Doctor's Choice

What Doctor's Choice does

Doctor's Choice is a Chilean healthcare technology distributor founded in 1992 and headquartered in Providencia, Santiago. The company sells, rents, services, and trains users on rehabilitation, orthopedic, sports medicine, and active-aging equipment sourced from international manufacturers including Ossur, Storz Medical, HUR, Saebo, Noraxon, Blackroll, Mettler, Wattbike, Dynatronics, DARCO, TrustCare, Handimove, and EKF Diagnostics. Its catalog is organized into three product lines — Active (elderly care and autonomy solutions), Recovery (rehabilitation technologies such as shockwave therapy, magnetotherapy, electrotherapy, and movement therapy), and Performance (physical and cognitive evaluation tools including motion analysis software and biomechanical cycling). Representative products include the MasterPuls R-SW100 radial shockwave system, MAGNETOLITH ultra+ magnetotherapy device, myoRESEARCH motion analysis software, HUR strength training machines, the CTi knee brace, the Saebo Stretch orthosis, the MOTOmed Loop movement therapy system, and the Wattbike AtomX.

The business operates a hybrid B2B and B2C model. On the B2B side, a consultative field-sales motion targets hospitals (Hospital Dr. Sotero del Río, Clínica Alemana, Clínica Dávila, Red UC Christus, Indisa, Hospital Salvador, Hospital Luis Calvo Mackenna, Clínica MEDS), mutual safety organizations (ACHS, IST, Mutual de Seguridad), universities (Universidad Andrés Bello, Universidad Mayor, Universidad San Sebastián), municipal governments (La Pintana, La Reina), and NGOs (Fundación Las Rosas). On the B2C side, a direct e-commerce store at tienda.drchoice.cl sells orthopedics, mobility aids, recovery products, and fitness items with FedEx nationwide delivery on Tuesdays and Thursdays. Revenue streams comprise one-time equipment sales, professional maintenance and repair contracts, professional training (Capacitaciones), short-term equipment rentals (Arriendos), and D2C e-commerce transactions, with consumer pricing publicly listed in CLP and enterprise equipment sold via a quotation system.

Doctor's Choice is a privately held, founder-operated company with no disclosed external funding, parent entity, M&A activity, or leadership changes. It maintains an in-house training and applications function and an active content marketing program (blog, case studies, social) to support its professional audience. The company has no disclosed AI/ML capabilities, patents, or proprietary technology platforms; its differentiation rests on exclusive/long-standing brand distribution rights, 34 years of installed base in Chilean healthcare institutions, and bundled sales-plus-service delivery rather than technology IP.

Name

Doctor's Choice

Legal name

Doctor's Choice

Website

https://doctorchoice.cl

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Doctor's Choice is a Chilean healthcare technology distributor, founded in 1992, that sells, rents, services, and trains users on rehabilitation, orthopedic, sports medicine, and active-aging equipment from international brands to hospitals, clinics, mutual safety organizations, universities, and consumers across Chile.

Ownership category

akta.pro rank

Product category

Medical Rehabilitation and Orthopedic Equipment Distribution

NAICS

Home Health Equipment Rental (532283), Health and Personal Care Retailers (456), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

akta.pro secondary industries

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC), Equipment Installation, Maintenance, Repair & Sanitization Services (HSABAKAJ), Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)

Keywords

• Medical rehabilitation equipment
• Physical therapy devices
• Orthopedic product distribution
• Sports medicine technology
• Rehabilitation technology sales

Headquarters

HQ city

Providencia

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Technology Equipment Sales: Sale of rehabilitation, orthopedic, and performance technology equipment to healthcare professionals and centers
2. Service and Maintenance: Repair and maintenance services for medical and rehabilitation equipment
3. Training and Capacitation: Professional training services for healthcare practitioners on equipment usage and treatment protocols
4. Equipment Rentals (Arriendos): Rental of rehabilitation and medical equipment for short-term or project-based needs
5. Online Retail (Tienda): Direct-to-consumer e-commerce sales through online store for orthopedics, mobility aids, and fitness products

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Doctor's Choice distributes, sells, and rents medical rehabilitation, orthopedic, and human-performance technology to healthcare professionals and institutions across Chile, organized into three product lines: Active (elderly autonomy solutions), Recovery (rehabilitation technologies), and Performance (physical/cognitive evaluation tools). The company complements equipment sales with professional training, maintenance, and equipment-rental services, serving both enterprise healthcare buyers and individual consumers through direct sales and an online store.

