HINO MOTORS PHILIPPINES

What HINO MOTORS PHILIPPINES does

Hino Motors Philippines Corporation (HMP), formerly Pilipinas Hino, Inc., is the Philippine assembler and distributor of Hino commercial vehicles, established in March 1975 as a joint venture among Filipino investors, Hino Motors, Ltd. (Japan), and Marubeni Corp., and now majority-owned by parent Hino Motors, Ltd. The company operates from its headquarters and manufacturing plant in Canlubang, Calamba City, Laguna, producing a full commercial-vehicle lineup spanning the 200, 300, 500, and 700 Series trucks, Mini/Midi/Big buses, and DOTr-compliant modern PUVs (Class I-III), underpinned by Euro 4 diesel powertrains including the Toyota 1GD-FTV and Hino N04C engine families with Variable Nozzle Turbocharging on the 500 Series.

HMP is the only Philippine commercial-vehicle assembler with in-house rear body manufacturing, enabling chassis assembly plus custom body building (Utility Van, Aluminum Van, Dropside, Dump, Bus, PUV, and specialty bodies such as Refrigerated Van, Fire Truck, and Fuel Tanker) under one roof, and was the country's first ISO 9001:2000-certified bus body manufacturer. Revenue is generated through six streams: hardware sales of trucks, buses, and PUVs; certified maintenance and repair services via a 24-dealership network; genuine and Smart Choice spare parts; Hino Financial Services loans and leases (powered by Toyota Financial Services Philippines); Hino Insure insurance products (partnered with Standard, Malayan, and Peoples Insurance); and Built-to-Go pre-bodied units. Pricing ranges from roughly ₱2.5M for entry PUVs to multi-million-peso heavy-duty 700 Series trucks, with multi-year Service Level Agreement packages offering up to 20% service discounts to fleet customers.

Customers span enterprise logistics (J&T Express, Hann Philippines), transport cooperatives (MITSCOOP), LGUs (Provincial Government of Batangas), heavy industry (Circle Transport, First Balfour), and long-tail MSMEs and bus/PUV operators, served through a 24-strong authorized dealer network across Luzon, Visayas, and Mindanao plus a direct enterprise sales motion for government and large fleets. Strategic direction is set by Japanese executive rotation (President Maki Yamazaki from April 2026, succeeding Shingo Sakai) under parent Hino Motors, Ltd., with the 2023 Hino-Toyota-Daimler-MFTBC global CV collaboration MoU providing a technology pipeline that could feed the Philippine subsidiary.

Name

HINO MOTORS PHILIPPINES

Legal name

Hino Motors Philippines Corporation

Website

https://hino.com.ph

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

101–250 employees

Short description

Hino Motors Philippines Corporation is the Philippine assembler and distributor of Hino commercial vehicles (trucks, buses, and PUVs), majority-owned by Japan's Hino Motors, Ltd., serving enterprise fleets, transport cooperatives, LGUs, and MSMEs through 24 authorized dealerships and in-house body manufacturing from its Calamba, Laguna plant.

Ownership category

akta.pro rank

Product category

Commercial Vehicles

NAICS

Motor Vehicle Manufacturing (3361), Motor Vehicle Body and Trailer Manufacturing (33621), Heavy Duty Truck Manufacturing (33612)

SIC

Truck & Bus Bodies (3713), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Class 4–6 Medium-Duty Truck Manufacturing (IMACABAB)

akta.pro secondary industries

Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC), Specialty Vehicle Body Manufacturing (Emergency/Military/Mobile Clinics) (IMACAGAD)

Keywords

• Commercial vehicle manufacturing
• Truck assembly distribution
• Bus body building
• Public utility vehicles
• Commercial dealer network

Headquarters

HQ city

Calamba

HQ country

Philippines

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Assembly and distribution of Hino trucks, buses, and PUVs through dealer network. Product lines include 200, 300, 500, 700 Series trucks, and various bus categories (Mini, Midi, Big).
2. Service and Maintenance: Hino Quality Service through authorized dealerships including preventive maintenance, demand repair, onsite servicing, and roadside assistance. Service Level Agreement packages available with up to 20% discount.
3. Spare Parts: Hino Genuine Parts supply and Smart Choice Parts line for cost-effective alternatives. Fleet/motor pool parts supply arrangements with protected rates.
4. Financial Services: Vehicle loans, finance leases, and operating lease (under development) powered by Toyota Financial Services Philippines Corporation.
5. Insurance Products: Hino Insure comprehensive commercial vehicle protection against accidents, theft, and Acts of Nature, in partnership with Standard Insurance, Malayan Insurance, and Peoples Insurance.
6. Body Manufacturing and Customization: In-house rear body applications including Utility Van, Aluminum Van, Dropside Cargo, Dump Truck, Bus, PUV, and special bodies (Refrigerated Van, Fire Truck, Fuel Tanker, etc.). Built to Go pre-built units available.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Hino Motors Philippines assembles and distributes a complete lineup of commercial vehicles including light to heavy-duty trucks (200, 300, 500, and 700 Series), buses (Mini, Midi, and Big), and Public Utility Vehicles (Class I, II, III) compliant with Philippine National Standards. The company operates as a one-stop-shop, providing in-house rear body manufacturing, certified maintenance and repair services through 24 dealerships nationwide, genuine spare parts, vehicle financing via Toyota Financial Services, and commercial insurance (Hino Insure) in partnership with multiple insurers.

