Make AS
Make AS is a Norwegian B2B SaaS company providing email marketing, SMS, and automation tools to approximately 1,500 Norwegian businesses and public sector organizations. The platform combines a contact-based subscription model with Norwegian data residency, GDPR compliance, and integrations across Norwegian CRM, ticketing, and e-commerce systems.
- Company typePrivate
- Founded2008
- HeadquartersOslo, Norway
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Make AS does
Make AS is a Norwegian B2B SaaS company founded in 2008 and headquartered in Oslo, providing email marketing and SMS communication tools to approximately 1,500 Norwegian businesses and public sector organizations. The platform combines a drag-and-drop newsletter editor with segmentation, automation, dynamic content, RSS-driven newsletter generation, two-way SMS, forms, profile pages, and a ticket/event data module, supported by approximately 25 native integrations with Norwegian and European CRM, e-commerce, membership, and ticketing systems (Salesforce, Microsoft Dynamics, Winorg, Mediaconnect, Infosoft, Viskan, Ticketmaster, Tixly, Eventim, Shopify, WooCommerce, and others). The underlying technology stack is Angular JS for the front end with Ruby on Rails and Sinatra for backend services, running on PostgreSQL, Redis, and Memcached with Docker and Kubernetes containerization, all hosted on Norwegian servers.
The company operates a contact-based subscription pricing model supplemented by usage-based SMS charges and free onboarding for all customers, including migration assistance from competitors. GTM is hybrid: a 30-day free trial with self-service sign-up is paired with sales-led outreach by Account Managers targeting Norwegian enterprises, municipalities, and government directorates. The core differentiators are Norwegian data residency, GDPR compliance, WCAG 2.1 accessibility, the official 'Made in Norway' certification, and documented 2-3% higher deliverability rates against Norwegian ISPs.
Customer concentration spans public sector (Oslo Municipality, Helsedirektoratet, Kulturdirektoratet), healthcare and education (Oslo University Hospital, NTNU), media (NRK, Schibsted), labor (LO), and sports (Norges Idrettsforbund). The company is privately held with no disclosed funding, ownership structure, or revenue figures, and operates with a 1-10 employee team. Recent product launches in 2024-2026 have introduced AI-assisted copy generation (KI-assistent BETA, ChatGPT subject lines), a white-label Make Plugin v1, and an insights dashboard with extended ticket-system integration.
Make AS firmographics
Firmographics- Name
- Make AS
- Legal name
- Make AS
- Website
- https://make.as
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Make AS is a Norwegian B2B SaaS company providing email marketing, SMS, and automation tools to approximately 1,500 Norwegian businesses and public sector organizations. The platform combines a contact-based subscription model with Norwegian data residency, GDPR compliance, and integrations across Norwegian CRM, ticketing, and e-commerce systems.
- Ownership category
- akta.pro rank
Where Make AS is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Make AS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Newsletter and Email Marketing Subscription: Subscription-based pricing model based on the number of active contacts. Customers pay for the number of contacts they manage, with unsubscribed contacts not counting toward the subscription fee. The platform offers various tiers with different features.
- SMS Services: Pay-per-use SMS messaging service with character counting for cost control. Pricing based on message length with additional charges for emojis that reduce character limits.
- Onboarding and Migration Services: Free onboarding and training provided to all customers, including migration assistance from previous providers. All new customers go through a 45-minute startup meeting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Contact-based subscription with free trial period |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Make AS product offering
Product offeringCore offering
Make AS provides an all-in-one Norwegian email newsletter and SMS marketing SaaS platform with a drag-and-drop editor, segmentation, automation workflows, dynamic content, RSS feed integration, and developer APIs. The platform is delivered from Norwegian servers with all personal data stored locally for GDPR compliance, and is sold primarily to Norwegian businesses and public sector organizations on a contact-based subscription plus usage-based SMS pricing model.
