Trust Care Ab
Trust Care AB is a Swedish designer and manufacturer of mobility aids and bathroom safety products, selling rollators, crutches, shower chairs, and assistive furniture under the 'Let's' brand to seniors and disabled consumers globally through retailers and its own webshop.
- Company typePrivate
- Founded2015
- HeadquartersMalmö, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Trust Care Ab does
Trust Care AB is a Swedish privately held company, founded in 2015 in Malmö by Diego Carloni, that designs and manufactures mobility aids and bathroom safety products for seniors, individuals with reduced mobility, and people in post-injury or post-stroke rehabilitation. The product portfolio spans indoor and outdoor rollators, ergonomic crutches, shower chairs and stools, footstools, commodes, recliner and rise-assist chairs, bed handles, and an electric scooter, all marketed under the 'Let's' brand prefix. The company operates its own in-house design and construction department and emphasizes Scandinavian design, lightweight materials (carbon fiber and aluminum frames with rollators starting at 5.2-5.4 kg), and proprietary technical features such as the claimed world's first shock-absorbing rear wheel suspension on outdoor rollators, rotating shower seats, gas-spring assisted rise mechanisms, and cordless battery-powered recliner chairs.
The business model is hardware sales via a hybrid channel architecture. Direct-to-consumer revenue is generated through the company's own e-commerce webshop at shop.trustcare.se, priced in SEK with units ranging from 795 SEK for entry-level crutches and footstools to 4,695 SEK for the premium Let's Fly outdoor rollator. International reach is achieved through a network of local retailers and distributors spanning more than 35 countries, with named channel partners including Stander Inc. (USA), Taketora Co. (Japan), EDO Company T&D (Korea), HMR Healthcare and Mobility Joy (Australia), Mobio (Belgium), Marksam (Hong Kong), Doctor's Choice (Chile) and Tanmaithanh Medical Equipment (Vietnam), among others. Trust Care is founder-owned and bootstrapped with no disclosed external funding, parent entity, or acquisition history, and maintains a small core team of 1-10 employees which is consistent with the asset-light distribution model. Between 2019 and 2024 the company earned multiple Red Dot Design Awards for products including Let's Fly, Let's Get Up, Let's Be Free, Let's Twist Again, and Let's Shop, and the Let's Go indoor rollator alone is reported to have served over 1 million users worldwide.
Trust Care Ab firmographics
Firmographics- Name
- Trust Care Ab
- Legal name
- Trust Care AB
- Website
- https://trustcare.se
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Trust Care AB is a Swedish designer and manufacturer of mobility aids and bathroom safety products, selling rollators, crutches, shower chairs, and assistive furniture under the 'Let's' brand to seniors and disabled consumers globally through retailers and its own webshop.
- Ownership category
- akta.pro rank
Trust Care Ab industry classification
Industry- Product category
- Assistive Mobility Devices
- NAICS
- Home Health Equipment Rental (532283)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)
- akta.pro secondary industries
- Assistive Technology, Adaptive Equipment & Home Exercise Program Training In-Home (HSABADAN), Smart Home & Assistive Technology Installation for Aging-in-Place (HSABAJAI)
Keywords
Where Trust Care Ab is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Trust Care Ab business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Product Sales - Rollators: Sale of indoor and outdoor rollators directly to consumers via webshop and through retail/distributor network.
- Product Sales - Bath Stools: Sale of bathroom safety products including shower chairs, bath stools, and footstools.
- Product Sales - Crutches: Sale of ergonomic crutches in multiple colors.
- Product Sales - Furniture: Sale of mobility furniture including recliner chairs and bed handles.
- Product Sales - Electric Scooter: Sale of electric mobility scooters.
- Accessories: Sale of accessories including bags, lamps, trays, backrest bands, crutch holders, and travel bags for rollators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Let's Shower - Shower stool |
| Unit Pricing | Pay-as-you-go | Let's Step - Footstool |
| Unit Pricing | Pay-as-you-go | Let's Twist Again - Crutches |
| Unit Pricing | Pay-as-you-go | Let's Move - Outdoor rollator |
| Unit Pricing | Pay-as-you-go | Let's Fly - Premium outdoor rollator |
| Unit Pricing | Pay-as-you-go | Let's Dream - Indoor rollator |
| Unit Pricing | Pay-as-you-go | Let's Sing - Shower stool |
| Unit Pricing | Pay-as-you-go | Let's Go Out - Outdoor rollator |
| Unit Pricing | Pay-as-you-go | Let's Go - Indoor rollator |
| Unit Pricing | Pay-as-you-go | Let's Shop - Shopping rollator |
| Unit Pricing | Pay-as-you-go | Let's Enjoy - Shower chair |
| Unit Pricing | Pay-as-you-go | Let's Frisbee - Rotating shower stool |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Trust Care Ab product offering
Product offeringCore offering
Trust Care AB designs, manufactures, and sells Swedish-made mobility aids and daily living assistive products for seniors and people with disabilities. The portfolio includes indoor and outdoor rollators, bath stools and shower chairs, ergonomic crutches, rise-assist furniture, bed handles, and an electric scooter, sold globally via distributor networks and a direct e-commerce webshop.
