Fort Worth Stock Show & Rodeo

What Fort Worth Stock Show & Rodeo does

The Fort Worth Stock Show & Rodeo, legally operated as the Southwestern Exposition and Livestock Show, is a Texas nonprofit organization founded in 1896 and recognized as the oldest continuously running livestock show and rodeo in Texas. It produces a single annual event spanning approximately 23 days in January and February at Dickies Arena and the Will Rogers Memorial Center complex in Fort Worth, combining professional PRORODEO tournament performances, livestock exhibitions (beef and dairy cattle, goats, sheep, swine, poultry, rabbits), horse shows and sales (Invitational Ranch Horse Sale, AQHA Best of the Remuda Sale, 69th Annual Select Quarter Horse Sale), and a broad portfolio of 15-plus youth competitions spanning livestock judging, agricultural mechanics, equine IQ and public speaking, shooting sports, BBQ, art, fiddle, mariachi, and ag robotics. The organization distributes more than $2 million annually in scholarships and premiums to Texas 4-H and FFA youth across 60-plus Texas counties, making its core mission the financial and educational support of agricultural youth rather than event entertainment alone.

Revenue is generated through four primary streams: ticket sales (rodeo performances, grounds admission, VIP Reception at $150 adult / $75 child), corporate sponsorships from major Texas-rooted brands (AgTrust Farm Credit, Cavender's, Holt Cat, Ben E. Keith, Standard Meat, Ariat, Sportsmen's Club), competition entry fees across the youth contest portfolio, and commissions from three annual horse sales. Distribution runs through the FWSSR-owned venues (Dickies Arena, Will Rogers Coliseum, Stock Show grounds), the fwssr.com online ticketing platform, livestream broadcasts via Cowboy Channel, and a multi-channel social media presence across Facebook, Twitter, Instagram, YouTube, and TikTok. No proprietary technology platform powers the organization; competition entry is handled through third-party providers (Cognito Forms, Enofile, Star of Show), and no APIs, AI/ML capabilities, or software products are offered. Strategic reach is almost entirely Texas-centric for competitions, with international participation limited to the Vine 2 Wine International Wine Competition.

Key partnerships anchor the operating model: Texas 4-H and Texas FFA serve as Core-tier strategic partners supplying the youth participant pipeline; Defender Outdoors Clay Sports Ranch hosts the Junior Shooting Sports Competition; Texas A&M University Department of Animal Science administers equine scholarship programs; and Ariat, Standard Meat, Ben E. Keith, and others serve as major-tier sponsors across competitions and Rodeo Grand Prix, Mustang Magic, BBQ, and wine verticals. The organization has no parent company, no subsidiaries, no disclosed funding rounds, and no M&A activity, operating as an independent nonprofit.

Name

Fort Worth Stock Show & Rodeo

Legal name

Southwestern Exposition and Livestock Show

Website

https://fwssr.com

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Fort Worth Stock Show & Rodeo is a nonprofit organization founded in 1896 that operates a 23-day annual livestock exhibition and professional rodeo in Fort Worth, Texas, distributing over $2 million annually in scholarships to Texas 4-H and FFA youth across 60-plus counties.

Ownership category

akta.pro rank

Product category

Livestock Exhibition and Rodeo Entertainment

NAICS

Horses and Other Equine Production (11292)

SIC

Services-Racing, Including Track Operation (7948), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Equestrian & Rodeo Facilities (MPAKAEAM)

akta.pro secondary industries

Pet & Animal Expos (MPAGAFAI), Sport/Show Horse Training & Performance Programs (AFAEAGAF)

Keywords

• Livestock exhibitions
• Professional rodeo events
• Equine competitions
• Agricultural youth programs
• Western heritage entertainment

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue generated from rodeo tickets, grounds admission, and special event tickets sold through the FWSSR ticket office and online platforms.
2. Sponsorship Revenue: Corporate sponsorships from companies including AgTrust Farm Credit, Cavender's, Holt Cat, Ben E. Keith, Standard Meat, and various others that sponsor competitions, scholarships, and events throughout the Stock Show.
3. Competition Entry Fees: Entry fees collected from participants in various competitions including livestock shows, horse shows, shooting sports, BBQ competitions, and other contests.
4. Horse Sale Commissions: Commissions from horse sales including the Invitational Ranch Horse Show & Sale, AQHA Best of the Remuda Sale, and 69th Annual Select Quarter Horse Sale featuring premium working riding horses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Fort Worth Stock Show & Rodeo operates an annual 23-day livestock exhibition and professional rodeo event in Fort Worth, Texas, featuring PRORODEO Tournament performances, livestock and horse shows, youth competitions, a carnival midway, shopping vendors, and family entertainment. The organization sells tickets to rodeo performances and grounds admission, hosts horse sales, and runs multiple scholarship-supported competitions for Texas 4-H and FFA youth across agricultural, equine, robotics, shooting sports, art, BBQ, and music disciplines.

