Tiny Bubbles Scuba

Scuba Diving Servicestinybubblesscuba.com

Tiny Bubbles Scuba is a privately held, owner-operated scuba diving school and tour company founded in 1998 in Maui, Hawaii, offering guided scuba and snorkel tours, certifications, and specialty dives for tourists and beginner divers.

Company typePrivate
Founded1998
HeadquartersLahaina, United States
Headcount1–10
GTM typeB2C
OfferingServices

What Tiny Bubbles Scuba does

Tiny Bubbles Scuba, Inc. is a privately held, owner-operated scuba diving school and tour company founded in 1998 by Tim Rollo and headquartered in Kihei and Lahaina, Maui, Hawaii. The company delivers guided scuba and snorkel tours, introductory dives for beginners, refresher courses, night dives, underwater scooter dives, and PADI/SDI certification programs (Open Water, Advanced Open Water, Scuba Diver, and eLearning referrals) to tourists, first-time divers, certified divers, families, and certification-seeking visitors. Operations are mobile and span West Maui (Kapalua to Olowalu) and South Maui (Kihei to Makena), with boat dives to Molokini and Lana'i offered through sister company Scuba Luv Maui, a strategic partnership established in 2020 that also serves as the effective parent entity.

The underlying technology is conventional: standard scuba equipment (regulators, BCDs, tanks, wetsuits), underwater scooters for scooter dives, Olympus cameras for underwater photography, and integration with PADI and SDI eLearning platforms for academic certification work. The firm maintains a pool-side base of operations at Ka'anapali Beach Club (a Diamond Resorts property) and conducts beach operations from sites including Honokowai, Kapalua Bay, Mala Pier, and Makena Landing. There is no proprietary software, mobile app, or API surface; the company has no AI/ML capabilities.

Commercially, revenue is generated via per-diver fees for scuba experiences and per-student course fees for certification programs, supplemented by a small e-commerce stream selling branded logowear (t-shirts, hats, polo shirts, neoprene mask straps). Pricing is not publicly listed and is quote-based via phone reservations (808.870.2738). All activities include full scuba or snorkel gear. Distribution is direct-to-consumer with marketing concentrated on organic social (Facebook, Instagram, YouTube, Twitter) and review platforms (Trip Advisor, Yelp), supported by earned media in Hawaii Magazine. The business employs 1-10 staff and operates as a small-group, high-touch service operation. Following the August 2023 Lahaina wildfire, West Maui operations were temporarily suspended and activity pivoted to South Maui.

Tiny Bubbles Scuba firmographics

Firmographics

Name: Tiny Bubbles Scuba
Legal name: Tiny Bubbles Scuba, Inc.
Website: https://tinybubblesscuba.com
Company type: Private
Founded year: 1998
Operating status: Operating
Headcount range: 1–10 employees
Short description: Tiny Bubbles Scuba is a privately held, owner-operated scuba diving school and tour company founded in 1998 in Maui, Hawaii, offering guided scuba and snorkel tours, certifications, and specialty dives for tourists and beginner divers.
Ownership category
akta.pro rank

Tiny Bubbles Scuba industry classification

Industry

Product category: Scuba Diving Services
NAICS: Scenic and Sightseeing Transportation, Water (48721), Other Schools and Instruction (6116)
SIC: Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)
akta.pro primary industry: Dive Centers & Scuba Training (PADI/SSI, certifications) (THAAAIAA)
akta.pro secondary industries: Scuba Diving & Freediving Centers (Training, Guided Dives) (THAAAKAD), Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD), Snorkeling Tours & Reef Experiences (THAJAJAE)

Keywords

Scuba diving tours
Scuba certification courses
Guided snorkel tours
Dive instruction
Underwater excursions

Where Tiny Bubbles Scuba is headquartered

Location

Headquarters

HQ city: Lahaina
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Tiny Bubbles Scuba business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

Scuba Diving Services: Primary revenue from offering scuba diving experiences including introductory dives for beginners, guided beach dives, night dives, scooter dives, and boat dives. All activities include full scuba/snorkel gear. Revenue generated through per-diver fees for various dive experiences.
Scuba Certification Programs: PADI and SDI certification courses including Open Water Certification, Advanced Open Water, and referral certifications. Academic portions available through PADI eLearning and SDI eLearning programs. Revenue from course fees.
Snorkel Tours: Guided beach snorkel tours for families and individuals of all experience levels, including those who have never snorkeled before.
Logowear Merchandise: Sale of branded merchandise including t-shirts, polo shirts, tank tops, flexfit hats, and neoprene mask straps. T-shirts and hats priced at $20 plus $5 shipping.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Scuba Diving Experiences

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Tiny Bubbles Scuba product offering

Product offering

Core offering

Tiny Bubbles Scuba is a full-service scuba diving school and tour operator on Maui, Hawaii, providing guided scuba experiences (introductory dives, beach dives, night dives, scooter dives, and boat dives to Molokini and Lana'i) along with PADI/SDI scuba certification courses (Open Water, Advanced Open Water, Scuba Diver, and referral certifications). All experiences include full scuba/snorkel gear and are led by certified instructors. The company also offers guided beach snorkel tours and branded logowear merchandise.

