Nación Verde

What Nación Verde does

Nación Verde A.C. is a Mexican nonprofit environmental organization founded in 2016 and headquartered in Tijuana, Baja California. The organization delivers nature-based solutions centered on reforestation, ecosystem restoration, and environmental justice for indigenous communities across Mexico. Its core methodology combines scientific ecological practice with ancestral indigenous knowledge, deploying native flora to restore degraded ecosystems while empowering communities as environmental stewards.

The organization operates a diversified service portfolio including corporate reforestation (Reforestación Corporativa), consumer-facing tree adoption (Adopta un Árbol at $50-$500 MXN per tree), forest adoption (Adopta un Bosque), educational programming (Escuelas Verdes), municipal resilience programs (Ciudad Resiliente), environmental experiences (Experiencia Ambiental), and volunteering (Voluntariado). A distinctive asset is the Species Catalog documenting 205 native tree and shrub species with taxonomic descriptions and traditional uses, used as both an educational resource and a lead-generation tool.

Revenue is generated through three primary streams: low-dollar individual tree adoptions (one-time payments), corporate reforestation professional services, and institutional/municipal program contracts. Distribution is omnichannel — direct website sales, WhatsApp-based enterprise sales, physical office walk-ins in Tijuana, and email-gated catalog downloads — supported by an active social media presence across seven platforms. In November 2025, Nación Verde entered core strategic partnerships with Salesforce and Conservation International under Salesforce's Nature Positive Strategy, committing to restore over 2 million trees and contribute to water stewardship initiatives benefiting millions of people in Mexico.

Name

Nación Verde

Legal name

Nación Verde A.C.

Website

https://nacionverde.org

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Nación Verde is a Mexican nonprofit that delivers reforestation, ecosystem restoration, and environmental education services, partnering with indigenous communities in Mexico to plant native species. It serves corporate clients, individuals, schools, and municipalities through tree adoption, corporate reforestation, and community programs.

Ownership category

akta.pro rank

Product category

Environmental Services

NAICS

Forest Nurseries and Gathering of Forest Products (113210), Landscaping Services (561730), Nature Parks and Other Similar Institutions (71219)

SIC

Forestry (800), Services-Membership Organizations (8600)

akta.pro primary industry

Forestry & Reforestation (BPAGAGAD)

akta.pro secondary industries

Reforestation & Afforestation Services (Planting, Site Prep, Regeneration) (IMAMAAAE), Environmental Education, Capacity Building & Community Engagement (BPADALAO), Tree & Shrub Fertilization & Plant Health Care (PHC) (HSAIAGAG)

Keywords

• Reforestation services
• Ecosystem restoration
• Native plant production
• Environmental education programs
• Carbon offset reforestation

Headquarters

HQ city

Tijuana

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Others

Revenue model

1. Tree Adoption Program: Individual and corporate customers can adopt trees at varying price points ($50-$500 MXN), with proceeds funding reforestation activities, soil improvement works, firebreak construction, and ecosystem protection.
2. Corporate Reforestation Services: B2B services for companies seeking to neutralize their carbon footprint through reforestation projects with indigenous communities.
3. Program Services: Green Schools, Resilient City, Environmental Experience, and Volunteering programs generating revenue through partnerships with institutions and municipalities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Nación Verde is a Mexican nonprofit environmental organization that sells and delivers nature-based reforestation and ecosystem restoration services, including consumer-facing tree adoption (Adopta un Árbol), corporate reforestation engagements (Reforestación Corporativa), forest adoption (Adopta un Bosque), the Escuelas Verdes school environmental education program, the Ciudad Resiliente municipal program, Experiencia Ambiental immersive activities, and Voluntariado volunteer programs, all carried out in collaboration with indigenous communities in Mexico.

Product overview

Nación Verde is an environmental nonprofit organization offering a portfolio of nature-based solutions (SBN) centered on reforestation and ecosystem restoration, with a focus on environmental justice for indigenous communities in Mexico. The service portfolio includes tree adoption (Adopta un Árbol) as a consumer-facing carbon offset product, corporate reforestation, forest adoption, green schools, resilient city programs, environmental experiences, and volunteering opportunities. These offerings are complemented by a downloadable species catalog (205 documented tree and shrub species) as an educational resource.

