Zanella fashion+design

What Zanella fashion+design does

Zanella Fashion + Design GmbH is a privately held Swiss wholesale distributor headquartered in Cham, Canton of Zug, operating as the exclusive Swiss general representative (Generalvertreter) for leading international jewelry, piercing, and fashion accessory brands. Its portfolio comprises Studex System75 ear piercing systems and Sensitive by Studex hypoallergenic earrings, MediSept nose piercing instruments, Nomination Italy fashion jewelry, Melano customizable jewelry, and be'joux hypoallergenic earrings. The company is privately held, structured as a Swiss GmbH with registered UID CHE-110.146.479 MWST, and has operated in Switzerland for more than 15 years under managing director Martin Gross.

The commercial model is B2B distribution to specialist retailers — primarily Swiss jewelry stores and pharmacies — supplemented by a direct B2C and B2B online shop at shop.zanellagmbh.ch that supports catalog ordering, free retailer registration, and PostPac shipping typically delivered within three days. Technology is conventional: an e-commerce platform with TLS/SSL encryption and Google Analytics tracking. The company also provides retailers with free POS materials, marketing support, and employee training, and operates a bilingual (German/French) corporate website at zanellagmbh.ch alongside active Instagram, Facebook, and LinkedIn presences.

Zanella generates revenue through wholesale margins on branded jewelry and piercing products sold to Swiss retailers, with prices in CHF ex-VAT and minimum order values around CHF 250 net. Customer segments are vertical (jewelry retail and pharmacy), and geographic scope is concentrated in Switzerland with ancillary service into Liechtenstein via a related Sàrl entity. Recent commercial activity includes the 2026 launches of the Studex Noir Collection, the Nomination Engraving Collection enabling personalization, and promotional bundling of glitter tattoos with Studex System75 orders.

Name

Zanella fashion+design

Legal name

Zanella Fashion + Design GmbH

Website

https://zanellagmbh.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Zanella Fashion + Design GmbH is a privately held Swiss wholesale distributor headquartered in Cham that serves as the exclusive general representative for Studex, Nomination, Melano, MediSept, and be'joux, supplying specialist jewelry retailers and pharmacies across Switzerland and Liechtenstein.

Ownership category

akta.pro rank

Product category

Fashion Jewelry Distribution

SIC

Costume Jewelry & Novelties (3960)

akta.pro primary industry

Body Jewelry (Piercing Jewelry; Non-precious) (CRAKABAG)

akta.pro secondary industry

Everyday Fashion Jewelry (Earrings/Necklaces/Bracelets/Rings) (CRAKABAA)

Keywords

• Wholesale jewelry distribution
• Ear piercing systems
• Fashion jewelry brands
• Hypoallergenic earrings
• Pharmacy retail supply

Headquarters

HQ city

Cham

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale distribution of jewelry and piercing products: Revenue generated through wholesale distribution of branded jewelry and ear/nose piercing products to specialist retailers in Switzerland. Products are sold as complete brands including Studex, Nomination, Melano, and be'joux. Transaction-based pricing with bulk order capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Zanella Fashion + Design GmbH is the Swiss general representative (Generalvertreter) that distributes international ear piercing systems and fashion jewelry brands to specialist retailers. The company distributes Studex (System75 ear piercing instruments and Sensitive hypoallergenic earrings), Nomination (Italian fashion jewelry), Melano (customizable jewelry), MediSept (nose piercing), and be'joux (hypoallergenic ear jewelry) to jewelry stores and pharmacies in Switzerland and Liechtenstein.

