Kommunikasjonsforeningen

What Kommunikasjonsforeningen does

Kommunikasjonsforeningen (Norwegian Communication Association, NCA) is Norway's only professional membership association for communication professionals, founded in 1949 (originally as Den Norske Public Relations Klubb and rebranded in 2017). The association serves approximately 4,500 members from both the private and public sectors, including individual communication practitioners, PR professionals, and full-time students under 30. It operates a national footprint through ten local branches across Norway's counties plus a separate student division, with its head office at Brugata 19, Oslo.

The association's core products are bundled around professional development and community: Fagbladet Kommunikasjon (a magazine published five times a year), the kommunikasjon.no content platform, the Kompodden podcast, Fredagsstafetten weekly features, and a course and events program anchored by the annual Kommunikasjonsdagen and Høstseminaret conferences. Adjacent member utilities include the Kladden AI tool, Lønnskalkulator (salary calculator), Byrålisten (agency directory), Utdanningslisten (education directory), an Etisk råd (ethical advisory council), and a Masterstipend of 30,000 NOK. The underlying technology is a digital membership management and content platform operated through third-party vendors (Team Data Systems, 99x Digital Solutions, MAKE AS), with no proprietary software product of significance.

The business model is a subscription-based membership organization: standard individual membership at 188 kr/month (2,250 kr/year) on a 12-month binding, with a discounted 94 kr/month rate for unemployed members and free membership for full-time students under 30. Revenue is supplemented by paid courses, events, magazine advertising, and job board listings; figures are not publicly disclosed as the entity is an independent Norwegian nonprofit governed by a board and daglig leder (CEO Anne-Lise Mørch von der Fehr), with no VC, PE, or parent-company backing.

Name

Kommunikasjonsforeningen

Legal name

Kommunikasjonsforeningen

Website

https://www.kommunikasjon.no

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Kommunikasjonsforeningen (Norwegian Communication Association) is Norway's only professional membership association for communication professionals, serving about 4,500 members across private and public sectors via subscriptions, courses, events, a magazine, and an AI member tool.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Professional Organizations (813920), Business Associations (813910)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

akta.pro secondary industries

Meeting & Conference Planning & Coordination (HSACADAA), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Professional association services
• Communication industry membership
• Professional development courses
• Industry publications magazine
• Member networking events

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Membership Fees: Monthly and annual membership fees from communication professionals. Standard membership at 188 kr/month (2250 kr/year), discounted rate for unemployed at 94 kr/month, free for full-time students under 30 years.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Kommunikasjonsforeningen is a non-profit professional membership association for communication professionals in Norway, providing individual memberships (188 kr/month). Core deliverables include Fagbladet Kommunikasjon (a professional magazine published 5 times per year), courses and events (including the annual Kommunikasjonsdagen and Høstseminaret conferences plus monthly Faglig frokost sessions), and member-only tools such as the KI-verktøyet Kladden AI assistant, salary calculator, agency and education directories, ethical advisory, and a master's scholarship.

