Hans Leeb Gmbh

What Hans Leeb Gmbh does

Hans Leeb GmbH is a privately held, family-owned Austrian company founded in 1982, headquartered in Wolfsberg (St. Thomas 80, 9400 Wolfsberg), operating as the exclusive importer and distributor of CFMOTO and GOES powersport vehicles for the German and Austrian markets. The company carries a multi-category powersport portfolio — CFMOTO motorcycles (Sport, Cruiser, Adventure), ATVs, and UTVs, plus the GOES sub-brand positioned as a budget-friendly entry-level ATV line — through a network of more than 200 specialist dealers with deliberately separated brand channels to avoid internal cannibalization.

The business model is B2B distribution plus aftermarket monetization. Hans Leeb purchases inventory from CFMOTO (the Chinese OEM that owns both distributed brands), sells to its dealer network, and operates a substantial aftersales and spare-parts operation anchored by a 3,000 m² warehouse holding more than 85,000 parts SKUs and over 2 million parts, supporting 24–48 hour delivery to dealers. The company employs more than 50 people at its Wolfsberg HQ, including a 20+ person aftersales team, and provides dealers with marketing materials, trade-show support, ET catalog access, and warranty processing through an online portal. Pricing is not publicly disclosed; dealer contracts are described as fair and condensed to a single A4 page, with attractive margins offered.

Commercially, the company pursues a channel-partner go-to-market with supporting brand-level digital marketing across Facebook, Instagram, TikTok, and LinkedIn, plus a multi-language corporate website. It maintains GDPR/DSGVO-compliant web infrastructure and uses Mapbox for embedded mapping on its site. The company received the CFMOTO Distributor of the Year Award in 2024 and is led by Managing Director Johann Josef Leeb. No acquisitions, funding rounds, or public listing activity are disclosed.

Name

Hans Leeb Gmbh

Legal name

Hans Leeb GmbH

Website

https://leeb-motor.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Hans Leeb GmbH is a family-owned Austrian exclusive importer and distributor of CFMOTO and GOES powersport vehicles (motorcycles, ATVs, UTVs) for Germany and Austria, serving 200+ specialist dealers with a full aftersales and spare-parts operation.

Ownership category

akta.pro rank

Product category

Powersport Vehicle Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro industry

PRIMARYCRAOANAK

Motorcycle, powersports & ATV parts and accessories distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Automotive Aftermarket Parts & Accessories Distribution

SECONDARYCRAOANAB

Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids)

Consumer Products & Retail/Wholesale, Distribution & Category Management/Automotive Aftermarket Parts & Accessories Distribution

Keywords

• Powersport vehicle distribution
• ATV UTV import
• Motorcycle wholesale
• Dealer network support
• Spare parts logistics

Headquarters

HQ city

Wolfsberg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Distribution: Hans Leeb GmbH generates revenue through importing and distributing CFMOTO motorcycles, ATVs, and UTVs, as well as GOES brand ATVs for the German and Austrian markets through a network of over 200 specialist dealers.
2. Aftermarket/Spare Parts: Revenue generated from spare parts sales with 85,000+ different articles and over 2 million spare parts in stock, supported by 24-48 hour delivery to dealers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hans Leeb GmbH is the exclusive importer and distributor for CFMOTO (motorcycles, ATVs, UTVs) and GOES (ATVs) in Germany and Austria, selling these brands through a network of more than 200 specialist dealers. The company supports dealers with a dedicated aftersales team of 20+ employees, a 3,000 m² spare parts warehouse stocked with 85,000+ articles and over 2 million parts, and 24-48 hour parts delivery. It also provides dealer marketing support including POS materials, photography, video, model catalogs, and trade show/event assistance.

Product overview

Hans Leeb GmbH is a modern family business (founded 1982) and importer/distributor of Power Products for the German-speaking market (Germany and Austria). The company operates as a single unified distribution platform representing two complementary sub-brands: CFMOTO (motorcycles, ATVs, and UTVs) as the market leader, and GOES (ATVs) as the cost-effective second brand. Both brands are manufactured by CFMOTO. The company distributes through over 200 specialist dealers, supported by a 50+ person team providing Aftersales, marketing, and logistics services. The two brands maintain strictly separate dealer networks with distinct territories.

