Hana Bank Usa, Na
Hana Bank USA, N.A. is a full-service commercial bank and wholly-owned subsidiary of South Korea's Hana Financial Group, serving personal and business customers across New York, New Jersey, and California with consumer deposits, CRE/SBA/C&I lending, and cash management.
- Company typePrivate
- Founded1986
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Hana Bank Usa, Na does
Hana Bank USA, National Association is a full-service commercial bank headquartered in Fort Lee, New Jersey, operating as a wholly-owned subsidiary of Hana Financial Group, one of the largest banking organizations in South Korea with a global network of 221 locations across 26 regions. Chartered as a National Association bank and regulated by the Office of the Comptroller of the Currency with FDIC insurance, the bank serves personal and business customers in New York, New Jersey, and California through full-service branches in Fort Lee, Manhattan, Flushing, and Los Angeles, supplemented by appointment-only Loan Production Offices in Miami, Dallas, and Atlanta. The bank is positioned within the Korean-American community through bilingual capabilities (Korean, English, Chinese), an internationally focused wire transfer service with fee incentives for South Korea-bound wires, and IOLA/IOLTA trust account offerings for attorneys in NY, NJ, and CA.
The bank's core products span consumer and commercial banking. Consumer offerings include a tiered personal checking suite ($0-$10/month), savings and money market accounts, certificates of deposit, IRAs, home mortgages (5/1 and 7/1 ARMs, purchase, refinance, cash-out), and credit cards issued through TCM Bank, N.A. Commercial offerings include six business checking tiers (Convenience, Value, Interest, Analysis, plus savings/MMA), commercial real estate loans, commercial and industrial loans, SBA 7(a) loans up to $5 million, and a full cash management suite (domestic and international wires, ACH origination, remote deposit capture, Positive Pay, ZBA). Revenue is generated primarily through net interest income on loans and securities, supplemented by transaction and service fees (wire, overdraft, account maintenance), credit card interchange and interest via TCM Bank, and merchant services fees through a Clover partnership. Digital distribution is enabled by iOS and Android mobile applications, online banking at my.hanabank.us, Zelle P2P payments, and digital wallet support (Apple Pay, Google Pay, Samsung Pay). The bank also leverages Citibank ATM partnership for fee-free cash access and IntraFi Network (CDARS/ICS) for FDIC coverage on large deposits. The bank rebranded from KEB Hana Bank USA to Hana Bank USA in March 2024 and expanded to the West Coast with its Los Angeles branch opening in August 2025.
Hana Bank Usa, Na firmographics
Firmographics- Name
- Hana Bank Usa, Na
- Legal name
- Hana Bank USA, National Association
- Website
- https://www.hanabank.us
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hana Bank USA, N.A. is a full-service commercial bank and wholly-owned subsidiary of South Korea's Hana Financial Group, serving personal and business customers across New York, New Jersey, and California with consumer deposits, CRE/SBA/C&I lending, and cash management.
- Ownership category
- akta.pro rank
Hana Bank Usa, Na industry classification
Industry- Product category
- Commercial Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221)
- SIC
- National Commercial Banks (6021)
- akta.pro primary industry
- SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC)
- akta.pro secondary industries
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA), Branch & In-Person Banking (Teller/ATM Networks) (FSABAAAE), Real Estate (Commercial Property, REITs) (FSABACAH)
Keywords
Where Hana Bank Usa, Na is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Hana Bank Usa, Na business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Net Interest Income: The bank generates primary revenue through interest earned on loans including commercial real estate loans, SBA loans, commercial and industrial loans, and home mortgages. Interest is also earned on investment securities and other interest-earning assets.
- Non-Interest Income: Revenue from various banking fees including account maintenance fees, ATM fees (waived at Hana Bank and Citibank ATMs), wire transfer fees, overdraft fees, and other service charges. Also includes fees from merchant services, credit cards, and cash management services.
