HYPE / Social Media Agency

What HYPE / Social Media Agency does

HYPE is a Luxembourg-based, full-service social media agency founded in 2018 and headquartered in Fentange, operating as HYPE s.à r.l. (RCS B224218). The company positions itself as Luxembourg's first agency dedicated entirely to social media and serves B2C, B2B, and B2G clients across a single domestic market. Service delivery is led by a seven-person in-house team covering strategy, content creation, paid media, influencer marketing, and event coverage, with selective use of freelance support.

The agency's product surface is organized into six interconnected service areas: Social Media Management (account handling, content calendars, scheduling, copywriting, multi-channel posting, and reporting); Strategy (social audits, brand guidelines, positioning, audience targeting, and paid social planning); Social Creativity & Content (in-house video, photography, podcast/audio, and drone production delivered from an on-site studio or on location); Influencer & Creator Marketing (sourcing, briefing, contracting, approvals, and performance tracking for partnerships and ambassador programs); Organic & Paid Media (audience targeting, media buying, retargeting, and optimization); and Event Live Coverage (on-site live social execution). The underlying technology stack is conventional — Meta, TikTok, LinkedIn, and Instagram — with no proprietary platform, app, or API products disclosed.

HYPE generates revenue through three streams: monthly retainer contracts for social media management (standard 12-month duration with tacit renewal and one-month notice), a 10% media-buying commission on advertising budgets the agency advances on behalf of clients, and project-based creative and strategic services billed per signed offer. All pricing is quote-based and not publicly disclosed. The go-to-market motion is direct sales through consultations and proposals, with lead generation primarily driven by the company's own website (hype.lu) and organic social media presence. No external funding, parent company, or acquisition history is disclosed; the firm is founder-owned and -managed.

Name

HYPE / Social Media Agency

Legal name

HYPE s.à r.l.

Website

https://hype.lu

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

HYPE is a Luxembourg-based, full-service social media agency offering strategy, content creation, paid media, influencer marketing, and event coverage to B2C, B2B, and B2G clients across Luxembourg via monthly retainers and project-based engagements.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Reputation Management & Online PR (BPAFADAN)

akta.pro secondary industries

Media Relations, Monitoring & Rapid Response (MPAAAOAK), Search, Review & Ratings Management (SEO/Content/Platforms/Local Listings) (MPAAAOAC), Thought Leadership & Executive Visibility (BPAFADAG)

Keywords

• Social media management
• Content creation services
• Influencer marketing
• Paid media advertising
• Digital marketing strategy

Headquarters

HQ city

Fentange

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Social Media Management Retainers: Monthly retainer contracts for social media management services. Standard contract duration is 12 months with tacit renewal. Includes strategy, content calendars, copywriting, multi-channel posting, reporting and analysis.
2. Media Buying Commission: When HYPE advances client advertising budgets, they charge a 10% media buying commission on top of the budget spend. If the client pays platforms directly, no commission is applied.
3. Creative & Strategic Services: Additional services including social media strategy consulting, social audits, brand guidelines, influencer management campaigns, event live coverage, video production, photography, podcast production, and drone flights. Billed as professional services per signed offer.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

HYPE is a boutique social media agency that plans, creates, and manages social media campaigns for businesses, consumer brands, and government/public-sector clients. Core services include social media management, content creation, influencer marketing, paid media buying, digital strategy, and on-site event coverage. The agency operates from Fentange, Luxembourg, and delivers hands-on campaign execution using mainstream social platforms.

Product overview

HYPE is a creative social media agency offering a unified suite of social media management services. Their portfolio comprises six interconnected service areas: Social Media Management (account handling, scheduling, and reporting), Strategy (audits, positioning, and paid social planning), Social Creativity & Content (in-house video, photography, podcast, and drone production), Influencer & Creator Marketing (full partnership management), Organic & Paid Media (content and campaign execution), and Event Live Coverage (on-site social coverage). All services are delivered by an in-house team of specialists with optional freelance support.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management

Quantifiable outcome

• Track views, engagement, reach, clicks, and other relevant metrics to measure social media performance

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• FLH (Football Federation Luxembourg)minorGTM or Marketing PartnerHYPE proudly sponsors FLH (Football Federation Luxembourg), supporting teams and talents who move things forward on and off the field. This partnership reflects HYPE's commitment to supporting local sports and community initiatives while gaining visibility through event coverage and sports-related content creation.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Others

• Hootsuite: Social media management SaaS platform providing publishing, scheduling, and analytics tools. Enables in-house teams to perform functions similar to HYPE's social media management service, representing a potential DIY substitute for some clients.
• Falcon.io (Brandwatch): Social media management and listening SaaS platform used by brands and agencies to manage publishing, analytics, and community workflows. Adjacent to HYPE's service offering as enabling technology that could partially automate agency tasks.

Direct peers

• SociallyIn: Mid-sized social media agency offering strategy, content creation, community management, and paid social on a retainer/project basis. Closely mirrors HYPE's service stack and SMB-to-mid-market client profile, though serving US/English-speaking markets.
• The Social Standard: Boutique social media and influencer marketing agency with retainer-based model similar to HYPE, covering content production, paid campaigns, and community management for mid-market brands.
• We Are Social: Global social-media-first creative agency network offering strategy, content production, paid social, and influencer campaigns. Same service mix as HYPE, including multilingual local-market teams, but operating globally rather than as a single-country specialist.

Broad incumbents

• Dept Agency: Large European digital creative and social media agency with full-service capabilities (strategy, content, paid media, influencer). Directly comparable offering model, but operates at significantly greater scale and geographic reach across Europe versus HYPE's Luxembourg-only focus.
• Dentsu Creative (Luxembourg/Benelux): Global advertising network's creative/social arm operating across Benelux. Competes for the same B2B, B2C, and B2G clients in Luxembourg but offers integrated media planning, creative, and analytics at holding-company scale.
• Publicis Groupe Luxembourg: Luxembourg operations of global holding company Publicis, offering advertising, content, and social media services. Directly competes for in-country B2G and enterprise accounts with the backing of global resources HYPE lacks.
• Havas Social: Global advertising holding company's dedicated social media practice offering paid social, influencer, and content services. Overlapping capabilities with HYPE but as part of a much larger media/creative portfolio serving enterprise clients.

Regional players

• BBDO Luxembourg: Local branch of global advertising network BBDO offering creative, media, and digital services in Luxembourg. Direct competitor for the same in-country client roster, with global network resources versus HYPE's independent positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hype.lu
• LinkedInlinkedin.com/company/hypeluxembourg
• Instagraminstagram.com/hype.lu
• TikToktiktok.com/@hype_luxembourg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HYPE / Social Media Agency