Product overview

Doctor's Choice offers a comprehensive portfolio of healthcare and rehabilitation technology organized into three main product lines: Active (elderly care and autonomy solutions), Recovery (rehabilitation technologies), and Performance (physical and cognitive evaluation tools). The company distributes products across multiple categories including electrotherapy devices (TENS EMS Mettler), shock wave therapy (MasterPuls R-SW100), magnetotherapy (MAGNETOLITH ultra+), motion analysis software (myoRESEARCH Noraxon), exercise equipment (HUR line), orthopedic devices (CTi Knee Brace, Saebo Stretch, Exoform immobilizers), mobility aids (TrustCare walkers/canes, wheelchairs), recovery products (Blackroll compression boots, massage guns), and therapy equipment (MOTOmed Loop, Wattbike AtomX). The offering combines medical devices, software, and assistive technology for healthcare professionals and rehabilitation centers.

Differentiator

Problem solved

Functional benefit

Brands

• Active: Solutions for elder care providing autonomy and quality of life, supporting functional independence for aging populations.
• Recovery
• Performance

Products and services

• Active Line — Elderly autonomy and active aging solutions A product line of solutions developed for the care of elderly people, supporting their autonomy and functionality to live longer and better. Includes HUR strength and training machines and TrustCare mobility aids (walkers, canes). Targeted at active-aging programs, senior centers, and elderly-care institutions in Chile.
• Recovery Line — Rehabilitation technologies A product line of technologies designed for more effective and efficient rehabilitation, contributing to treatment satisfaction and adherence, accelerating functional return and facilitating therapeutic work. Includes shockwave therapy (MasterPuls R-SW100), magnetotherapy (MAGNETOLITH ultra+), MOTOmed Loop, Saebo Stretch, and orthopedic devices. Targeted at rehabilitation professionals and centers.
• Performance Line — Human performance evaluation tools A product line of tools to evaluate and develop physical and cognitive performance, achieving measurable and sustained improvements over time. Includes myoRESEARCH motion analysis software, Wattbike AtomX, and related evaluation equipment. Targeted at sports medicine clinics, athletic programs, and performance laboratories.
• MasterPuls R-SW100 (radial shockwave therapy) Radial shock wave therapy device by Storz Medical for physical rehabilitation, pain treatment, mobilization, and performance applications. Distributed to rehabilitation centers and sports medicine clinics in Chile.
• MAGNETOLITH ultra+ (magnetotherapy) Magnetotransduction / magnetotherapy device used in recovery and rehabilitation treatments. Distributed by Doctor's Choice to healthcare professionals in Chile.
• myoRESEARCH motion analysis software (Noraxon) Advanced motion analysis software by Noraxon for evaluating physical and cognitive performance through biomechanical assessment. Distributed to performance labs, sports medicine clinics, and rehabilitation centers.
• HUR Abductor/Adductor Exercise Machine Pneumatic strength-training machine from the HUR line for active-aging and rehabilitation centers, targeting hip abductor/adductor muscle training.
• HUR Multifunctional 4x Training Machine HUR multifunctional 4-station training machine for comprehensive strength training and rehabilitation programs in gyms and rehabilitation centers.
• HUR Gym Exercise Machines (full line) Complete line of HUR pneumatic gym exercise equipment for strength training and rehabilitation across gyms, rehabilitation centers, and senior-care facilities.
