What Inside Out Contracts Limited does

Inside Out Contracts Limited is a UK-headquartered contract furniture supplier founded in 1999 by Lisa Cluer. The company designs, manufactures and supplies commercial-grade furniture — including chairs, banquet seating, stools, tables, sofas and headboards — to buyers across hospitality, hotels, restaurants, workplace, education, marine and senior living sectors. It operates from offices in London (headquarters), Berlin, and New York (via Inside Out Contracts USA Inc.), serving customers across the UK, USA, continental Europe, the UAE and Asia. Products are offered through a three-tier fabric system (Range A/B/C) and are typically customised to project specifications, with compliance certifications including FSC, Greenguard Gold, EN 1021, BS 5852 and BS 7176.

The firm has invested in digital specification tools, notably AR Furniture Samples for visualisation of pieces in situ, and maintains an extensive content library of more than 250 blog articles aimed at architects, interior designers and procurement teams. It received the King's Award for Enterprise in International Trade, recognising its export-led business model, and participates in programmes such as Goldman Sachs 10,000 Small Businesses. Named customers span global hotel groups (Marriott, Hilton, Radisson Blu, Virgin Hotels, Mondrian, Raffles Boston, Badrutt's Palace, Villa Copenhagen), QSR and bakery chains (McDonald's, Krispy Kreme, GAIL's), financial services (American Express, Capital One, Guinness), and cultural and transport operators (British Museum, Virgin Trains, Curzon Cinemas).

Revenue is generated through B2B contract sales of furniture to commercial buyers, with go-to-market driven by project specifications, designer relationships and multi-region direct sales coverage. The company is privately held with no disclosed funding rounds or revenue figures, and operates a manufacturer-and-distributor model with customisation available across most product lines.

Name

Inside Out Contracts Limited

Legal name

Inside Out Contracts Limited

Website

https://insideoutcontracts.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Inside Out Contracts Limited is a UK-headquartered contract furniture supplier, founded 1999, designing and manufacturing chairs, seating, tables and sofas for hospitality, hotel, restaurant, workplace, education, marine and senior living buyers across the UK, USA and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Contract Furniture Sales: One-time sale of design-led commercial furniture including chairs, tables, sofas, and accessories for hospitality sectors.
2. Bespoke/Custom Furniture: Custom-designed and manufactured furniture solutions tailored to specific project requirements, from concept through to installation.
3. Fabric and Finish Collections: Three-tier fabric range system (Range A, B, C) providing cost-effective to premium upholstery options with price matching.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Inside Out Contracts Limited designs, manufactures, and supplies commercial-grade contract furniture—including chairs, tables, banquette seating, stools, sofas, headboards, and beds—for hospitality, hotel, restaurant, corporate, and public-sector interiors. The company offers a curated catalogue alongside a full bespoke furniture service, custom upholstery ranges (Range A/B/C), space planning, and AR visualisation tools, with manufacturing carried out in its UK workshop and global delivery and installation services.

Product overview

Inside Out Contracts Limited is a UK-based contract furniture supplier offering a comprehensive portfolio of commercial-grade furniture for hospitality, hotel, restaurant, and workplace environments. The core product line includes chairs (lounge chairs, armchairs, side chairs), banquette seating, stools, tables, table tops, table bases, sofas, benches, headboards, beds, accessories, and case goods. The company organizes its offerings into collections including the Milan 2026 Collection (design-led pieces featuring soft curves and tactile fabrics), Quick Delivery Furniture (expedited shipping), Showroom Collection (in-stock items), Workplace Furniture Collections, and Bespoke Furniture (custom manufacturing). Supporting services include AR Furniture Samples for visualizing products in space, space planning consultation, and a three-tier upholstery fabric system (Range A/B/C). The product range spans materials from solid wood, marble, terrazzo, recycled wood, to metal, with customization options across finishes, fabrics, and dimensions.

