Kayax
Kayax is a Warsaw-based independent Polish music company providing artist management, record label, publishing, synchronization licensing, and concert booking services for a roster anchored by Krzysztof Zalewski, Mery Spolsky, Reni Jusis, and emerging artists developed through its My Name Is New initiative.
- Company typePrivate
- Founded2007
- HeadquartersWarsaw, Poland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Kayax does
Kayax is a privately-held Polish music management company and independent record label headquartered in Warsaw at ul. Brukselska 20. Founded in 2001 (with documented activity from at least 2007), the company operates an integrated music business spanning artist management, record label services, music publishing, synchronization licensing, distribution, and concert booking and promotion. Its roster includes established Polish artists such as Mery Spolsky, Krzysztof Zalewski (whose ZGŁOWY album won three Fryderyk awards in 2024), Reni Jusis, The Dumplings, and emerging talent developed through the "My Name Is New" initiative launched in 2018. The company runs sub-brands including "My Name Is New" for emerging artist development and "Music 4 Queers & Queens" for LGBTQIA+ advocacy compilations, and it is independently owned with no disclosed institutional investors or parent company structure.
The company's product portfolio covers three integrated verticals. The first is artist management and label services — full-service representation, recording, and release of music across alternative, pop, rock, and electronic genres. The second is catalog and rights management, anchored by the Kayax music catalog and a dedicated synchronization and licensing business targeting film, television, and advertising placements (kayax.pl/wspolpraca/muzyka-do-filmow-i-reklam). The third is direct-to-consumer and live events, including the owned e-commerce store (sklepzmuzyka.pl) for physical and digital music, an in-house photo studio, presence on streaming platforms (Spotify, Apple Music, YouTube via KayaxTV), and the New City Sounds free concert series at Fabryka Norblina in Warsaw. The source material describes no proprietary technology platform, no software product surface, and no AI/ML capabilities.
Kayax earns revenue through a diversified mix of streams: recorded music sales (physical CD, vinyl, and digital downloads), streaming royalties, synchronization licensing fees, concert and tour ticketing, and management contracts with artists. Distribution operates across both owned channels (the Kayax store, KayaxTV YouTube channel, owned social accounts) and third-party platforms (Spotify, Eventim for ticketing). Marketing is event-driven, centered on album releases, concert tours, festival appearances (Open'er, Męskie Granie, Spring Break), and PR coverage. The customer base is bifurcated: end consumers are Polish music fans across multiple genres, while licensing clients include unnamed film, television, and advertising buyers. With 11-50 employees and no disclosed funding, the company operates as a bootstrapped, founder-led independent label.
Kayax firmographics
Firmographics- Name
- Kayax
- Legal name
- Kayax
- Website
- https://kayax.pl
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kayax is a Warsaw-based independent Polish music company providing artist management, record label, publishing, synchronization licensing, and concert booking services for a roster anchored by Krzysztof Zalewski, Mery Spolsky, Reni Jusis, and emerging artists developed through its My Name Is New initiative.
- Ownership category
- akta.pro rank
Kayax industry classification
Industry- Product category
- Music Label and Artist Management
- NAICS
- Record Production and Distribution (51225), Music Publishers (51223), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Music Publishers (512230)
- akta.pro primary industry
- Record Labels (Major & Independent) (MPAIAAAA)
- akta.pro secondary industries
- Live Music Booking (Bands, Soloists, DJs) (HSACAHAA), Contracting, Licensing & Rights Management (Music/Performance Releases) (HSACAHAM), Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals) (MPAIALAM)
Keywords
Where Kayax is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Kayax business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Supply Chain, Others
Revenue model
- Album and single sales: Revenue from physical CD and vinyl releases as well as digital downloads through the Kayax store (sklepzmuzyka.pl) and streaming platforms.
- Artist management: Kayax manages artists including Mery Spolsky, Krzysztof Zalewski, Reni Jusis, Zuzanna Malisz, The Dumplings, Filip Grodowski, and others, providing career development and representation services.
- Synchronization licensing: Kayax offers synchronization and licensing services for music used in films, advertisements, and other media placements through its dedicated '/wspolpraca/muzyka-do-filmow-i-reklam' section.
- Physical merchandise and records: Sale of physical music products, signed albums, and vinyl records through the Kayax store (sklepzmuzyka.pl).
- Streaming revenue: Income from music streaming across platforms like Spotify, Apple Music, and YouTube.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Kayax product offering
Product offeringCore offering
Kayax is a Polish music company that runs a record label, artist management agency, and music publishing operation, producing, distributing, and promoting music from a roster of Polish artists across alternative, pop, rock, and electronic genres. It generates revenue through album and single sales (physical and digital), streaming royalties, synchronization licensing for films and advertising, artist management fees, live events and concert tours, and operates its own online store (sklepzmuzyka.pl) plus the My Name Is New emerging-artist development program.
Product overview
Kayax is a Polish music management company and record label (wytwórnia płytowa) offering comprehensive services including artist management, music production, and distribution. The company operates several interconnected products: a core record label and management service, the My Name Is New artist development initiative for emerging talents, the Sklep online store for physical/digital music sales, music distribution and synchronization services, a photo studio, and the New City Sounds concert series. The portfolio is supplemented by special projects like the Music 4 Queers & Queens compilation albums created in partnership with LGBTQIA+ advocacy organizations.
Differentiator
Problem solved
Functional benefit
Brands
- My Name Is New: A label and project supporting emerging artists with educational initiatives, promotional support, and performance opportunities for new musical talents.
Products and services
- Artist Management Full-service artist management including career development, bookings, and representation for musicians such as Mery Spolsky, Krzysztof Zalewski, Reni Jusis, Zuzanna Malisz, The Dumplings, and Filip Grodowski.
