Lefty
Lefty is a Paris-headquartered SaaS influencer marketing platform serving luxury, fashion, beauty, and lifestyle brands with discovery, CRM, campaign management, affiliation, and competitive analytics modules, operating globally under The Independents Group.
- Company typePrivate
- Founded2015
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Lefty does
Lefty (legal entity: Modern Agency SAS) is a Paris-headquartered SaaS influencer marketing platform serving primarily luxury, fashion, beauty, and lifestyle brands. The platform is built around a proprietary database of qualified influencer profiles and offers an integrated suite of modules spanning discovery (Find Influencers), relationship management (Influencer CRM), campaign execution and tracking (Campaign Management), social commerce and affiliation (Affiliation & Product Seeding), collaborative selection (Influencer Casting), competitive benchmarking (Competitive Analytics), organization-wide reporting (Dashboard Reporting), and an upcoming in-platform Influencer Payment feature. A separate Lefty Creator portal (creators.lefty.io) extends the platform into a two-sided network for influencer onboarding and collaboration management.
The company monetizes through annual subscription contracts on a quote-based enterprise model, supplemented by professional consulting services (campaign analysis, KPI reporting, talent recruitment, custom strategy projects) and periodic industry reports (Beauty Intelligence Report, A Year in Data, Fashion Week roundups). Go-to-market combines direct enterprise field sales with a Request a demo primary CTA targeting brands, agencies, and e-commerce clients, alongside a self-serve PLG layer through the Creator portal and free tools such as Find Influencers search. Customer evidence is anchored by named enterprise logos including Louis Vuitton, Sephora, Clarins, Tommy Hilfiger, Ralph Lauren, Celine, and Puig, with documented case-study outcomes such as +1013% ROI for Sephora's TikTok program and multi-tens-of-millions in Earned Media Value on Fashion Week activations.
Lefty has been a subsidiary of The Independents Holding Limited since April 2021, when it was acquired by sister agency Karla Otto within the broader luxury communications group. The company operates across EMEA (France), APAC (China), and North America (USA), maintains GDPR compliance with EU Standard Contractual Clauses, and holds LEFTY as a registered trademark across multiple jurisdictions. In 2026 it was recognized as a G2 Momentum Leader, Regional Leader, and Influencer Marketing Platform Leader, and serves as an official partner of Berlin Fashion Week with data collaborations alongside Karla Otto and CTZAR.
Lefty firmographics
Firmographics- Name
- Lefty
- Legal name
- Modern Agency SAS
- Website
- https://lefty.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lefty is a Paris-headquartered SaaS influencer marketing platform serving luxury, fashion, beauty, and lifestyle brands with discovery, CRM, campaign management, affiliation, and competitive analytics modules, operating globally under The Independents Group.
- Ownership category
- akta.pro rank
Lefty industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Operations & Payments (Workflow/Invoicing/Payouts) (MPAAAHAO)
Keywords
Where Lefty is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Lefty business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based access to the Lefty Platform providing influencer discovery, campaign management, analytics, and CRM functionality. Accessed via enterprise contracts with subscription fees.
- Consulting Services: Expert campaign analysis, KPI reporting, historical data analysis, talent recruitment, benchmarking, market trend analysis, and custom project reports including Activation, Community Assessment, Casting, or Strategy Analysis.
- Industry Reports: Periodic and custom industry reports on influencer marketing trends, competitor strategies, and Fashion Week impact. Includes Beauty Intelligence Report and A Year in Data publications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with custom pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Lefty product offering
Product offeringCore offering
Lefty provides an integrated SaaS influencer marketing platform that enables brands and agencies to discover influencers from a proprietary database, manage relationships through an Influencer CRM, create and track campaigns with automated content capture and sales measurement, run social commerce and affiliate programs, and benchmark competitive performance with share of voice analytics. The platform is sold primarily through enterprise annual subscriptions with quote-based pricing, supplemented by professional Influencer Marketing Consulting Services and published Industry Reports.
Product overview
Lefty is an influencer marketing SaaS platform that provides a modular suite of integrated tools for managing the complete influencer marketing lifecycle. The platform centers on an Influencer Database that powers core modules including Find Influencers (discovery), Influencer CRM (relationship management), Campaign Management (execution and tracking), Affiliation & Product Seeding (social commerce), Influencer Casting (collaborative selection), Competitive Analytics (market intelligence), and Dashboard Reporting (performance analytics). Additional offerings include Influencer Payment (coming soon), the Lefty Creator portal for influencers, Industry Reports for market intelligence, and Influencer Marketing Consulting Services. The platform serves leading lifestyle and luxury brands including Louis Vuitton, Tommy Hilfiger, Clarins, and Sephora, with a reported case study showing +1013% ROI for Sephora's TikTok campaigns.
Differentiator
Problem solved
Functional benefit
Brands
- Lefty Creator: A dedicated portal for influencers/creators to manage their profiles and collaborate with brands.
Products and services
- Lefty Influencer Marketing Platform End-to-end SaaS platform for enterprise brands and agencies covering influencer discovery, relationship management, campaign execution, social commerce affiliation, competitive benchmarking, and organization-level analytics. Sold as an enterprise annual subscription with quote-based pricing.