Product overview

Kommunikasjonsforeningen (Norwegian Communication Association) is a membership-based professional organization offering a comprehensive portfolio of services for communication professionals. The core offerings include Fagbladet Kommunikasjon (professional magazine published 5 times yearly), the kommunikasjon.no website platform with articles and resources, and regular events including the annual Høstseminaret and Kommunikasjonsdagen conferences. Members also receive access to specialized tools like the KI-verktøyet Kladden (AI tool), Lønnskalkulator (salary calculator), Byrålisten (agency directory), and Utdanningslisten (education directory). The organization provides professional development through courses, Faglig frokost sessions, and Fredagsstafetten profiling features. Additional services include the Etisk råd (ethical advisory), Masterstipend scholarship, and local branch networks across Norway's 10 counties plus student divisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Membership Individual subscription membership for Norwegian communication professionals, priced at 188 kr/month (2,250 kr/year), with discounted 94 kr/month for unemployed and free for full-time students under 30. Includes access to all member benefits including the Fagbladet Kommunikasjon magazine, member tool Kladden, salary calculator, ethical advisory, directories, and discounted course/event rates.
• Fagbladet Kommunikasjon (Magazine) Professional magazine published five times per year, covering trends, research and technologies within the communication field; available in print and digital formats for members.
• Kurs og arrangementer (Courses and Events) Courses and events program offering professional development including strategic topics, practical tools, coaching, and writing skills. Includes 'Kurs for avdelinger' for departmental training. Members receive preferential rates.
• Høstseminaret (Annual Fall Seminar) Annual fall seminar event held in October, serving as the organization's major annual professional gathering for the communication industry.
• Kommunikasjonsdagen (Annual Communication Day) Annual Communication Day conference held in Oslo, the organization's largest professional seminar for communication professionals.
• Faglig frokost (Monthly Professional Breakfast) Monthly professional breakfast sessions providing regular professional content and networking opportunities for members.

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Team Data Systems AScoreTechnology or IntegrationProvides membership system infrastructure for managing member data, registrations, and communications. Critical operational technology partner.
• 99x Digital Solutions AScoreTechnology or IntegrationWebsite provider for kommunikasjon.no, enabling digital member services and content delivery platform.
• MAKE AScoreTechnology or IntegrationNewsletter distribution platform for sending communications and tracking opening statistics. Log deleted after 45 days.
• Kantar ASminorOthersCollaborates on the Byråprofil survey - industry research on communication agencies.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Public Relations Institute of Australia (PRIA): Australian national professional body for PR and communication practitioners, offering membership tiers, accreditation, CPD, events, and ethical standards. Directly comparable as a national-scale professional association for communicators.
• Public Relations and Communications Association (PRCA): UK-based trade association for PR, communications, and consulting firms and individuals. Provides accreditation, training, and industry standards — closely aligned with the Kommunikasjonsforeningen model of professional membership and ethical guidance.
• International Association of Business Communicators (IABC): Global membership association for business communication professionals, offering certification, training, events, and a code of ethics. Operates a similar professional development and community model with comparable product mix (magazine, awards, webinars, local chapters).
• Chartered Institute of Public Relations (CIPR): UK chartered body for PR and communications professionals, providing membership, training, CPD, ethical standards, and industry recognition. Closely mirrors the Norwegian association's mission, member-services structure, and national professional-body positioning.

Broad incumbents

• Public Relations Society of America (PRSA): Largest US professional association for public relations practitioners, offering membership, certification, conferences, publications, and ethical guidance. Directly comparable business model to Kommunikasjonsforeningen but operating at much greater scale in a larger market.

Emerging players

• European Association of Communication Directors (EACD): Pan-European network for senior communication leaders and corporate communication directors. Aimed at a more senior subset of the same audience as Kommunikasjonsforeningen and offering comparable networking, events, and thought-leadership services.
• Society for New Communication Research (SNCR): Professional association focused on new media and digital communications practice, offering awards, research, and networking for communications professionals adapting to digital channels. Comparable as a community for comms practitioners but with a narrower digital-focus remit.

Regional players

• Dansk Kommunikationsforening: Danish peer professional association for communications practitioners with the same Nordic 'Kommunikationsforeningen' name. Closest geographic peer and operates a near-identical membership, events, and professional development model in the adjacent Danish market.
• ProCom (Finnish Association of Communications Professionals): Finnish professional association for communications and marketing professionals, offering membership, training, events, and ethical guidelines. Comparable Nordic peer operating in an adjacent market with a similar professional body structure.
• Sveriges Kommunikationsbyråer (KOMM): Swedish industry association for communications agencies and professionals, providing member services, training, and industry research. Comparable Nordic peer with overlapping audience of communications professionals and agencies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Kommunikasjonsforeningen
• LinkedInlinkedin.com/company/norsk-kommunikasjonsforening

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kommunikasjonsforeningen