Yellow Cab Of Victoria Ltd

What Yellow Cab Of Victoria Ltd does

Yellow Cab of Victoria Ltd is a privately held, owner-operated taxi company founded in 1921 and headquartered at 817 Fisgard Street in Victoria, British Columbia. It operates the largest taxi fleet on Vancouver Island, with over 190 vehicles including 6 wheelchair-accessible vans and more than 120 hybrid electric vehicles, serving the Greater Victoria area 24 hours per day, 365 days per year. The business functions as a dispatch and brand platform for owner-operator drivers, most of whom hold at least half an interest in a vehicle in the fleet.

The company runs a Computer-Aided Dispatch system with GPS tracking and color-coded status screens that handles over 10,000 calls per day, connecting customers to the nearest available taxi. Customer-facing channels include 24/7 phone booking across three lines, an iOS and Android mobile app that enables booking in under 10 seconds with real-time vehicle tracking, online booking, a dedicated no-wait stand at Victoria International Airport, and an automated online Taxi Card system for corporate accounts. Service affiliations with Esquimalt Saanich Taxi and Peninsula Taxi extend coverage to the Esquimalt, Saanich and Peninsula sub-markets.

Revenue is generated primarily from metered taxi fares regulated by City of Victoria bylaws and the Passenger Transportation Board, with a minimum CAD 25.00 charge for unaccompanied deliveries. Fares include the Canadian GST. The customer base spans the general public (residents, tourists and daily commuters), corporate and institutional accounts (government, hotels, restaurants, nightclubs, retail) and accessibility/para-transit riders. In January 2023, Yellow Cab discontinued acceptance of TaxiSaver discount coupons, signaling a shift away from discounted fare channels.

Name

Yellow Cab Of Victoria Ltd

Legal name

Yellow Cab Of Victoria Ltd

Website

https://yellowcabvictoria.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

1–10 employees

Short description

Yellow Cab of Victoria is an owner-operated taxi company founded in 1921 that runs the largest fleet on Vancouver Island — over 190 taxis including 120+ hybrids — serving the general public, corporate accounts and accessibility riders across Greater Victoria through GPS dispatch, a mobile app, phone booking and an airport stand.

Ownership category

akta.pro rank

Product category

Taxi / Ground Transportation Services

NAICS

Taxi and Ridesharing Services (485310), Taxi and Ridesharing Services (48531), Taxi and Limousine Service (4853)

SIC

Transportation Services (4700)

akta.pro primary industry

Dispatch / Call Center Taxi Services (THADAEAB)

akta.pro secondary industries

Street-Hail Taxi Operators (Metered/Radio Dispatch) (TLAFAHAA), Airport Taxi & Ground Transportation Operators (TLAFAHAE)

Keywords

• Taxi transportation services
• Passenger taxi service
• Wheelchair accessible taxi
• Corporate taxi account
• Taxi dispatch service

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Metered Taxi Fares: Transaction-based taxi service where fares are determined by taxi meter as regulated by City of Victoria bylaws and Passenger Transportation Board. All fares include Canadian GST.
2. Delivery Service: Minimum $25.00 charge for deliveries when a thing is transported without a passenger in the taxi

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Yellow Cab of Victoria Ltd operates a fleet of 190+ taxis providing 24/7 on-demand passenger transportation, delivery, and corporate account services across Greater Victoria, BC, including the airport, hotels, hospitals, restaurants, government offices, and retail locations. The company dispatches via more than 1,000 phone lines, a mobile app for iOS and Android, online booking, and a corporate Taxi Card system, with a computer-aided GPS dispatch capable of handling 10,000+ calls per day. The fleet includes 120+ hybrid electric vehicles and 6 wheelchair-accessible taxis.

