CASA SHaW

What CASA SHaW does

CASA SHaW (legal name: Court Appointed Special Advocates of Somerset, Hunterdon & Warren Counties) is a 501c3 nonprofit organization founded in 2005 and headquartered in Lebanon, New Jersey. The organization recruits, trains, and supervises community volunteers who are sworn in by Family Court judges to serve as court-appointed advocates for children in foster care across Somerset, Hunterdon, and Warren Counties. CASA SHaW celebrated its 20th anniversary in 2025 and has been recognized with the 2025 Platinum Transparency Seal from Candid (GuideStar). The organization operates as part of a national CASA movement that has helped more than 2 million children find safe, permanent homes across 939 CASA programs in the United States.

The organization's core service is the CASA Volunteer Advocacy Program, supported by a 30-hour Pre-Service Training Program, ongoing professional development, and a trauma-informed care approach. Beyond direct advocacy, CASA SHaW offers the Traveling Tutor Program for academic support, the CASA Closet for concrete resources (clothing, supplies), the Connie Fund and Divine Fund for direct child/family support, and a Gift Card Bank for families in transition. Educational outreach is delivered through the CASA Connection Podcast (over 90 episodes since 2023, distributed via Apple Podcasts, Podbean, Amazon Music, and iHeartRadio) and the CASA Family Video Series on YouTube. The organization also maintains a community resource directory covering mental health, domestic violence, education, food assistance, healthcare, housing, LGBTQ+, and social services.

CASA SHaW's revenue model relies entirely on philanthropic and government funding, with services provided at no cost to children and families. Revenue streams include state appropriations from the New Jersey State Legislature (distributed via CASA of New Jersey), grants and sponsorships from corporate foundations and local businesses (Atlantic Health System, Unity Bank, PNC Private Bank, MetLife Foundation, Columbia Bank Foundation, Lowell Johnson Foundation, ShopRite, EAB Strategic Risk Solutions, and others), individual donations (including the $5/month CASA Visionary Club recurring giving program), and event-based fundraising through three annual events: Comedy Night, CASAblanca Casino Night, and Wear Blue! with the Somerset Patriots during Foster Care Awareness Month. The organization is governed by a Board of Trustees with 2-3 year terms and led by Executive Director Tracey Heisler and a small staff of 1-10 employees including a Director of Community Outreach, Director of Development, Volunteer Trainer, Data Manager, and Advocate Supervisors for each of the three counties served.

Name

CASA SHaW

Legal name

Court Appointed Special Advocates of Somerset, Hunterdon & Warren Counties

Website

https://casashaw.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

CASA SHaW is a 501c3 nonprofit founded in 2005 providing trained volunteer court advocates for foster children in Somerset, Hunterdon, and Warren Counties, New Jersey. The organization recruits community volunteers, delivers 30-hour pre-service training, and pairs each volunteer with an individual child for court advocacy and support.

Ownership category

akta.pro rank

Product category

Child Welfare and Foster Care Advocacy Services

NAICS

Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Early Childhood Education & Childcare Nonprofits (BPAGADAA)

Keywords

• Child advocacy services
• Foster care support
• Volunteer court advocacy
• Nonprofit human services
• Trauma-informed care

Headquarters

HQ city

Lebanon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Government Funding: CASA SHaW receives funding from the New Jersey State Legislature via CASA of New Jersey, which provides grants for child advocacy, training, community outreach, and core mission services. In September 2024, the organization received $145,825 in state funding.
2. Individual Donations: The organization accepts individual donations through its website, including monthly recurring donations via the CASA Visionary Club ($5/month), one-time gifts, stock donations, and matching gift programs where employers double employee contributions.
3. Corporate/Foundation Grants and Sponsorships: Various corporate foundations and organizations provide grants and sponsorships, including Atlantic Health System (trauma-informed care training), Lowell Johnson Foundation (family video series), Unity Bank, MetLife Foundation, Columbia Bank Foundation, and others for events and programs.
4. Event Fundraising: Annual fundraising events including Comedy Night (dinner event with comedians), CASAblanca Casino Night, and Wear Blue! with Somerset Patriots during Foster Care Awareness Month generate revenue through ticket sales and sponsorships.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

CASA SHaW recruits and trains community volunteers to serve as Court Appointed Special Advocates for children in foster care in the Somerset, Hunterdon, and Warren Counties of New Jersey. Volunteers complete a 30-hour pre-service training program, are sworn in by a Family Court Judge, and provide one-on-one advocacy, case investigation, court report preparation, and ongoing support until each child's case is permanently resolved. Supporting programs include academic tutoring (Traveling Tutor Program), in-kind resource distribution (CASA Closet, Gift Card Bank), and education outreach via podcast and video.