Product overview
Make AS is a Norwegian all-in-one email marketing and SMS platform, offered as a single unified product with multiple integrated modules. The core offering consists of Make Nyhetsbrev (email newsletter creation and sending) and Make SMS (two-way text messaging), supplemented by a set of add-on modules including Segmentering (contact segmentation), Automatisering (workflow automation), Dynamisk Innhold (dynamic content personalization), RSS Innholdsfeed (RSS-driven newsletter generation), E-post API and SMTP-server (developer and transactional email delivery), Webhooks (real-time data sync), Billettmodul (ticket system integration), Skjema (form builder), and Profilside (subscriber preference management). The platform also offers a white-label Make Plugin for partners to embed in their own applications. Make positions itself as a local Norwegian alternative to global email marketing platforms (like Mailchimp, ActiveCampaign, Campaign Monitor), with industry-specific solutions for public sector, culture and events, media and publishing, and membership organizations. All data is stored on Norwegian servers, GDPR compliance is enforced, and the platform includes built-in accessibility (WCAG 2.1) for newsletters and forms.
Differentiator
Problem solved
Functional benefit
Products and services
- Make Nyhetsbrev (Newsletter Platform) The core email newsletter creation and sending product. Enables users to design and send newsletters via a drag-and-drop editor with templates, dynamic content, and merge fields, with delivery from Norwegian servers and full segmentation, A/B testing, and automation support. Built for Norwegian businesses, public sector organizations, media, and membership bodies.
- Make SMS Two-way SMS messaging service for sending short, targeted text messages with keyword/codeword support for inbound responses, merge fields for personalization, and integration with automation workflows. Used for notifications, confirmations, voting, and marketing by Norwegian organizations.
- Make E-post API (Sender API, Subscriber API, Newsletter API) Developer APIs for programmatic email sending, contact management, and statistics retrieval. Includes Sender API for transactional and bulk email sending, Subscriber API for contact/ticket operations, and Newsletter API for campaign analytics. Designed for technical teams and partners integrating Make into their own applications.
- Make SMTP-server SMTP relay service for delivering transactional and marketing emails through Make's Norwegian servers and IP addresses, improving deliverability and inbox placement for Norwegian recipients.
- Make SMS Gateway API Developer API for sending and receiving SMS messages with delivery reports and status codes. Enables programmatic SMS integration with Make's two-way SMS infrastructure.
- Make Plugin (White-label Partner Plugin) White-label embeddable version of Make's admin, editor, and sender tools that partners can integrate into their own applications to offer newsletter and SMS functionality under their own brand.
Quantifiable outcome
- 2-3% better deliverability rate compared to international providers due to Norwegian ISP relationships
- +3 more outcomes
Companies that use Make AS
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles5 records
Make AS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration33 records
AI capability3 records
Feature8 records
Make AS partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- ExcelinecoreNorwegian membership system developed specifically for the fitness center industry, launched in 1991 with over 400 active licenses. One-way sync from Exceline to Make with bulk insert synchronization running once per day.
- WinorgcoreNorwegian-developed membership and donor management system widely used by organizations, associations, and voluntary organizations. Full CRM for member data, finances, communication, and activity follow-up.
- MediaconnectcoreNorwegian secure login and payment system used by multiple media companies. Synchronizes contacts and subscriptions from Mediaconnect to Make.
- InfosoftcoreNorwegian company offering subscription, membership, and distribution management solutions, particularly for the media industry. Two main products: INFO-Subscription for subscription economy and INFO-Systemer for modular solutions.
- ViskancorePlatform for customer and membership administration with special focus on loyalty programs and CRM. Helps businesses build and maintain customer relationships with tools for customer data, communication, and personalized offers.
- Eventim PaylogiccoreOne of Europe's leading ticket providers offering ticket sales for concerts, festivals, sports events, theater performances, and other live events. One-way sync of consents and tickets from Eventim to Make.
- TicketmastercoreGlobal ticket distribution company integrated with Make for ticket and event data synchronization. Enables personalized event-based communications.
- TixlycoreTicket system integrated with Make for event synchronization and ticket-based communication. Norwegian platform for ticket and event management.
- CheckincoreNorwegian platform for ticket and attendance management, developed for conferences, courses, festivals, and events.
- SalesforcecoreCloud-based CRM platform integrated with Make. Synchronizes contacts from Salesforce to Make based on SOQL queries, running once per day with batch size of 1000.
- Microsoft Dynamics 365coreMicrosoft CRM system integrated with Make for contact and customer data synchronization.
- ShopifycoreE-commerce platform integrated with Make for customer data and purchase history synchronization, enabling automated e-commerce communications.
- WooCommercecoreWordPress e-commerce plugin integrated with Make for customer and order data synchronization.
- VirkeminorNorwegian trade organization for commerce and service industries. Make is a member.
