Hop'n Go Tours Llc.

What Hop'n Go Tours Llc. does

Hop'n Go Tours LLC is a woman-owned, single-operator tour business founded by Alexa Ro in 2020 that operates hop-on hop-off guided bus tours of Atlanta, Georgia, with a thematic focus on Black history, civil rights landmarks, HBCU districts, and local Black-owned businesses. The company runs a single 14-passenger party bus (plus one host chair) and offers four core products: a 3-Hour Black Atlanta Tour ($79/person), a 4-Hour Black Excellence & Civil Rights Bus Tour ($99/person, the bestseller), an ATL City Night Tour ($69.99/person, 21+), and Hourly Bus Rental ($99-$150/hour, 2-hour minimum). Supplementary services include birthday celebrations, group shuttle service across Georgia, and private event hosting. The company partners with local restaurants and venues (SoulBox Soulfood, Soul Vegan, The Varsity, Ponce City Market, Atlantic Station, Psito's) to provide embedded lunch and stop experiences.

The business operates on a direct-to-consumer model with no proprietary technology. Bookings are processed through an embedded FareHarbor widget on hopngotours.com, supplemented by phone reservations (+1 678-748-7747) and CashApp/Zelle for last-minute bookings within two hours. Customer segments span tourists and visitors (primary), Atlanta locals seeking unique experiences, corporate and event groups requiring transportation, and celebration/party groups. Marketing channels include blog content, organic social (Facebook, Instagram, YouTube), an email newsletter via Constant Contact, promotional codes (HNGo26 for 5% off), and a commission-based affiliate program paying 5-10% to rideshare drivers, hotel staff, event planners, and influencers. The founder has publicly stated she operates the business alone without staff, and there are no disclosed funding rounds, institutional investors, or parent company relationships. The company is domiciled in Georgia, USA, and operates exclusively within the Atlanta metropolitan area.

Name

Hop'n Go Tours Llc.

Legal name

Hop'n Go Tours LLC

Website

https://hopngotours.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Hop'n Go Tours LLC is a woman-owned, sole-operator tour business founded in 2020 that runs a single 14-passenger bus offering hop-on hop-off Atlanta tours focused on Black history, civil rights landmarks, and local Black-owned restaurants for tourists, locals, and corporate groups.

Ownership category

akta.pro rank

Product category

Sightseeing and Tour Services

NAICS

Scenic and Sightseeing Transportation, Land (48711), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Political, Social History & Civic Tours (THAJAAAK)

Keywords

• Guided bus tours
• Sightseeing services
• Party bus rentals
• Civil rights tours
• Atlanta city tours

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Infrastructure, Personnel, Others

Revenue model

1. Guided Bus Tours: Hop-on hop-off and guided bus tours of Atlanta landmarks, history, and culture. Tours include 2-hour, 3-hour, 4-hour, and night tour options with fixed per-ticket pricing ranging from $69.99 to $99.00.
2. Hourly Bus Rental: Hourly rental of party bus for private events, group transportation, and custom experiences. Minimum 2-hour booking at $99-$150/hour.
3. Corporate and Private Events: Customized private tours, corporate events, filming, and shuttle services tailored to client specifications.
4. Affiliate Referrals: Commission-based affiliate program paying 5-10% commission per referral booking. Targeted at rideshare drivers, hotel staff, event planners, travel influencers, servers, bartenders, and college students. Weekly payouts via Zelle, Cash App, PayPal, or Direct Deposit.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Hop'n Go Tours operates hop-on, hop-off guided bus tours of Atlanta, Georgia, themed around Black history, civil rights, HBCU districts, and local culture. Core offerings include the 3-Hour Black Atlanta Tour ($79), the 4-Hour Black Excellence & Civil Rights Bus Tour ($99), the ATL City Night Tour ($69.99), Hourly Bus Rentals (starting at $99/hour), and Private Event services aboard a single 14-passenger party bus.

