Handel en Ondernemen - De Rooi Pannen

What Handel en Ondernemen - De Rooi Pannen does

De Rooi Pannen is a Dutch scholengemeenschap (multi-school educational community) that delivers vmbo and mbo programs in hospitality, culinary arts, tourism/leisure/marketing, commerce (Handel & Ondernemen), and spatial design/signmaking. Operating across three campuses in Tilburg, Eindhoven, and Breda, the institution runs eight schools (four mbo plus one vmbo in Tilburg; one vmbo and two mbo in Eindhoven; two mbo in Breda) and maintains eleven student-operated restaurants in addition to a student-run hotel, shops, and sign workshop that serve as real-world training environments. The Tilburg campus anchors the brand identity, which derives from the school's original red roof tiles; an alumni-engaged DRP-LAB functions as a proprietary interdisciplinary learning methodology for first-year vmbo students.

The business model is overwhelmingly government-funded: the institution is a publicly funded mbo/vmbo provider, with revenue derived from OCW bekostiging and statutory lesgeld paid to DUO rather than direct tuition. Books, laptops, and excursions are covered by the institution; students pay only for personal items such as work clothing. Distribution is direct-to-consumer via owned campuses, on-site open days, meeloopdagen experience days, and centralized enrollment (CAMBO for mbo, regional registration week for vmbo). The customer base is segmented into vmbo students (ages 12–16), mbo students (ages 16+ across levels 1–4), and a third niche segment of career switchers and labor-market-distance adults served through the Praktijkleren-traject and the LLO (Lifelong Learning) course catalog.

Commercially, De Rooi Pannen operates as a private non-profit with no disclosed equity, parent company, or M&A activity. Offense has centered on product and partnership expansion: a 2025 accelerated vmbo-mbo route in Tilburg, the mhbo-traject integrated with BUas, the ONCE-co-developed catering program in Breda, and continuing LLO and Praktijkleren growth. Customer concentration risk is low given the institution's individual-student model and absence of large commercial anchors; revenue is instead a function of regional demographic flows and Dutch vocational funding policy.

Name

Handel en Ondernemen - De Rooi Pannen

Legal name

De Rooi Pannen

Website

https://derooipannen.nl/opleidingen-en-inschrijven/mbo-handel-ondernemen

Company type

Private

Operating status

Operating

Short description

De Rooi Pannen is a Dutch publicly funded scholengemeenschap operating vmbo and mbo schools in hospitality, tourism, commerce, and design across three campuses in Tilburg, Eindhoven, and Breda, serving students aged 12+ via hands-on training in eleven student-operated restaurants and affiliated businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Government-funded vocational education: De Rooi Pannen is a publicly funded educational institution. Revenue is derived from government education funding (lesgeld/study fees paid to DUO by eligible students) rather than direct tuition from customers. The school provides cost-free education for books, laptops, and excursions; students only pay for personal items such as work clothing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

De Rooi Pannen is a Dutch vocational education institution (scholengemeenschap) offering vmbo (preparatory secondary vocational education) and mbo (secondary vocational education) programs across three campuses in Tilburg, Eindhoven, and Breda. Programs cover hospitality, culinary arts, tourism/leisure/marketing, commerce/entrepreneurship, and design/signmaking, delivered through practical, hands-on learning in real operating student-run restaurants, hotels, shops, and businesses.

Product overview

De Rooi Pannen is a Dutch vocational education institution (scholengemeenschap) offering vmbo and mbo programs across three campuses in Tilburg, Eindhoven, and Breda. The institution operates as a multi-school network — not a single unified product but rather a portfolio of distinct schools and programs. The schools include: De Rooi Pannen Handel & Ondernemen (Tilburg, offering commerce and entrepreneurship programs including International Business in bilingual form); De Rooi Pannen Horeca (present in all three cities, offering hospitality, culinary arts, and hotel management programs at levels 1–4 via BOL and BBL pathways); De Rooi Pannen Toerisme, Leisure & Marketing (present in all three cities, offering tourism, leisure, and marketing programs); De Rooi Pannen Vormgeving & Signmaking (Tilburg, offering spatial design and signmaking programs); and De Rooi Pannen Vmbo (Tilburg and Eindhoven, offering practical-oriented secondary education with a HBR profile). Key integrated pathways include the Mhbo-traject (mbo+hbo in 5 years with BUas) and the Versnelde leerroute vmbo-mbo (accelerated vmbo+mbo in 6 years). The institution also offers Lifelong Learning (LLO) courses and the Praktijkleren-traject for people with a distance to the labor market. All programs emphasize practical, hands-on learning in real working environments (restaurants, hotels, shops, and businesses run by students).