- ANFOminorNorwegian marketing and communication industry association. Make is a member.
- TEK NorgeminorNorwegian technology industry association. Make is a member.
- SMB NorgeminorNorwegian small and medium business association. Make is a member.
- Næringslivets SikkerhetsrådminorNorwegian business security council. Make is a member.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Make AS competitors and assessment
Company assessmentDirect peers
- ActiveCampaign: ActiveCampaign is a direct competitor offering email marketing, automation, segmentation, and CRM functionality. Its automation depth and machine learning capabilities represent a feature benchmark that Make must compete against.
- ConvertKit: ConvertKit is a direct competitor offering email marketing and automation for creators and small businesses. Both platforms emphasize ease of use and serve similar customer segments with comparable feature sets.
- Klaviyo: Klaviyo is a direct competitor in email/SMS marketing with deep e-commerce integrations (Shopify, WooCommerce, Magento). Make's native e-commerce integrations (Shopify, WooCommerce, Magento 2) place it in direct competition for retail and DTC customers.
- Mailchimp: Mailchimp is the global email marketing leader that Make explicitly positions itself against. Both offer newsletter creation, automation, segmentation, and integrations targeting SMBs and enterprises, though Mailchimp operates globally while Make focuses on Norway.
- Brevo (formerly Sendinblue): Brevo is a direct competitor offering email and SMS marketing, marketing automation, and CRM. Its combined email/SMS offering matches Make's core product positioning, with a stronger European market presence.
- Campaign Monitor: Campaign Monitor is a direct competitor in email marketing and automation, similar in scale and customer focus to Make. Both target businesses needing reliable email delivery with template-based design tools.
- GetResponse: GetResponse is a direct competitor offering email marketing, automation, webinars, and landing pages. Both serve SMB and mid-market customers with similar feature sets focused on email and SMS communication.
Regional players
- Voyado: Voyado is a Swedish marketing automation and CRM platform serving retailers in the Nordics. As a regional player with similar customer focus (Nordic retailers and brands), it is a comparable competitor in adjacent geography.
- Salesplatform: Salesplatform is a Norwegian CRM and marketing platform serving Norwegian businesses. As a local competitor with similar regulatory and data residency positioning, it competes head-to-head with Make in the Norwegian market.
Broad incumbents
- HubSpot Marketing Hub: HubSpot is a broad incumbent marketing platform offering email marketing, automation, CRM, and content tools. While Make is more focused, HubSpot competes for the same enterprise and mid-market customers in Norway.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Make AS social profiles
Digital presenceMake AS compliance and trust
Trust signalCompliance3 records
Make AS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Make AS leadership team
Management profileNumber of profiles
Profiles3 records
Make AS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Make AS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Make AS
What does Make AS do?
Make AS provides an all-in-one Norwegian email newsletter and SMS marketing SaaS platform with a drag-and-drop editor, segmentation, automation workflows, dynamic content, RSS feed integration, and developer APIs. The platform is delivered from Norwegian servers with all personal data stored locally for GDPR compliance, and is sold primarily to Norwegian businesses and public sector organizations on a contact-based subscription plus usage-based SMS pricing model.
Is Make AS a public or private company?
Make AS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Make AS founded?
Make AS was founded in 2008. It employs 1 to 10 people.
Where is Make AS based?
Make AS is headquartered in Oslo, Norway, in the Europe region.
How does Make AS make money?
Three revenue lines are on record. Newsletter and Email Marketing Subscription is the primary driver. The others are SMS Services and onboarding and Migration Services.
Who are Make AS's main competitors?
Direct peers on record are ActiveCampaign, ConvertKit, Klaviyo, Mailchimp, Brevo (formerly Sendinblue), Campaign Monitor and GetResponse. Regional players are Voyado and Salesplatform. HubSpot Marketing Hub is listed as a broad incumbent.
Does Make AS have an API?
Yes. Make AS offers multiple APIs for developers: Subscriber API (for managing contacts, custom fields, tags, and tickets), Newsletter API (statistics/reporting API), SMS Gateway API (for sending and receiving SMS with delivery reports and status codes), and Webhooks (for real-time data synchronization). The platform also supports domain verification via SPF, DKIM, and DMARC, and offers a Make Plugin (v1) for partners to embed Make's admin, editor, and sender functionality in their own applications. Developer documentation is at apidocs.make.as.