Kennol Performance Oil

What Kennol Performance Oil does

Kennol Performance Oil is the trading brand of French privately held corporation P.P.O. (SIRET 33144169100036), headquartered at 101-109 rue Jean-Jaurès, 92300 Levallois-Perret, with a registered office in Paris and a contact office in Cholet. The company manufactures and markets a portfolio of performance lubricants and specialty fluids under five core sub-brands: ULTIMA (racing-grade synthetic engine, transmission, and brake fluids developed with Euro NASCAR), REVOLUTION (100% synthetic oils for latest-generation downsized engines, including 0W-20 and 5W-30 grades meeting PSA, Stellantis, VW, and BMW specifications), HYBRID (low-viscosity 0W-16 and 0W-20 oils for hybrid powertrains), ECOLOGY (Low-SAPS formulations for particulate-filter-equipped engines), and ADDITIFS (fuel-system cleaners, octane boosters, and engine flush products). Supporting products include the BIOFLUID by K biodegradable fluid sub-brand, ECOBOX sustainable packaging, and ECOBOX/DCT/automatic transmission fluids covering DEXRON VI and dual-clutch specifications. Underlying technology relies on proprietary formulation platforms — Pro Esters Tech (ester chemistry for film strength in racing), Low SAPS (reduced sulfated ash, phosphorus, sulfur), PAO Tech (polyalphaolefin synthetics), Quick Heat Tech (cold-start circulation), and Flex Put Cap packaging — alongside a Check My K© two-factor product authentication service for counterfeit protection.

The business model is hardware/wholesale-led: KENNOL sells lubricant and fluid SKUs through a global network of professional lubricant distributors and automotive parts resellers, with direct enterprise supply to racing teams (NASCAR Whelen Euro Series, WOLF Racing Cars, Legends Cars Cup European Nations Series). Marketing is anchored in motorsport sponsorships (title sponsor of the KENNOL Grand Prix de France Historique) plus a multilingual website and iOS/Android recommendation app. No consumer pricing is published; the company is B2B-led, with a small complementary direct-to-consumer merchandise storefront (Fanzone) selling branded apparel.

Name

Kennol Performance Oil

Legal name

P.P.O.

Website

https://kennol.com

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Kennol Performance Oil is a French privately held lubricant manufacturer (P.P.O. corporation, Levallois-Perret) that develops and sells synthetic and semi-synthetic engine oils, transmission and brake fluids, additives, and eco-fluids under ULTIMA, REVOLUTION, HYBRID, ECOLOGY, ADDITIFS, and BIOFLUID sub-brands, distributed globally through professional lubricant distributors, automotive parts resellers, and direct racing-team supply relationships.

Ownership category

akta.pro rank

Product category

Automotive Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191), Petroleum and Coal Products Manufacturing (3241)

SIC

Miscellaneous Chemical Products (2890), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Lubricant Formulation & Blending (Finished Lubricants) (EUALAJAC)

akta.pro secondary industries

Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants) (EUALAJAH), Automotive Lubricants & Fluids (IMAEAMAA), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Lubricant manufacturing
• Automotive engine oils
• Transmission fluids
• Motorcycle lubricants
• Fuel additives

Headquarters

HQ city

Cholet

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Lubricant and Performance Oil Sales: Primary revenue from manufacturing and selling engine oils, transmission fluids, coolants, brake fluids, and specialty fluids to automotive, motorcycle, truck, and agricultural sectors through distributor and professional partner networks.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Kennol Performance Oil manufactures and sells performance lubricants — including synthetic, semi-synthetic, and mineral engine oils, transmission fluids (manual, automatic, DCT), brake fluids, coolants, windshield washers, and specialized fuel and maintenance additives — for automotive, motorcycle, truck, agricultural/construction, and motorsport applications. The portfolio is organized into the ULTIMA racing, REVOLUTION latest-generation, HYBRID, ECOLOGY low-SAPS, ADDITIFS, and BIOFLUID sub-brands, supported by a smartphone recommendation app and the Check My K© anti-counterfeiting service.

Product overview

Kennol Performance Oil is a French lubricant manufacturer offering a comprehensive portfolio of performance oils and fluids across multiple sub-brands: ULTIMA (racing-grade lubricants developed with Euro NASCAR), REVOLUTION (formulated for latest-generation downsized engines), HYBRID (specialised for hybrid vehicles), ECOLOGY (low-SAPS products for particulate filter-equipped engines), and ADDITIFS (fuel optimisation and maintenance additives). The product range includes engine oils, transmission oils (manual and automatic/DCT), brake fluids, coolants, windshield washers, hydraulic oils, and greases serving automotive, motorcycle, truck, and agricultural/construction sectors. Supporting tools include a smartphone recommendation app and Check My K© anti-counterfeiting verification service.

