Held Und Team Design Partnerschaftsgesellschaft

What Held Und Team Design Partnerschaftsgesellschaft does

Held+Team is a Hamburg-based design agency founded in 1997 that specializes exclusively in medical and laboratory technology design. The firm operates as a German Partnerschaftsgesellschaft (PartG) partnership with an interdisciplinary in-house team of industrial designers, UI/UX designers, and usability engineers, supplemented by an external network of engineers and medical experts. It has contributed to more than 600 medical and laboratory instruments brought to market and has accumulated over 200 international design awards across its history, including Red Dot, iF, and Good Design awards.

The agency's service portfolio integrates industrial design, graphical user interface (GUI) design, corporate product design (CPD), ergonomics and usability engineering, formative evaluation aligned with DIN EN 62366, packaging and labeling, analysis and strategy, UX Medizintechnik, animation and visualization, and laboratory equipment design. Its core capability combines human-centered design methodologies with regulatory-aware engineering, enabling clients to develop devices that meet MDR, ISO 62366, and clinical and laboratory workflow requirements. Notable projects include the Phoenix lithotriptor designed for Olympus (Red Dot, iF, and Good Design awards in 2014), the ARC HF generator for Bowa, the Padus 8 GUI for Prunus, and the Surgitent surgical system.

Held+Team generates revenue through project-based professional services fees billed to enterprise MedTech clients, with no publicly disclosed pricing. The agency pursues enterprise field sales through direct client engagement, with continuous collaborations spanning 12 to 28 years across named accounts including B. Braun, Olympus, Maquet (Getinge Group), Mettler Toledo, Heine, Haag-Streit, Sysmex, Bowa, Bruker, and Spencer. Geographic reach extends across Belgium, France, Sweden, Switzerland, the UK, the USA, China, Japan, Malaysia, Germany, Thailand, and Brazil, supported by a multilingual (German, English, Chinese) website and SEO-optimized regional pages.

Name

Held Und Team Design Partnerschaftsgesellschaft

Legal name

Held Und Team Design Partnerschaftsgesellschaft

Website

https://heldundteam.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Held+Team is a Hamburg-based medical technology design agency founded in 1997 that provides industrial design, GUI design, usability engineering, and corporate product design services to international MedTech enterprises, with over 600 instruments designed and 200+ design awards.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Design Services - Project-Based Fees: Held+Team generates revenue through project-based design service fees for medical technology companies. Services include industrial design, GUI design, usability engineering, corporate product design, packaging design, and strategic consulting for medical device development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Held+Team is a specialized design agency providing industrial design, Graphical User Interface (GUI) design, usability engineering, and corporate product design services exclusively for medical and laboratory technology products. The agency supports MedTech manufacturers from initial analysis and strategy through industrial design, GUI design, ergonomics/usability engineering, packaging and labeling, and formative evaluation, helping bring over 600 medical and laboratory instruments to market.

Product overview

Held+Team is a specialized medical technology design agency founded in 1997, offering an integrated service portfolio that encompasses Industrial Design, Graphical User Interface (GUI) Design, Corporate Product Design (CPD), Packaging and Labeling, Analysis and Strategy, Ergonomics and Usability Engineering, UX Medizintechnik, Formative Evaluation, Animation and Visualization, and Labortechnik Design. These services are designed to work together in a continuous design process where each component supports the development and design of medical technology. The agency has completed over 600 medical and laboratory instruments and received more than 200 international design awards, working primarily with international MedTech companies across Europe, the USA, and Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• Industriedesign (Industrial Design)

Quantifiable outcome

• Over 600 medical and laboratory instruments successfully brought to market
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Network of Engineers and Medical ExpertssupportingStrategic or Co-development PartnerHeld+Team supplements its internal interdisciplinary team with a network of experienced engineers and medical experts. This external expertise supports the design process by providing technical and medical input during product development.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• TEAGUE: US industrial design and innovation firm with an established healthcare practice spanning medical devices, diagnostics and digital health. Overlaps with Held+Team in industrial design, UX and human factors for regulated medical products.
• KISKA: Austrian design and innovation consultancy serving industrial clients across mobility, consumer goods and medical technology. Similar size and European pedigree, with comparable industrial design and product strategy capabilities.
• fuseproject: Design studio founded by Yves Béhar with healthcare and medical device engagements alongside consumer and furniture work. Comparable industrial design and UX capabilities for regulated medical products.
• Worrell: US-based industrial design consultancy specialized in medical devices and healthcare products. Highly comparable to Held+Team in offering (industrial design, usability, packaging) and exclusive focus on the medical/lab sector.
• Notch Design: European design consultancy working on industrial, UX and packaging design with active medical technology clients. Similar size and European footprint with comparable service portfolio for MedTech manufacturers.
• Amalgam: Boutique design and product development studio with work in medical devices and lab equipment. Comparable offering of industrial design, UX and engineering support for regulated healthcare products.
• Lunar Design: US product design consultancy with a strong healthcare and medical device portfolio. Comparable in offering industrial design, UX and product strategy to enterprise clients including medical technology manufacturers.
• Smart Design: Global product design and innovation firm with deep healthcare and medical device practice. Provides comparable industrial design, UX and human-centered design services to enterprise MedTech clients.

Broad incumbents

• IDEO: Globally recognized design and innovation consultancy with a dedicated health practice. Overlaps with Held+Team in MedTech design but operates across much broader industries and at significantly larger scale.
• Designworks (BMW Group / Accenture Song): Design consultancy with origins in automotive and expansion into healthcare and medical technology. Provides industrial and UX design but at much broader scope and scale than Held+Team.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/held-team

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Held Und Team Design Partnerschaftsgesellschaft