Product overview

Tiny Bubbles Scuba operates as a full-service scuba diving school and tour operator on Maui, Hawaii, founded in 1998. The company offers a comprehensive portfolio of scuba diving experiences including introductory dives for beginners, guided beach and night dives, scooter dives, and boat dives to Molokini and Lana'i through its sister company Scuba Luv Maui. The product lineup centers on experiential scuba services rather than a software platform, including certification programs (Open Water, Advanced Open Water, Scuba Diver) that utilize both traditional in-person instruction and PADI/SDI eLearning online coursework. Additional offerings include refresher dives for certified divers, snorkel tours, and underwater photography services. The company differentiates through small group sizes, private dive options, and mobile operations spanning West Maui (Kapalua to Olowalu) and South Maui (Kihei to Makena).

Differentiator

Problem solved

Functional benefit

Products and services

Introductory Scuba Dive First-time scuba diving experience for beginners with no prior certification required; includes full scuba gear and instruction. Targeted at tourists and visitors who have never scuba dived before.
Refresher Dive Skill review course for already-certified divers who have not dived recently, designed to help them regain confidence and competence before going on guided dives.
Guided Beach Dive Guided shore dives from West Maui and South Maui beach locations including Kihei, Wailea, Makena, Honokowai, and Kapalua; available for both certified divers and beginners (with intro option).
Night Dive Guided scuba dive conducted after sunset offering unique underwater wildlife viewing experiences; featured in Hawaii Magazine for night diving at Black Rock, Kaanapali.
Scooter Dive Underwater scooter-assisted dives allowing divers to glide effortlessly while exploring Maui's dive sites; equipment included.
Boat Dives Boat-based scuba dives departing to Molokini Crater and Lana'i, offered through the sister company Scuba Luv Maui (added in 2020 partnership).
Open Water Certification Entry-level PADI/SDI scuba diver certification course including academic sessions, pool/confined water training, and open water checkout dives.
Advanced Open Water Certification Advanced PADI/SDI certification course for divers seeking to improve underwater skills and gain deeper diving knowledge.
Scuba Diver Certification Partial certification course allowing divers to dive under professional supervision while continuing toward full certification.
Open Water Referral Certification Certification pathway where the academic portion is completed online through PADI or SDI eLearning programs before completing water skills in Maui.
eLearning O/W Certification Online academic coursework for scuba certifications allowing students to complete all book work before arriving in Maui.
Guided Beach Snorkel Tour Guided snorkeling excursions for all skill levels exploring Maui's reefs and marine life; family-friendly and accessible to first-time snorkelers.
Three Dive Package Package offering three scuba dives combining beach, night, and scooter dive options at discounted bundled rates.

Companies that use Tiny Bubbles Scuba

Customer profile

Segments5 records

Ideal customer profiles3 records

Tiny Bubbles Scuba technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Tiny Bubbles Scuba partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and minor.

Scuba Luv MauicoreStrategic or Co-development PartnerSister/parent company partnership adding boat diving and South Maui diving operations. Combined operations cover West Maui and South Maui shores. Reservation line (808.870.2738) routes to Scuba Luv Maui. Owners Diana and Steve Madaras are PADI Instructors involved in daily operations.
PADIcoreTechnology or IntegrationPADI-certified scuba diving school and instructor training facility. Students can register for PADI eLearning programs through the facility. Open Water, Advanced Open Water, and other PADI certifications offered.
SDI (Scuba Diving International)coreTechnology or IntegrationSDI-certified facility offering SDI eLearning programs. Alternative certification pathway to PADI for Open Water and other certifications.
Diamond ResortsminorStrategic or Co-development PartnerResort partnership at Ka'anapali Beach Club (Diamond Resorts property) where Tiny Bubbles Scuba operates pool-side.
Tropic WaterminorOthersProvides drinking water for dive excursions and Adopt-A-Highway cleanup events.
808 ReviewsminorGTM or Marketing PartnerLocal review and referral platform for Maui businesses.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Tiny Bubbles Scuba competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Tiny Bubbles Scuba financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Tiny Bubbles Scuba leadership team

Management profile

Number of profiles

Profiles4 records

Tiny Bubbles Scuba funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Tiny Bubbles Scuba M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tiny Bubbles Scuba

What does Tiny Bubbles Scuba do?

Is Tiny Bubbles Scuba a public or private company?

Tiny Bubbles Scuba is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Tiny Bubbles Scuba founded?

Tiny Bubbles Scuba was founded in 1998. It employs 1 to 10 people.

Where is Tiny Bubbles Scuba based?

Tiny Bubbles Scuba is headquartered in Lahaina, United States, in the North America region.

How does Tiny Bubbles Scuba make money?

Four revenue lines are on record. Scuba Diving Services are the primary driver. The others are scuba Certification Programs, snorkel Tours and logowear Merchandise.

Does Tiny Bubbles Scuba have an API?

No public API is recorded for Tiny Bubbles Scuba.

What industry is Tiny Bubbles Scuba in?

Tiny Bubbles Scuba's product category is Scuba Diving Services. Its primary akta.pro industry code is THAAAIAA, Dive Centers & Scuba Training (PADI/SSI, certifications), with a secondary code of THAAAKAD, Scuba Diving & Freediving Centers (Training, Guided Dives). Its NAICS code is 48721 and its SIC code is 7900.