Name

Designer Contracts

Legal name

Designer Contracts Ltd.

Website

https://designercontracts.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Commercial Flooring Services

NAICS

Flooring Contractors (238330), Flooring Contractors (23833)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Flooring Installation & Finishing (Tile, Wood, Carpet, Resin) (IMAFANAH)

akta.pro secondary industries

Interior Design Services (BPAHAKAB), Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

Keywords

• Commercial flooring services
• Floorcovering supply installation
• Blinds curtains manufacturing
• New build flooring
• Housing association flooring

Headquarters

HQ city

Chesterfield

HQ country

United Kingdom

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Flooring products and installation: Supply and installation of floorcoverings including carpet, vinyl, carpet tiles, laminate, safety flooring, vinyl tiles and wood. Revenue from both product sales and installation services.
2. Blinds and curtains: Made-to-measure blinds and curtains through in-house manufacturing. Fabric Studio Curtain Collection with 35 fabric options and 7 voiles. Covers eyelet, pinch pleat, pencil pleat and wave headers.
3. Furniture and lighting packs: Turnkey solutions including Solution (entry level for landlords, first-time-buyers, student accommodation), Elevate (aspirational developer pack), and Glow lighting range.
4. Warehouse clearance and outlet sales: Clearance of discontinued lines, end of rolls, and clearance items at knockdown prices through retail outlets

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Designer Contracts is the UK's largest flooring contractor, supplying and installing floorcoverings (carpet, vinyl, carpet tiles, laminate, safety flooring, vinyl tiles, wood), blinds and curtains, and furniture and lighting packs nationwide through a network of 13 fully-staffed regional offices. The company operates an in-house blind and curtain manufacturing division (Cameo), a National Distribution Centre holding over £3.5 million in stock, and its own transport fleet to deliver supply-and-fit services to housebuilders, housing associations, public sector bodies, and commercial clients.

Product overview

Designer Contracts operates as a single unified offering with multiple integrated product lines. The core business is the UK's largest flooring contracting service, supplying and installing floorcoverings nationwide through 13 regional offices. The product portfolio comprises: (1) Floorcoverings - an extensive range including carpet, carpet tiles, vinyl (domestic, commercial, luxury vinyl tiles), laminate, wood, and safety flooring; (2) Blinds & Curtains - industry-leading made-to-measure service with Fabric Studio Curtain Collection, Blind Studio, and Classic/Select/Supreme ranges; (3) Furniture & Lighting - Solution and Elevate furniture packs plus Glow lighting packs for turnkey solutions; (4) Supporting services including show home interior design, National Distribution Centre with £3.5m+ stockholding, and in-house transport fleet. The company also operates its Cameo specialist blinds and curtain making division.

Differentiator

Problem solved

Functional benefit

Brands

• Cameo: Specialist blinds and curtain making division of Designer Contracts, producing thousands of made-to-order curtains and roman blinds each year for domestic dwellings, Ministry of Defence housing, Housing Associations and care schemes.
• Solution
• Elevate
• Glow
• Fabric Studio Curtain Collection
• Blind Studio

Products and services

• Floorcoverings
• Blinds & Curtains (Cameo division)
• Furniture & Lighting Packs
• Supply and Installation Service

