plan (2024-2026), supplemented by minor property sales and former-tenant debt recovery. Distribution is bifurcated between the centralized NIHE allocation system and direct tenant services delivered through offices in Belfast (headquarters at Laganwood House, Newforge Lane) and Derry/Londonderry (Exchange House, Queen's Quay), with out-of-hours emergency cover provided through Radius Connect 24. Tenant engagement is a stated strategic priority, delivered through Regional Panels, the Residents' Forum, the Policy Review Group, an Anonymous Service Assessment programme, and a quarterly newsletter cycle.

Name

Woven Housing Association

Legal name

Woven Housing Association Ltd.

Website

https://www.woven.org.uk

Company type

Private

Founded year

1976

Operating status

Operating

Short description

Woven Housing Association is a registered non-profit social landlord in Northern Ireland providing approximately 2,500 general needs, supported, and sheltered homes, funded through social rents and Department for Communities grants under a £150m five-year investment plan.

Ownership category

akta.pro rank

Product category

Social Housing

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Other Residential Care Facilities (623990), Residential Building Construction (2361)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industry

Mixed-Use Community Association Management (BPAJAHAF)

Keywords

• Social housing
• Housing management
• Supported housing
• Sheltered housing
• Tenant services

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Social Housing Rent: Weekly rental income from approximately 2,500+ social housing properties across Northern Ireland. Rent is charged weekly with options to pay weekly, fortnightly, or monthly. Direct debit and online payment options available through Allpay.
2. Government Grant Funding: Grant funding from Department for Communities supporting new developments, stock upgrades, and enhanced housing services. Forms part of the £150m five-year investment plan.
3. Property Sales (Former Tenant Debt Recovery): Former tenant debt recovery and sale of properties (properties sold from portfolio).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Woven Housing Association is a registered non-profit social landlord in Northern Ireland that plans, develops, and manages integrated housing schemes providing over 2,500 homes across urban and rural areas. The organization delivers general needs, supported, and sheltered housing — including sensitively designed accommodation for older persons and persons with disabilities — along with comprehensive tenant services covering rent collection, responsive repairs, welfare advice, and community involvement.

Product overview

Woven Housing Association offers a comprehensive social housing service portfolio centered around property management and tenant services. The core offering consists of General Needs Housing, Supported Housing, and Sheltered Housing providing over 2,500 homes across Northern Ireland. These housing services are supported by digital infrastructure including MyTenancy portal for online tenant self-service. Additional service modules include Maintenance and Repairs Services with categorized response times, Rent Collection and Payment Services with multiple payment channels, Community Involvement Program with various tenant engagement channels, and Wofund community grant initiative. The company operates through a network of offices in Belfast and Derry/Londonderry, managing properties throughout the region.

Differentiator

Problem solved

Functional benefit

Products and services

• General Needs Housing Standard housing provision including family houses, apartments, and bungalows designed to meet the needs of a wide range of users across urban and rural areas of Northern Ireland.
• Supported Housing