• Blackroll Compression Boots Blackroll recovery compression boots for muscle recovery and performance enhancement, sold directly to consumers and clinics through the tienda.drchoice.cl online store (CLP $659,989).
• Blackroll Massage Gun (fascia massage gun) Blackroll fascia massage gun for muscle recovery and self-myofascial release, sold through the online store (CLP $199,989).
• Foot Up Rebound Anti-Equinus Orthosis Ossur anti-equinus foot orthosis for foot and ankle support, sold through the online tienda (CLP $72,990).
• Interphalangeal Joint Extension Splint Orthopedic splint for extension of interphalangeal joints, sold through the online tienda (CLP $68,990).
• Dynamometer (analog up to 115 kg) Analog dynamometer for strength measurement up to 115 kg, sold through the online tienda (CLP $649,850, discounted from CLP $1,299,700).
• Exoform Wrist Immobilizer Ossur Exoform wrist immobilizer for sprain support, sold through the online tienda (CLP $22,990).
• TENS EMS 211 Digital (Mettler electrotherapy) Digital TENS/EMS electrotherapy device by Mettler for pain management and rehabilitation, sold through the online tienda (CLP $129,990).
• TrustCare Let's Move / Let's Go / Let's Twist Walkers and Canes TrustCare mobility aids — walkers (Let's Move, Let's Go) and canes (Let's Twist again) — for elderly independence, fall prevention, and quality-of-life support. Distributed to consumers and institutions.
• CTi Knee Brace (Ossur) Custom Ossur CTi knee brace for orthopedic stabilization and ligament-injury support during recovery and rehabilitation. Distributed to orthopedic and traumatology specialists and patients in Chile.
• Saebo Stretch hand and wrist orthosis Saebo Stretch hand and wrist orthosis for positioning and rehabilitation following stroke or neurological injury. Distributed to neurorehabilitation centers and patients.
• MOTOmed Loop movement therapy system MOTOmed Loop motorized movement therapy system for upper and lower extremity exercise during rehabilitation, including use in senior centers such as Centro Diurno de Adulto Mayor La Pintana.
• Wattbike AtomX indoor cycling / physiological analysis bike Indoor cycling and physiological analysis bike for biomechanics and physiology assessment in performance and rehabilitation settings.
• Repair and Maintenance services (Reparaciones / Mantenciones) Repair and preventive maintenance services for medical and rehabilitation equipment sold by Doctor's Choice, ensuring uptime and clinical safety for healthcare institutions and practitioners.
• Training and Capacitation services (Capacitaciones) Professional training services for healthcare practitioners on the operation, clinical application, and treatment protocols of Doctor's Choice rehabilitation and performance equipment, including specialized courses such as "Medición Avanzada para Profesionales del Movimiento."
• Equipment Rentals (Arriendos) Short-term and project-based rental of rehabilitation, mobility, and performance equipment for healthcare facilities, rehabilitation centers, and event-based needs.
• "Armemos tu proyecto" — Personalized project design service Consultative project-design service through which Doctor's Choice advises healthcare professionals and health centers in specifying, sizing, and procuring the right combination of rehabilitation, orthopedic, and performance technology for their facility and clinical scope.

Quantifiable outcome

• Accelerated functional return and faster rehabilitation timelines through evidence-based technology
• +2 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

14 partnerships are on record, tiered core and standard.