- Record Label (Wytwórnia Płytowa) Record label services including music production, recording, and distribution of audio releases for Polish artists across alternative, pop, rock, and electronic genres.
- My Name Is New Artist development and showcase project for emerging musicians, featuring educational support, promotional guidance, and live performance opportunities for new talents.
- Synchronizations and Licenses (Muzyka do Filmów i Reklam) Music licensing services for films, advertisements, and other media synchronization needs, offered through a dedicated inquiry process on the Kayax website.
- Kayax Online Store (Sklep) E-commerce platform at sklepzmuzyka.pl for purchasing physical and digital music releases, vinyl records, signed albums, and merchandise directly from Kayax.
- New City Sounds Concert Series Free outdoor concert series featuring young generation artists at Fabryka Norblina in Warsaw, delivered in partnership with eBilet, Trójka Polskie Radio, KinoGram, Food Town, and Fundacja Fabryki Norblina.
- Music 4 Queers & Queens Compilation Compilation album series celebrating LGBTQIA+ artists and themes, created in partnership with Parada Równości (Equality Parade) to support LGBTQIA+ rights and Pride Month initiatives.
Quantifiable outcome
- Krzysztof Zalewski's album ZGŁOWY won three Fryderyk awards
- +2 more outcomes
Companies that use Kayax
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Kayax technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kayax partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor, major and core.
- eBiletminoreBilet partnered as event partner for the New City Sounds concert series at Fabryka Norblina, also organizing a competition to select one of the performing artists.
- Trójka – Program Trzeci Polskiego RadiaminorTrójka (Polish Radio Program 3) provided media patronage for the New City Sounds concert series at Fabryka Norblina.
- KinoGramminorPartner for the New City Sounds concert series at Fabryka Norblina.
- Food TownminorPartner for the New City Sounds concert series at Fabryka Norblina.
- Fundacja Fabryki NorblinaminorFoundation managing Fabryka Norblina venue partnered with Kayax for the New City Sounds free concert series.
- TVN Warner Bros. DiscoverymajorTVN Warner Bros. Discovery partnered as the publication and tour partner for Krzysztof Zalewski's ZGŁOWY album and associated concert tour, providing media exposure and marketing support across their platforms.
- Wielka LiteraminorWielka Litera publishing house co-published Mery Spolsky's debut book 'Jestem Marysia i chyba się zabiję dzisiaj' alongside Kayax publishing.
- Parada RównościcoreKayax partnered with Parada Równości (Poland's largest Equality Parade organizer) to create the Music 4 Queers & Queens compilation supporting LGBTQIA+ rights and the Pride Month movement. This partnership included joint music releases, event support, and advocacy initiatives.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Kayax competitors and assessment
Company assessmentBroad incumbents
- BMG: Global music company combining recorded music, publishing, and artist services; competes with Kayax for artist signings and sync licensing opportunities across European markets.
- Agora SA: Polish media conglomerate operating Helios cinemas, radio, publishing, and music distribution; competes indirectly for entertainment spend and artist promotion in the Polish market.
- Sony Music Poland: Polish operation of a global major; competes for Polish-language signings, sync licensing, and live touring with a substantially larger roster and capital base.
- Warner Music Poland: Polish arm of a global major label; competing incumbent for Polish artist signings, catalog distribution, and sync placements.
- Universal Music Poland: Local affiliate of a global major label; competes with Kayax for Polish artists, sync deals, and live event audiences but operates at much greater scale with international catalog access.
Direct peers
- Kartel Music Group: UK-based independent label and management group offering artist development, recording, distribution, and sync licensing — comparable independent-label business model to Kayax.
- Domino Recording Company: Independent record label with comparable offerings in artist signings, recording production, physical and digital distribution, and sync licensing for film/TV/advertising.
- Cooking Vinyl: UK-based independent label and artist management company with similar artist-friendly deal structures, sync licensing services, and live event coordination.
- Mystic Production: Largest independent Polish record label and concert promoter with a comparable mix of artist management, label services, festival promotion, and concert booking — operates in the same market segments as Kayax.
- PIAS (Play It Again Sam): European independent label group with distributed network across multiple countries; comparable in offering artist management, label services, sync licensing, and physical distribution as an independent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Kayax social profiles
Digital presenceKayax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kayax leadership team
Management profileNumber of profiles
Kayax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kayax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kayax
What does Kayax do?
Kayax is a Polish music company that runs a record label, artist management agency, and music publishing operation, producing, distributing, and promoting music from a roster of Polish artists across alternative, pop, rock, and electronic genres. It generates revenue through album and single sales (physical and digital), streaming royalties, synchronization licensing for films and advertising, artist management fees, live events and concert tours, and operates its own online store (sklepzmuzyka.pl) plus the My Name Is New emerging-artist development program.
Is Kayax a public or private company?
Kayax is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kayax founded?
Kayax was founded in 2007. It employs 11 to 50 people.
Where is Kayax based?
Kayax is headquartered in Warsaw, Poland, in the Europe region.
How does Kayax make money?
Five revenue lines are on record. Album and single sales are the primary driver. The others are artist management, synchronization licensing, physical merchandise and records and streaming revenue.
Who are Kayax's main competitors?
Broad incumbents on record are BMG, Agora SA, Sony Music Poland, Warner Music Poland and Universal Music Poland. Direct peers are Kartel Music Group, Domino Recording Company, Cooking Vinyl, Mystic Production and PIAS (Play It Again Sam).
Does Kayax have an API?
No public API is recorded for Kayax.
What industry is Kayax in?
Kayax's product category is Music Label and Artist Management. Its primary akta.pro industry code is MPAIAAAA, Record Labels (Major & Independent), with a secondary code of HSACAHAA, Live Music Booking (Bands, Soloists, DJs). Its NAICS code is 51225.