- Credit Card Revenue: Credit cards are issued through TCM Bank, N.A. Revenue generated from interchange fees, annual fees (some cards have no annual fees), interest charges on balances, and cash advance fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Business Savings Account - $5/month service fee |
| Subscription | Monthly | Business Money Market Account - $25/month service fee |
| Subscription | Annual | Business Certificate of Deposit - Terms from 3 to 60 months |
| Subscription | Monthly | Business Value Checking - $15/month service fee |
| Subscription | Monthly | Convenience Business Checking - No monthly balance fee |
| Subscription | Monthly | Analysis Business Checking - $15/month with earnings credit |
| Subscription | Monthly | Business Interest Checking - $10/month service fee |
| Unit Pricing | Monthly | SBA 7(a) Loan - Up to $5 million |
| Subscription | Monthly | Personal Value Checking - $0 monthly service fee |
| Subscription | Monthly | Personal Checking - $10/month service fee |
| Subscription | Monthly | Personal Basic Checking - $3/month service fee |
| Subscription | Monthly | Personal NOW Checking - $10/month service fee |
| Subscription | Monthly | Personal Savings - $2/month service fee |
| Subscription | Monthly | Personal Money Market Checking - $25/month service fee |
| Subscription | Monthly | IOLA and IOLTA Accounts - No monthly maintenance fee |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Hana Bank Usa, Na product offering
Product offeringCore offering
Hana Bank USA operates as a full-service commercial bank offering checking accounts, savings and money market accounts, certificates of deposit, IRAs, and home mortgages for personal customers, alongside business checking, savings, SBA loans, commercial real estate loans, commercial and industrial loans, cash management, merchant services, and credit cards for business customers. The bank distributes these services through physical branches in NY, NJ, and CA, loan production offices in FL, TX, and GA, and a digital platform with online and mobile banking, Zelle, digital wallets, and QuickBooks/Quicken integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Checking Accounts
- Personal Savings and Money Market Accounts
- Certificates of Deposit (Personal and Business)
- Business Checking Accounts
- Business Savings and Money Market Accounts
- IOLA and IOLTA Accounts
- SBA 7(a) Loans
- Commercial Real Estate Loans
- Commercial and Industrial Loans
- Home Mortgage Loans
- Credit Cards (Personal and Business)
- Cash Management Services
- Merchant Services
- IntraFi Network Deposits (ICS and CDARS)
- Mobile Banking Application
- Digital Wallet Services
Companies that use Hana Bank Usa, Na
Customer profileSegments8 records
Ideal customer profiles5 records
Hana Bank Usa, Na technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
Hana Bank Usa, Na partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and strategic.
- ClovercoreHana Bank USA has partnered with Clover to provide merchant services to business customers. Clover offers all-in-one payment processing systems and business management solutions including Clover Station Duo, Clover Go, Clover Mini, and Clover Flex devices for restaurants, retailers, and service businesses. The partnership enables acceptance of credit cards, debit cards, gift cards, checks, cash, and contactless payments with EMV chip cards and mobile wallets.
- IntraFi NetworkcorePartnership with IntraFi Network enables Hana Bank USA to offer CDARS (Certificate of Deposit Account Registry Service) and ICS (IntraFi Cash Service) for FDIC insurance coverage on deposits over $250,000. Through the IntraFi network, deposits are placed with multiple FDIC-insured institutions to ensure full coverage while allowing deposited funds to return to the local community for lending.
- TCM Bank, N.A.coreTCM Bank, N.A. is the issuing bank for Hana Bank USA credit card products. Hana Bank USA offers business credit cards including Company Rewards Charge Card, Business Rewards Visa, Business Cash Rewards Visa, and Business Edition Visa through this partnership. TCM Bank issues personal credit cards including Rewards Platinum Visa, Cash Rewards Platinum Visa, Platinum Edition Visa, Excursion Visa Signature, and Visa Signature.
- CitibankstrategicHana Bank USA has a partnership with Citibank that allows Hana Bank customers to withdraw cash without ATM fees at Citibank Branch ATMs. This partnership extends the ATM network accessibility for Hana Bank customers at no additional cost.
- Intuit (QuickBooks and Quicken)corePartnership with Intuit enables Direct Connect integration between Hana Bank USA accounts and QuickBooks and Quicken accounting software. Business and personal customers can securely download account information, update balances automatically, and reconcile transactions directly within their accounting software. This eliminates manual data entry and reduces duplicate transactions.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Hana Bank Usa, Na competitors and assessment
Company assessmentDirect peers
- Bank of Hope: Bank of Hope is the largest Korean-American community bank in the US, headquartered in Los Angeles with branches across multiple states. It serves the same Korean-American demographic as Hana Bank USA with consumer and commercial banking products, making it the most directly comparable peer.
- Metro City Bank: Metro City Bank is a Korean-American community bank headquartered in Georgia with branches across multiple US states, focusing on consumer and commercial banking for Korean-American customers. It directly overlaps with Hana Bank USA in target customer base and product offering.
