What Teague does

Teague is a 100-year-old privately held design and engineering firm headquartered in Seattle, Washington, founded in 1926. The company provides professional design services across six verticals: Defense, Space, Mobility, Robotics & Autonomous Systems, Technology, and Aviation. Core capabilities include industrial design, human factors research, cabin interior design, appearance mockups, prototyping, design language systems, and user experience design for complex industrial products and systems. Teague operates a 35,000 sq ft prototyping and mockup facility capable of building full-scale aircraft and product appearance models, and has developed Garage, an in-house freeware VR prototyping tool for collaborative 3D design review.

Teague's customer base spans commercial aviation (American Airlines, Air Tahiti Nui, Oman Air, Boom Supersonic), defense technology (Anduril, Overland AI), commercial space (Starlab), industrial technology (Honeywell), mobility (Segway Powersports), robotics (Noble Machines), and spatial computing (Immersed). The firm employs 251-500 people and delivers approximately 450 complex projects per year. The company goes to market through direct enterprise engagement, with no channel or reseller model; sales rely on long-standing relationships with airlines, OEMs, defense contractors, and technology firms, supported by thought leadership including a podcast (Design This Day) and a dedicated centennial brand site (100.teague.com).

Teague generates revenue through project-based professional services engagements priced on scope and complexity rather than per-seat or usage-based pricing. No public revenue figures or funding rounds are disclosed; the firm appears to be founder- or management-owned. Marquee partnerships with suppliers like Collins Aerospace, Thales, FutureBrand, and Bayview Composites position Teague as a systems integrator connecting OEMs, tier-one suppliers, and brand partners across fragmented industrial value chains.

Name

Teague

Legal name

Teague

Website

https://teague.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

251–500 employees

Short description

Teague is a 100-year-old, Seattle-based industrial design and engineering firm serving aviation, aerospace, defense, space, mobility, and robotics clients. It delivers industrial design, prototyping, design language systems, and cabin interior programs for enterprises such as American Airlines, Honeywell, Anduril, and Boom Supersonic.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Design and Engineering Services: Professional design consulting services for complex industrial products and systems. Projects include aircraft cabin interiors, autonomous vehicle UI, humanoid robot design, and defense systems. Revenue generated through project-based engagements with enterprise clients in aviation, aerospace, defense, and mobility sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Teague is an industrial design and engineering agency that delivers custom design, prototyping, and engineering services for complex physical products and systems across aviation, aerospace, defense, mobility, robotics, space, and technology sectors. Core services include aircraft cabin interior design, passenger experience systems, livery design, full-scale appearance mockups, design language systems, human factors research, and bespoke UI/UX software for autonomous and defense systems. The firm also offers Garage by Teague, a proprietary freeware VR prototyping tool that supports rapid design iteration and remote collaboration.

Product overview

Teague is a design agency with 100 years of design leadership, delivering approximately 450 complex projects annually and earning over 300 design and innovation awards. The company operates across six industry verticals: Defense, Space, Mobility, Robotics & Autonomous Systems, Technology, and Aviation. Their service portfolio includes appearance mockups, design language systems, frontend software development, passenger experience design, prototyping, and VR tools. The core offering is custom design and prototyping services tailored to industrial innovators, with Garage by Teague being their primary software tool product—a freeware VR prototyping solution. Projects span cabin interiors for commercial aviation (American Airlines, Air Tahiti Nui, Oman Air, Boom Supersonic), defense systems (Overland AI command interface, Anduril mockups), robotics (Noble Machines humanoid robot), and mobility (Segway Powersports vehicles).

Differentiator

Problem solved

Functional benefit

Products and services

• Garage by Teague A freeware VR prototyping tool that brings physical and digital prototyping together to increase iteration speed and improve the design process. Users can review designs at scale to identify potential problems using drag-and-drop 3D CAD workflows, integrated material libraries, and remote collaboration without coding experience. Offered free to the design community.
• Overland AI Command and Control Interface Frontend software for off-road autonomy that remotely manages autonomous off-road vehicles for defense applications, featuring vehicle mapping, robot telemetry, tasking, live video streams, and multi-vehicle management tools with an intuitive UI for rapid, mission-critical decisions.
• Anduril Fury Full-Scale Show Model High-fidelity full-scale appearance mockup of the Anduril Fury autonomous drone, including mechanical design and engineering, delivered for international aviation shows. Constructed in just 8 weeks through Teague's 35,000 sq ft prototyping facility.
• Starlab Space Station Training and Operations Mockup Full-scale, reconfigurable training and operations mockup designed and built for Starlab's next-generation commercial space station at NASA's Johnson Space Center, used to derisk station development and validate operational concepts.
• American Airlines Passenger Experience Design Next-generation premium travel experience design for American Airlines covering Airbus A321XLR and Boeing 787-9 aircraft, including brand expression, interior design, color/material/finish (CMF), and lighting design across business class, premium economy, and cabin interiors.
• Oman Air Passenger Experience Redesign Holistic end-to-end passenger experience redesign for Oman Air's fleet, including First Class Elite Suites and Business Class Serenity Suites, integrating Omani cultural heritage, understated elegance, custom material development, and IFE integration via Thales technology.
• Air Tahiti Nui B787-9 Cabin Interior and Livery Design Immersive end-to-end passenger experience design for Air Tahiti Nui's B787-9 Dreamliner fleet renewal, including livery design featuring traditional tatau patterns, cabin interiors, and brand expression inspired by Tahitian culture, connected to the airline's 20th anniversary.
• Boom Supersonic Overture Passenger Seating and LOPA Design Passenger seating and Layout of Passenger Arrangements (LOPA) design tailored to Boom Supersonic's Overture supersonic aircraft, including 2D LOPA design, concept development, human factors, prototyping, and user experience research for next-generation supersonic travel.
• Noble Machines Humanoid Robot Design System Design system and visual language for Noble Machines' humanoid robot built for dynamic, high-impact work environments, including external form design and human-machine interaction (HMI) design for construction sites, warehouses, and disaster zones.
• Immersed Visor VR Headset Industrial Design Industrial design and human factors optimization for the Immersed Visor, described as the world's most compact 4K VR headset focused on productivity and spatial computing, delivered in partnership with Igor Institute.
• Segway Powersports Hybrid Electric Off-Road Vehicle Fleet Design Industrial design of the industry's first fleet of hybrid electric off-road recreational and utility vehicles for Segway Powersports, including 3D data development, competitive analysis, and documentation, debuted at EICMA in November 2019.
• Honeywell Sensing and IoT Design Language System Unified design language system for Honeywell's Safety and Productivity Solutions product portfolio spanning hardware and software, including design guidelines, iconography, color usage, user story flows, and new product introduction processes, developed in close collaboration with the Honeywell Design Council.

