Habitat for Humanity Winona - Fillmore Counties

What Habitat for Humanity Winona - Fillmore Counties does

Habitat for Humanity serving Winona County (also known as Habitat Winona) is an independent, locally governed 501(c)(3) nonprofit affiliate of Habitat for Humanity International, founded in approximately 1994-1995 and headquartered at 126 N Baker St, Winona, Minnesota. The organization delivers affordable housing services across Winona and Fillmore Counties through three core program lines: a Homeownership Program that subsidizes home purchase for qualifying low-income families in exchange for sweat equity and affordable mortgages; a Home Repairs Program focused on accessibility modifications such as handrails, wheelchair ramps, siding, paint, crumbling stairs, and brush removal; and a Homeowner Education curriculum covering financial literacy and home maintenance. The portfolio is augmented by the Hilbert Street Initiative, a new twin-home development project in Winona, plus the Builders Circle giving society and community events including the annual House-Raising Hootenanny fundraising gala (with a $100,000 goal) and the Doors of Opportunity public art show.

The operating model is community-led and volunteer-powered. Revenue is diversified across individual donations, corporate sponsorships, a retail ReStore outlet at 900 W 3rd St selling donated building materials and home goods, grants and foundation funding, state housing tax credits, planned-giving vehicles (wills, bequests, IRA distributions), and vehicle donations. Capital costs for home construction are materially reduced through donated materials, volunteer labor, and homeowner sweat equity. The organization is staffed by 9 full-time and part-time employees, including an Executive Director, Director of Ops & Construction, Homeowner Services Manager, Office/Finance Manager, two Construction Site Supervisors, ReStore Manager, and two ReStore Assistant Managers. Governance is provided by a local board of directors whose members represent major regional employers and institutions, including Northwestern Mutual, Merchants Bank, Altra Federal, Benchmark Electronics, Gundersen Health, Wieser Brothers, WNB Financial, City of Winona, Winona County, Winona State University, and others, with no external shareholders or investors.

Underlying technology is minimal and not proprietary: a Squarespace-hosted website (habitatwinona.org), an Instagram presence, email newsletter, and standard donor and volunteer management workflows. There are no AI/ML systems, APIs, or mobile applications disclosed. The organization launched a 2025-2030 Strategic Plan emphasizing sustainability, innovation, and partnership, signaling formal multi-year programmatic expansion while remaining within its two-county service area and its community-based, mission-driven operating model.

Name

Habitat for Humanity Winona - Fillmore Counties

Legal name

Habitat for Humanity serving Winona County

Website

https://habitatwinona.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Habitat for Humanity serving Winona County is an independent 501(c)(3) nonprofit affiliate, founded ~1995, that builds and repairs affordable housing for low-income families across Winona and Fillmore Counties in Minnesota, funded by donations, grants, corporate sponsors, and a retail ReStore.

Ownership category

akta.pro rank

Product category

Affordable Housing Services

NAICS

Community Housing Services (62422), Other Community Housing Services (624229)

SIC

Services-Social Services (8300)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industries

Community Centers & Neighborhood Support Services (BPAGAEAL), Affordable Housing Property Management (BPAJAGAJ)

Keywords

• Affordable housing services
• Nonprofit home construction
• Home repair programs
• ReStore retail
• Volunteer housing

Headquarters

HQ city

Winona

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Individual Donations: Tax-deductible charitable donations from individuals supporting affordable housing mission
2. Corporate Sponsorships: Financial sponsorships from local businesses for annual fundraising events
3. ReStore Sales: Revenue from selling donated home improvement materials, furniture, and appliances at discounted prices
4. Vehicle Donations: Accepts donated cars as home-building resources
5. Planned Giving: Wills, bequests, and IRA charitable distributions from donors
6. Government and Foundation Grants: Grant funding for affordable housing programs
7. State Housing Tax Credits: Minnesota tax credit program participation for donors

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Habitat for Humanity serving Winona County is a 501(c)(3) nonprofit housing organization that builds affordable homes with partner families who contribute sweat equity and pay subsidized mortgages, delivers low-cost home repairs focused on accessibility modifications, and operates the Habitat ReStore, a retail outlet selling donated building materials, furniture, and appliances at discounted prices. The affiliate is independently governed by a local board, affiliated with Habitat for Humanity International, and supported by individual donations, corporate sponsorships, grants, and ReStore revenue.

Product overview

Habitat for Humanity Serving Winona County is a non-profit housing organization offering a portfolio of interconnected services focused on affordable housing. The core offerings include homeownership programs (building homes with partner families), home repairs (low-cost accessibility modifications), and the Habitat ReStore retail operation. Supporting services include homeowner education, volunteer programs through the Builders Circle, and community engagement events like the Doors of Opportunity public art show and the annual House-Raising Hootenanny fundraiser. The organization is governed by a local board of directors and operated independently from Habitat for Humanity International.

Differentiator

Problem solved

Functional benefit

Products and services

• Homeownership Program Provides affordable housing opportunities by building homes with partner families who contribute sweat equity and pay affordable, subsidized mortgages. Serves low-income families in Winona and Fillmore Counties.
• Home Repairs Program Low-cost home repair services for low-income homeowners focusing on accessibility modifications such as handrails, wheelchair ramps, siding, paint, crumbling stairs, and brush removal.
• Habitat ReStore Retail outlet that accepts donated home items and building materials and resells furniture, appliances, and home improvement goods at discounted prices; offers donation pickup services. Revenue subsidizes the affiliate's home-building mission.
• Homeowner Education Educational programs for prospective homeowners covering financial literacy, home maintenance, and homeownership responsibilities as part of the path to qualifying for a Habitat home.
• Builders Circle A giving society that recognizes individual donors who provide recurring financial support to the affiliate's home-building mission.
• Hilbert Street Initiative Housing development project focused on building new twin homes in Winona for partner families as part of the affiliate's homeownership pipeline.