Product overview
Trust Care AB is a Swedish company specializing in design and innovation of mobility aids and daily living assistive products. The product portfolio includes outdoor rollators (Let's Fly, Let's Go Out, Let's Move, Let's Shop, Let's Be Free), indoor rollators (Let's Go, Let's Dream), bath stools and shower chairs (Let's Enjoy, Let's Sing, Let's Shower, Let's Frisbee), footstools (Let's Step), commodes (Let's Help Me), ergonomic crutches (Let's Twist Again), furniture including rise-assist chairs and recliners (Let's Sit Down, Let's Sit Up), bed handles (Let's Get Up), and electric scooters (Let's Race). The company emphasizes Scandinavian design, quality materials, and innovative features across all products, with several items receiving international design awards including multiple Red Dot Design Awards.
Differentiator
Problem solved
Functional benefit
Brands
- Let's Fly: Premium outdoor rollator made of solid cast aluminum with award-winning design
- Let's Move
- Let's Shop
- Let's Go Out
- Let's Go
- Let's Dream
- Let's Sit Down
- Let's Sit Up
- Let's Get Up
- Let's Twist Again
- Let's Enjoy
- Let's Sing
- Let's Step
- Let's Shower
- Let's Frisbee
- Let's Help Me
- Let's Race
Products and services
- Let's Fly Premium outdoor rollator made of solid cast aluminum featuring built-in shock-absorbing rear wheel suspension for smoother rides on uneven surfaces, tested to support 130 kg user weight, recognized for world-class design.
- Let's Go Out Lightweight outdoor rollator weighing 6.4 kg with large front wheels for easy turning and crossing pavement curbs, featuring shock-absorbing suspension.
- Let's Move Lightweight outdoor rollator weighing only 5.4 kg with aluminum frame, ergonomic rubber handles, mesh seat, and basket, offered at an economy price point.
- Let's Shop Versatile outdoor rollator combining shopping cart functionality with 25-liter storage capacity, integrated seat in bag lid, and adjustable handles (76–95 cm).
- Let's Be Free Modern outdoor rollator made of carbon fiber weighing only 5.2 kg combining lightweight durability with elegant design; awarded a Red Dot Design Award.
- Let's Go Worldwide success indoor rollator weighing 6.5 kg with 54 cm width for narrow spaces, removable tray, parking brakes, and four color options including Beech/Silver and Chrome Brown.
- Let's Dream Indoor rollator providing extra support and safety with removable tray, easy folding, stands upright on four wheels, available in Black Swan and Sunset colors.
- Let's Enjoy Shower chair with modern design featuring contoured seat for intimate hygiene care, easily adjustable legs via push-button mechanism, and safety slot for secure sitting.
- Let's Sing Modern shower stool with contoured stainless steel seat suitable for wet environments, featuring a removable wire basket accessory for storing shower items.
- Let's Shower Compact round shower stool designed to fit all spaces with easily adjustable legs via push-button mechanism and a contoured seat for comfortable sitting.
- Let's Frisbee Shower stool featuring a unique rotating soft cushion seat that turns both ways for easier personal hygiene access, with compact round design fitting any location.
- Let's Step Footstool for the bathroom with grooved surface providing secure footing when wet, designed in black for visibility against bathtubs for safe entry and exit.
- Let's Help Me Multi-functional commode with ergonomic construction, waterproof design for bathroom use, adjustable telescopic legs, non-slip rubber feet, includes removable pot accessory, and can be placed over a toilet.
- Let's Twist Again Ergonomic crutches with attractive design in five colors (green, yellow, orange, black, silver), awarded Red Dot Design Award, with adjustable height and rubber feet.
- Let's Sit Down Wireless recliner chair inspired by classic Scandinavian design with built-in battery, three motors for seat lift, footrest and back recline, USB charging, and built-in control panel.
- Let's Sit Up Rise-assist chair using a gas spring mechanism for gentle seat lift without electricity, with armrests featuring built-in handles and Scandinavian minimalist design.
- Let's Get Up Bed handle providing support for getting in and out of bed, sofa, or armchair, featuring adjustable frame mount under headboard, foam rubber handle, and 8 kg stable bottom plate.
- Let's Race Electric scooter with 15 km/h top speed and approximately 45 km range per charge, featuring wide front for wind/rain protection, storage compartment, and lockable under-seat storage box with 15 kg capacity.
Quantifiable outcome
- Let's Go indoor rollator has served over 1 million satisfied users worldwide
- +1 more outcomes
Companies that use Trust Care Ab
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Trust Care Ab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Trust Care Ab partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Mobio (Belgium)coreBelgian distributor handling sales in Belgium, also represents Trust Care at 'Autonoma' exhibition in Paris, France.
