ID EVENT

What ID EVENT does

ID Event is a privately held Belgian event agency based in Rhode-Saint-Genèse, Belgium, that designs and produces custom live brand experiences, product launches, conferences, retail installations, stands, corporate parties, team-building activities, and private celebrations. It serves enterprise and premium-brand clients through direct engagements, and its documented portfolio spans beauty, luxury goods, automotive, retail, banking, energy, technology, public transport, and other professional categories.

Its operating model is a quote-based professional service covering concept development, design, procurement, production, storage, transport, installation, assembly, and dismantling. The company also operates proprietary pop-up venue concepts, adding a direct-booking venue component alongside client-site event production. No public contract values, revenue figure, API, or software-platform disclosure is available in the identified source.

Name

ID EVENT

Legal name

ID EVENT SRL

Website

https://idevent.be

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

ID Event is a Belgian event agency that designs and produces custom live brand experiences, product launches, conferences, retail installations, stands, and private or corporate events for enterprise and premium-brand clients through direct engagements.

Ownership category

akta.pro rank

Product category

Event Design and Production Services

NAICS

All Other Amusement and Recreation Industries (713990)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

akta.pro secondary industries

Event Signage, Props & Custom Installations (HSACAOAG), Employee Recognition, Awards & Incentive (Internal) Events (THAHAIAM)

Keywords

• Event design and production
• Experiential marketing services
• Brand activation events
• Trade show stand design
• Pop-up venue concepts

Headquarters

HQ city

Sint-genesius-rode

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Custom Event Creation Services: The company designs and executes tailor-made events for corporate and private clients, handling everything from concept to completion including searching, drawing, counting, calculating, ordering, producing, storing, installing, transporting, printing, assembling, setting up, dismantling, reassembling.
2. Owned Venue Concepts: ID Event operates proprietary pop-up venue concepts including Greenhouses and KBANE, generating revenue through venue rentals and associated hospitality services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ID EVENT is a Belgian event agency that designs and produces live brand experiences, corporate events, stands, and pop-up hospitality concepts for corporate and private clients. It manages the full event lifecycle from concept development and design through production, transport, installation, setup, dismantling, and reassembly, and operates distinct concepts including Greenhouses, KBANE, The Island, and Aper(h)ode.

Product overview

ID EVENT is an event design and experiential marketing company offering a comprehensive portfolio of event services including stand design, seminary/experiential events, product launches, conferences, shows and celebrations, brand activations, shop design, and team buildings. The company operates proprietary concepts including Greenhouses (summer dining experience), KBANE (winter cabin retreats), The Island (exclusive pop-up venue), and Aper(h)ode (ephemeral terrace). Their services span corporate events, product launches for major brands, and private celebrations, with projects executed across Belgium and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• KBANE: Winter concept featuring 9 cabins built from burnt wood, insulated and heated, accommodating 4-10 people each. Located in La Hulpe, Belgium.
• Greenhouses
• The Island
• Aper(h)ode

Products and services

• Custom event creation services Tailor-made event design and production for corporate and private clients, covering concept development, design, production, transport, installation, setup, dismantling, and reassembly.
• Stand Custom stand design and construction for malls, trade shows, fairs, and festivals worldwide.
• Seminary Experiential journey and seminary events, including themed experiences and exclusive travel experiences.
• Launch Products Product launch events that create stories and unique moments around client products.
• Conference Conference organization services for client conferences.
• Show & Celebration Creation of tailor-made event universes and moments for shows and celebration events.
• Brand activation Brand activation campaigns and experiences that engage audiences with brands.
• Shop design and store fitting Custom design and fitting of stores and retail environments, including themed spaces.
• Greenhouses Summer concept with 14 greenhouses on a small pontoon in nature, offering intimate dining for 2–6 persons with participating chefs.
• KBANE Winter concept with 9 cabins made from burnt wood, insulated and heated, each accommodating 4–10 people with private terraces among hundred-year-old oaks.
• The Island Private pop-up venue for exclusive events and celebrations.
• Aper(h)ode Ephemeral, kid-friendly terrace in Rhode-Saint-Genèse, open from May to August on Wednesdays and Fridays.
• Team buildings Tailor-made team-building activities designed to bring teams together through unique experiences.
• Corporate parties Corporate event organization covering themed parties, inaugurations, and celebrations.
• Private parties Private event services for personal celebrations and gatherings.

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Mallory Gabsi (Top Chef)coreStrategic or Co-development PartnerTop Chef winner Mallory Gabsi collaborates with ID Event's Greenhouses concept as one of the featured chefs, bringing gastronomic culinary experiences to the ephemeral dining venue.
• Choux de BruxellescoreStrategic or Co-development PartnerChoux de Bruxelles restaurant collaborates with the Greenhouses concept, providing culinary expertise for intimate dining experiences in nature.
• Christophe HardiquestcoreStrategic or Co-development PartnerChef Christophe Hardiquest partners with Greenhouses concept to deliver high-end gastronomic experiences at the pop-up dining venue.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• MKG: Independent experiential marketing agency that creates brand experiences, pop-ups and live activations. Directly comparable to ID Event's brand activation, pop-up and product launch capabilities for premium consumer brands.
• MAS Event Design: Event design and production agency creating custom environments, branded spaces and immersive experiences. Directly comparable to ID Event's stand design, shop fitting and custom ephemeral installations.
• BeCore: Experiential marketing agency producing brand activations, pop-ups and live events for enterprise clients. Closely mirrors ID Event's brand activation and custom ephemeral venue concept model.
• Jack Morton Worldwide: Global brand experience agency that designs and produces live brand experiences, product launches and corporate events for major brands. Directly comparable to ID Event's full-cycle experiential model but at significantly larger scale across multiple regions.
• Sparks: Experiential marketing agency specializing in brand activations, product launches and immersive consumer experiences. Operates in the same category as ID Event with overlapping client verticals (beauty, automotive, luxury).
• Velocity: Experiential marketing agency producing brand activations, conferences and custom event environments for enterprise clients. Closely comparable to ID Event's full-cycle production model for corporate and brand-led engagements.
• George P. Johnson Experience Marketing: Experience marketing agency focused on live events, product launches, conferences and brand activations for global enterprise clients. Highly comparable service offering to ID Event, particularly for product launches and conferences.

Broad incumbents

• GL events: Global integrated event solutions group covering venues, trade shows, equipment and event services. Comparable to ID Event at a portfolio level through trade show/stand services, but operates at much larger scale with venue ownership.
• Havas Events: Global event and experiential marketing arm of Havas Creative Network. Overlaps with ID Event in brand experiences and live activations, but is part of a much larger holding with global reach and integrated media capabilities.
• Wasserman: Sports, music and entertainment marketing agency with significant experiential and event capabilities. Comparable to ID Event in brand activation, pop-up experiences and premium client engagements, but operates much more broadly across sports and entertainment IP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Aperhode
• Instagraminstagram.com/idevent.international
• LinkedInlinkedin.com/company/id-event

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ID EVENT