Legends Cars Cup

What Legends Cars Cup does

Legends Cars Cup is a French motorsport championship organizer (operating company based in France, with primary contact in Fribourg, FR per firmographic data and French contact details) that runs a seven-round annual racing series built around Legend Cars, compact racing replicas styled after 1930s vehicles but powered by modern Yamaha engines (MT09 889cc producing 140 hp, FZ09 847cc, and legacy XJR 1300 categories). Events follow a structured weekend format (private practice, qualifying, and sprint races) and rotate across prestigious European circuits including Paul Ricard, Magny-Cours, Nogaro, Lédenon, Albi, Val de Vienne in France, Navarra in Spain, and Mugello in Italy. The championship is FFSA-sanctioned and integrated as a supporting series within Ultimate Cup Series, Truck Grand Prix, and Ultimate Cup Moto weekends.

The company generates revenue through multiple streams: per-race and full-season driver registration fees (e.g., €1,950 HT per race or €1,650 HT with season payment for MT09/FZ09 categories; €1,350 HT per race for the Light Serie XJR category), a turnkey rental formula (from €5,000 HT per event including car, consumables, registration, and technical assistance) for non-owners, the year-end European Final (€990-1,390 HT depending on engine class), and sponsorship from Kennol and APR. Customer acquisition is event-driven and digitally distributed via the website, Facebook, Instagram, YouTube, and influencer/content creator guest-driver activations (e.g., Raul Marchisio, Étienne Moustache, actor Alban Lenoir). Distribution is complemented by racing teams (Alliance Passion Racing, MKTE, Plantier Racing Team) that recruit and support participants.

Legends Cars Cup serves amateur and semi-professional drivers seeking accessible competitive motorsport, with dedicated categories for junior drivers (≤25) and female drivers, plus team-based competition. The organization operates with approximately 6 employees, no disclosed external funding, and a private ownership structure. Its competitive position rests on FFSA regulatory sanctioning, distinctive vintage-modern vehicle aesthetic, integration with larger racing series for audience access, and a community-driven hospitality model, though it remains a sub-scale event operator dependent on participation volume and a narrow sponsor base.

Name

Legends Cars Cup

Legal name

Legends Cars Cup

Website

https://legendscarscup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Amateur Motorsports Championship

NAICS

Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)

akta.pro secondary industries

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Amateur motorsport racing
• Legend car championship
• Vintage racing series
• Affordable circuit racing
• Club racing competition

Headquarters

HQ city

Not specified

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Driver Registration Fees: Drivers pay per-race or season fees to participate in the championship across multiple categories (Elite Pro, Elite, Racer Pro, Racer, Light Serie). Fees vary by engine category, with MT09/FZ09 cars at higher rates than XJR-powered Light Serie vehicles.
2. Car Rental - Turnkey Formula: Turnkey rental formula providing complete car with location, consumables, registration, and technical assistance starting from 5000€ HT per event. Generates revenue from drivers who do not own their own Legend Car.
3. Sponsorship: Official partners (Kennol, APR) provide sponsorship revenue. The championship features partner logos and branding throughout the series.
4. European Final Registration: Special event registration fees for the year-end European Final: 1390€ HT for MT09 and 990€ HT for XJR categories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Legends Cars Cup organizes a European racing championship built around Legend Cars — compact racing car replicas inspired by 1930s designs, powered by modern Yamaha MT09/FZ09 engines. The championship hosts seven annual rounds across French and European circuits, with multiple driver categories (Elite Pro, Elite, Racer Pro, Racer, Light Serie, Junior, and Feminine), offering both per-race entry and full-season participation. A turnkey car-rental formula and an end-of-season European Final event are also offered to participants.

Product overview

Legends Cars Cup is a racing championship series built around Legend Cars - compact racing car replicas inspired by 1930s designs. The series features modern Yamaha-powered vehicles (MT09 889cc and FZ09 847cc engines) competing across categories including Elite Pro, Elite, Racer, Racer Pro, and Light Serie. The championship organizes racing events across European circuits with formats including private tests (2x30 min), qualifying sessions (2x15 min), and races (4x20 min). The core product is the Legend Car itself, a 140 horsepower vehicle weighing 480 kg, complemented by the championship racing series and event organization services.

