What TimingHQ does

TimingHQ is a San Diego-based professional services company that provides race timing, event management, and endurance-event operations support to race directors and event organizers. Founded in 2016 and operating as TimingHQ, LLC with a parallel U.K. trading entity (TimingHQ, LTD), the company delivers its services using MyLaps RFID bib tag timing systems, the same technology trusted at Boston Marathon, Chicago Marathon, and Amsterdam Marathon. Its service stack spans five lines: Timing (the core MyLaps-enabled RFID service), Consulting (event strategy and planning), Fulfillment (procurement and logistics), SWAG (medals, apparel, awards, and design), and Event and Course Management (course mapping, permitting, barricades, staffing).

The business serves a horizontal customer base across the running and endurance event spectrum, ranging from small community 5Ks and charity fun runs up to U.S. National Championship Triathlons. Geographically, TimingHQ is anchored in the western United States but also executes events in Mexico and Brighton, England, with GDPR-compliant data handling to support European work. The company positions itself as a full-service alternative to timing-only vendors, allowing event directors to engage for a single service or from day-one event planning through execution.

TimingHQ monetizes through custom, quote-driven proposals priced on event size, distance, number of timing points, and selected services, with a recommended 6-9 month advance booking window for spring and fall race seasons. The company is privately held and founder-led, with no disclosed external funding. Its 1-10 person executive team brings prior experience at The ACTIVE Network, Eventbrite, and RunSignUp, providing direct domain credentials in registration and timing. Distribution is direct via website quote form, phone, and email, with no resellers or marketplace intermediaries identified.

Name

TimingHQ

Legal name

TimingHQ, LLC

Website

https://timinghq.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

TimingHQ is a San Diego-based race timing and endurance event management company using MyLaps RFID technology to serve race directors across the U.S., Mexico, and the U.K. with timing, consulting, fulfillment, SWAG, and course management services.

Ownership category

akta.pro rank

Product category

Race Timing Services

NAICS

Spectator Sports (7112), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)

akta.pro secondary industries

Triathlon & Multisport Events (Triathlon, Duathlon, Aquathlon) (MPAKAIAB), Racing Technology & Timing/Tracking Infrastructure (MPAEADAN)

Keywords

• Race timing services
• Endurance event management
• RFID race timing
• Running event logistics
• SWAG fulfillment

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Timing Services: Core race timing services including on-site timing, split points, live results, and mobile tracking for running and endurance events of all sizes.
2. Event and Course Management: Full event management including course management and permitting, barricade and cones procurement, race logistics and planning, and staffing support.
3. SWAG and Merchandise Fulfillment: Procurement and fulfillment of event merchandise including medals, awards, bibs, shirts, pullovers, and special giveaways. Includes design, printing, and logistics.
4. Consulting Services: Strategic consulting to help event directors plan and optimize their events, including brainstorming and strategy sessions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

TimingHQ delivers professional race timing for running and endurance events using MyLaps RFID bib tag systems, paired with on-site timing operations, split points, live results, and mobile participant tracking. Its service portfolio extends to full event and course management (permitting, barricades, race logistics, staffing), SWAG and merchandise fulfillment (medals, awards, bibs, shirts, pullovers), and consulting for event strategy. Customers range from small community jog-a-thons to U.S. National Championship Triathlons, served primarily in the western United States with international reach to Mexico and England.

Product overview

TimingHQ is a race timing and event management company offering a suite of integrated services centered around its core Timing service. The company provides professional timing using MyLaps RFID bib tag technology, complemented by Consulting for event strategy, Fulfillment for product procurement, SWAG for medals and apparel, and Event and Course Management for logistics and permitting. These services work together as a full event partnership, from initial planning through execution, allowing event directors to engage TimingHQ for timing-only needs or from day-one involvement.

Differentiator

Problem solved

Functional benefit

Products and services

• Timing Professional race timing services using MyLaps bib tag timing systems with RFID chip technology for accurate, real-time participant tracking across finish lines and split points, serving race directors and event organizers of running and endurance events.
• Consulting Strategic consulting services for event directors covering event planning, idea brainstorming, and strategy development to make endurance events successful.
• Fulfillment Fulfillment services for race directors including medal and t-shirt procurement and other event-related product fulfillment.
• SWAG SWAG procurement services providing medals, awards, bibs, shirts, pullovers, and special giveaways with included design, printing, and logistics for endurance events.
• Event and Course Management Comprehensive event and course management including course mapping, permitting, barricade and cone planning, and coordination to help race directors deliver first-class endurance events.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• MyLapscoreTechnology or IntegrationMyLaps provides the bib tag timing systems (RFID chip technology) that TimingHQ uses for race timing. This is the same technology trusted at major marathons including Boston, Chicago, and Amsterdam. The partnership enables accurate, reliable timing for events of all sizes.
• Sustainable VendorsminorOthersTimingHQ works with vendors who have sustainable plans in place or purchase credits. Vendors supply recycled medal products, recyclable bib paper, and sustainable apparel options.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jaguar Timing Systems: Jaguar Timing Systems provides chip-based race timing services and equipment for marathons, triathlons, and other endurance events. It directly competes with TimingHQ for race director contracts using a similar on-site timing model.
• RunSignUp: RunSignUp is a leading online registration and timing software provider for endurance events in the U.S. It overlaps directly with TimingHQ as a timing and event-management platform for races, and TimingHQ's Chief Timing Officer previously worked there.
• ChronoTrack: ChronoTrack provides race timing systems and services for endurance events using RFID and UHF tag technology. It competes head-on with TimingHQ in providing timing hardware, software, and on-site operations to race directors.

Others

• MyLaps: MyLaps is the global leader in sports timing technology and the supplier of the RFID bib tag system TimingHQ deploys. It is a key infrastructure/enabling vendor rather than a direct timing services competitor, but its technology choices shape TimingHQ's product capabilities.

Broad incumbents

• Eventbrite: Eventbrite is a broad self-service event ticketing and registration platform where TimingHQ's CEO previously worked. It overlaps with TimingHQ at the registration layer for races and is a relevant competitive reference for the event-management suite.
• The ACTIVE Network: ACTIVE Network is an established, broad-based event registration and activity management platform serving endurance events, camps, and recreation. TimingHQ's CEO and COO are former ACTIVE Network employees, making it a direct talent lineage and competitive reference point in race services.

Emerging players

• Athlinks: Athlinks is an endurance athlete database and results platform that integrates with race timing providers. It is comparable to TimingHQ's ecosystem position around endurance event results, and represents an emerging data/services layer in the same value chain.
• IPICO Sport: IPICO Sport provides RFID timing systems and chip technology used by race timing operators globally. It is an emerging alternative timing technology supplier competing alongside MyLaps in the same downstream market TimingHQ serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/Timing_HQ
• Facebookfacebook.com/TimingHQ
• LinkedInlinkedin.com/company/timinghq
• Instagraminstagram.com/timinghq

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TimingHQ