Fort Worth Stock Show & Rodeo
The Fort Worth Stock Show & Rodeo is a nonprofit organization founded in 1896 that operates a 23-day annual livestock exhibition and professional rodeo in Fort Worth, Texas, distributing over $2 million annually in scholarships to Texas 4-H and FFA youth across 60-plus counties.
- Company typePrivate
- Founded1896
- HeadquartersFort Worth, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Fort Worth Stock Show & Rodeo does
The Fort Worth Stock Show & Rodeo, legally operated as the Southwestern Exposition and Livestock Show, is a Texas nonprofit organization founded in 1896 and recognized as the oldest continuously running livestock show and rodeo in Texas. It produces a single annual event spanning approximately 23 days in January and February at Dickies Arena and the Will Rogers Memorial Center complex in Fort Worth, combining professional PRORODEO tournament performances, livestock exhibitions (beef and dairy cattle, goats, sheep, swine, poultry, rabbits), horse shows and sales (Invitational Ranch Horse Sale, AQHA Best of the Remuda Sale, 69th Annual Select Quarter Horse Sale), and a broad portfolio of 15-plus youth competitions spanning livestock judging, agricultural mechanics, equine IQ and public speaking, shooting sports, BBQ, art, fiddle, mariachi, and ag robotics. The organization distributes more than $2 million annually in scholarships and premiums to Texas 4-H and FFA youth across 60-plus Texas counties, making its core mission the financial and educational support of agricultural youth rather than event entertainment alone.
Revenue is generated through four primary streams: ticket sales (rodeo performances, grounds admission, VIP Reception at $150 adult / $75 child), corporate sponsorships from major Texas-rooted brands (AgTrust Farm Credit, Cavender's, Holt Cat, Ben E. Keith, Standard Meat, Ariat, Sportsmen's Club), competition entry fees across the youth contest portfolio, and commissions from three annual horse sales. Distribution runs through the FWSSR-owned venues (Dickies Arena, Will Rogers Coliseum, Stock Show grounds), the fwssr.com online ticketing platform, livestream broadcasts via Cowboy Channel, and a multi-channel social media presence across Facebook, Twitter, Instagram, YouTube, and TikTok. No proprietary technology platform powers the organization; competition entry is handled through third-party providers (Cognito Forms, Enofile, Star of Show), and no APIs, AI/ML capabilities, or software products are offered. Strategic reach is almost entirely Texas-centric for competitions, with international participation limited to the Vine 2 Wine International Wine Competition.
Key partnerships anchor the operating model: Texas 4-H and Texas FFA serve as Core-tier strategic partners supplying the youth participant pipeline; Defender Outdoors Clay Sports Ranch hosts the Junior Shooting Sports Competition; Texas A&M University Department of Animal Science administers equine scholarship programs; and Ariat, Standard Meat, Ben E. Keith, and others serve as major-tier sponsors across competitions and Rodeo Grand Prix, Mustang Magic, BBQ, and wine verticals. The organization has no parent company, no subsidiaries, no disclosed funding rounds, and no M&A activity, operating as an independent nonprofit.
Fort Worth Stock Show & Rodeo firmographics
Firmographics- Name
- Fort Worth Stock Show & Rodeo
- Legal name
- Southwestern Exposition and Livestock Show
- Website
- https://fwssr.com
- Company type
- Private
- Founded year
- 1896
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- The Fort Worth Stock Show & Rodeo is a nonprofit organization founded in 1896 that operates a 23-day annual livestock exhibition and professional rodeo in Fort Worth, Texas, distributing over $2 million annually in scholarships to Texas 4-H and FFA youth across 60-plus counties.
- Ownership category
- akta.pro rank
Fort Worth Stock Show & Rodeo industry classification
Industry- Product category
- Livestock Exhibition and Rodeo Entertainment
- NAICS
- Horses and Other Equine Production (11292)
- SIC
- Services-Racing, Including Track Operation (7948), Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Equestrian & Rodeo Facilities (MPAKAEAM)
- akta.pro secondary industries
- Pet & Animal Expos (MPAGAFAI), Sport/Show Horse Training & Performance Programs (AFAEAGAF)
Keywords
Where Fort Worth Stock Show & Rodeo is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Fort Worth Stock Show & Rodeo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales: Revenue generated from rodeo tickets, grounds admission, and special event tickets sold through the FWSSR ticket office and online platforms.