Differentiator

Problem solved

Functional benefit

Brands

• De Rooi Pannen Tilburg: Campus in Tilburg with vmbo and multiple mbo schools including Handel & Ondernemen, Horeca, Toerisme Leisure & Marketing, and Vormgeving & Signmaking
• De Rooi Pannen Eindhoven
• De Rooi Pannen Breda
• De Rooi Pannen Horeca
• De Rooi Pannen Handel & Ondernemen
• De Rooi Pannen Toerisme, Leisure & Marketing
• DRP-LAB

Products and services

• De Rooi Pannen Handel & Ondernemen (Tilburg) MBO school in Tilburg offering programs in commerce, entrepreneurship, and international business (tweetalig/bilingual) for students aged 16+, preparing them for careers in business and trade.
• De Rooi Pannen Horeca A network of mbo hospitality schools in Tilburg, Eindhoven, and Breda offering BOL and BBL programs at levels 1–4 in kitchen arts, hospitality management, and catering. Programs include Kok, Gespecialiseerd kok, Hotel- & hospitality-ondernemer, Manager party-, event- en businesscatering, Zelfstandig medewerker hospitality, and Medewerker hospitality.
• De Rooi Pannen Toerisme, Leisure & Marketing MBO schools in Tilburg, Eindhoven, and Breda offering tourism, leisure, and marketing programs. Programs include Leidinggevende toerisme & marketing, Medewerker marketing & communicatie, Medewerker evenementen, and Sportmarketing.
• De Rooi Pannen Vmbo VMBO schools in Tilburg and Eindhoven offering practical-oriented secondary education with a profile in Horeca, Bakkerij en Recreatie (HBR). Features DRP-LAB for interdisciplinary project-based learning in the first year. Targets students aged 12–16.
• De Rooi Pannen Vormgeving & Signmaking MBO school in Tilburg offering programs in spatial design and signmaking, including Medewerker Sign and Ruimtelijk vormgever.
• Mhbo-traject (MBO-HBO trajectory) A combined mbo-hbo trajectory in partnership with BUas (Breda University of Applied Sciences) for students with a havo diploma. Allows students to earn both an mbo level 4 diploma and an hbo diploma in approximately 5 years. Available in Hotelmanagement and other fields.
• Versnelde leerroute vmbo-mbo An accelerated combined vmbo-mbo route in Tilburg that allows practically-oriented students with a mavo or havo recommendation to earn both a vmbo diploma and an mbo level 4 diploma in six years instead of the usual seven or eight.
• Praktijkleren-traject A practical learning trajectory in partnership with The Taste of Work for people with a distance to the labor market. A 10-week hospitality course assessed by De Rooi Pannen teachers, leading to an official SBB practical certificate.
• Cursussen en trainingen (LLO - Levenslang Ontwikkelen) Lifelong learning courses and training programs offered by De Rooi Pannen for adults and professionals, available in both private and business variants, with applicable course conditions.