- Stander Inc. (USA)coreUS distributor based in Logan, Utah, handles distribution in North America. Participated in Medtrade exhibition in Dallas, USA.
- EDO Company T&D (Korea)coreSouth Korean distributor participated in Reha Homecare exhibition in Seoul.
- Marksam Holding CO. LTDminorHong Kong distributor at Hong Kong International Medical and Healthcare Fair.
- Doctor's Choice (Chile)minorChilean distributor in Santiago, representing Trust Care's entry into South America.
- Tanmaithanh Medical Equipment (Vietnam)minorVietnamese distributor in Ho Chi Minh City.
- Hjälpmedel utan Gränser (Sweden)minorNon-profit organization that receives donations of mobility aids from Trust Care for distribution to countries where medical equipment is not readily available. Trust Care has made large donations of assistive devices.
- HMR Healthcare Pty Ltd (Australia)coreAustralian distributor covering Victoria, Australia.
- Mobility Joy (Australia)coreAustralian retailer with locations in Erina and The Entrance, NSW.
- Taketora Co., Ltd (Japan)coreJapanese distributor in Yokohama, Kanagawa. Participated in HCR exhibitions in Tokyo.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Trust Care Ab competitors and assessment
Company assessmentBroad incumbents
- Drive DeVilbiss Healthcare: Large US-based DME manufacturer offering rollators, walkers, bath safety, and a broad mobility portfolio. Sets the competitive price benchmark in the category.
- Nova Medical Products: US-based manufacturer and distributor of mobility aids including rollators, walkers, and bath safety products. Comparable through product overlap with Trust Care's portfolio.
- Sunrise Medical: Global mobility manufacturer (Quickie, Magic Mobility, Zippie brands) with walkers, manual wheelchairs, and powered mobility. Relevant as a broader portfolio competitor in mobility aids.
- Invacare: Global durable medical equipment manufacturer with mobility, bath safety, and patient handling product lines. Represents the broad incumbent competitive threat.
- Carex Health Brands: US-based consumer health products company selling mobility aids, bath safety, and daily living aids through retail and online channels. Comparable on consumer-facing DME distribution.
Direct peers
- Etac: Swedish-based mobility and assistive equipment manufacturer offering rollators, transfer aids, and bathroom safety products across Europe and globally. Direct competitor with overlapping product categories.
- Human Care: Swedish mobility aids manufacturer producing rollators, walkers, and patient handling equipment with similar design-forward positioning. Directly comparable on product portfolio and Nordic design heritage.
- Topro: Norwegian manufacturer specializing in rollators and walking aids with strong design heritage. Closely comparable to Trust Care on product focus, premium positioning, and Scandinavian origin.
- Besco Medical: European-based DME distributor and brand representing rollators and walking aids across multiple European markets. Comparable on go-to-market model with Trust Care's distributors.
- Rehasense: European manufacturer of rollators, walkers, and mobility scooters with similar product breadth. Comparable on distribution model and target customer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Trust Care Ab social profiles
Digital presenceTrust Care Ab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trust Care Ab leadership team
Management profileNumber of profiles
Profiles1 record
Trust Care Ab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trust Care Ab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trust Care Ab
What does Trust Care Ab do?
Trust Care AB designs, manufactures, and sells Swedish-made mobility aids and daily living assistive products for seniors and people with disabilities. The portfolio includes indoor and outdoor rollators, bath stools and shower chairs, ergonomic crutches, rise-assist furniture, bed handles, and an electric scooter, sold globally via distributor networks and a direct e-commerce webshop.
Is Trust Care Ab a public or private company?
Trust Care Ab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trust Care Ab founded?
Trust Care Ab was founded in 2015. It employs 1 to 10 people.
Where is Trust Care Ab based?
Trust Care Ab is headquartered in Malmö, Sweden, in the Europe region.
How does Trust Care Ab make money?
Six revenue lines are on record. Product Sales - Rollators are the primary driver. The others are product Sales - Bath Stools, product Sales - Crutches, product Sales - Furniture, product Sales - Electric Scooter and accessories.
Who are Trust Care Ab's main competitors?
Broad incumbents on record are Drive DeVilbiss Healthcare, Nova Medical Products, Sunrise Medical, Invacare and Carex Health Brands. Direct peers are Etac, Human Care, Topro, Besco Medical and Rehasense.
Does Trust Care Ab have an API?
No public API is recorded for Trust Care Ab.
What industry is Trust Care Ab in?
Trust Care Ab's product category is Assistive Mobility Devices. Its primary akta.pro industry code is HSABAKAC, Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers), with a secondary code of HSABADAN, Assistive Technology, Adaptive Equipment & Home Exercise Program Training In-Home. Its NAICS code is 532283 and its SIC code is 3842.