Hlr Konsulten Sverige Ab

What Hlr Konsulten Sverige Ab does

HLR Konsulten Sverige AB is a Sweden-based specialist distributor and service provider of automated external defibrillators (AEDs) and CPR/first-aid training, headquartered in Solna and operating exclusively within Sweden since 2007. The company sells multiple AED brands — LIFEPAK CR2 Wi-Fi, Philips HeartStart HS1/FRx, HeartSine Samaritan PAD 350P, and Primedic's HeartSave Y, HeartSave MyPAD Go, and HeartSave MyPAD Standard — alongside accessories (electrodes, batteries), outdoor heated cabinets (ROTAID Solid Plus with heating, rated for outdoor operation down to −25 °C), trauma equipment, and general first-aid supplies through its own HLR-Butiken e-commerce storefront and direct B2B sales. Its complementary offering includes open public CPR courses in Solna, Gothenburg, and Malmo (e.g., Adult HLR with AED at 960 kr ex VAT per person), the ELSA web-based CPR training platform (~399 kr/person/12 months), instructor certification courses, on-site nationwide training delivery, and the proprietary AED365 monitoring software — a SaaS platform providing automated maintenance reminders, documented inspections, QR-code-based device management, and real-time monitoring alerts via SMS, email, and GPS tracking.

The business model blends one-time hardware sales with a tiered recurring rental subscription service (BAS, PLUS Indoor, PLUS Outdoor, and 24/7 Overwatch tiers ranging from 331 kr to 699 kr per month) that bundles electrode and battery replacement, telephone support, wall mounting, and the AED365 monitoring service — converting a transactional product into a recurring managed-service revenue stream. Pricing is publicly disclosed in SEK across the e-commerce site, and AED products carry a price guarantee matching competitor quotes. Customer segments span Swedish businesses and organizations seeking workplace compliance, housing cooperatives (BRFs), sports clubs and endurance events (the company is the official heart-safe supplier for Vätternrundan, O-Ringen 2025, and Göteborgsvarvet 2026), schools, and municipalities — with notable named customers including Platzer Fastigheter AB, Alnylam Sweden AB, Outokumpu Stainless AB, Brf Blåräven 2, and Skry Stockholm.

In 2016 HLR Konsulten became a subsidiary of Safe Life AB (Safe Life Group), described as the world's largest company in the AED/defibrillator space with over 300,000 devices placed globally, providing purchasing scale, supply chain reliability, and shared technology platforms. The company is ISO 9001 (quality) and ISO 14001 (environmental) certified, holds instructor certification under Svenska HLR-rådet (Swedish CPR Council) guidelines, and is an active member of BFHS (Branschrådet för hjärtstartare i Sverige), which advocates for mandatory AED placement in residential buildings with more than 10 apartments. The current CEO, Christian Ceder, was appointed in September 2023 and has publicly registered as a volunteer SMS first responder with the SMS-livräddsare network.

Name

Hlr Konsulten Sverige Ab

Legal name

HLR Konsulten Sverige AB

Website

https://hlr-konsulten.se

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

HLR Konsulten Sverige AB distributes AED defibrillators, first-aid equipment, and CPR/first-aid training to Swedish businesses, housing cooperatives, sports events, schools, and municipalities, including its proprietary AED365 monitoring platform, and operates as a subsidiary of the global Safe Life Group.

Ownership category

akta.pro rank

Product category

Cardiac Safety Equipment & Training

NAICS

Home Health Equipment Rental (532283)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Cardiac Rhythm Management (Pacemakers, ICDs, CRT) (HLAHAFAC)

akta.pro secondary industry

Emergency Medical Response & On-Campus EMS/AED Programs (EDAEACAO)

Keywords

• Defibrillator sales
• CPR training services
• First aid equipment
• AED rental services
• Cardiac safety solutions

Headquarters

HQ city

Solna

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. AED Product Sales (Purchase): Sale of branded AED/defibrillator units (LIFEPAK CR2, HeartSine Samaritan PAD, Philips HeartStart, HeartSave Y, HeartSave MyPAD) and accessories (batteries, electrodes) as one-time product purchases. Revenue is generated per unit with typical B2B/B2C transaction flow.
2. AED Rental (Subscription-like): Monthly rental of AED devices bundled with maintenance, electrode/battery replacement, telephone support, and monitoring. Four tiers: BASIC (from 331 kr/mo), PLUS Indoor (from 335 kr/mo), PLUS Outdoor (from 413 kr/mo), and 24/7 Overwatch (from 699 kr/mo). Recurring monthly revenue.
3. CPR / First-Aid Training Services: Revenue from delivering CPR (HLR), first-aid, and BLS training courses. Offerings include open public courses (960 kr per person), web-based training via ELSA platform (~399 kr/person/12 months), practical training add-ons, and instructor training programs. One-time per participant.
4. Support Agreements (AED365): Service/maintenance agreements for AED management using the AED365 platform. Provides documented supervision, automatic reminders, and compliance oversight for organizations.
5. First Aid Products: Sale of first-aid equipment including first-aid boards, plasters, burn dressings, eye washes, tourniquets (CAT), trauma bandages, and cold packs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