Quantifiable outcome

• 14% turnover increase to £34 million (FY2015)
• +6 more outcomes

Named customers7 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• UK Sustainable Flooring Alliance (UKSFA)coreStrategic or Co-development Partner · 1 July 2026Active and invested member for over a decade. Simon Westley appointed to UKSFA Board. Company plays leading role in promoting sustainable flooring practices, particularly carpet recycling and takeback scheme ensuring carpet waste diverted from landfill. Strategic focus on engagement, takeback schemes and Extended Producer Responsibility (EPR).
• University of Essex Flooring Supplies and Services FrameworkcoreStrategic or Co-development Partner · 1 December 2025Designer Contracts named as approved supplier on framework developed for education sector and any public sector organisation including NHS bodies, local authorities, and emergency services wanting to procure flooring products and services. Managed by Dukefield Procurement Limited.
• Procurement for Housing (PfH)coreStrategic or Co-development Partner · 1 December 2025Renewed position as preferred supplier with PfH purchasing consortium - one of the largest goods and services consortia in UK with annualised spend exceeding £0.3 billion and over 900 members including housing associations, local authorities and public bodies.
• Carpet Recycling UK (CRUK)coreStrategic or Co-development PartnerPartnership for carpet recycling scheme - awarded 'Take Back Partner of the Year'. Scheme diverts 90% of fitters' unfitted carpet into felt underlay with remaining used in equestrian sector.
• Contract Flooring Association (CFA)coreStrategic or Co-development PartnerLouise Walters appointed as Treasurer of CFA - first woman appointed as an officer on the board. Company supports CFA's drive for skills and labour including floor laying apprenticeship scheme through FITA training arm.
• The Furniture Makers' CompanyminorGTM or Marketing PartnerSponsorship of the charity providing support to furniture and furnishings industry
• KidsOutminorGTM or Marketing PartnerChildren's charity taking disadvantaged children on day trips. Designer Contracts main sponsor for Cardiff events, donated £3,000 in 2015. Awarded 'Outstanding Supporter' recognition.
• Flooring Manufacturers (Amtico, Altro, Cormar Carpets, Forbo, Gradus, Heckmondwike, Polyflor, Tarkett)coreOthersEstablished relationships with major flooring manufacturers providing access to most up-to-date ranges and innovative products, often in advance of industry introduction.
• Ashgate HospiceminorGTM or Marketing PartnerSignificant charitable support including £50,000 donation to 'Save a Precious Bed' appeal (2025), £100,000 to 'Three Bedded Bay' appeal (2019). Peter Kelsey made patron of hospice.

Scale indicators11 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Altro: UK manufacturer of safety flooring and wall cladding sold largely through flooring contractors into healthcare, education and social housing. Comparable because it is a key branded supplier and is widely specified in the same public sector frameworks (e.g., housing associations, NHS) that Designer Contracts competes for.
• Forbo Flooring Systems: International manufacturer of vinyl, linoleum, carpet tiles and entrance flooring systems with a strong UK contractor and specifier channel. Comparable as a global incumbent whose products are installed by Designer Contracts and competing contractors, and whose product innovation sets the floor on what contractors can offer.
• Amtico: UK designer and manufacturer of luxury vinyl tiles (LVT) sold primarily through approved flooring contractors and retailers. Comparable as a premium branded supplier partner of Designer Contracts and a benchmark for the LVT specification work that the contractor channel delivers into new-build and commercial offices.
• Tarkett: Global manufacturer of vinyl, laminate, wood and carpet flooring with a UK commercial and residential contractor channel. Comparable as a major branded supplier partnered with Designer Contracts and as a potential direct or hybrid threat to specialist flooring contractors as it expands turnkey/installation offerings.
• Cormar Carpets: UK-based carpet manufacturer supplying independent retailers and flooring contractors. Comparable because it is one of Designer Contracts' branded product partners and represents the upstream supply side that the contractor channel depends on; pricing and product allocation decisions directly affect Designer Contracts' competitive position.
• Brintons: UK-based global manufacturer of woven axminster and wilton carpets for residential and commercial markets. Comparable as an established UK carpet manufacturer whose product is specified and installed via the contractor channel, including international hospitality and housing association projects that overlap with Designer Contracts' customer base.
• Polyflor: UK manufacturer of vinyl flooring (commercial, safety, luxury vinyl tiles) supplied through contractor and distribution channels. Comparable as a major branded supplier partner of Designer Contracts and a benchmark for the product breadth that competing flooring contractors must also carry to serve their new-build and commercial customers.
• Heckmondwike: UK carpet tile manufacturer with strong presence in education, commercial and public sectors. Comparable supplier-side peer that supplies into the same contractor channel and is a recognised brand in the new-build and commercial flooring categories Designer Contracts serves.

Direct peers

• Allied Contracts: UK flooring contractor with national supply and installation coverage across residential and commercial new-build. Closely comparable as a direct competitor in the same flooring contractor category, with overlapping customer base in housebuilders and private developers (Source team data references a former Allied Contracts national sales manager who joined Designer Contracts).
• Vogue Contracts: UK flooring contractor serving new-build, social housing and commercial sectors with supply and installation services. Comparable because it operates the same contractor model targeting overlapping housebuilder and housing association customers (Source team data shows a former Designer Contracts person previously held an account director role at Vogue Contracts).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpB5CRioD_GlTSigexLUa1w
• Facebookfacebook.com/designercontracts
• LinkedInlinkedin.com/company/designer-contracts-limited
• Xx.com/DesignerContrac

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Designer Contracts