808
808, Inc. is a Houston-based creative production studio, established around 2000, that produces premium live-action and animated branded content — commercials, digital campaigns, and corporate videos — for enterprise clients across healthcare, energy, defense, financial services, technology, and consumer products.
- Company typePrivate
- Founded2000
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 808 does
808, Inc. is a Houston, Texas-based creative production studio operating since approximately 2000 that produces premium branded content combining live-action and animation for enterprise clients. The studio serves marquee brands across healthcare (MD Anderson Cancer Center, St. Luke's Hospital, HCA Houston Healthcare, Anthem Blue Cross Blue Shield, Depelchin), energy (ConocoPhillips, NRG Energy, Citgo, BKV, Sunshare), financial services (Discover, Cadence Bank), defense (Raytheon, BAE Systems), technology and telecommunications (Comcast, HP Workstation), consumer products (Converse, RTIC Outdoors, Texaco, Minute Rice / Success Rice), automotive (Volvo Trucks), fashion and lifestyle (Bruce Lee Enterprises), and government (Texas PUC, City of Houston / GHP). Work spans television commercials, animated shorts, digital and social campaigns, corporate identity videos, and event show packages.
The studio's core technical capabilities span 3D animation, 2D and character animation, motion graphics, VFX (visual effects), and live-action interview production, with specific expertise in seamless integration of animated characters and elements into live-action footage via blue-screen compositing and matched lighting/shadows. Service offerings are delivered through a portfolio website, showreel, and individual project case studies, structured around six product/service areas: 3D Animation, 2D + Character Animation, Motion Graphics, VFX, Humor Reel, and Real People / Interviews.
The business model is project-based B2B enterprise production services, with one-time project licensing driving revenue. Go-to-market combines direct enterprise sales (handled by Executive Producer Gene Hollister, [email protected]), direct creative-industry outreach (Creative Director Robert Campbell, [email protected]), and agency partnerships — most notably a confirmed partnership with advertising agency Ninth Wonder for the Success Rice commercial campaign. Pricing is negotiated per project and is not publicly disclosed. The company is privately held, has 11-50 employees, has no disclosed funding, M&A activity, or institutional ownership, and has no patents, regulatory actions, or compliance certifications on record. The studio's primary claimed differentiator is an "agency-forged" collaborative model that merges agency strategic disciplines with production execution under one roof, validated by a Cannes Bronze Lion for Film, an Emmy Award, and an extensive Gold Addy / Worldfest award shelf.
808 firmographics
Firmographics- Name
- 808
- Legal name
- 808, Inc.
- Website
- https://808inc.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 808, Inc. is a Houston-based creative production studio, established around 2000, that produces premium live-action and animated branded content — commercials, digital campaigns, and corporate videos — for enterprise clients across healthcare, energy, defense, financial services, technology, and consumer products.
- Ownership category
- akta.pro rank
808 industry classification
Industry- Product category
- Creative Production Services
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Advertising (7310)
- akta.pro primary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
- akta.pro secondary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
Keywords
Where 808 is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
808 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Branded Content Production: Project-based production services for premium branded content including commercials, animated shorts, corporate videos, and digital campaigns. Revenue generated through client contracts for concept development, production, and post-production services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
808 product offering
Product offeringCore offering
808, Inc. is a Houston-based Creative Production Studio that produces premium branded content by combining live-action production and animation (3D, 2D character, motion graphics, visual effects). The studio provides end-to-end services from concept development through execution for commercials, animated shorts, corporate videos, digital campaigns, and social content. Engagements are sold on a project-by-project basis to enterprise brand owners, both directly and through advertising agency partnerships.
Product overview
808, Inc. is a Creative Production Studio specializing in premium branded content, operating as both a live-action and animation studio. The company offers a comprehensive suite of production services including 3D Animation, 2D + Character Animation, Motion Graphics, VFX (Visual Effects), and Real People/Interviews. These services are showcased through sample reels and are applied across diverse client projects including healthcare, energy, automotive, financial services, and consumer goods sectors. The studio merges agency disciplines with production know-how to create premium branded content.
Differentiator
Problem solved
Functional benefit
Brands
- 808 Creative Production Studio: A Creative Production Studio specializing in premium branded content combining live-action and animation services
Products and services
- 3D Animation 3D animation services producing animated shorts, visual effects, and character animation using 3D modeling techniques for branded content, commercials, and corporate videos.