Product overview

Hop'n Go Tours LLC offers a portfolio of hop-on, hop-off bus tour experiences in Atlanta, Georgia, centered around Black history, civil rights, and cultural exploration. The core offerings include the 3 Hour Black Atlanta Tour ($79 with lunch), the 4 Hour Black Excellence & Civil Rights Bus Tour ($99, Best Seller), the ATL City Night Tour ($69.99), and Hourly Bus Rental (starting at $99/hour). Additional services encompass Birthday Celebrations, Group Shuttle Service, and Private Events hosting. The company also operates an Affiliate Program for referral-based income. Tours feature live local guides, onboard music, karaoke, and stops at landmarks including Martin Luther King Jr. sites, HBCUs, Ponce City Market, and various Atlanta attractions. Founded in 2020, the woman-owned business primarily serves tourists, locals, corporate groups, and event planners.

Differentiator

Problem solved

Functional benefit

Products and services

• 3 Hour Black Atlanta: History, Food & ATL Businesses Tour A 3-hour hop-on, hop-off bus tour showcasing Atlanta's Black history, landmarks, and local Black-owned businesses with a lunch stop at partner restaurants, priced at $79 per person with lunch included.
• 4 Hour Black Excellence & Civil Rights Bus Tour A 4-hour tour focusing on Atlanta's Black excellence, civil rights legacy, and HBCU culture, with stops at MLK sites, the Atlanta University Center, the Madame CJ Walker Museum, and Soul Vegan, priced at $99 per person with lunch included.
• ATL City Night Tour An evening city tour combining Atlanta's skyline and entertainment districts with stops at Centennial Olympic Park, Midtown, Atlantic Station, and Edgewood Avenue, featuring karaoke and music; priced at $69.99 with 6:30 pm and 8:30 pm departures.
• Hourly Bus Rental Flexible hourly charter of the party bus for any occasion, group size, or timeframe, with a 2-hour minimum and rates starting at $99-$150 per hour.
• Private Events Service Hosting of private events, book clubs, or filming in Atlanta with flexible hourly experiences tailored to client specifications.
• Group Shuttle Service Group shuttle transportation across Georgia, from Stone Mountain to Hartsfield Jackson Airport, with snacks and drinks included.
• Birthday Celebrations Service Birthday party hosting aboard the decorated party bus featuring drinks, snacks, music, landmark views, and nonstop fun, available as a booking option.
• Affiliate Program Referral program that pays participants 5-10% commission per referred booking, targeted at rideshare drivers, hotel staff, event planners, and influencers, with weekly payouts via Zelle, Cash App, PayPal, or Direct Deposit.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• SoulBox SoulfoodminorOthersNeighboring black-owned restaurant partner featured on the 3-hour tour. Provides lunch stop experience featuring cornbread, fried chicken, vegan options, sweet tea, and collard greens. Located near Hop'n Go Tours operations.
• Soul VeganminorOthersHistoric West End Atlanta restaurant featured on 4-hour Black History and Civil Rights tour. Offers complimentary sample plate of signature vegan dishes to all guests. Known for bold flavor, cultural roots, and feel-good soul food. 30-minute stop included in tour.
• Ponce City MarketminorOthersLarge mixed-use development in historic 1925 Sears building featured on 3-hour tour. Lunch destination with diverse food options including Korean BBQ, fresh juice, tacos, Indian street food, pastries, pizza, and vegan eats. Located on Ponce de Leon Ave with access via Atlanta BeltLine.
• The VarsityminorOthersLegendary Atlanta landmark restaurant featured on multiple tours. Known for 'What'll ya have?' slogan. Has fed generations of students, presidents, and celebrities. Right-of-passage Atlanta dining experience.
• Atlantic StationminorOthersHigh-end market and pickup location for Atlanta Night Tours. Located at 1380 Atlantic Dr NW, Atlanta, GA 30363. Features ice-skating rink during Christmas season. Starting point for night tour experience.
• Psito's RestaurantminorOthersPickup location for 3-hour and 4-hour tours. Located at 25 Georgia Ave SE, Atlanta, GA 30312. Also serves as staging point with nearby Halo's Donuts alternative pickup.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@hopngotours?si=YfIGIDbapHGCrt9p
• Facebookfacebook.com/HopNGoToursATL
• Instagraminstagram.com/hopngotours?igsh=dzhiMWRtaXVweWUw
• LinkedInlinkedin.com/company/hop-n-go-tours

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hop'n Go Tours Llc.