- East West Bank: East West Bank is the largest US-headquartered bank focused on the Asian-American community, with branches across California, New York, and other major Asian-American population centers. Like Hana Bank USA, it serves immigrant communities with bilingual services and cross-border banking products, making it the closest comparable US bank by customer focus and business model.
- First General Bank: First General Bank is a California-based community bank serving the Asian-American community with consumer and commercial banking services. It shares the niche ethnic-banking strategy and small-scale branch model comparable to Hana Bank USA.
- Woori America Bank: Woori America Bank is the US subsidiary of Woori Financial Group (South Korea), serving Korean-American customers with similar consumer and commercial products. As a Korean-owned US bank subsidiary, it is structurally analogous to Hana Bank USA and directly competes for the same customer base.
- Cathay Bank: Cathay Bank is a California-based commercial bank focused on the Chinese-American community, offering similar consumer, commercial, and SBA lending products as Hana Bank USA. It shares the niche-ethnic-banking strategy and cross-border banking capabilities relevant to immigrant-rich markets.
- Shinhan Bank America: Shinhan Bank America is the US subsidiary of Shinhan Financial Group (South Korea), offering commercial and consumer banking to Korean-American customers. Like Hana Bank USA, it is a Korean-owned US national bank subsidiary competing for the same Korean-American deposit and lending market.
Regional players
- New York Community Bancorp: New York Community Bancorp is a major US community bank with deep presence in New York and New Jersey, competing directly with Hana Bank USA in its core markets on CRE lending, multifamily financing, and consumer banking.
- Sierra Bancorp / Bank of the Sierra: Bank of the Sierra is a California-based community bank offering similar SBA, CRE, and consumer banking products as Hana Bank USA. While it does not focus on the Korean-American niche, it competes in similar geographies and product segments, particularly in California commercial banking.
Broad incumbents
- JPMorgan Chase: JPMorgan Chase is the largest US bank with nationwide branch and digital banking presence, including extensive operations in Hana Bank USA's footprint (NY, NJ, CA). It competes across consumer, commercial, SBA, and mortgage lending, representing the dominant incumbent against which Hana Bank USA must differentiate.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hana Bank Usa, Na social profiles
Digital presenceHana Bank Usa, Na financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hana Bank Usa, Na leadership team
Management profileNumber of profiles
Profiles11 records
Hana Bank Usa, Na funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hana Bank Usa, Na M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hana Bank Usa, Na
What does Hana Bank Usa, Na do?
Hana Bank USA operates as a full-service commercial bank offering checking accounts, savings and money market accounts, certificates of deposit, IRAs, and home mortgages for personal customers, alongside business checking, savings, SBA loans, commercial real estate loans, commercial and industrial loans, cash management, merchant services, and credit cards for business customers. The bank distributes these services through physical branches in NY, NJ, and CA, loan production offices in FL, TX, and GA, and a digital platform with online and mobile banking, Zelle, digital wallets, and QuickBooks/Quicken integration.
Is Hana Bank Usa, Na a public or private company?
Hana Bank Usa, Na is a private company. It is classified as corporate owned and is currently operating.
When was Hana Bank Usa, Na founded?
Hana Bank Usa, Na was founded in 1986. It employs 11 to 50 people.
Where is Hana Bank Usa, Na based?
Hana Bank Usa, Na is headquartered in New York, United States, in the North America region.
How does Hana Bank Usa, Na make money?
Three revenue lines are on record. Net Interest Income is the primary driver. The others are non-Interest Income and credit Card Revenue.
Who are Hana Bank Usa, Na's main competitors?
Direct peers on record are Bank of Hope, Metro City Bank, East West Bank, First General Bank, Woori America Bank, Cathay Bank and Shinhan Bank America. Regional players are New York Community Bancorp and Sierra Bancorp / Bank of the Sierra. JPMorgan Chase is listed as a broad incumbent.
Does Hana Bank Usa, Na have an API?
No public API is recorded for Hana Bank Usa, Na.
What industry is Hana Bank Usa, Na in?
Hana Bank Usa, Na's product category is Commercial Banking. Its primary akta.pro industry code is FSABABAC, SME Deposits & Business Accounts (Operating, Savings, CDs), with a secondary code of FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings). Its NAICS code is 52211 and its SIC code is 6021.