Product overview

Yellow Cab of Victoria operates a unified taxi transportation platform serving Greater Victoria, BC since 1921. The core offering is a taxi booking and dispatch service supported by the Computer Aided Dispatch System, which handles over 10,000 calls daily using GPS tracking to match riders with the nearest appropriate vehicle. The service portfolio includes a consumer-facing mobile app (available on Android and iOS) enabling 24/7 bookings in under 10 seconds, real-time map tracking, and in-vehicle credit/debit card payment. Additional offerings include a Taxi Card account system for business customers and a Lost and Found service for recovering left-behind items. The fleet of over 190 vehicles includes 6 wheelchair-accessible vans and over 120 hybrid electric vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• On-Demand Taxi Service 24/7 metered on-demand passenger taxi transportation across Greater Victoria, BC, including airport, hotels, hospitals, restaurants, nightclubs, retail locations, schools, government offices, and residences, dispatched via phone, mobile app, or street hail.
• Yellow Cab Mobile App Free downloadable mobile application for iOS and Android that allows individual riders and corporate Taxi Card holders to book and manage Yellow Cab of Victoria taxi rides from their phone.
• Corporate Taxi Card Account Program Billing program for businesses, government offices, and organizations in Greater Victoria that centralizes taxi ride expenses onto a single monthly invoice via a corporate Taxi Card, eliminating the need for individual reimbursements.
• Taxi Delivery Service On-demand package and document delivery service using Yellow Cab of Victoria taxis, available to individual and business customers in the Greater Victoria area on the same 24/7 dispatch platform as passenger rides.
• Wheelchair-Accessible Taxi Service Specialized accessible taxi transportation served by a dedicated fleet of 6 wheelchair-accessible vehicles for mobility-impaired riders, seniors, and patients needing transport to medical and care facilities in Greater Victoria.

Quantifiable outcome

• Handles over 10,000 calls per day
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Esquimalt Saanich TaximinorChannel Partner/ Reseller/ DistributorAffiliated taxi company serving the Esquimalt and Saanich areas of Greater Victoria, extending service coverage for Yellow Cab of Victoria customers.
• Peninsula TaximinorChannel Partner/ Reseller/ DistributorAffiliated taxi company serving the Peninsula area of Greater Victoria, providing extended service coverage in partnership with Yellow Cab of Victoria.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Uber Canada: Dominant app-based rideshare platform operating across major Canadian cities including BC. Not a same-format operator, but the principal competitive incumbent that has structurally reshaped legacy taxi economics, against which Yellow Cab of Victoria's app and dispatch positioning is defined.

Direct peers

• Co-op Cabs (Toronto): Owner-driver cooperative taxi company operating the largest taxi fleet in the Greater Toronto Area. Highly comparable cooperative/owner-operator structure to Yellow Cab of Victoria, similar dispatch and corporate-account model, and similar regulated-municipal dynamics against rideshare.
• Checker Cabs (Vancouver): Major BC legacy taxi brand operating a fleet and 24/7 dispatch across Metro Vancouver. Comparable on regulated metered fares, dispatch/CAD operations, corporate accounts, and the same rideshare-vs-legacy competitive dynamic Yellow Cab of Victoria faces in Greater Victoria.
• Beck Taxi (Hamilton): Long-established Ontario taxi operator with metered fleet and central dispatch serving Hamilton and the GTA fringe. Comparable on owner-operator driver base, regulated fares, CAD dispatch, and corporate-account book of business.
• Associated Cab (Calgary): Major Calgary taxi operator with central dispatch and large owner-operated fleet serving airport and downtown markets. Comparable on regulated fares, CAD dispatch operations, corporate accounts, and competitive exposure to rideshare platforms.
• Black Top Cabs (Vancouver): One of British Columbia's largest legacy taxi operators running a metered fleet and dispatch service in Metro Vancouver. Highly comparable to Yellow Cab of Victoria given shared BC regulatory regime, similar owner-operator/driver-owner model, and overlapping corporate-account customer types (airports, hotels, government).
• Yellow Cab of Vancouver (MacLure's Cabs): Long-established Vancouver taxi company operating under the Yellow Cab banner with metered fleet and CAD dispatch. Directly comparable: same brand lineage, same BC bylaw/fare regime, similar century-old corporate-account business model serving airports and downtown commerce.

Emerging players

• Dial-a-Bottle / Delivery Taxi Platforms (Canada): Canadian on-demand delivery-to-taxi platforms operating similar software-mediated dispatch but for package delivery rather than passengers. Tangentially comparable on the CAD-style software architecture and corporate-account billing model Yellow Cab uses for its $25 minimum delivery service.

Regional players

• Esquimalt Saanich Taxi: Affiliated Greater Victoria taxi operator explicitly partnered with Yellow Cab of Victoria to extend geographic coverage into Esquimalt and Saanich. Same dispatch/brand-adjacent customer base, same regulatory regime, different geography — true local peer.
• Comfort Limousine (Toronto Pearson): Toronto-area premium sedan/SUV chauffeur operator serving airport and corporate travel. Comparable on corporate-account model, airport dispatch access, and premium booked-trip positioning — though focused on chauffeur/limousine rather than metered street-hail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Yellow-Cab-of-Victoria-460587230949570
• LinkedInlinkedin.com/company/yellow-cab-of-victoria

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yellow Cab Of Victoria Ltd