beck taxi

What beck taxi does

Beck Taxi Ltd. is a privately held, family-owned taxi brokerage headquartered at 1 Credit Union Dr, Toronto, and operating exclusively within the City of Toronto. Founded in 1967 by Jim Beck, the company is now led by Gail Beck-Souter (founder's daughter) and Kristine Hubbard (founder's granddaughter). Beck dispatches rides through four primary channels: a 24/7 phone dispatch center handling approximately 32,000 calls per day, the Beck App on iOS and Android with in-app payment and stored business/personal cards, a web-based booking tool built on the icabbi webbooker platform, and traditional street hails. The affiliated fleet numbers up to 2,000 vehicles operating 24/7/365, supported by drivers and call-center staff collectively speaking more than 90 languages.

The company's revenue is generated primarily from City of Toronto regulated metered fares (base fare $4.25 plus $0.25 per 0.143 km and $0.25 per 31 seconds of waiting), supplemented by flat-rate pricing for Toronto Pearson and Billy Bishop airport runs, parcel and out-of-town delivery, and a portfolio of add-on offerings including Beck Bucks gift certificates ($5, $10, $20 denominations), Corporate Accounts with monthly charge billing (5% administration fee, minimum $5 monthly charge, $100 deposit), and Special Events transportation with on-site supervisor staffing. Customer segments span individual consumers (commute, airport, events, parcel delivery, pet transport), corporate and government accounts with centralized billing, insurance accounts, and event organizers. Beck reports dispatching approximately 8.7 million orders per year and describes itself as the largest taxi brokerage in Canada and one of the largest taxi fleets in North America. The technology stack is operationally focused — a third-party dispatch platform (icabbi), a branded mobile app, and a call center — with no disclosed AI/ML, proprietary model, or platform technology differentiation beyond the brand and scale.

Name

beck taxi

Legal name

Beck Taxi Ltd.

Website

https://becktaxi.com

Company type

Private

Founded year

1967

Operating status

Operating

Short description

Beck Taxi is Toronto's largest taxi brokerage, dispatching approximately 8.7 million orders annually through phone, mobile app, web booking, and street hails for individual, corporate, government, insurance, and event clients using a fleet of up to 2,000 vehicles.

Ownership category

akta.pro rank

Product category

Ground Transportation / Taxi Brokerage Services

NAICS

Taxi and Ridesharing Services (485310), Taxi and Limousine Service (4853)

SIC

Transportation Services (4700)

akta.pro primary industry

Street-Hail Taxi & Taxi Fleet Operators (THAIAGAA)

akta.pro secondary industries

Ridesharing & Taxi Dispatch Platforms (BPAMAHAA), App-Based Taxi Operators (E-Hailing Taxi Fleets) (THADAEAC), Dispatch / Call Center Taxi Services (THADAEAB)

Keywords

• Taxi brokerage services
• Airport transportation
• Corporate transportation accounts
• Wheelchair accessible taxi
• Parcel delivery services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Metered Taxi Fares: Standard metered taxi fares regulated by the City of Toronto. Base fare of $4.25 for first 0.155KM, plus $0.25 per additional 0.143KM and $0.25 per 31 seconds of waiting time. Accommodates up to 4 passengers.
2. Flat Rate Services: Flat rate pricing for airport runs (Toronto Pearson International Airport and Billy Bishop Airport), parcel delivery, and out-of-town destinations.
3. Beck Bucks (Gift Certificates): Prepaid gift certificates sold in denominations of $5, $10, and $20 for personal use, events, and holiday parties. Provides safe transportation for guests.
4. Corporate Charge Accounts: Monthly charge accounts for businesses, governments, and insurance companies. Accounts billed by the 6th business day with 5% monthly administration fee and minimum $5 monthly charge.
5. Special Event Services: On-site supervisor hiring for events to manage taxi flow and guest assistance. Event organizers can also purchase Beck Bucks to distribute to guests.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Beck Taxi operates as Toronto's largest taxi brokerage, dispatching up to 2,000 metered and flat-rate vehicles 24/7/365 through phone dispatch, a mobile app, an iCabbi-powered web booking tool, and traditional street hails. The company supplements core taxi rides with Beck Bucks prepaid gift certificates, monthly Corporate Charge Accounts for business/government/insurance clients, and Special Events transportation coordination with on-site supervisors. Fleet options include sedans, vans, wheelchair accessible vehicles, pet-friendly taxis, and parcel/delivery services.

Product overview

Beck Taxi operates as a taxi brokerage platform offering a single integrated transportation service supported by multiple delivery channels and add-on offerings. The core product is the taxi hailing and dispatch service, available via the Beck App (iOS/Android), web-based booking tool (webbooker.icabbi.com), and phone dispatch. Add-on modules include Beck Bucks gift certificates, Corporate Accounts for recurring business billing, and Special Events transportation coordination. The fleet itself encompasses standard sedans, vans, wheelchair-accessible vehicles, and specialty options for pets and furniture, supplemented by parcel and food delivery services.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 8.7 million orders dispatched per year (excluding street hails)
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Others

• iCabbi: iCabbi is the technology vendor that powers Beck's online booking tool (becktaxi.webbooker.icabbi.com) and dispatch system; as a backend platform provider for hundreds of taxi fleets globally, iCabbi defines the feature set and roadmap of Beck's digital channels.

Direct peers

• Co-op Cabs Toronto: Co-op Cabs is one of Toronto's largest competing taxi brokerages, operating a similar city-regulated metered fleet with phone, app, and street-hail channels, and competing head-to-head with Beck for corporate accounts and individual riders.
• Uber: Uber operates a global app-based rideshare platform directly competing with Beck Taxi for the same Toronto rider pool, with dynamic pricing and cashless payment features that have pressured traditional taxi brokerages in every major North American city.
• Scarborough Taxi: Scarborough Taxi is another Toronto-area licensed taxi brokerage providing metered rides within Toronto under the same city regulatory framework as Beck, competing for the same driver and rider pools in suburban markets.
• Curb Mobility: Curb (formerly Verifone Taxi) is a North American taxi dispatch and payment platform serving traditional taxi fleets across major US cities, offering app-based hailing and in-cab payment systems directly comparable to Beck's icabbi-powered web booker and Beck App stack.
• Flywheel (Taxi): Flywheel is a US taxi-hailing app that aggregates licensed taxi fleets under an app-based model, directly comparable to Beck's mobile booking strategy of bringing traditional metered taxis onto a digital booking platform.
• City Taxicab Toronto: City Taxi is another major Toronto taxi brokerage providing metered, dispatch-based taxi service over app and phone channels, sharing the same city-regulated pricing pool and competing with Beck for drivers and riders.

Regional players

• Royal Taxi Montreal: Royal Taxi is a large traditional taxi brokerage in Montreal with a similar metered-fleet, multi-channel dispatch model to Beck, but operating in a different province and serving a separate rider market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BeckTaxi
• Facebookfacebook.com/BeckTaxiToronto
• Instagraminstagram.com/becktaxi_

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about beck taxi