Differentiator

Problem solved

Functional benefit

Brands

• CFMOTO: Motorräder für jeden Anspruch, seit 1989. CFMOTO produces various motorcycle models including Sport, Cruiser, and Adventure Bikes. Market leader for ATVs and UTVs in Germany and Austria.
• GOES

Products and services

• CFMOTO brand distribution Exclusive distribution of CFMOTO motorcycles (Sport, Cruiser, Adventure), ATVs, and UTVs to specialist dealers across Germany and Austria. CFMOTO is the market leader for ATVs and UTVs in the DACH region and is targeted at dealers seeking a premium, full-lineup powersport brand.
• GOES brand distribution Distribution of GOES ATVs (CFMOTO's second brand) to specialist dealers in Germany and Austria as a budget-friendly, entry-level ATV brand with proven CFMOTO technology and high-quality equipment, sold through a network separated from CFMOTO to avoid dealer cannibalisation.
• Spare parts supply and aftersales Aftermarket spare parts business serving CFMOTO and GOES dealers, offering 85,000+ different articles, more than 2 million parts in stock, and 24-48 hour delivery to dealers from the Wolfsberg warehouse.
• Dealer marketing and event support Marketing and event support services provided to CFMOTO and GOES dealers, including social media channel support, POS materials, 360° studio and outdoor action photography, promotion videos, model catalogs, teamwear, and financial/vehicle support for trade shows and dealer events.

Quantifiable outcome

• Distributor of the Year Award 2024 by CFMOTO

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core.

• CFMOTOcoreStrategic or Co-development PartnerCFMOTO is a Chinese powersport vehicle manufacturer established in 1989, producing motorcycles, ATVs, and UTVs. Hans Leeb GmbH has been the exclusive importer and distributor for CFMOTO products in Germany and Austria since 1982. CFMOTO is the market leader for ATVs and UTVs in Germany and Austria.
• GOEScoreStrategic or Co-development PartnerGOES is the second brand of CFMOTO, developing ATVs for over 15 years. Hans Leeb GmbH distributes GOES products in Germany and Austria as a complementary budget-friendly brand offering entry-level ATVs with proven technology and high-quality equipment.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• KTM AG (now part of KTM AG / Pierer Mobility Group): Austrian-headquartered motorcycle and powersports OEM with deep DACH dealer presence and full vertical brand portfolio (KTM, Husqvarna, GasGas). Comparable as a major Austria-based powersports player serving German and Austrian markets, though operating at materially larger scale on the manufacturing side rather than regional distribution.
• BRP (Bombardier Recreational Products): Canadian powersports manufacturer behind Can-Am (ATVs, UTVs, SSVs), Sea-Doo, and Ski-Doo. A direct global competitor in the ATV/UTV category where CFMOTO claims market leadership in DE/AT, distributed through its own pan-European dealer network.
• Honda Motor Europe – Motorcycle Division: Honda's European motorcycle and ATV arm, distributing through an extensive dealer network across Germany and Austria. Comparable as a multi-brand-adjacent vehicle and parts distributor serving the same DACH customer segments, with much greater scale and brand depth.
• Polaris Inc. U.S.-based global powersports manufacturer of ATVs, UTVs, snowmobiles, and Indian motorcycles. Comparable as a leading ATV/UTV manufacturer competing head-to-head with CFMOTO/GOES in the DACH aftermarket and via European distribution networks, though operating at much larger scale.
• Kawasaki Motors Europe: Kawasaki's European motorcycle and ATV distribution arm. Competes directly with CFMOTO in the ATV category across DACH retail channels, distributing vehicles, parts, and accessories through dealer franchises — the same model Hans Leeb operates for CFMOTO/GOES.
• Yamaha Motor Europe: European motorcycle, ATV, and marine subsidiary of Yamaha Motor Co. Operates a broad multi-category powersports dealer footprint across DACH comparable to Hans Leeb's distribution strategy, but anchored on Yamaha's global brand portfolio and OEM scale.
• Suzuki Motor Europe (Motorcycle Division): Suzuki's European motorcycle/ATV distributor with established dealer presence across Germany and Austria. Competitor for the same discretionary powersport buyer that Hans Leeb's CFMOTO dealers target, with a global brand and parts operation of significantly larger scale.
• Arctic Cat / Textron Off Road (now Textron Specialized Vehicles): Manufacturer of Arctic Cat ATVs and UTVs distributed in Europe through regional partners. A direct global ATV/UTV competitor whose products compete head-to-head with CFMOTO in DE/AT dealerships.

Others

• CFMOTO (Zhejiang CFMOTO Power Co., Ltd.): The Chinese manufacturer of CFMOTO and GOES ATVs/UTVs/motorcycles and Hans Leeb's exclusive upstream principal. Comparable as the strategic supplier whose brand strength, product roadmap, and OEM-level decisions directly determine Hans Leeb's go-to-market — i.e., they are a partner/supplier rather than a horizontal competitor.

Regional players

• Quad/RV-distribution peers in DACH (e.g., Quad Schäffer, Mofix): Regional German/Austrian ATV, UTV, and quad importers operating multi-brand dealer networks of similar scale to Hans Leeb. Comparable as same-geography, similar-channel competitors fighting for shelf space at specialist powersport dealers across DACH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/p/HANS-LEEB-GmbH-61558870274595
• LinkedInlinkedin.com/company/hans-leeb-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hans Leeb Gmbh