HLR Konsulten sells automated external defibrillators (AEDs) from multiple brands (LIFEPAK, Philips HeartStart, HeartSine Samaritan, Primedic HeartSave), first-aid and trauma products, and CPR training manikins through its HLR-Butiken e-commerce storefront. It also delivers CPR, first-aid, and fire-protection training courses (open public courses and on-site corporate bookings), rents AEDs with bundled maintenance and 24/7 monitoring via its proprietary AED365 software platform, and provides ongoing support agreements for AED lifecycle management.

Product overview

HLR Konsulten Sverige Ab offers a comprehensive portfolio of cardiac safety products and training services centered on defibrillators (AEDs) and CPR/first aid education. The core product offering consists of multiple AED brands including LIFEPAK CR2 Wi-Fi, Philips HeartStart (HS1 and FRx), HeartSine Samaritan PAD, and Primedic's HeartSave line (Y, MyPAD Go, MyPAD Standard). These defibrillators are complemented by outdoor cabinets (ROTAID Solid Plus with heat), accessories (electrodes, batteries, mounts, signs), and AED365 monitoring software. The company provides extensive CPR and first aid training through in-person courses (Adult CPR, Child CPR, First Aid L-ABCDE), web-based ELSA training platform, and practical HLR training sessions. Additional offerings include trauma/emergency equipment (tourniquets, trauma bandages, hemostatic dressings, chest seals, splints), first aid supplies, and AED rental services with maintenance packages. The Safe Life Group parent company enables national and international coverage with over 300,000 AEDs placed globally.

Differentiator

Problem solved

Functional benefit

Brands

• AED365: Software platform for monitoring and managing defibrillators, providing automatic reminders, documented inspections, and QR code-based overview for mobile devices.
• HLR-Butiken

Products and services

• LIFEPAK CR2 Wi-Fi AED Market-leading AED with Wi-Fi connectivity and bilingual voice guidance; analyses heart rhythm and delivers defibrillation shock. Targeted at workplaces, public spaces, and trained responders.
• Philips HeartStart HS1 AED Compact, user-friendly AED designed for public access and workplace use, providing automated guidance and rhythm analysis.
• Philips HeartStart FRx AED One of the world's best-selling defibrillators with high IP-rating suited for dusty, humid, and outdoor environments; comes with an 8-year warranty.
• HeartSine Samaritan PAD 350P AED Portable defibrillator with carrying case for reliable cardiac rescue on adults and children.
• HeartSave Y AED (Primedic) Next-generation Primedic AED with voice guidance, child mode, integrated CPR kit (scissors, razor, breathing shield, gloves), and IP55-rated construction for public and mobile use.
• HeartSave MyPAD Go AED One of the smallest and lightest AEDs on the market (15x15 cm, 1.1 kg), IP66-rated with child mode activated by button press.
• HeartSave MyPAD Standard AED AED with LCD touchscreen providing animated instructions, shock count, and battery status.
• ROTAID Solid Plus Värme Outdoor Cabinet Heated outdoor wall cabinet that maintains AED temperature above 0°C down to -25°C, with 90dB alarm and LED visibility for outdoor AED placement.
• ELSA Web-based CPR Training 30-minute web-based interactive CPR course with video lessons, quizzes, and downloadable certificate; ~399 kr per person for 12-month license.
• AED365 Monitoring Platform Proprietary SaaS platform and mobile app providing automated AED maintenance reminders, documented inspections, QR-code device management, SMS/email alerts, GPS tracking, and opening logs; compatible with all defibrillators.
• CPR / First Aid Training Courses In-person training in adult CPR, child CPR, first aid (L-ABCDE), Stop the Bleed, fire protection, and instructor certification; offered as open courses (960 kr/person) and customized on-site corporate bookings across Sweden.
• First Aid Products First aid boards, plasters, burn dressings, eye washes, and similar supplies for workplaces and public environments.
• Trauma & Emergency Products Emergency and trauma supplies including CAT tourniquets, trauma bandages, hemostatic dressings, chest seals, and splints for rapid response to serious injuries.
• CPR Training Manikins Realistic full-size CPR manikins with anatomical compression depth and ventilation volume for adult, child, and baby training.
• AED Rental Service Monthly AED rental packages (BASIC, PLUS Indoor, PLUS Outdoor, 24/7 Overwatch) including maintenance, electrode/battery replacement, phone support, wall mounting, real-time monitoring, and theft protection.
• AED Support Agreements Recurring maintenance contracts covering electrode/battery replacement, telephone support during business hours, and AED365 compliance documentation.