• OssurcoreTechnology or Integration · 1 January 1992Exclusive distribution partner for Ossur orthopedic products including CTi knee braces and other mobility/orthopedic solutions. Ossur is a global leader in non-invasive orthopedics providing evidence-based mobility solutions.
• Storz MedicalcoreTechnology or Integration · 1 January 1992Distribution partner for Storz Medical shockwave therapy technology used in rehabilitation and pain treatment applications.
• HURcoreTechnology or Integration · 1 January 1992Exclusive distributor of HUR exercise and training equipment for gyms and rehabilitation centers, including strength training machines and multifunctional training units.
• BlackrollcoreChannel Partner/ Reseller/ Distributor · 1 January 1992Distributor of Blackroll recovery and fitness products including compression boots, massage guns, and foam rollers.
• SaebocoreTechnology or Integration · 1 January 1992Distributor of Saebo rehabilitation products including Saebo Stretch for hand and upper extremity neurorehabilitation.
• NoraxoncoreTechnology or Integration · 1 January 1992Distributor of Noraxon myoRESEARCH motion analysis software for biomechanical assessment and performance evaluation.
• WattbikecoreTechnology or Integration · 1 January 1992Distributor of Wattbike stationary bikes for biomechanical and physiological analysis in training and assessment.
• MettlercoreChannel Partner/ Reseller/ Distributor · 1 January 1992Distributor of Mettler electrotherapy products including TENS EMS devices for rehabilitation.
• TrustCarestandardChannel Partner/ Reseller/ Distributor · 1 January 1992Distributor of TrustCare mobility products including Let's Move, Let's Go walkers and Let's Twist again canes for elderly mobility support.
• DynatronicsstandardChannel Partner/ Reseller/ Distributor · 1 January 1992Distributor of Dynatronics physical medicine and rehabilitation equipment.
• HandimovestandardTechnology or Integration · 1 January 1992Distributor of Handimove transfer harnesses and patient handling equipment for healthcare facilities.
• DARCOstandardChannel Partner/ Reseller/ Distributor · 1 January 1992Distributor of DARCO orthopedic footwear and foot care products.
• EKF DiagnosticsstandardChannel Partner/ Reseller/ Distributor · 1 January 1992Distributor of EKF Diagnostics medical diagnostic equipment.
• FedExstandardChannel Partner/ Reseller/ Distributor · 1 January 1992Shipping logistics partner for nationwide delivery of online store orders, shipping to all regions of Chile on Tuesdays and Thursdays.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Patterson Companies: US-based medical and dental supply distributor with operations in rehabilitation equipment and supplies through its Patterson Medical division. Comparable business model in distributing rehab, orthopedic, and mobility products to clinicians and institutions.
• McKesson Medical-Surgical: Medical-surgical distribution arm of McKesson, supplying medical supplies, equipment, and pharmaceuticals to physician offices, surgery centers, hospitals, and home care agencies. Same broad medical distribution business model Doctor's Choice executes in Chile at a much larger US scale.
• Cardinal Health: One of the largest US healthcare distributors with a medical segment that supplies medical, surgical, and laboratory products to hospitals, clinics, and ambulatory sites. Represents the broader medical distribution archetype Doctor's Choice operates in at a vastly larger scale.
• Henry Schein: Global medical and dental distribution leader serving physician offices, dental practices, hospitals, and government health systems. While vastly larger and broader than Doctor's Choice, it represents the same distribution archetype with value-add services (practice management, equipment service) layered on top.
• Enovis (DJO Global): Medical technology company with a portfolio including orthopedic bracing, recovery, and surgical implants (DJO, Aircast, DonJoy, Chattanooga). Serves similar orthopedic, sports medicine, and rehabilitation customer segments, and at times competes with or complements specialty distributors like Doctor's Choice.
• Owens & Minor: Medical products distribution and supply chain services company serving hospitals, healthcare systems, and home health providers. Comparable medical distribution role with adjacent home-health and patient-direct segments relevant to Doctor's Choice's e-commerce and rental operations.
• Medline Industries: Private medical supply manufacturer and distributor with the largest share of US medical-surgical distribution. Also produces and distributes DME, mobility, and patient care products — overlapping significantly with Doctor's Choice's product categories across healthcare, elder care, and rehabilitation.

Others

• Storz Medical: Swiss manufacturer of shockwave therapy equipment — one of Doctor's Choice's core distributed brands. As the principal supplier in the company's Recovery line, Storz Medical's distribution strategy in Latin America directly affects Doctor's Choice's product line economics and competitive positioning.
• HUR Health and Fitness: Finnish manufacturer of pneumatic strength training and rehabilitation equipment distributed by Doctor's Choice. As a principal supplier for the Active and Recovery segments, HUR's commercial decisions shape Doctor's Choice's go-to-market in the elderly care and rehabilitation channels.

Direct peers

• Performance Health: US-based specialty distributor of physical therapy, rehabilitation, sports medicine, and recovery products. Operates a very similar B2B/B2C model distributing premium brands (TheraBand, Breg, Rolyan) to hospitals, clinics, and consumers — closely comparable to Doctor's Choice's multi-brand distribution approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedIncl.linkedin.com/company/doctor-s-choice-chile
• Instagraminstagram.com/doctorschoice_chile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doctor's Choice