Differentiator

Problem solved

Functional benefit

Products and services

• Legend Car Racing Vehicle A 480 kg racing car replica inspired by 1930s vehicles, featuring a tubular chassis, Yamaha MT09 889cc or FZ09 847cc engine producing 140 horsepower, 6-speed + reverse transmission, Wilwood 4-disc brake system, MRF tires, and polyester bodywork. Achieves 0-100 km/h in 3.5 seconds. Older-generation XJR 1300-powered Light Serie cars are also accommodated. Used by drivers competing in the Legends Cars Cup championship.
• Legends Cars Cup Championship An annual racing series where individual drivers and teams compete in Legend Car replicas across multiple categories (Elite Pro, Elite, Racer Pro, Racer, Light Serie, Junior, Feminine). Seven rounds are held per season at circuits in France, Spain, and Italy. Each event weekend includes two 30-minute private practice sessions, two 15-minute qualifying sessions, and four 20-minute sprint races. Drivers register per-race or for the full season.
• Turnkey Formula (Car Rental Package) A complete event package including a Legend Car, circuit access, consumables, championship registration, and technical assistance. Available starting from 5,000€ HT per event for drivers who do not own a Legend Car.
• European Final Event A special end-of-season event crowning the European champions, with separate registration fees of 1,390€ HT for MT09 category cars and 990€ HT for XJR Light Serie category cars. The 2024 edition featured 29 Legend Cars on the grid at Albi.

Quantifiable outcome

• 0-100 km/h acceleration in 3.5 seconds
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• KennolminorOthersOfficial partner of Legends Cars Cup. Listed in the official partners section on the championship website.
• APRminorOthersOfficial partner of Legends Cars Cup. Listed in the official partners section on the championship website alongside Kennol.
• Ultimate Cup SeriescoreStrategic or Co-development PartnerLegends Cars Cup competes alongside Ultimate Cup Series events, sharing circuits and events. The partnership provides mutual exposure and shared paddock facilities, with Legends Cars Cup as an integrated component of Ultimate Cup European Series weekends.
• Ultimate Cup MotominorStrategic or Co-development PartnerFor the first time in Legends Cars Cup history, the championship shared an event weekend with Ultimate Cup Moto at Lédenon. This collaboration was facilitated by FFM (French Motorcycling Federation) and FFSA (French Motor Sport Federation).
• FFSA (Fédération Française du Sport Automobile)coreOthersOfficial sanctioning body for Legends Cars Cup. FFSA provides official visa and regulation approval for the championship (Règlement Sportif & Technique 2026 with FFSA visa).
• Grand Prix CamionminorStrategic or Co-development PartnerLegends Cars Cup participates as a supporting championship at Truck Grand Prix events, particularly at Nogaro circuit. The two championships share audiences and values of hospitality and accessibility.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VW Fun Cup: Affordable endurance racing series using identical VW Fun Cup cars, run across Belgium, France, Germany and the UK. Comparable on the same axes as Legends Cars Cup: low-cost spec car, multiple categories, gentleman-driver friendly.
• Mitjet Racing Series: European spec racing series using identical Mitjet 2L cars, focused on amateur and gentleman drivers at circuits like Paul Ricard and Spa. Directly comparable business model: affordable single-make championship for non-professionals.
• Peugeot 208 Racing Cup: Single-make French racing cup using Peugeot 208 race cars, aimed at amateur and junior drivers seeking affordable competition. Same accessible, entry-level positioning as Legends Cars Cup, primarily French market.
• Trophy Andros: French spec racing championship focused on accessible, high-entertainment motorsport with a similar amateur-friendly positioning. Comparable in market (French motorsport) and business model (spec series with multiple categories), but runs on ice/snow in winter.
• Renault Clio Cup Series: Single-make championship using Renault Clio race cars, designed as an entry-level professional feeder series in Europe. Comparable in being a sanctioned, tiered, affordable spec series targeting developing drivers at European circuits.
• Caterham Seven Championship: British single-make championship built around the lightweight Caterham Seven, prized for close racing and amateur accessibility. Highly comparable format (spec cars, tight grids, club/amateur feel) but regional to the UK.
• Legends Car Championship UK: British counterpart running the same Legend Car format in the UK. Closest functional peer — same vehicle, similar tier structure, similar amateur/semi-pro driver target — but operating in a different geography (UK).

Broad incumbents

• NASCAR Whelen Euro Series: Official NASCAR-sanctioned stock car series in Europe racing at circuits such as Brands Hatch, Valencia and Most. Comparable in touring European circuits with a spec-racing ethos, but larger, more professional and higher-cost.
• Ultimate Cup Series: Multi-series motorsport organizer with which Legends Cars Cup is integrated as a supporting championship. Overlapping customer base and circuits, but Ultimate Cup operates a wider portfolio (prototypes, GT, single-make) beyond Legends Cars Cup's niche.

Others

• GT4 European Series: SRO-organized GT4-spec series across European circuits. Adjacent rather than directly comparable — same circuits and FFSA ecosystem but a higher-cost, more professional category that Legends Cars Cup drivers may aspire to.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCa7mydWd6PLynVuYENuvRRA/featured
• Facebookfacebook.com/legendscarscup
• Instagraminstagram.com/legendscarscup
• LinkedInlinkedin.com/company/legends-cars-cup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legends Cars Cup