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered minor.

• WNB FinancialminorGTM or Marketing Partner · 1 January 2026Financial sponsor for the House-Raising Hootenanny 2026 fundraising event
• Merchants BankminorGTM or Marketing Partner · 1 January 2026Financial sponsor for the House-Raising Hootenanny 2026 fundraising event
• Northwestern MutualminorGTM or Marketing Partner · 1 January 2026Financial sponsor for the House-Raising Hootenanny 2026 fundraising event - presented as generous sponsor
• Altra FederalminorGTM or Marketing Partner · 1 January 2026Financial sponsor for the House-Raising Hootenanny 2026 fundraising event
• FastenalminorGTM or Marketing Partner · 1 January 2026Financial sponsor for the House-Raising Hootenanny 2026 fundraising event
• Wincraft FanaticsminorGTM or Marketing Partner · 1 January 2026Financial sponsor for the House-Raising Hootenanny 2026 fundraising event
• Benchmark ElectronicsminorGTM or Marketing Partner · 1 January 2026Board member company and sponsor for fundraising events
• Wieser BrothersminorGTM or Marketing Partner · 1 January 2026Financial sponsor for the House-Raising Hootenanny 2026 fundraising event
• H30 Jazz TriominorGTM or Marketing Partner · 1 January 2026Live music performer at Doors of Opportunity community event
• Cada ConcreteminorGTM or Marketing Partner · 1 January 2026Event sponsor for House-Raising Hootenanny
• Central Lutheran ChurchminorGTM or Marketing Partner · 1 January 2026Event sponsor for House-Raising Hootenanny
• Coca Cola of WinonaminorGTM or Marketing Partner · 1 January 2026Event sponsor for House-Raising Hootenanny
• Engrav's Decorating CenterminorGTM or Marketing Partner · 1 January 2026Event sponsor for House-Raising Hootenanny
• Hoff Funeral HomesminorGTM or Marketing Partner · 1 January 2026Event sponsor for House-Raising Hootenanny
• KBS Construction SystemsminorGTM or Marketing Partner · 1 January 2026Event sponsor for House-Raising Hootenanny
• KimosminorGTM or Marketing Partner · 1 January 2026Event sponsor for House-Raising Hootenanny
• Minnesota State College SoutheastminorGTM or Marketing Partner · 1 January 2026Event sponsor for House-Raising Hootenanny
• RiverSide Integrated SolutionsminorGTM or Marketing Partner · 1 January 2026Event sponsor for House-Raising Hootenanny
• Winona NurseryminorGTM or Marketing Partner · 1 January 2026Event sponsor for House-Raising Hootenanny

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Enterprise Community Partners: National nonprofit that develops and preserves affordable housing and mobilizes capital toward community development. Comparable at the sector level as a major affordable-housing nonprofit with which Habitat Winona shares funders and policy context.
• Local Initiatives Support Corporation (LISC): National nonprofit community development financial institution supporting affordable housing and neighborhood revitalization. Comparable as a larger, broader nonprofit channeling capital to community-based housing efforts like Habitat Winona.
• Habitat for Humanity International: Global parent organization of the local Winona-Fillmore affiliate; sets branding, mission, and standards across all Habitat affiliates worldwide, including the Winona County chapter. Comparable as the umbrella body governing this affiliate.

Direct peers

• Mercy Housing: Large national nonprofit developer and operator of affordable housing for low-income families, seniors, and people with special needs. Comparable mission of building and operating affordable housing for vulnerable populations using non-market delivery models.
• Rebuilding Together: National nonprofit focused on low-cost home repairs and accessibility modifications for low-income homeowners through volunteer labor. Directly comparable mission overlap with Habitat Winona's Home Repairs Program, including handrails, ramps, and critical safety fixes.
• Volunteers of America Minnesota and Wisconsin: Regional nonprofit delivering housing, supportive services, and community programs for vulnerable populations in Minnesota and Wisconsin. Comparable as a multi-service community organization with overlapping affordable housing and supportive service missions in Habitat Winona's geography.
• Project HOME: Nonprofit combining affordable housing development with supportive services for low-income and homeless individuals. Comparable as an integrated nonprofit housing organization that combines housing delivery with wraparound resident services.

Regional players

• Twin Cities Habitat for Humanity: Another Minnesota-based Habitat affiliate serving the Minneapolis–Saint Paul metro area. Operates the same Homeownership Program, Home Repairs Program, and ReStore model under the same global umbrella, making it the closest regional comparison.
• Greater Rochester Area Habitat for Humanity: A neighboring Minnesota Habitat affiliate operating in the Rochester area with an identical Homeownership/ReStore/Repairs service mix under the global Habitat brand. Highly comparable in scale and rural-Minnesota operating context.

Emerging players

• Bridging Inc. Minnesota-based nonprofit that accepts donated furniture and household goods and redistributes them to individuals and families transitioning out of homelessness or hardship. Comparable as a regional nonprofit operating a thrift/redistribution model that intersects with Habitat Winona's ReStore concept.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/habitat-for-humanity-winona---fillmore-counties

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habitat for Humanity Winona - Fillmore Counties