Differentiator

Problem solved

Functional benefit

Products and services

• Adopta un Árbol (Tree Adoption) A tree adoption program for individuals and corporations that funds soil improvement, firebreak construction, ecosystem protection, and reforestation. Adopting 7 trees neutralizes an individual's carbon footprint. Tiered unit pricing ranges from 1 tree ($50 MXN) to 10 trees ($500 MXN).
• Reforestación Corporativa (Corporate Reforestation) B2B professional services that enable companies to neutralize their carbon footprint through reforestation projects executed in collaboration with Nación Verde and indigenous communities. Engagements are customized per corporate objectives and managed via direct sales (WhatsApp, email).
• Adopta un Bosque (Forest Adoption) A forest adoption program enabling larger-scale environmental commitment and forest conservation participation by supporters.
• Escuelas Verdes (Green Schools) Environmental education program focused on sustainable practices and student engagement with nature for schools and educational institutions.
• Ciudad Resiliente (Resilient City) Urban environmental resilience initiative aimed at cities and municipalities implementing sustainability and community resilience programs.
• Experiencia Ambiental (Environmental Experience) Immersive nature-based activities and educational experiences that engage participants in environmental themes.
• Voluntariado (Volunteering) Volunteer engagement program allowing individuals to participate directly in reforestation and environmental conservation activities.

Quantifiable outcome

• Over 2 million trees to be restored through partnership
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• SalesforcecoreStrategic or Co-development Partner · 6 November 2025Salesforce announced expansion of its Nature Positive Strategy ahead of COP30, funding water stewardship and ecosystem restoration initiatives in Brazil and Mexico. Nación Verde is implementing reforestation and environmental programs as part of this partnership, working toward restoring over 2 million trees and securing clean water for millions of people.
• Conservation InternationalcoreStrategic or Co-development Partner · 6 November 2025Conservation International is a key partner in Salesforce's nature positive initiatives, working on ecosystem restoration and water stewardship projects. Through this partnership, restoration of over 2 million trees is planned.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Tree-Nation: Tree-Nation runs a global online tree-planting platform with individual and corporate adoption programs. Directly comparable in the consumer/corporate tree-adoption model, but operates a digital marketplace aggregating multiple project partners rather than running its own indigenous-led restoration.

Broad incumbents

• The Nature Conservancy Mexico: TNC Mexico operates large-scale conservation and reforestation programs with corporate and government partners. Comparable in nature-based solutions delivery and corporate engagement model, but at a substantially larger scale and broader geographic mandate.
• Conservation International Mexico: Conservation International is an explicit partner of Nación Verde and a global leader in nature-based solutions and water stewardship. Comparable in restoration methodology and corporate ESG partnership model, but operates globally with far larger resources.
• WWF Mexico: WWF Mexico runs ecosystem restoration and species programs with corporate sponsors and individual donors. Overlaps with Nación Verde in environmental restoration and donor-driven funding, but operates globally and at materially larger scale.

Direct peers

• Reforestamos México: Reforestamos México is a Mexican nonprofit coordinating reforestation, ecosystem restoration, and environmental education through corporate and volunteer programs. Directly comparable mission, customer segments (corporate ESG, schools, volunteers), and services portfolio to Nación Verde.
• Fondo Mexicano para la Conservación de la Naturaleza: FMCN channels conservation funding into Mexican protected areas and restoration projects. Comparable as a Mexican nonprofit working on habitat restoration with corporate and institutional funding, though it operates more as a fund/intermediary than a field-implementer like Nación Verde.
• Eden Reforestation Projects: Eden Reforestation Projects operates large-scale community-led reforestation with employment-of-locals model in multiple countries. Comparable in community-driven native reforestation and corporate partnership structure, but with multi-country footprint and substantially larger scale.
• Pronatura México A.C. Pronatura México is one of Mexico's largest conservation nonprofits, working on ecosystem restoration, reforestation, and biodiversity protection with community involvement. Highly comparable to Nación Verde in mission (native flora restoration, community engagement) and customer base (corporate ESG partners, donors), but with national reach and longer operating history.
• Grupo Ecológico Sierra Verde: Mexican reforestation nonprofit focused on native species restoration in northern Mexico. Directly comparable in core activity (native reforestation with community involvement) and geographic footprint, serving a similar donor and volunteer base in the same country.

Regional players

• CEMDA (Centro Mexicano de Derecho Ambiental): CEMDA is a Mexican environmental law and justice organization focused on environmental rights for vulnerable communities. Comparable through its environmental justice framing for marginalized Mexican communities, though it operates via legal advocacy rather than field reforestation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/nacionverde_mx
• YouTubeyoutube.com/@nacionverdemx
• Facebookfacebook.com/nacionverdemx
• LinkedInlinkedin.com/company/nacionverdemx
• Instagraminstagram.com/nacionverde.mx
• TikToktiktok.com/@nacionverdemx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nación Verde