Product overview

Fort Worth Stock Show & Rodeo is a single annual event combining livestock exhibitions, professional rodeo, and carnival entertainment. The organization offers a broad portfolio of youth competitions across agricultural disciplines including livestock judging, horse shows, agricultural mechanics, robotics, shooting sports, art, BBQ, and music. Core components include the main rodeo event at Dickies Arena, livestock and horse shows at Will Rogers Complex, carnival midway, shopping vendors, and family attractions. Supporting programs include multiple scholarship initiatives totaling millions in awards for Texas 4-H and FFA youth, online livestreaming of events, and ticketing services for event admission.

Differentiator

Problem solved

Functional benefit

Brands

• Vine 2 Wine: International Wine Competition aligned with the Show's agricultural mission, supporting grape growing and wine making industries around the world and of Texas.
• Aim for Education
• Junior Agricultural Mechanics Show

Products and services

• Fort Worth Stock Show & Rodeo Annual Event Annual 23-day livestock exhibition and professional rodeo event held in Fort Worth, Texas featuring PRORODEO Tournament performances, livestock shows, horse shows, carnival midway, shopping vendors, and entertainment across Dickies Arena, Will Rogers Coliseum, and the Stock Show Grounds.
• Livestock Shows Competitive exhibitions of beef cattle, dairy cattle, goats, horses, sheep, swine, poultry, pigeons, and rabbits with junior divisions for 4-H and FFA youth exhibitors.
• Horse Shows
• Calf Scramble Program
• Beef Challenge Scholarship Competition
• Texas M.A.D.E. Scholarship Program
• Junior Agricultural Mechanics Show
• Junior Ag Robotics Challenge
• Junior Shooting Sports Competition Three-course, two-flight sporting clay tournament for Texas 4-H & FFA members grades 6-12 with over $25,000 in premiums and $20,000 in scholarships through the AIM for Education program.
• High School BBQ Competition - FWSSR Regional
• Vine 2 Wine International Wine Competition
• Art Contest
• Equine IQ Contest
• Equine Public Speaking Challenge
• FWSSR Fiddle Showdown
• Texas Invitational Mariachi Competition
• 4-H & FFA Judging Contests & Competitions
• Intercollegiate Judging Contests
• Mustang Magic
• Rodeo Grand Prix
• Ticketing Services
• FWSSR Livestream Broadcasts

Quantifiable outcome

• Over $2 million in annual scholarships and premiums distributed to Texas youth participants
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered major, minor and core.

• AgTrust Farm CreditmajorGTM or Marketing PartnerPresenting sponsor for Jr. Shooting Sports Competition and Mustang Magic events. Provides sponsorship support and branding opportunities for youth agricultural programs.
• Cavender'smajorGTM or Marketing PartnerBack number sponsor and major supporter of shooting sports, scholarships, and various FWSSR competitions. Provides awards and merchandise for competition winners.
• Holt CatmajorGTM or Marketing PartnerScholarship donor and prize sponsor for Jr. Shooting Sports Competition. Supports educational initiatives and youth programs.
• Standard MeatmajorGTM or Marketing PartnerPresenting sponsor for High School BBQ Competition - FWSSR Regional, providing premium sponsorship and support for youth BBQ teams.
• Ben E. KeithmajorGTM or Marketing PartnerSponsor for Vine 2 Wine International Wine Competition and High School BBQ Competition, supporting both wine industry and youth BBQ programs.
• Classic WineminorGTM or Marketing PartnerSponsor for Vine 2 Wine International Wine Competition, supporting wine industry recognition and marketing.
• Sportsmen's ClubmajorGTM or Marketing PartnerScholarship sponsor for Jr. Shooting Sports Competition, providing $20,000 in scholarships for AIM for Education program.
• Defender Outdoors Clay Sports RanchcoreStrategic or Co-development PartnerPresenting sponsor for Shoot for Scholarships fundraising event and host venue for Jr. Shooting Sports Competition and Aim for Education program. Located in Joshua, Texas.
• Texas 4-HcoreStrategic or Co-development PartnerCore youth organization partner providing participants for livestock shows, calf scramble, shooting sports, judging contests, and other agricultural competitions.
• Texas FFAcoreStrategic or Co-development PartnerCore youth organization partner providing participants for livestock shows, calf scramble, shooting sports, judging contests, and other agricultural competitions.
• AriatmajorGTM or Marketing PartnerPresenting sponsor for Ranching Heritage Weekend featuring horse shows and sales.
• The Saving Hope FoundationminorStrategic or Co-development PartnerBeneficiary of Rodeo Grand Prix and Show Jumping Classic events. Animal rescue foundation focused on ending animal abuse and neglect.
• Junior League of Fort WorthminorGTM or Marketing PartnerSponsor for Art Contest supporting youth artistic expression and Texas/Western culture representation.
• Texas A&M University Department of Animal SciencemajorStrategic or Co-development PartnerConducts Equine IQ Contest and Equine Public Speaking Challenge, providing academic expertise and scholarship administration for equine education programs.

Scale indicators17 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/fwssr
• YouTubeyoutube.com/user/fwssandr
• Facebookfacebook.com/fwssr
• Instagraminstagram.com/fwssr/?hl=en
• TikToktiktok.com/@fwssr
• LinkedInlinkedin.com/company/fort-worth-stock-show-and-rodeo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fort Worth Stock Show & Rodeo