Product overview

Hino Motors Philippines is a commercial vehicle manufacturer and distributor offering a comprehensive portfolio of trucks (200, 300, 500, and 700 Series), buses (Mini, Midi, Big), and Public Utility Vehicles (PUV). The company operates as a one-stop-shop providing complete vehicle solutions from chassis assembly to custom body manufacturing, genuine spare parts, certified maintenance services, and financial/insurance support. The product lineup ranges from light-duty trucks (3,490 kg GVW) to heavy-duty vehicles (up to 39,200 kg GVW), supported by 24+ dealerships nationwide and in-house body building capabilities that produce both standard and specialized body applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Hino 200 Series

Quantifiable outcome

• Up to 20% discount on services through Service Level Agreement
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• ARCHIONcoreStrategic or Co-development Partner · 29 October 2025Partnership for a new era of commercial mobility driven by Hino's vision, strengthening legacy in Japanese commercial vehicle reliability.
• Toyota Motor CorporationcoreStrategic or Co-development Partner · 30 May 2023Historical MoU signed in Tokyo, Japan for expediting development of advanced technologies and potential merging of MFTBC and Hino. Part of broader collaboration with Daimler Truck and Mitsubishi Fuso.
• Daimler Truck Holding AGcoreStrategic or Co-development Partner · 30 May 2023Part of the landmark MoU with Toyota and Mitsubishi Fuso for advanced commercial vehicle technology development and potential merger with Hino.
• Mitsubishi Fuso Truck and Bus Corporation (MFTBC)coreStrategic or Co-development Partner · 30 May 2023Target of potential merger with Hino as part of the four-party MoU for commercial vehicle collaboration and technology development.
• J&T Express (PH Global Jet Express Inc.)flagshipStrategic or Co-development Partner · 6 July 2022Strategic partnership renewal covering delivery of more than 100 units of Hino trucks (XZU730L, XZU710L, FL8J models). HMP headquarters signing ceremony.
• Toyota Financial Services Philippines Corporation (TFSPH)flagshipStrategic or Co-development PartnerPowers Hino Financial Services, providing vehicle loans, finance leases, and operating lease products. Supervised by Bangko Sentral ng Pilipinas (BSP).
• Standard InsurancecoreStrategic or Co-development PartnerInsurance partner for Hino Insure comprehensive commercial vehicle protection against accidents, theft, and Acts of Nature.
• Malayan InsurancecoreStrategic or Co-development PartnerInsurance partner for Hino Insure providing competitive rates, fast claims processing, and roadside assistance.
• Peoples InsurancecoreStrategic or Co-development PartnerInsurance partner for Hino Insure comprehensive commercial vehicle protection.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Emerging players

• JAC Motors Philippines: JAC Motors is a growing Chinese brand in the Philippine commercial vehicle space, focusing on trucks, vans, and light commercial vehicles. It is an emerging competitor primarily in the value/light-duty segments where HMP's 200 and 300 Series compete.

Direct peers

• Foton Motor Philippines: Foton Philippines distributes trucks, buses, and light commercial vehicles assembled/imported from China. It competes head-to-head with HMP in PUV, light, and medium-duty truck segments and pursues similar government and transport cooperative accounts.
• Isuzu Philippines Corporation: Isuzu Philippines is the long-standing market leader in Philippine commercial vehicles (trucks, light-duty trucks, and pick-ups). It directly competes with HMP across light, medium, and heavy-duty truck segments and is the most directly comparable competitor in the same channel-driven B2B market.
• MAN Truck & Bus Philippines: MAN Trucks Philippines distributes heavy-duty trucks, buses, and chassis for the premium end of the Philippine commercial vehicle market. It competes with HMP's 700 Series in heavy-haul and premium bus segments.
• Tata Motors Philippines: Tata Motors distributes trucks and buses in the Philippines with value positioning. It competes with HMP in the medium and heavy-duty truck segments, including in PUV and government fleet tenders.
• Mitsubishi Fuso Philippines (MFTBC): Mitsubishi Fuso is the sibling brand under the 2023 Toyota-Daimler-MFTBC-Hino MoU contemplating a Hino-MFTBC merger. It directly competes in trucks and buses and shares similar dealer-based B2B commercial vehicle positioning in the Philippines.
• Hyundai Trucks & Buses Philippines (HARI): Hyundai Philippines distributes commercial vehicles (trucks and buses) under Hyundai Asia Resources Inc. It competes with HMP in the light, medium, and heavy-duty truck categories and pursues similar logistics and government fleet customers.
• Scania Philippines: Scania Philippines sells premium heavy-duty trucks and buses with strong after-sales service positioning. It competes with HMP in the heavy-duty truck and high-end bus categories, particularly for fleet and government accounts seeking premium uptime.
• Volvo Trucks Philippines: Volvo Trucks Philippines distributes premium heavy-duty trucks for logistics and construction applications. It overlaps with HMP's 700 Series in high-end fleet and long-haul applications, with similar total cost of ownership selling propositions.

Broad incumbents

• Toyota Philippines (TMP) Commercial Vehicles: Toyota Motor Philippines is a broad automotive incumbent whose commercial vehicle line (including engines like the 1GD-FTV used by HMP) overlaps indirectly with HMP through shared Toyota Group technology. Toyota Financial Services Philippines also powers HMP's Hino Financial Services, making TMP a related but not direct head-to-head competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/HinoMotorsPH
• YouTubeyoutube.com/@hinomotorsphilippinescorpo1650/videos
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• Instagraminstagram.com/hinomotors_philippines
• LinkedInlinkedin.com/company/hinophilippines

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HINO MOTORS PHILIPPINES