Quantifiable outcome

• Cardiac arrest survival rate increases to 50–70% when CPR and AED are administered within 3–5 minutes
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Safe Life koncernencoreStrategic or Co-development Partner · 1 January 2007HLR Konsulten is a subsidiary of Safe Life koncernen — the world's largest company in the AED/defibrillator space, having placed over 300,000 AEDs globally. The Safe Life parent provides purchasing scale, global brand credibility, and shared technology platforms including AED365.
• VätternrundanflagshipGTM or Marketing PartnerHLR Konsulten serves as the official heart-safe supplier to Vätternrundan, the world's largest cycling event (~17,000 participants). Provides AEDs, monitoring, and heart-safety planning for the event.
• O-RingenflagshipGTM or Marketing PartnerHLR Konsulten is the official heart-safe partner for O-Ringen 2025 — the world's largest orienteering event, providing AED provision and heart-safety services.
• GöteborgsvarvetflagshipGTM or Marketing PartnerHLR Konsulten provides heart-safe coverage for Göteborgsvarvet (Gothenburg Half Marathon) in 2026. Partnership includes AED placement and CPR training support.
• Svenska HLR-rådet (Swedish CPR Council)coreStrategic or Co-development PartnerHLR Konsulten's instructors are certified per Svenska HLR-rådets guidelines. The company participates in guideline updates and contributes to national CPR education standards.
• BFHS (Branschrådet för hjärtstartare i Sverige)coreStrategic or Co-development PartnerHLR Konsulten is an active member of the Swedish AED Industry Council, which advocates for legislation requiring AEDs in residential buildings (10+ apartments) and drives policy change.
• Södersjukhuset / SALSA-projektetminorStrategic or Co-development PartnerCollaboration with Södersjukhuset in the SALSA project (SMS-livräddare volunteer responder network), contributing to pre-hospital cardiac arrest response research and community safety.
• SMS-livräddare (SMS Responder Network)minorStrategic or Co-development PartnerThe SMS-livräddare network dispatches trained volunteers via SMS to cardiac arrest locations before ambulance arrival. HLR Konsulten supports awareness and training alignment with this network.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Primedic (Metrax / HeartSave line): Primedic manufactures the HeartSave Y, MyPAD Go, and MyPAD Standard AEDs HLR Konsulten distributes under its Primedic Expert Partner status. Comparable as the European challenger manufacturer partnering with HLR Konsulten for Swedish reach.
• Mindray: Mindray is a global medical device manufacturer with AED offerings that increasingly compete in European public-access and workplace segments where HLR Konsulten sells.
• Cardiac Science: Cardiac Science manufactures Powerheart AEDs and offers AED program management solutions that compete with HLR Konsulten's AED365 bundle in workplace and public-access deployments.
• Philips (HeartStart AED line): Philips manufactures the HeartStart HS1 and FRx AEDs that HLR Konsulten distributes in Sweden. Comparable as the upstream incumbent whose hardware HLR Konsulten resells and supports in the Swedish market.
• HeartSine Technologies (Samaritan PAD): HeartSine (now part of Stryker) makes the Samaritan PAD 350P sold by HLR Konsulten. Comparable as a focused AED manufacturer competing for the same public-access and workplace placements in Sweden.
• Stryker (Physio-Control / LIFEPAK): Stryker owns the LIFEPAK CR2 line carried by HLR Konsulten. Comparable as one of the dominant global AED manufacturers with overlapping Swedish distribution footprints and similar first-responder positioning.
• ZOLL Medical Corporation: ZOLL is a major defibrillator and cardiac care manufacturer with public-access AEDs and AED program management (PlusTrac) that overlap HLR Konsulten's AED + training + AED365 monitoring bundle.

Others

• Hjärt-Lungfonden (Swedish Heart-Lung Foundation): National heart-health charity HLR Konsulten collaborates with on public-awareness campaigns and the Rädda hjärtat app. Comparable as the lead advocate shaping the consumer AED demand environment in Sweden.
• Svenska HLR-rådet (Swedish CPR Council): Swedish national CPR council that sets training guidelines HLR Konsulten's instructors follow. Comparable as the standards-setting body whose certification frameworks gate HLR Konsulten's training offering and adjacent competitors.

Emerging players

• Schiller Medical: Schiller manufactures defibrillators and AEDs and is expanding in European public-access and first-responder segments, putting it in partial competition with HLR Konsulten's distributor-plus-services model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/HLR-Konsulten-Sverige-AB/111396435581668?ref=hl
• LinkedInlinkedin.com/company/hlr-konsulten-sverige-ab
• Instagraminstagram.com/hlrkonsulten

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hlr Konsulten Sverige Ab