Quantifiable outcome

• Oman Air's new Serenity Suites in 2-2-2 configuration boosted business class revenue by 30%
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Collins AerospacecoreStrategic or Co-development PartnerCollaborated on Oman Air passenger experience redesign including First Class Elite Suites and Business Class Serenity Suites. Joint development of custom cabin interiors with integrated IFE systems and specialized lighting design.
• HoneywellcoreStrategic or Co-development PartnerPartnered to create unified Sensing and IoT Design Language for Honeywell's Safety and Productivity Solutions portfolio. Close collaboration with Honeywell Design Council on design guidelines and documentation methodology.
• Boom SupersoniccoreStrategic or Co-development PartnerPrototyping and design partner for Overture supersonic aircraft passenger seating and LOPA design. Conducted user research, human factors studies, and spatial exploration for next-generation supersonic experience.
• ThalessupportingTechnology or IntegrationTechnology partner for Oman Air IFE integration into suite design. Collaborated to integrate in-flight entertainment behind elegant glass surfaces alongside sidelights.
• Bayview CompositessupportingTechnology or IntegrationExternal manufacturing partner that innovated groundbreaking fabrication process specifically for constructing Anduril Fury show model fuselage and wing structures at required speed and precision.
• FutureBrandsupportingStrategic or Co-development PartnerCollaborated on Air Tahiti Nui brand redesign in conjunction with Teague's cabin interior and livery design work for B787-9 fleet.
• Alexander Lee (Tahitian Artist)supportingStrategic or Co-development PartnerTahitian artist collaborated on Air Tahiti Nui brand expression using tiare mā'ohi (national flower of French Polynesia) for cabin and livery design.
• Igor InstitutesupportingTechnology or IntegrationEngineering partner for Immersed Visor VR headset development. Provided component stack and technical engineering support alongside Teague's design work.

Scale indicators4 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• IDEO: IDEO is the prototypical global industrial design and innovation consultancy. Highly comparable to Teague in business model (project-based design services for enterprise clients), core offering (industrial design, human factors, prototyping), and customer base (Fortune 500 across multiple verticals).
• frog (Capgemini Engineering): frog is a multinational industrial design and engineering consultancy, now part of Capgemini Engineering. Direct competitor to Teague across transportation, consumer electronics, and connected-product design; comparable in offering breadth, tier-1 client roster, and integration of design and engineering.
• Priestman Goode: London-based design consultancy specializing in transport design including airline cabin interiors and livery (e.g., Virgin Atlantic, British Airways). The closest pure-play peer to Teague's commercial aviation cabin and brand work, with a directly overlapping customer base.
• BMW Group Designworks: BMW-owned multi-industry design consultancy serving automotive, aviation, and mobility clients. Comparable to Teague in transportation and industrial design depth, premium client access, and cross-vertical design system work.
• Ammunition Group: San Francisco industrial design and brand consultancy (founded by ex-Apple designer Robert Brunner). Comparable to Teague as a premium industrial design studio working across consumer electronics, transportation, and technology hardware.
• Whipsaw: Industrial design and engineering firm specializing in consumer electronics, robotics, and medical devices. Comparable to Teague in deep-tech verticals (notably robotics, where Teague works with Noble Machines) and rapid prototyping capability.
• Lunar Design: Silicon Valley-based industrial design and product development studio. Comparable to Teague's technology, consumer hardware, and mobility work; similar mid-sized project-based services model.
• NewDealDesign: San Francisco industrial design firm known for consumer technology and emerging hardware products. Comparable to Teague in cross-vertical industrial design and human-centered product development for enterprise tech clients.
• Smart Design: Global product design and innovation consultancy with comparable enterprise client mix across consumer electronics, healthcare, and mobility. Closely mirrors Teague's project-based structure and cross-disciplinary design-to-engineering capability.
• RKS Design: California-based industrial design and psychology-driven innovation firm. Comparable to Teague in applying human factors and behavioral research to complex physical product systems, including consumer and enterprise hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TEAGUE1926
• Facebookfacebook.com/TEAGUE.DesignThisDay

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teague