- Sponsorship Revenue: Corporate sponsorships from companies including AgTrust Farm Credit, Cavender's, Holt Cat, Ben E. Keith, Standard Meat, and various others that sponsor competitions, scholarships, and events throughout the Stock Show.
- Competition Entry Fees: Entry fees collected from participants in various competitions including livestock shows, horse shows, shooting sports, BBQ competitions, and other contests.
- Horse Sale Commissions: Commissions from horse sales including the Invitational Ranch Horse Show & Sale, AQHA Best of the Remuda Sale, and 69th Annual Select Quarter Horse Sale featuring premium working riding horses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Rodeo Tickets |
| One time/ perpetual license | Pay-as-you-go | Ground Admission |
| One time/ perpetual license | Pay-as-you-go | VIP Reception Tickets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Fort Worth Stock Show & Rodeo product offering
Product offeringCore offering
The Fort Worth Stock Show & Rodeo operates an annual 23-day livestock exhibition and professional rodeo event in Fort Worth, Texas, featuring PRORODEO Tournament performances, livestock and horse shows, youth competitions, a carnival midway, shopping vendors, and family entertainment. The organization sells tickets to rodeo performances and grounds admission, hosts horse sales, and runs multiple scholarship-supported competitions for Texas 4-H and FFA youth across agricultural, equine, robotics, shooting sports, art, BBQ, and music disciplines.
Product overview
Fort Worth Stock Show & Rodeo is a single annual event combining livestock exhibitions, professional rodeo, and carnival entertainment. The organization offers a broad portfolio of youth competitions across agricultural disciplines including livestock judging, horse shows, agricultural mechanics, robotics, shooting sports, art, BBQ, and music. Core components include the main rodeo event at Dickies Arena, livestock and horse shows at Will Rogers Complex, carnival midway, shopping vendors, and family attractions. Supporting programs include multiple scholarship initiatives totaling millions in awards for Texas 4-H and FFA youth, online livestreaming of events, and ticketing services for event admission.
Differentiator
Problem solved
Functional benefit
Brands
- Vine 2 Wine: International Wine Competition aligned with the Show's agricultural mission, supporting grape growing and wine making industries around the world and of Texas.
- Aim for Education
- Junior Agricultural Mechanics Show
Products and services
- Fort Worth Stock Show & Rodeo Annual Event Annual 23-day livestock exhibition and professional rodeo event held in Fort Worth, Texas featuring PRORODEO Tournament performances, livestock shows, horse shows, carnival midway, shopping vendors, and entertainment across Dickies Arena, Will Rogers Coliseum, and the Stock Show Grounds.
- Livestock Shows Competitive exhibitions of beef cattle, dairy cattle, goats, horses, sheep, swine, poultry, pigeons, and rabbits with junior divisions for 4-H and FFA youth exhibitors.
- Horse Shows
- Calf Scramble Program
- Beef Challenge Scholarship Competition
- Texas M.A.D.E. Scholarship Program
- Junior Agricultural Mechanics Show
- Junior Ag Robotics Challenge
- Junior Shooting Sports Competition Three-course, two-flight sporting clay tournament for Texas 4-H & FFA members grades 6-12 with over $25,000 in premiums and $20,000 in scholarships through the AIM for Education program.
- High School BBQ Competition - FWSSR Regional
- Vine 2 Wine International Wine Competition
- Art Contest
- Equine IQ Contest
- Equine Public Speaking Challenge
- FWSSR Fiddle Showdown
- Texas Invitational Mariachi Competition
- 4-H & FFA Judging Contests & Competitions
- Intercollegiate Judging Contests
- Mustang Magic
- Rodeo Grand Prix
- Ticketing Services
- FWSSR Livestream Broadcasts
Quantifiable outcome
- Over $2 million in annual scholarships and premiums distributed to Texas youth participants
- +3 more outcomes
Companies that use Fort Worth Stock Show & Rodeo
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Fort Worth Stock Show & Rodeo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fort Worth Stock Show & Rodeo partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered major, minor and core.