- Influencer Marketing Consulting Services Expert consulting service including campaign analysis and reporting, advanced KPI reporting with historical data, seasonal trend reports, competitor strategy analysis, and tailored talent recruitment services for brands.
- Lefty Industry Reports Published research reports covering influencer marketing trends, fashion weeks, and industry intelligence, including the Beauty Intelligence Report, AW26 Womenswear Roundup, and A Year in Data annual reports.
- Lefty Creator Portal Self-serve portal for influencers and content creators to manage their profiles, track collaborations, and engage with brands on the Lefty network.
Quantifiable outcome
- +1013% ROI for Sephora on TikTok with micro and macro influencers over three years
- +4 more outcomes
Companies that use Lefty
Customer profileNamed customers25 records
Segments4 records
Ideal customer profiles3 records
Lefty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature8 records
Lefty partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Karla OttocoreSister agency and partner in The Independents Group. Collaborates on industry reports including AW26 Womenswear Roundup, combining Lefty's data insights with Karla Otto's creative expertise. Both are partner agencies of The Independents.
- CTZARcorePartner agency of The Independents Group. Collaborated on AW26 Womenswear Roundup report alongside Karla Otto and Lefty to decode fashion week strategies and cultural dynamics.
- The Independents Holding LimitedflagshipUK-based holding company (CRN: 10186775) that owns Lefty and other subsidiary agencies including Karla Otto. Lefty is part of The Independents Group of agencies.
- Berlin Fashion WeekcoreOfficial partner of Berlin Fashion Week for influencer marketing insights and content. Lefty harnesses the power of influencers with Berlin Fashion Week partnership.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Lefty competitors and assessment
Company assessmentDirect peers
- CreatorIQ: Enterprise influencer marketing SaaS platform offering discovery, CRM, campaign management, analytics, and payment workflows. Closely comparable to Lefty in product scope and enterprise focus, though more US-centric and broader-vertical.
- Aspire (formerly AspireIQ): Influencer marketing platform serving brands and agencies with discovery, CRM, campaign management, and affiliate tools. Direct competitor in the same SaaS category with overlapping feature set and customer base.
- Traackr: Influencer marketing platform with strong discovery, relationship management, and benchmarking capabilities. Comparable to Lefty's core CRM and competitive analytics modules; serves similar enterprise brand customers.
- Upfluence: All-in-one influencer marketing platform with discovery, outreach, campaign management, and affiliate/payment functionality. Comparable feature coverage to Lefty including the embedded payment module Lefty is still developing.
- Influencer.com: Influencer marketing platform serving brands and agencies with end-to-end campaign management, marketplace, and analytics. Direct competitor with overlapping SaaS-style offering for enterprise customers.
- Grin: Influencer marketing platform focused on ecommerce and DTC brands with discovery, CRM, and affiliate/gifting workflows. Overlaps with Lefty's social commerce and affiliation modules.
- Klear (now part of Meltwater): Influencer marketing platform with discovery, CRM, campaign management, and analytics; acquired by Meltwater. Directly comparable SaaS offering, now embedded within a larger media-intelligence suite.
- Tagger by Sprout Social: Influencer marketing and social intelligence platform acquired by Sprout Social, offering discovery, campaign planning, analytics, and competitive benchmarking. Comparable feature set to Lefty with the backing of a larger social media management parent.
Emerging players
- HypeAuditor: Influencer analytics and fraud-detection platform used for influencer qualification. Overlaps with Lefty's discovery and competitive analytics modules but focuses more narrowly on audience-quality data.
Others
- Influencer Marketing Hub: Industry research and vendor comparison platform for the influencer marketing category. Adjacent ecosystem participant rather than direct competitor; overlaps with Lefty's industry reports and benchmarking content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lefty social profiles
Digital presenceLefty compliance and trust
Trust signalCompliance3 records
Lefty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lefty leadership team
Management profileNumber of profiles
Profiles1 record
Lefty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lefty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lefty
What does Lefty do?
Lefty provides an integrated SaaS influencer marketing platform that enables brands and agencies to discover influencers from a proprietary database, manage relationships through an Influencer CRM, create and track campaigns with automated content capture and sales measurement, run social commerce and affiliate programs, and benchmark competitive performance with share of voice analytics. The platform is sold primarily through enterprise annual subscriptions with quote-based pricing, supplemented by professional Influencer Marketing Consulting Services and published Industry Reports.
Is Lefty a public or private company?
Lefty is a private company. It is classified as corporate owned and is currently operating.
When was Lefty founded?
Lefty was founded in 2015. It employs 11 to 50 people.
Where is Lefty based?
Lefty is headquartered in Paris, France, in the Europe region.
How does Lefty make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are consulting Services and industry Reports.
Who are Lefty's main competitors?
Direct peers on record are CreatorIQ, Aspire (formerly AspireIQ), Traackr, Upfluence, Influencer.com, Grin, Klear (now part of Meltwater) and Tagger by Sprout Social. HypeAuditor is listed as an emerging player. Influencer Marketing Hub is listed as an others.
Does Lefty have an API?
No public API is recorded for Lefty.
What industry is Lefty in?
Lefty's product category is Influencer Marketing Software. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of BPAMALAG, Influencer Marketing & Creator Marketplaces. Its NAICS code is 541810 and its SIC code is 7311.