Quantifiable outcome

• Two diplomas in six years through the accelerated vmbo-mbo route
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• The Taste of WorkcoreStrategic or Co-development Partner · 1 January 2022The Taste of Work, founded by De Rooi Pannen alumnus Sjors Leemans, executes the Praktijkleren-traject (10-week hospitality course) for people with distance to the labour market. De Rooi Pannen Tilburg Horeca serves as the assessing/examining partner, validating competencies against the mbo level 1 qualification dossier.
• ONCE (Officeel Netwerk Catering Events)coreStrategic or Co-development PartnerONCE (Officeel Netwerk Catering Events) collaborated with De Rooi Pannen Breda to develop the Manager party-, event- en businesscatering program. ONCE represents a broad network of catering companies and the partnership was established to address the significant industry demand for qualified catering personnel.
• Avans (Hogeschool)minorStrategic or Co-development PartnerAvans University of Applied Sciences is mentioned as one of the hbo institutions to which students can progress after completing the accelerated vmbo-mbo route at De Rooi Pannen Tilburg.
• BUas (Breda University of Applied Sciences)coreStrategic or Co-development PartnerBUas collaborates with De Rooi Pannen on the mhbo-traject: students complete their mbo diploma at De Rooi Pannen in 2 years and then enter the second year of BUas's Hotel Management bachelor. This is a formal 5-year combined mbo-hbo pathway.
• Fontys HogescholenminorStrategic or Co-development PartnerFontys is mentioned as one of the hbo institutions open to De Rooi Pannen graduates following their mbo diploma.
• HAS green academyminorStrategic or Co-development PartnerHAS green academy is listed as a potential hbo pathway for De Rooi Pannen graduates, particularly those completing the kok/culinary programs.
• SBB (Samenwerkingsorganisatie Beroepsonderwijs Bedrijfsleven)minorOthersSBB issues official practical certificates (praktijkverklaring) documenting the competencies that Praktijkleren-traject participants have obtained, based on De Rooi Pannen's assessments.
• Gemeente TilburgminorStrategic or Co-development PartnerThe municipality of Tilburg originally commissioned and funded the pilot of the Praktijkleren-traject at De Rooi Pannen. The pilot ran for five years before The Taste of Work took over execution in 2022.
• Instituut Verbeeten / Stichting Verbeeten ChallengeminorOthersStudents at De Rooi Pannen Tilburg Toerisme, Leisure & Marketing raise funds for Stichting Verbeeten Challenge, which supports cancer research and treatment at Instituut Verbeeten. Students organize fundraising events (auctions, mountain climbs) as practical learning projects.
• CJP (Cultuurkaart)minorGTM or Marketing PartnerDe Rooi Pannen provides students with a free CJP culture card worth €17.50, offering discounts on cinema, museums, performances, and festivals. This is a perk provided to enrolled students.
• Gemeente Tilburg (Sportarrangement)minorGTM or Marketing PartnerDe Rooi Pannen has an agreement with Gemeente Tilburg to offer students a sports package including unlimited swimming, skating, fitness, and cycling for €132.50 per 52 weeks (or €67.50 per 26 weeks), exclusive of a €10 admin fee.
• Workfix (Freek van Gool)minorGTM or Marketing PartnerAlumnus Freek van Gool's company Workfix operates its own training centre in Tilburg for forklift/reachtruck/electric pallet truck qualifications. The school maintains an alumni relationship, with Workfix potentially offering placement opportunities.
• Too Good To GominorGTM or Marketing PartnerDe Rooi Pannen Breda Horeca students actively participate in the Too Good To Go app to combat food waste, giving surplus food a second chance and providing affordable meals to consumers.
• Various hospitality companies (Ahoy, Libéma, TasteMore, De Kort Catering, Villa Pardoes)minorChannel Partner/ Reseller/ DistributorCompanies including Ahoy, Libéma, TasteMore, De Kort Catering, and Villa Pardoes serve as recognized internship (leerbedrijf) and placement partners for De Rooi Pannen students. Some have hosted De Rooi Pannen students at major events (e.g., Vrienden van Amstel Live).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aventus: MBO institution in Apeldoorn offering a comparable vocational program portfolio, including hospitality and commerce tracks, providing a peer benchmark for regional MBO economics outside the Randstad.
• ROC Tilburg: Large regional MBO scholengemeenschap based in Tilburg, sharing the same catchment area and competing directly for the same vmbo and mbo student pool across multiple vocational tracks.
• Summa College: MBO institution headquartered in Eindhoven, the same city as one of De Rooi Pannen's campuses; offers comparable hospitality, commerce, and design programs and competes head-to-head for North Brabant students.
• Albeda: Rotterdam-based MBO institution offering hospitality, tourism, and commerce programs similar to De Rooi Pannen, providing a benchmark for vocational training operations at scale outside North Brabant.
• Hotelschool The Hague: Specialized hospitality management school offering HBO-level programs in The Hague, comparable to De Rooi Pannen's Horeca and Hotel- & hospitality-ondernemer offerings at a higher credential level.
• Koning Willem I College: Major North Brabant MBO institution based in 's-Hertogenbosch, offering a broad portfolio of vocational programs including hospitality and commerce that directly competes with De Rooi Pannen in the same province.
• ROC Mondriaan: Large Dutch MBO scholengemeenschap in The Hague region with hospitality, tourism, and design tracks that mirror De Rooi Pannen's program mix at a multi-city scale.
• Curio: MBO scholengemeenschap serving the Breda and West-Brabant region, overlapping directly with De Rooi Pannen's Breda campus in hospitality and tourism programs.

Broad incumbents

• NHL Stenden University of Applied Sciences: Larger Dutch university of applied sciences with internationally recognized hospitality and tourism HBO programs, representing the higher-credential incumbent whose graduates De Rooi Pannen students often join via mhbo pathways.
• Breda University of Applied Sciences (BUas): HBO institution in Breda and formal mhbo-trajectory partner of De Rooi Pannen, offering a Hotel Management bachelor that competes for the same prospective student while also serving as De Rooi Pannen's primary HBO progression route.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Handel en Ondernemen - De Rooi Pannen