Product overview

CASA SHaW is a nonprofit organization (Court Appointed Special Advocates of Somerset, Hunterdon, and Warren Counties) providing child advocacy services for foster children. The core offering is the CASA Volunteer Advocacy Program, where trained volunteers serve as Court Appointed Special Advocates for children in foster care. Supporting programs include the 30-hour Pre-Service Training Program for volunteers, the CASA Connection Podcast for community education, the CASA Family Video Series on YouTube, the Traveling Tutor Program for academic support, and various resource programs including The CASA Closet, The Connie Fund, The Divine Fund, and the Gift Card Bank. The organization also offers donation programs through the CASA Visionary Club monthly giving program. Internal tools include a Board of Trustees Portal and the Optima volunteer management system.

Differentiator

Problem solved

Functional benefit

Products and services

• CASA Volunteer Advocacy Program

Quantifiable outcome

• Over 95% of foster children with a CASA do not re-enter the foster care system
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• CASA of New JerseycoreStrategic or Co-development Partner · 25 September 2024CASA of New Jersey is the statewide parent organization that distributes state funding to local CASA programs. CASA SHaW received $145,825 in funding for core services and mission activities through this partnership.
• Somerset PatriotssupportingGTM or Marketing PartnerMinor league baseball team partnership for annual Wear Blue! events recognizing Foster Care Awareness Month every May.
• Tri-County Care Management OrganizationsupportingStrategic or Co-development PartnerLocal care management organization serving children in the tri-county region, likely a referral and coordination partner for foster care services.
• Centenary UniversitysupportingStrategic or Co-development PartnerEducational institution partner supporting CASA SHaW's mission.
• Blume, Forte, Fried, Zerres, & MolinarisupportingStrategic or Co-development PartnerLaw firm that employs Rucha Dubli, a CASA SHaW Board member. Sponsoring organization for Comedy Night event.
• St. John on the Mountain ChurchsupportingStrategic or Co-development PartnerChurch partner that initiated support for CASA SHaW in 2016 with donation of 1st Night Bags. Several board members are affiliated through this church.
• Apple PodcastssupportingTechnology or IntegrationPodcast distribution platform for the CASA Connection podcast, enabling reach to listeners beyond the tri-county service area.
• PodbeansupportingTechnology or IntegrationPodcast hosting and distribution platform for the CASA Connection podcast.
• Amazon MusicsupportingTechnology or IntegrationPodcast distribution platform for the CASA Connection podcast.
• iHeartRadiosupportingTechnology or IntegrationPodcast distribution platform for the CASA Connection podcast.
• YouTubesupportingTechnology or IntegrationVideo hosting platform for the CASA Family Video Series, providing educational content to families, caregivers, and community members.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Children's Alliance: National accrediting body and umbrella for Children's Advocacy Centers serving child victims of abuse and neglect. Comparable child-welfare advocacy focus, multi-county service model, and dependence on state and foundation funding.
• CASA of New Jersey: Statewide CASA affiliate that channels NJ state legislative funding to local CASA programs including CASA SHaW. Operates the same volunteer court-advocate model and is CASA SHaW's direct funding and programmatic partner.
• Court Appointed Special Advocates of Travis County: Texas-based CASA affiliate serving a single-county region. Operationally identical to CASA SHaW with the same volunteer court-advocate model, 30-hour training, and county-level court appointment structure.
• CASA of Los Angeles: One of the largest local CASA affiliates in the U.S., operating the identical court-appointed volunteer advocate model for foster youth. Directly comparable in mission, training curriculum, and county-level service delivery structure.
• Big Brothers Big Sisters of America: National youth-mentoring nonprofit using trained volunteers to support at-risk children, including those in foster care. Highly comparable volunteer-driven, one-to-one mentoring model serving similar populations and recruiting through similar community channels.
• FosterClub: National nonprofit led by current and former foster youth that provides peer support, training, and advocacy tools specifically for foster youth aging out of care. Comparable target population (foster youth) and trauma-informed advocacy model.
• Together for Youth: New York-based nonprofit operating residential and community-based programs for at-risk and foster youth. Comparable in serving foster and at-risk youth populations, family-engagement services, and reliance on state contracts and donations.

Broad incumbents

• Boys & Girls Clubs of America: Large national youth-development nonprofit providing programming, mentorship, and resources to young people including those in or aging out of foster care. Comparable as a scaled, well-funded youth-services nonprofit with similar donor and corporate-partnership channels.
• National CASA & GAL Association for Children: National umbrella organization supporting all 939 state and local CASA programs, including CASA SHaW. Directly comparable as the parent movement that defines the court-appointed volunteer advocate model CASA SHaW delivers locally.
• Prevent Child Abuse America: National nonprofit focused on child-abuse prevention, advocacy, and parent education. Comparable mission-adjacent child welfare focus and similar funder base of state agencies, foundations, and corporate donors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@casashaw3959
• Facebookfacebook.com/CASASHaW
• LinkedInlinkedin.com/company/casa-shaw

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CASA SHaW