Elite Athletic Development and Rehabilitation Ltd.

What Elite Athletic Development and Rehabilitation Ltd. does

Elite Athletic Development and Rehabilitation Ltd. is a Calgary-based, privately held professional services firm that delivers sports physiotherapy, rehabilitation, and athletic development programs, with a stated specialization in soccer across the full player development spectrum from grassroots youth to elite professionals. The company operates through two core offerings: Athletic Development (personalized 1-on-1 coaching sessions targeting sport-specific qualities) and Rehabilitation (a multidisciplinary clinical-to-performance pathway covering injury screening, clinical management, strength and conditioning, and return-to-sport). Supporting service modules include Team and Club Services, Event Medical Coverage, Remote Coaching, and Home Visits, broadening the delivery model beyond a single facility.

The underlying technology stack is intentionally lean and human-delivered rather than AI-driven. Operations run on the Jane App patient management and online scheduling platform, the website is built on Squarespace, and insurance billing is handled through direct relationships with major Canadian extended-health providers including Greenshield, Manulife, Sunlife, Canada Life, and Blue Cross. Pricing is transparent on the public site: individual athletic development sessions are listed at C$90, with a 6-session package at C$528 (C$88 effective per session); physiotherapy revenue flows through insurer reimbursement rather than disclosed cash rates.

The go-to-market is direct-to-consumer with light B2B overlay. Marketing is content-led and centered on social media (Instagram/Facebook), email newsletter, blog content, and organic SEO targeting Calgary-area soccer, athletic development, and rehab keywords. Distribution is regional and facility-anchored at the Macron Performance Centre (111 Exploration Ave SE, Calgary), supplemented by home visits and remote coaching. The customer base is fragmented across individuals and a smaller pool of team/club accounts, with no disclosed institutional contracts, funding history, or revenue figures in the input data.

Name

Elite Athletic Development and Rehabilitation Ltd.

Legal name

Elite Athletic Development and Rehabilitation

Website

https://eliteathletic.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Elite Athletic Development and Rehabilitation is a Calgary-based sports physiotherapy and athletic development clinic specializing in soccer, serving youth to professional athletes through clinical rehab, strength and conditioning, team services, and remote or in-home delivery.

Ownership category

akta.pro rank

Product category

Sports Physiotherapy and Athletic Development

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), Injury Prevention, Mobility & Prehab for Athletes (HSADAEAI), Elite Performance Training Centers (High-Performance/Pro Prep) (MPAKAJAC), Sports Performance Personal Training (HSADAAAF)

Keywords

• Sports physiotherapy services
• Athletic development training
• Soccer rehabilitation programs
• Strength and conditioning
• Injury recovery services

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Session-Based Service Fees: Individual athletic development training sessions and rehabilitation therapy sessions charged at per-session rates with package discounts available.
2. Insurance Direct Billing: Direct billing to major insurance providers including Greenshield, Manulife, Sunlife, Canada Life, Blue Cross, and others. Revenue collected through extended health insurance plans covering physiotherapy and related services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Elite Athletic provides multidisciplinary sports physiotherapy, rehabilitation, and athletic development services for soccer athletes. The company bridges clinical injury management with sports science and strength and conditioning, delivering personalized 1-on-1 training sessions and full-spectrum rehabilitation from clinical treatment through to return-to-sport conditioning for athletes ranging from grassroots youth to professional levels.

Product overview

Elite Athletic Development and Rehabilitation is a multidisciplinary sports medicine and athletic development service provider consisting of two core offerings: Athletic Development and Rehabilitation. Athletic Development provides personalized 1-on-1 training sessions with expert coaches to cultivate sport-specific qualities. Rehabilitation covers the full spectrum from clinical injury management to strength and conditioning. These core services are supplemented by add-on modules including Team and Club Services, Event Medical Coverage, Remote Coaching, and Home Visits. Supporting sub-services include Injury Screening, the Rehabilitation Process, and the Athletic Development Process. The company primarily serves soccer players ranging from grassroots youth to professional levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Athletic Development

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• ATI Physical Therapy: Major U.S.-headquartered outpatient PT chain with growing sports medicine and athletic therapy offerings. Comparable for its insurance-direct-billing business model and the way it competes with specialty sports-rehab clinics in adjacent markets.
• Lifemark Health: Large Canadian national physiotherapy, rehabilitation, and sports medicine network with direct insurance billing and multi-disciplinary clinics. Comparable as a broad incumbent that competes for the same rehab-insurance-paid patients and has begun offering sports-specific programming.
• CBI Health: National Canadian provider of physiotherapy, rehabilitation, and health services across clinics, employer, and home-care channels. Comparable for the insurance-reimbursed rehab economics and the multi-clinic operating playbook, even though sports performance is only a portion of its business.
• EXOS: Global athlete performance and injury-prevention company offering integrated S&C, physical therapy, and rehab services to professional and elite athletes. Comparable as a larger incumbent operating the same integrated clinical-to-performance model Elite Athletic pursues, though at a national/multi-sport scale.

Direct peers

• Hull Performance: Soccer-specific athletic development and training provider operating in Canada with sport-science-led programming for competitive players. Comparable as a soccer-vertical specialist that overlaps with Elite Athletic's athletic-development offering, even though it does not operate a clinical rehab service.
• Athlete Training and Health (ATH): Houston-headquartered performance and rehabilitation facility serving professional, collegiate, and youth athletes with integrated sports medicine, strength & conditioning, and recovery services. Comparable for the same multidisciplinary rehab-plus-performance value proposition across the athlete development continuum.
• Panther Sports Medicine: Calgary-headquartered sports medicine and physiotherapy provider offering sports rehab, athletic development, and team services. Operates in the same city, same regulatory environment, and serves overlapping soccer/athlete clientele, making it the closest like-for-like comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Elite-Athletic-Development-Rehabilitation-100264424749547
• LinkedInlinkedin.com/company/elite-athletic-development-and-rehabilitation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Athletic Development and Rehabilitation Ltd.