What Emmalab Inc. does

Emma Lab, SAS is a privately held French boutique communication agency incorporated in 2022 and headquartered at 242 rue de Charenton, 75012 Paris (RCS Paris 904 646 916). The firm operates as a collaborative agency offering press relations, digital influence strategy, and digital communication services, with a stated focus on the "art de vivre" lifestyle sectors — specifically tourism, hospitality, gastronomy, and decoration-design. Emma Lab serves brands, locations, and establishments operating in these verticals, with stated openness to international projects and a geographic footprint spanning Paris and the Côte d'Azur.

The agency's core offering is a single integrated service line rather than a modular platform: it provides relations presse (press relations), influence marketing, and digital communication strategy as a unified engagement. There is no proprietary technology stack, software product, or app disclosed; core technology is listed as "Not disclosed." Emma Lab's digital infrastructure is limited to standard marketing tooling — Google Analytics, Google AdWords Remarketing, Facebook Pixel, Ve Global UK Limited integration, and a newsletter subscription system — used for audience targeting and remarketing rather than service delivery.

The business model is B2B professional services with quote-based, per-engagement pricing that is not publicly disclosed. Distribution relies on direct client engagement and relationship-based business development targeting enterprise buyers in the lifestyle sectors. The agency is led by Emmanuelle Gillardo, listed as the primary contact, and operates with 1–10 employees. No funding rounds, ownership disclosures, parent company, subsidiaries, awards, patents, certifications, or named client logos are present in the available data.

Name

Emmalab Inc.

Legal name

Emma Lab, SAS

Website

https://emmalab.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Emma Lab is a privately held French boutique communication agency founded in 2022, offering press relations, digital influence strategy, and digital communications services to brands and establishments in the tourism, hospitality, gastronomy, and decoration-design sectors across Paris, the Côte d'Azur, and internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Distribution channels1 record

Marketing channels5 records

Core offering

Emma Lab is a collaborative communication and influence agency providing press relations (relations presse), digital influence strategy, and brand consulting services. It serves brands, locations, and establishments operating in the art de vivre (lifestyle) sector, including tourism, hospitality, gastronomy, and decoration-design. The agency operates between Paris and Côte d'Azur, with openness to international projects.

Product overview

Emma Lab is a single-service agency offering collaborative communication and influence marketing services. The agency provides press relations (relations presse), digital influence strategy, and digital communication services, operating primarily in the art de vivre sector spanning tourism, hospitality, gastronomy, and decoration-design. Emma Lab serves as a unified offering rather than a platform with modular components.

Differentiator

Problem solved

Functional benefit

Products and services

• Emma Lab Communication and Influence Agency

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lefty: Paris-based influencer marketing agency/platform. Directly comparable as it operates in the influence marketing segment for premium lifestyle and luxury brands, an area Emma Lab explicitly services.
• Lizzie: Paris-based luxury and fashion PR agency. Comparable as a French independent PR specialist serving premium lifestyle and hospitality-adjacent brands, competing for similar client budgets to Emma Lab.
• Karla Otto: Independent global PR and communications agency focused on luxury, fashion, and lifestyle brands. Directly comparable as a specialist press and influence agency serving premium lifestyle clients similar to Emma Lab's 'art de vivre' verticals.
• Agence 14 Septembre: French lifestyle and luxury PR agency. Comparable as a Paris-based independent PR firm serving lifestyle, fashion, and hospitality clients in similar verticals to Emma Lab.

Emerging players

• Influenceurs.com: French influencer marketing platform and agency. Comparable as an emerging influencer specialist operating in France, with partial overlap on Emma Lab's influence marketing offerings.
• Reech: French influencer marketing agency/platform. Comparable as an emerging player with overlapping influence marketing capabilities, competing for similar lifestyle brand budgets to Emma Lab.
• June Twenty: Paris-based influencer marketing agency. Comparable as an emerging player in influencer strategy and activation, overlapping with Emma Lab's influence marketing service line for lifestyle brands.

Broad incumbents

• Publicis Luxe: Publicis Group's luxury and lifestyle specialty division. Comparable as a broader incumbent serving premium lifestyle, hospitality, and gastronomy brands with integrated PR and digital communications.
• Havas Paris: Major French-headquartered global advertising and communications network. Comparable as a large incumbent offering PR, influence, and digital communications across lifestyle verticals, competing with Emma Lab for premium brand mandates.
• BETC Paris: Major French creative/advertising agency within Havas network. Comparable as a Paris-headquartered incumbent offering brand communications across lifestyle categories that overlap with Emma Lab's verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/emma-lab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emmalab Inc.