Differentiator

Problem solved

Functional benefit

Products and services

• Chairs Commercial-grade contract chairs including side chairs, lounge chairs, and armchairs designed for hospitality environments.
• Banquette Seating Fixed seating solutions for restaurants and hospitality venues, often custom-built to specifications.
• Stools Commercial bar stools and counter stools for restaurants, bars, and hospitality venues.
• Tables Dining tables, bar tables, coffee tables, and poseur tables for commercial use.
• Table Tops Tabletop surfaces including solid wood, marble, terrazzo, laminate, recycled wood, and metal options.
• Table Bases Table bases in various materials including cast iron, metal, and steel for commercial dining and bar applications.
• Sofas & Benches Contract-grade sofas, benches, and modular seating for hospitality lounges and public spaces.
• Headboards & Beds Custom-made headboards and bed frames for hotel guest rooms.
• Accessories Supplementary furniture items and decor for commercial interiors.
• Case Goods Storage furniture including cabinets, sideboards, and shelving for commercial spaces.
• Bespoke Furniture Service Custom-made furniture designed and manufactured to client specifications, including bespoke tables, bar stools, sofas, and one-of-a-kind pieces, with full project management from sketch to installation.
• AR Furniture Samples Augmented reality tool allowing clients to visualize furniture pieces in their space before ordering.
• Space Planning Expert assistance in planning optimal furniture layouts for commercial spaces.

Quantifiable outcome

• Every piece of commercial furniture is quality inspected before delivery
• +1 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Goldman Sachs 10,000 Small BusinessesminorGTM or Marketing PartnerParticipant in Goldman Sachs initiative supporting small businesses with mentorship, business education, and networking opportunities to accelerate growth.
• Commercial Interiors UKminorChannel Partner/ Reseller/ DistributorIndustry association membership providing access to commercial interiors network, industry events, and peer connections within the sector.
• Federation of Small Businesses (FSB)minorGTM or Marketing PartnerFSB membership providing advocacy, networking, and business support services for the company as a small business.
• Guild MCminorGTM or Marketing PartnerIndustry networking and marketing association for the contract furniture and interiors sector.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pledge: UK manufacturer of chairs and seating for offices and contract/hospitality environments. Comparable to Inside Out's UK manufacturing base and chair-led product portfolio, with overlap in workplace and commercial segments.
• Boss Design: UK-based contract furniture manufacturer serving hotels, restaurants and workplaces with a similar design-led, bespoke positioning. Most direct comparable to Inside Out Contracts in terms of geography, customer base and product portfolio (chairs, tables, lounge seating).
• Domus Contract Furniture: UK supplier of contract furniture and interior solutions to the hospitality sector, including chairs, tables and lounge seating. Closely comparable to Inside Out's B2B contract furniture model serving hotel and restaurant clients.
• Knightsbridge Furniture: Long-established UK contract furniture manufacturer specialising in upholstered seating for hotels, restaurants and pubs. Comparable to Inside Out on hospitality vertical focus, UK manufacturing base and customisation capability.
• Designer Contracts: UK contract supplier providing furniture, flooring and interior solutions to the hospitality, student accommodation and housebuilder sectors. Comparable to Inside Out on multi-vertical contract supply model and education/hospitality overlap.

Broad incumbents

• Steelcase: Largest global office furniture manufacturer, increasingly active in adjacent commercial and hospitality settings. Comparable as a broad incumbent with the scale and R&D budgets that small contract specialists like Inside Out are benchmarked against.
• Vitra: Swiss family-owned design-led furniture brand producing contract and residential pieces with deep design heritage. Comparable to Inside Out on design-led, bespoke positioning and active participation in Milan and other major design fairs.
• Haworth: Global office and contract furniture manufacturer with a broad workplace and hospitality-adjacent portfolio. Comparable as a larger incumbent competing in similar commercial furnishing segments, though with a much wider product mix and distribution model.
• Humanscale: Global designer and manufacturer of office and contract furniture with strong design-led brand positioning. Comparable to Inside Out on design-led ethos and contract channel, though operating at significantly larger scale.
• MillerKnoll (Knoll): Global premium contract and office furniture platform encompassing Knoll, Herman Miller and other brands. Overlaps with Inside Out's workplace furniture collections and increasingly its hospitality vertical, but at much larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/insideoutcontracts
• LinkedInlinkedin.com/company/inside-out-contracts

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inside Out Contracts Limited