- AgTrust Farm CreditmajorPresenting sponsor for Jr. Shooting Sports Competition and Mustang Magic events. Provides sponsorship support and branding opportunities for youth agricultural programs.
- Cavender'smajorBack number sponsor and major supporter of shooting sports, scholarships, and various FWSSR competitions. Provides awards and merchandise for competition winners.
- Holt CatmajorScholarship donor and prize sponsor for Jr. Shooting Sports Competition. Supports educational initiatives and youth programs.
- Standard MeatmajorPresenting sponsor for High School BBQ Competition - FWSSR Regional, providing premium sponsorship and support for youth BBQ teams.
- Ben E. KeithmajorSponsor for Vine 2 Wine International Wine Competition and High School BBQ Competition, supporting both wine industry and youth BBQ programs.
- Classic WineminorSponsor for Vine 2 Wine International Wine Competition, supporting wine industry recognition and marketing.
- Sportsmen's ClubmajorScholarship sponsor for Jr. Shooting Sports Competition, providing $20,000 in scholarships for AIM for Education program.
- Defender Outdoors Clay Sports RanchcorePresenting sponsor for Shoot for Scholarships fundraising event and host venue for Jr. Shooting Sports Competition and Aim for Education program. Located in Joshua, Texas.
- Texas 4-HcoreCore youth organization partner providing participants for livestock shows, calf scramble, shooting sports, judging contests, and other agricultural competitions.
- Texas FFAcoreCore youth organization partner providing participants for livestock shows, calf scramble, shooting sports, judging contests, and other agricultural competitions.
- AriatmajorPresenting sponsor for Ranching Heritage Weekend featuring horse shows and sales.
- The Saving Hope FoundationminorBeneficiary of Rodeo Grand Prix and Show Jumping Classic events. Animal rescue foundation focused on ending animal abuse and neglect.
- Junior League of Fort WorthminorSponsor for Art Contest supporting youth artistic expression and Texas/Western culture representation.
- Texas A&M University Department of Animal SciencemajorConducts Equine IQ Contest and Equine Public Speaking Challenge, providing academic expertise and scholarship administration for equine education programs.
Scale indicators17 records
Recent moves6 records
Expansion highlights5 records
Fort Worth Stock Show & Rodeo competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Fort Worth Stock Show & Rodeo social profiles
Digital presenceFort Worth Stock Show & Rodeo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fort Worth Stock Show & Rodeo leadership team
Management profileNumber of profiles
Fort Worth Stock Show & Rodeo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fort Worth Stock Show & Rodeo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fort Worth Stock Show & Rodeo
What does Fort Worth Stock Show & Rodeo do?
The Fort Worth Stock Show & Rodeo operates an annual 23-day livestock exhibition and professional rodeo event in Fort Worth, Texas, featuring PRORODEO Tournament performances, livestock and horse shows, youth competitions, a carnival midway, shopping vendors, and family entertainment. The organization sells tickets to rodeo performances and grounds admission, hosts horse sales, and runs multiple scholarship-supported competitions for Texas 4-H and FFA youth across agricultural, equine, robotics, shooting sports, art, BBQ, and music disciplines.
Is Fort Worth Stock Show & Rodeo a public or private company?
Fort Worth Stock Show & Rodeo is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Fort Worth Stock Show & Rodeo founded?
Fort Worth Stock Show & Rodeo was founded in 1896. It employs 501 to 1,000 people.
Where is Fort Worth Stock Show & Rodeo based?
Fort Worth Stock Show & Rodeo is headquartered in Fort Worth, United States, in the North America region.
How does Fort Worth Stock Show & Rodeo make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorship Revenue, competition Entry Fees and horse Sale Commissions.
Does Fort Worth Stock Show & Rodeo have an API?
No public API is recorded for Fort Worth Stock Show & Rodeo.
What industry is Fort Worth Stock Show & Rodeo in?
Fort Worth Stock Show & Rodeo's product category is Livestock Exhibition and Rodeo Entertainment. Its primary akta.pro industry code is MPAKAEAM, Equestrian & Rodeo Facilities, with a secondary code of MPAGAFAI, Pet & Animal Expos. Its NAICS code is 11292 and its SIC code is 7948.