Differentiator

Problem solved

Functional benefit

Brands

• KENNOL ULTIMA: High-performance racing lubricants developed with Euro NASCAR
• KENNOL REVOLUTION
• KENNOL HYBRID
• KENNOL ECOLOGY
• KENNOL ADDITIFS
• BIOFLUID by K

Products and services

• KENNOL ULTIMA range

Quantifiable outcome

• Up to 5 octane points increase with Octane Booster additive
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• NASCAR Whelen Euro SeriesflagshipStrategic or Co-development PartnerMulti-year official supplier relationship with Euro NASCAR racing series. KENNOL develops custom high-performance lubricants for all racing teams, including engine oils and differential fluids. Products first appeared in the exclusive KENNOL ULTIMA range.
• WOLF Racing CarscoreStrategic or Co-development PartnerItalian racing prototype manufacturer designated KENNOL as official supplier. KENNOL provides engine, transmission, and differential oils for WOLF racing prototypes including the WB08, the most victorious prototype in racing history.
• Legends Cars Cup European Nations SeriescoreStrategic or Co-development PartnerKENNOL serves as official supplier of lubricants and technical fluids for the European single-make championship where all 30 teams compete with identical Legends Cars.
• Historic TourminorStrategic or Co-development PartnerHistoric racing series partner
• Ultimate Cup SeriesminorStrategic or Co-development PartnerMotorsport championship partner
• ADESSminorStrategic or Co-development PartnerMotorsport organization partner
• TCB BikeminorStrategic or Co-development PartnerMotorcycle racing team partner
• InMotionminorStrategic or Co-development PartnerTechnical/engineering partner
• SwitchridersminorStrategic or Co-development PartnerMotorsport technology partner
• Boucou AssistanceminorChannel Partner/ Reseller/ DistributorAssistance and roadside services partner
• ADW ShopminorChannel Partner/ Reseller/ DistributorMotorsport equipment retailer partner
• Grand Prix de France HistoriqueflagshipStrategic or Co-development PartnerTitle sponsor of the KENNOL Grand Prix de France Historique, a major historic racing event in France featuring 70+ F1 cars and legendary drivers.
• FRT 116minorStrategic or Co-development PartnerRacing team partner
• CycleviaminorOthersEco-organization managing used oil recycling. KENNOL adheres under SYDEREP FR273403_17OPEF for waste oil management per French AGEC law.
• CITEOminorOthersEco-organization for household packaging waste management. KENNOL adheres under FR210055_01HVSG for packaging recycling compliance.
• ECO-DDSminorOthersEco-organization for specific domestic waste management. KENNOL adheres under FR210055_07WBWS for DDS waste compliance.
• BIOFLUID by KminorOEM/ Whitelabel/ Licensing PartnerBiofluid subsidiary brand offering biodegradable fluid products under KENNOL parent company.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bardahl: Performance lubricants and fuel additives specialist with motorsport pedigree and strong workshop-channel presence — comparable in additive-forward product mix and mid-tier premium positioning.
• Motul: French-headquartered performance lubricant specialist with deep motorsport heritage (FIA WEC, MotoGP, F1 historical), strong ULTIMA-equivalent 300V racing range, and global premium aftermarket distribution — the closest direct comparable to KENNOL in positioning, geography and product mix.
• Liqui Moly: German performance lubricant and additive specialist with broad multi-segment coverage (auto, moto, truck, AGRI), strong workshop-channel presence and motorsport sponsorships — directly comparable in product breadth, B2B distributor-led GTM and premium-specialist positioning.
• Gulf Oil International: Heritage motorsport-linked lubricant brand (Gulf livery, McLaren F1 historical) with global distribution and racing-to-road product positioning — directly comparable brand-equity strategy and product mix.

Broad incumbents

• Repsol Lubricants: Spanish-headquartered integrated lubricants player with motorsport heritage (Honda HRC MotoGP) and full-spectrum automotive/truck product lines — comparable European base and motorsport-validated positioning.
• Castrol (BP): Global lubricant incumbent owned by BP with extensive motorsport heritage (F1 historical), deep OEM approvals and full-spectrum engine/gear/oil coverage — the benchmark broad incumbent KENNOL competes against in the premium aftermarket.
• ENEOS: Japanese oil major with one of the world's largest lubricant businesses and deep OEM partnerships (Toyota) — illustrates the scale and OEM-integration gap KENNOL faces as a mid-tier specialist.
• TotalEnergies Lubricants: French-headquartered global lubricant major (Quartz, Rubia, EV switching ranges) with massive OEM-fill business and broad automotive/industrial coverage — directly comparable geographic base but at vastly greater scale.

Emerging players

• Mannol: German/Estonian value-positioned lubricant brand with broad multi-segment catalogue and growing global distribution — comparable product breadth and B2B workshop-channel focus, but competing primarily on price rather than premium positioning.

Others

• Shell Lubricants (Shell / Pennzoil):

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/kennol
• Facebookfacebook.com/KENNOLPerformanceOilOfficial
• LinkedInlinkedin.com/company/kennol-performance-oil

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kennol Performance Oil