- 2D + Character Animation Traditional hand-drawn and 2D animation including cell-by-cell animation techniques for commercials and branded content.
- Motion Graphics Motion graphics and animated graphics production for video, commercials, and branded digital content.
- VFX (Visual Effects) Visual effects combining practical and digital effects to enhance realism in films, commercials, and promotional content, including blue-screen compositing and lighting/shadow matching.
- Humor Reel (Comedic Commercial Production) Comedic commercial production services for brands, demonstrated through 808's humor reel and including comedic spots such as the Success Rice campaign.
- Real People / Interviews (Live-Action Production) Live-action production featuring real people and interview-style content for commercials and branded videos, including healthcare campaigns featuring real patients such as St. Luke's Hospital work with A.J. Foyt.
Companies that use 808
Customer profileNamed customers34 records
Segments2 records
Ideal customer profiles1 record
808 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
808 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ninth WondercoreAdvertising agency partnership for Success Rice campaign. 808 collaborated with Ninth Wonder to develop creative solutions for three complex commercial spots executed in a single shoot day, with 808 handling production and Ninth Wonder providing creative direction.
Scale indicators1 record
Recent moves3 records
Expansion highlights3 records
808 competitors and assessment
Company assessmentDirect peers
- Psyop: Los Angeles/New York-based creative production studio combining live-action, animation, VFX, and design for commercials, branded content, and entertainment. Directly comparable to 808 in service mix and enterprise client base.
- BUCK: Creative studio specializing in design, animation, and motion graphics for advertising, entertainment, and branded experiences. Comparable to 808's animation/VFX/motion-graphics offering and its premium branded content positioning.
- Gentleman Scholar: Independent creative studio producing animation, live-action, and integrated content for commercials and brands. Similar mid-sized creative production profile and agency-adjacent workflow model to 808.
- Motion Theory: Creative production studio combining live-action direction, animation, and design for advertising and entertainment clients. Directly comparable service stack and enterprise commercial focus to 808.
- Tool of North America: Independent creative production company delivering commercials, branded content, and integrated campaigns across live-action and post. Comparable boutique creative-production positioning to 808.
- B-Reel: Creative studio producing films, animation, digital experiences, and branded content for major global brands. Overlaps with 808's animation plus branded-content offering, though B-Reel is larger and more digital-experience-focused.
Broad incumbents
- The Mill: Global creative production and VFX studio serving advertising, entertainment, and experiential clients. Operates in the same branded-content and animation space as 808 but at significantly larger scale with offices worldwide.
- Framestore: Major creative studio combining VFX, animation, and immersive content for advertising, episodic, and film clients. Comparable animation/VFX capabilities to 808 but with much broader scope and scale.
- MPC (Moving Picture Company): Global creative studio producing VFX, animation, and branded content for advertising and entertainment. Overlaps with 808's premium branded content and animation work, but operates at significantly larger scale.
Emerging players
- World War X: Independent creative production studio focused on commercials and branded content with an integrated animation and live-action offering. Comparable boutique creative production positioning to 808, though with a more digital-first emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
808 social profiles
Digital presence808 financial estimates
Financial estimateRevenue estimate
Valuation estimate
808 leadership team
Management profileNumber of profiles
Profiles2 records
808 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
808 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 808
What does 808 do?
808, Inc. is a Houston-based Creative Production Studio that produces premium branded content by combining live-action production and animation (3D, 2D character, motion graphics, visual effects). The studio provides end-to-end services from concept development through execution for commercials, animated shorts, corporate videos, digital campaigns, and social content. Engagements are sold on a project-by-project basis to enterprise brand owners, both directly and through advertising agency partnerships.
Is 808 a public or private company?
808 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 808 founded?
808 was founded in 2000. It employs 11 to 50 people.
Where is 808 based?
808 is headquartered in Houston, United States, in the North America region.
How does 808 make money?
One revenue line is on record: branded Content Production.
Who are 808's main competitors?
Direct peers on record are Psyop, BUCK, Gentleman Scholar, Motion Theory, Tool of North America and B-Reel. Broad incumbents are The Mill, Framestore and MPC (Moving Picture Company). World War X is listed as an emerging player.
Does 808 have an API?
No public API is recorded for 808.
What industry is 808 in?
808's product category is Creative Production Services. Its primary akta.pro industry code is BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams), with a secondary code of MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time). Its NAICS code is 51211 and its SIC code is 7812.