Differentiator

Problem solved

Functional benefit

Brands

• Studex System75: Ear piercing system and accessories from Studex
• Sensitive by Studex
• MediSept
• Nomination
• be'joux
• Melano Jewelry

Products and services

• Studex System75 Innovative ear piercing system from Studex including sterile ear piercing earrings, instruments, and accessories designed for professional ear piercing services in pharmacies and jewelry stores.
• Sensitive by Studex Anti-allergic hypoallergenic earrings from Studex designed for sensitive ears, including Tiny Tips and other anti-allergy ear jewelry lines for retail sale through pharmacies and jewelry stores.
• MediSept Nose piercing products and instruments for professional nose piercing services, distributed to specialist retailers in Switzerland.
• Melano Customizable Italian jewelry brand featuring rings, necklaces, bracelets, earrings, and stones across Friends, Twisted, Vivid, Mabel, and Kosmic collections for specialist retailers in Switzerland.
• Nomination Italian fashion jewelry brand from Florence with Composable, Classic, Silvershine, Steel Ikons, Engraving, Times, and Men Collections distributed to Swiss retailers.
• be'joux Brand of hypoallergenic ear jewelry including titanium earrings, cubic zirconia designs, crystal earrings, creoles, and ear cuffs distributed to specialist retailers in Switzerland.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• StudexcoreTechnology or IntegrationStudex is a leading manufacturer of ear piercing systems. Zanella serves as the Swiss general representative (Generalvertreter) distributing Studex System75, Sensitive by Studex, and Tiny Tips product lines. Products include sterile ear piercing earrings, instruments, and accessories.
• Nomination ItalycoreChannel Partner/ Reseller/ DistributorNomination is an Italian jewelry brand known for goldsmithing tradition from Florence. Zanella distributes Nomination's fashion and comutable jewelry collections including Classic, Silvershine, Steel Ikons, and Engraving Collections in Switzerland.
• MelanocoreChannel Partner/ Reseller/ DistributorMelano is an Italian jewelry brand offering customizable jewelry. Zanella distributes Melano products including Friends, Twisted, Vivid, Mabel, and Kosmic collections featuring rings, necklaces, bracelets, earrings, and stones.
• be'jouxcoreChannel Partner/ Reseller/ Distributorbe'joux is a brand of hypoallergenic earrings distributed by Zanella in Switzerland. Products include titanium earrings, cubic zirconia designs, crystal earrings, creoles, and ear cuffs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Caflon: UK-based manufacturer of ear piercing systems and hypoallergenic earrings distributed through pharmacies, jewelers, and beauty retailers. Directly comparable to Zanella's Studex piercing system business with similar end-customers and go-to-market approach.
• Blomdahl: Swedish company that develops and sells medical-grade ear and body piercing jewelry through pharmacies and specialist retailers across Europe. Highly comparable to Zanella's piercing system distribution business (Studex System75, Sensitive) into pharmacy and jewelry channels.

Broad incumbents

• Pandora: Global jewelry brand with a large wholesale distribution model selling through independent jewelers and concept stores. Comparable in product category (fashion/composable jewelry) and channel (B2B to specialist retailers) but operates at much larger scale and brand-owner level rather than as a regional distributor.
• Swarovski: Global jewelry and accessories brand sold through wholesale partner retailers worldwide. Comparable product category (fashion jewelry) and B2B distribution approach, though Swarovski is a brand owner with its own global distribution rather than a regional representative.

Regional players

• Amor Group (Amor & Co): German jewelry distributor/wholesaler serving retail partners across the DACH region with multiple fashion and silver jewelry brands. Comparable as a regional European jewelry distributor to specialist retailers, though focused on Germany/Austria rather than Switzerland.

Others

• Nomination Italy: Italian fashion jewelry brand (Composable/Engraving Collections) whose Swiss distribution is handled by Zanella. Like Studex, acts as a brand principal/upstream supplier to Zanella; relevant for understanding the brand portfolio dynamics of the company.
• Studex: US-based global manufacturer of ear piercing systems (System75, Sensitive) and the primary brand principal that Zanella distributes in Switzerland. Acts as upstream supplier to Zanella and handles its own distribution in other markets; relevant as an ecosystem participant rather than a competitor in Switzerland.
• Christ Uhren & Schmuck: Swiss jewelry and watches retail chain and a typical downstream customer in Zanella's specialist retailer network. Included as a relevant channel participant to reflect the demand-side ecosystem that Zanella serves.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/zanellagmbh
• LinkedInlinkedin.com/company/zanella-fashion-design
• Instagraminstagram.com/zanellagmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zanella fashion+design