Quantifiable outcome

• 4 CIH Awards collected in first 12 months post-rebrand
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Global Horizon Skills LtdcoreStrategic or Co-development Partner · 27 January 2026Training provider partnership offering free training courses to Woven tenants in 2026. Courses funded via The National Lottery Community Fund Northern Ireland 'Awards for All'. Delivered at Community Hubs across NI.
• Kevin Watson GroupcoreImplementation/ SI/ Consulting Partner · 12 August 2024Main contractor for the £23.6m Beechmount Village development in Strabane. Delivered first phase of 28 new homes and continues with further construction phases.
• Action CancerminorOthers · 5 June 2024Charity partner for 2024. Staff voted for chosen charities after Woven rebrand launch. Woven supports through fundraising activities, volunteering, and participation in organized events.
• Action Mental HealthminorOthers · 5 June 2024Charity partner for 2024. Staff voted for chosen charities after Woven rebrand launch. Woven supports through fundraising activities, volunteering, and participation in organized events.
• Braidwater GroupcoreStrategic or Co-development Partner · 24 April 2024Development partnership for the £15m Curlyhill Road, Strabane project on the former Convent Grammar School site. Braidwater Group is delivering the 75 social and 3 affordable homes development in partnership with Woven, Northern Ireland Housing Executive, and Department for Communities.
• Radius Connect 24coreOthersOut-of-hours emergency repairs service provider. Handles emergency calls when Woven offices are closed. Freephone number: 0330 123 1097.
• Northern Ireland Housing ExecutivecoreStrategic or Co-development PartnerGovernment body responsible for social housing allocation through the Common Selection Scheme. Provides housing allocations data access to housing associations and supports development projects.
• Supporting CommunitiescoreStrategic or Co-development PartnerTenant engagement partner providing guidance on tenant involvement strategies. Contributed to Tenant Engagement Compendium of Best Practice featuring Woven's Community News and Mystery Shopping programs.
• Housing for All (Collab Housing Associations)coreStrategic or Co-development PartnerCollaborative initiative with housing associations Apex, Ark, Clanmil, Choice and Radius. Supports community events including Play & Unite Sports Camp, Info & Fun Days, and Wofund participatory budgeting initiatives.
• Invest NIminorOthersAlan McKeown joined Woven as CEO from Invest NI where he was Executive Director of the Regional Business Group and managed corporate IT and Digital Services divisions.
• HomeSwappercoreTechnology or IntegrationUK's leading social housing exchange and home swap provider. Woven has partnered with HomeSwapper to provide free mutual exchange service to tenants wanting to swap homes with other social housing tenants.
• AllpaycoreTechnology or IntegrationPayment services provider enabling secure online rent payments, Allpay card payments, and mobile app payments. Provides the payment infrastructure for Woven's tenant rent collection.
• NI Fire & Rescue ServiceminorOthersFire safety awareness partner. Visited Woven sheltered apartments during Fire Safety Awareness Week to provide talks, guidance, and address tenant questions. Shared home fire safety advice.
• Texthelp (ReachDeck)coreTechnology or IntegrationAccessibility technology provider. ReachDeck toolbar integrated into Woven website providing text-to-speech, translation, text magnification, MP3 generation, screen masking, and picture dictionary features for accessibility.
• Sports Changes LifeminorStrategic or Co-development PartnerCharitable organization delivering Play & Unite Sports Camp. Woven joined with other housing associations under Housing for All banner to support summer sports camp featuring professional coaching, personal development workshops, and positive relations activities.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Peabody: One of the UK's largest housing associations with ~66,000 homes. Comparable as a registered provider of social housing with integrated development pipeline, though operating at much greater scale and primarily in England.
• Home Group: Large UK housing association providing social and supported housing across England and Scotland. Comparable business model of integrated housing, supported living, and development activity.
• Northern Ireland Housing Executive: Statutory body that also acts as social landlord (~85,000 homes) and runs the Common Selection Scheme that allocates Woven's tenants. Largest incumbent in the NI social housing sector.

Direct peers

• Clanmil Housing: Northern Ireland housing association managing ~5,500 homes across general needs and sheltered housing. Closely comparable peer operating under same NIHE allocation scheme and providing integrated housing solutions.
• Habinteg Housing Association: UK-wide housing association historically linked to Woven (formerly Habinteg Housing Association (Ulster) Ltd). Directly comparable as a registered social landlord with focus on accessible and integrated housing.
• Ark Housing (Northwest): Northern Ireland housing association, also part of the Housing for All collaboration with Woven. Provides comparable social housing portfolio with general and supported needs focus.
• Choice Housing: NI housing association providing social and affordable housing across general needs, older persons, and supported housing. Comparable scale and operating model in the same NIHE allocation system.
• Radius Housing: Largest housing association in Northern Ireland managing ~13,000 homes. Directly comparable as a registered social landlord operating across NI under similar NIHE allocation framework with general needs, sheltered, and supported housing.
• Apex Housing Association: NI housing association providing general needs, sheltered, and supported housing with a comparable DfC-funded model. Member of Housing for All collaborative alongside Woven.

Regional players

• Cluid Housing: Major Irish housing association operating across the Republic of Ireland. Comparable as a registered social landlord providing general needs and supported housing under government-funded model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.woven.org.uk
• LinkedInlinkedin.com/company/habinteg-housing-association-ulster-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woven Housing Association